• Journal of Distribution Research
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• v.17 no.2
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• pp.63-92
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• 2012

This study investigated consumer intention to use a location-based mobile shopping service (LBMSS) that integrates cognitive and affective responses. Information relevancy was integrated into pleasure-arousal-dominance (PAD) emotional state model in the present study as a conceptual framework. The results of an online survey of 335 mobile phone users in the U.S. indicated the positive effects of arousal and information relevancy on pleasure. In addition, there was a significant relationship between pleasure and intention to use a LBMSS. However, the relationship between dominance and pleasure was not statistically significant. The results of the present study provides insight to retailers and marketers as to what factors they need to consider to implement location-based mobile shopping services to improve their business performance. Extended Abstract : Location aware technology has expanded the marketer's reach by reducing space and time between a consumer's receipt of advertising and purchase, offering real-time information and coupons to consumers in purchasing situations (Dickenger and Kleijnen, 2008; Malhotra and Malhotra, 2009). LBMSS increases the relevancy of SMS marketing by linking advertisements to a user's location (Bamba and Barnes, 2007; Malhotra and Malhotra, 2009). This study investigated consumer intention to use a location-based mobile shopping service (LBMSS) that integrates cognitive and affective response. The purpose of the study was to examine the relationship among information relevancy and affective variables and their effects on intention to use LBMSS. Thus, information relevancy was integrated into pleasure-arousal-dominance (PAD) model and generated the following hypotheses. Hypothesis 1. There will be a positive influence of arousal concerning LBMSS on pleasure in regard to LBMSS. Hypothesis 2. There will be a positive influence of dominance in LBMSS on pleasure in regard to LBMSS. Hypothesis 3. There will be a positive influence of information relevancy on pleasure in regard to LBMSS. Hypothesis 4. There will be a positive influence of pleasure about LBMSS on intention to use LBMSS. E-mail invitations were sent out to a randomly selected sample of three thousand consumers who are older than 18 years old and mobile phone owners, acquired from an independent marketing research company. An online survey technique was employed utilizing Dillman's (2000) online survey method and follow-ups. A total of 335 valid responses were used for the data analysis in the present study. Before the respondents answer any of the questions, they were told to read a document describing LBMSS. The document included definitions and examples of LBMSS provided by various service providers. After that, they were exposed to a scenario describing the participant as taking a saturday shopping trip to a mall and then receiving a short message from the mall. The short message included new product information and coupons for same day use at participating stores. They then completed a questionnaire containing various questions. To assess arousal, dominance, and pleasure, we adapted and modified scales used in the previous studies in the context of location-based mobile shopping service, each of the five items from Mehrabian and Russell (1974). A total of 15 items were measured on a seven-point bipolar scale. To measure information relevancy, four items were borrowed from Mason et al. (1995). Intention to use LBMSS was captured using two items developed by Blackwell, and Miniard (1995) and one items developed by the authors. Data analyses were conducted using SPSS 19.0 and LISREL 8.72. A total of usable 335 data were obtained after deleting the incomplete responses, which results in a response rate of 11.20%. A little over half of the respondents were male (53.9%) and approximately 60% of respondents were married (57.4%). The mean age of the sample was 29.44 years with a range from 19 to 60 years. In terms of the ethnicity there were European Americans (54.5%), Hispanic American (5.3%), African-American (3.6%), and Asian American (2.9%), respectively. The respondents were highly educated; close to 62.5% of participants in the study reported holding a college degree or its equivalent and 14.5% of the participants had graduate degree. The sample represents all income categories: less than $24,999 (10.8%), $25,000-$49,999 (28.34%), $50,000-$74,999 (13.8%), and $75,000 or more (10.23%). The respondents of the study indicated that they were employed in many occupations. Responses came from all 42 states in the U.S. To identify the dimensions of research constructs, Exploratory Factor Analysis (EFA) using a varimax rotation was conducted. As indicated in table 1, these dimensions: arousal, dominance, relevancy, pleasure, and intention to use, suggested by the EFA, explained 82.29% of the total variance with factor loadings ranged from .74 to .89. As a next step, CFA was conducted to validate the dimensions that were identified from the exploratory factor analysis and to further refine the scale. Table 1 exhibits the results of measurement model analysis and revealed a chi-square of 202.13 with degree-of-freedom of 89 (p =.002), GFI of .93, AGFI = .89, CFI of .99, NFI of .98, which indicates of the evidence of a good model fit to the data (Bagozzi and Yi, 1998; Hair et al., 1998). As table 1 shows, reliability was estimated with Cronbach's alpha and composite reliability (CR) for all multi-item scales. All the values met evidence of satisfactory reliability in multi-item measure for alpha (>.91) and CR (>.80). In addition, we tested the convergent validity of the measure using average variance extracted (AVE) by following recommendations from Fornell and Larcker (1981). The AVE values for the model constructs ranged from .74 through .85, which are higher than the threshold suggested by Fornell and Larcker (1981). To examine discriminant validity of the measure, we again followed the recommendations from Fornell and Larcker (1981). The shared variances between constructs were smaller than the AVE of the research constructs and confirm discriminant validity of the measure. The causal model testing was conducted using LISREL 8.72 with a maximum-likelihood estimation method. Table 2 shows the results of the hypotheses testing. The results for the conceptual model revealed good overall fit for the proposed model. Chi-square was 342.00 (df = 92, p =.000), NFI was .97, NNFI was .97, GFI was .89, AGFI was .83, and RMSEA was .08. All paths in the proposed model received significant statistical support except H2. The paths from arousal to pleasure (H1: ${\ss}$=.70; t = 11.44), from information relevancy to intention to use (H3 ${\ss}$ =.12; t = 2.36), from information relevancy to pleasure (H4 ${\ss}$ =.15; t = 2.86), and pleasure to intention to use (H5: ${\ss}$=.54; t = 9.05) were significant. However, the path from dominance to pleasure was not supported. This study investigated consumer intention to use a location-based mobile shopping service (LBMSS) that integrates cognitive and affective responses. Information relevancy was integrated into pleasure-arousal-dominance (PAD) emotional state model as a conceptual framework. The results of the present study support previous studies indicating that emotional responses as well as cognitive responses have a strong impact on accepting new technology. The findings of this study suggest potential marketing strategies to mobile service developers and retailers who are considering the implementation of LBMSS. It would be rewarding to develop location-based mobile services that integrate information relevancy and which cause positive emotional responses.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.11
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• pp.2577-2596
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• 2013

In this paper, we present an Energy-Aware Self-Stabilizing Distributed Clustering protocol based on message-passing model for Ad Hoc networks. The latter does not require any initialization. Starting from an arbitrary configuration, the network converges to a stable state in a finite time. Our contribution is twofold. We firstly give the formal proof that the stabilization is reached after at most n+2 transitions and requires at most $n{\times}log(2n+{\kappa}+3)$ memory space, where n is the number of network nodes and ${\kappa}$ represents the maximum hops number in the clusters. Furthermore, using the OMNeT++ simulator, we perform an evaluation of our approach. Secondly, we propose an adaptation of our solution in the context of Wireless Sensor Networks (WSNs) with energy constraint. We notably show that our protocol can be easily used for constructing clusters according to multiple criteria in the election of cluster-heads, such as nodes' identity, residual energy or degree. We give a comparison under the different election metrics by evaluating their communication cost and energy consumption. Simulation results show that in terms of number of exchanged messages and energy consumption, it is better to use the Highest-ID metric for electing CHs.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.11-17
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• 2010

In this paper, we propose HMM-based upper-body gesture. First, to recognize gesture of space, division about pose that is composing gesture once should be put priority. In order to divide poses which using interface, we used two IR cameras established on front side and side. So we can divide and acquire in front side pose and side pose about one pose in each IR camera. We divided the acquired IR pose image using SVM's non-linear RBF kernel function. If we use RBF kernel, we can divide misclassification between non-linear classification poses. Like this, sequences of divided poses is recognized by gesture using HMM's state transition matrix. The recognized gesture can apply to existent application to do mapping to OS Value.

• Journal of KIISE:Software and Applications
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• v.37 no.5
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• pp.354-362
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• 2010

This paper proposes a new method for a hierarchical analysis of human gait by dividing the motion into gait direction and gait posture using the tool of dynamic Bayesian network. Based on Factorial HMM (FHMM), which is a type of DBN, we design the Gait Motion Decoder (GMD) in a circular architecture of state space, which fits nicely to human walking behavior. Most previous studies focused on human identification and were limited in certain viewing angles and forwent modeling of the walking action. But this work makes an explicit and separate modeling of pedestrian pose and posture to recognize gait direction and detect orientation change. Experimental results showed 96.5% in pose identification. The work is among the first efforts to analyze gait motions into gait pose and gait posture, and it could be applied to a broad class of human activities in a number of situations.

• Proceedings of the KIEE Conference
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• 2005.11b
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• pp.145-147
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• 2005

This paper presents a methodology for satisfying the thermal comfort of Indoor environment and reducing the summer peak demand power by minimizing the power consumption for an Air-conditioner within a space. KEPCO(Korea Electric Power Corporation) use the fixed duty cycle control method regardless of the indoor thermal environment. This method has disadvantages that energy saying depends on the set-point value of the Air-Conditioner and DLC has no net effects on Air-conditioners if the appliance has a lower operating cycle than the fixed duty cycle. A variable duty cycle estimates the PMV(Predict Mean Vote) at the next step with a predicted temperature and humidity coming from the back propagation neural network model. It is possible to reduce the energy consumption by maintaining the Air-conditioner's OFF state when the PMV lies in the thermal comfort range. The proposed methodology uses the historical real data of Sep. 7th, 2001 from a classroom in seoul to verify the effectiveness of the variable duty cycle method comparing with fixed duty cycle. The result shows that the variable duty cycle reduces the peak demand to 2.6times more than fixed duty cycle and increases the load control ratio by 8% more. Based on the variable duty cycle control algorithm, the effectiveness of DLC is much more improved as compared with the fixed duty cycle.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.39 no.1
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• pp.51-65
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• 2002

This paper presents a design method of the neural network-based controller using an indirect adaptive control method to deal with an intelligent control for chaotic nonlinear systems. The proposed control method includes the identification and control Process for chaotic nonlinear systems. The identification process for chaotic nonlinear systems is an off-line process which utilizes the serial-parallel structure of multilayer neural networks and simple state space neural networks. The control process is an on-line process which uses the trained neural networks as the system model. An error back-propagation method was used for training of identification and control for chaotic nonlinear systems. The performance of the proposed neural network controller was evaluated by application to the Duffing equation and the Lorenz equation, and the proposed controller was compared with other neural network-based controllers by computer simulations.

• Korean Business Review
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• v.19 no.1
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• pp.81-92
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• 2006

This study investigates the relation between institutional investor's net purchase and the volatility of KOSPI. Some portion of volatility in stock prices comes from noise trading of irrational traders. Observed volatility may be defined as the sum of the portion caused by information arrival, fundamental volatility, and the portion caused by noise trading, transitory volatility. This study decomposes the observed volatility into fundamental volatility and transitory volatility using Kalman filtering method. Most studies investigates the effect on the observed volatility. In contrast to other studies, this study investigates the effect on the fundamental volatility and transitory volatility individually. Estimation results show that institutional investor's net purchase was not significantly related to all kinds of volatility(observed volatility, fundamental volatility and transitory volatility). This means that institutional investor's net purchase did not increase noise trading.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.203-209
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• 2020

A hybrid mount featuring rubber element and piezoelectric actuator is devised to reduce vibration when starting a vehicle engine. As a first step, a passive mount adopting rubber element is manufactured and its dynamic characteristics are experimentally evaluated. After evaluating dynamic characteristics of the manufactured inertial piezoelectric actuator, the proposed hybrid mount is then established by integrating the piezoelectric actuator with the rubber element for performance improvement at non-resonant high frequencies. A mathematical model of the established active vibration control system is formulated and expressed in the state space form. Subsequently, sliding mode controller (SMC) is designed to attenuate the vibration transmitted from the base excitation. Finally, control performances of the proposed hybrid mount are evaluated such as transmissibility in frequency domain and time responses.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.93-96
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• 2015

In this paper, we introduce a fire detection system using context-aware sensor. In existing weather and based on vision sensor of fire detection system case, acquired image through sensor of camera is extracting features about fire range as processing to convert HSI(Hue, Saturation, Intensity) model HSI which is color space can have durability in illumination changes. However, in this case, until a fire occurs wide range of sensing a fire in a single camera sensor, it is difficult to detect the occurrence of a fire. Additionally, the fire detection in complex situations as well as difficult to separate continuous boundary is set for the required area is difficult. In this paper, we propose an algorithm for real-time by using a temperature sensor, humidity, Co2, the flame presence information acquired and comparing the data based on multiple conditions, analyze and determine the weighting according to fire it. In addition, it is possible to differential management to intensive fire detection is required zone dividing the state of fire.

• Journal of IKEEE
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• v.1 no.1 s.1
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• pp.19-30
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• 1997

In this paper we design the optimal satellite-tracking antenna $H{\infty}$ control system using genetic algorithms. To do this, we give gain and dynamics parameters to the weighting functions and apply genetic algorithms with reference model to the optimal determination of weighting functions and design parameter ${\gamma}$ that are given by Glover-Doyle algorithm which can design $H{\infty}$ controller in the state space. These weighting functions and design parameter ${\gamma}$ are optimized simultaneously in the search domain guaranteeing the robust stability of closed-loop system. The effectiveness of this satellite-tracking antenna $H{\infty}$ control system is verified by computer simulation.