• Title/Summary/Keyword: Spatial Analytics

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Analysis of Hierarchical Competition Structure and Pricing Strategy in the Hotel Industry

  • BAEK, Unji;SIM, Youngseok;LEE, Seul-Ki
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.179-187
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    • 2019
  • This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.

Development and Application of Dynamic Visualization Model for Spatial Big Data (공간 빅데이터를 위한 동태적 시각화 모형의 개발과 적용)

  • KIM, Dong-han;KIM, David
    • Journal of the Korean Association of Geographic Information Studies
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    • v.21 no.1
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    • pp.57-70
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    • 2018
  • The advancement and the spread of information and communication technology (ICT) changes the way we live and act. Computer and ICT devices become smaller and invisible, and they are now virtually everywhere in the world. Many socio-economic activities are now subject to the use of computer and ICT devices although we don't really recognize it. Various socio economic activities supported by digital devices leave digital records, and a myriad of these records becomes what we call'big data'. Big data differ from conventional data we have collected and managed in that it holds more detailed information of socio-economic activities. Thus, they offer not only new insight for our society and but also new opportunity for policy analysis. However, the use of big data requires development of new methods and tools as well as consideration of institutional issues such as privacy. The goals of this research are twofold. Firstly, it aims to understand the opportunities and challenges of using big data for planning support. Big data indeed is a big sum of microscopic and dynamic data, and this challenges conventional analytical methods and planning support tools. Secondly, it seeks to suggest ways of visualizing such spatial big data for planning support. In this regards, this study attempts to develop a dynamic visualization model and conducts an experimental case study with mobile phone big data for the Jeju island. Since the off-the-shelf commercial software for the analysis of spatial big data is not yet commonly available, the roles of open source software and computer programming are important. This research presents a pilot model of dynamic visualization for spatial big data, as well as results from them. Then, the study concludes with future studies and implications to promote the use of spatial big data in urban planning field.

Development for establishing Big Data-based alley commercial area (빅데이터 기반 골목상권 영역설정 방법론 개발)

  • Hwang, Dong-Hyun;Ko, Kyeong-Seok;Park, Sang-June;Kim, Wan-Su
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.6
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    • pp.784-792
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    • 2018
  • In this study, we designed the area except the development market and the traditional market, where large scale shops were concentrated by realizing the real estate center of the alley commercial area. In addition, we have developed an area setting method for the alley area where reliability and rationality can be ensured by utilizing the actual data such as the business statistics, the survey data of the business, and the store business DB, which are managed by the local government or the state. The alley commercial areas were classified into five groups according to density. It is thought that users can distinguish the commercial areas from dense commercial areas to the commercial areas in order to utilize various commercial areas.

Searching for Comparative Value in Small and Medium-Sized Alternative Accommodation: A Synthesis Approach

  • Baek, Unji;Lee, Seul-Ki
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.2
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    • pp.139-149
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    • 2018
  • In the contemporary era of smart tourism, travelers face more accommodation options than ever before. The rapid expansions of alternative accommodation sector are partially owing to the growth of electronic commerce and the rise of online intermediary platforms. Online travel agencies serve as a critical distribution channel for tourism sectors, and the significance is further increased for small and micro entrepreneurs whose direct communication channels are scarce. Considering the holistic process of customer experience started with a third-party online intermediary, this study explores basic and extended attributes of small and medium-sized alternative accommodation where the comparative value is created. In order to achieve the objective, a research design was developed to synthesize the qualitative evidence. The synthesis encompasses both theoretical and practical perspectives, from a systematic review and opinions of academic professionals to an in-depth interview with an industry expert and the current practices of online travel agencies. This study suggests that the sources of value creation for alternative accommodation are not always consistent with those of the traditional. Accounting for the temporal and spatial dynamics in customer experience, the findings of this study provide insights on the comparative value of alternative accommodation, to both academic and industry audiences.

Deep Learning City: A Big Data Analytics Framework for Smart Cities (딥러닝 시티: 스마트 시티의 빅데이터 분석 프레임워크 제안)

  • Kim, Hwa-Jong
    • Informatization Policy
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    • v.24 no.4
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    • pp.79-92
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    • 2017
  • As city functions develop more complex and advanced, interests in smart cities are also increasing. Smart cities refer to the cities effectively solving urban problems such as traffic, safety, welfare, and living issues by utilizing ICT. Recently, many countries are attempting to introduce big data, Internet of Things, and artificial intelligence into smart cities, but they have not yet developed into comprehensive urban services. In this paper, we review the current status of domestic and overseas smart cities and suggest ways to solve issues of data sharing and service compatibility. To this end, we propose a "Deep Learning City Framework" that incorporates the deep learning technology into smart city services, and propose a new smart city strategy that safely shares spatial and temporal data in cities and converges learning data of various cities.

How Did the COVID-19 Pandemic Affect Mobility, Land Use, and Destination Selection? Lesson from Seoul, Korea

  • Lee, Jiwon;Gim, Tae-Hyoung Tommy;Park, Yunmi;Chung, Hyung-Chul;Handayani, Wiwandari;Lee, Hee-Chung;Yoon, Dong Keun;Pai, Jen Te
    • Land and Housing Review
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    • v.14 no.4
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    • pp.77-93
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    • 2023
  • The COVID-19 pandemic has brought about significant social changes through government prevention and control measures, changes in people's risk perceptions, and lifestyle changes. In response, urban inhabitants changed their behaviors significantly, including their preferences for transportation modes and urban spaces in response to government quarantine policies and concerns over the potential risk of infection in urban spaces. These changes may have long-lasting effects on urban spaces beyond the COVID-19 pandemic or they may evolve and develop new forms. Therefore, this study aims to explore the potential for urban spaces to adapt to the present and future pandemics by examining changes in urban residents' preferences in travel modes and urban space use due to the COVID-19 pandemic. This study found that overall preferences for travel modes and urban spaces significantly differ between the pre-pandemic, pandemic, and post-pandemic periods. During the pandemic, preferences for travel modes and urban spaces has decreased, except for privately owned vehicles and green spaces, which are perceived to be safe from transmission, show more favorable than others. Post-pandemic preferences for travel modes and urban spaces are less favorable than pre-pandemic with urban spaces being five times less favorable than transportation. Although green spaces and medical facilities that were positively perceived during the pandemic are expected to return to the pre-pandemic preference level, other factors of urban spaces are facing a new-normal. The findings suggest that the COVID-19 pandemic has had a significant impact on urban residents' preferences for travel modes and urban space use. Understanding these changes is crucial for developing strategies to adapt to present and future pandemics and improve urban resilience.