• 한국실내디자인학회논문집
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• 제22권6호
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• pp.68-78
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• 2013

The purpose of this study is to investigate Seonyudo Park and Kkummaru in terms of haptic space. This is an attempt to escape from the limits of optical space that identifies the space with abstract concepts. Haptic perception of the space refers to feeling the space with all the senses through non-hierarchical interactions. Time of the haptic space is revealed by Deleuze's crystalline description and Bergson's pure recollection that is not useful to identify objects. According to two concepts, the running present forks into the past and the future, and the nature of time appears at the point of indiscernibility in which the past, present, and future coexist. Thought on time about the architecture provides a valid point of view to understand the relationship of visitor's sensory experience of space, recollection, and emotion. In this respect, it can be said that Joh sung-yong's two works explored for new areas of architectural experience by building up the potential image of the subject which is placed in the human memory. And then this study shows that two works recover the relationship between the past and the present so that they give an opportunity to consider the meaning of time in the architecture.

• 한국실내디자인학회논문집
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• 제19권2호
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• pp.107-116
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• 2010

In Europe, traditionally the low-rised buildings for public art museum have been constructed since the 18th century like any other buildings and these are because of the technical issue for construction difficulty. Even if the low-rised art museum buildings are still continued for it's construction, gradually the high-rised art museum buildings begin to be build due to the development of contemporary technology in high-dense modern urban space. This tendency of high-rised art museum building in recent years is expected to affect on the interior space of it and most of all the spatial change in conjunction with circulation system variation is remarkable. Because the circulation system in art museum means tourist's spatial experience and it normally controls the experience of knowledge in art museum. This study is to understand how the multi-floored art museums in Europe affect to the spatial structure and how this is related to the circulation system. And also the study raised an issue on what it's social meaning is. Through these analysis the study can provide the meaning of multi-floored art museum and basic indication in art museum planning. To understand this, the study calculated the number of stories, number of vertical circulation and number of ring-structure space. Also the study tired to use space syntax tools, which are connectivity, integration value, integration value in major space, integration value in vertical circulation and intelligibility value. those tools alculated topological transfiguration of the whole space.Throughout the study, it was concluded that the influence of high-rised art museum in Europe changed the spatial structure and circulation system. The topological center of art museum that has been the grand space since 18th century changed to the vertical circulation due to the it's roll of distributing visitors to each floor. It became a starting point of spatial deployment and experience in art museum.

• 한국실내디자인학회논문집
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• 제25권4호
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• pp.135-146
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• 2016

The purpose of this study is to analyze the correlation between fashion brand image and store space image. To investigate this study further, one of the luxury fashion brands was selected for a case study and surveys were conducted to 200 participants. This study evaluates the factors of fashion brand images that customers associate with a brand before stepping inside the flagship store. Also it analyzes the factors of store space image after the experience of the flagship store. As a result of the correlation analysis based on quantitative statistic measures, the fashion brand image and store space image coincided highest with extraordinary, young and strong characteristics. According to the space elements of the flagship store, the relationship of the brand image with the store image was investigated. As a result of analysis, customers felt the high correlation with the facade among the architectural elements of flagship store. This resulted in that customers consider that the black box of the facade represents originality of this fashion brand as a concept of spatial elements. As a practical implication, companies should understand that the architectural design is a very crucial component in designing the flagship store, as it gives customers their first impression about a brand. The brand image is required to be integrated through the exterior design of the store. The final conclusion of this study shows that the flagship store provides a space where you can experience the corporate value and brand through the space of brand experience and share an emotional image created by the brand as well.

• 디지털융복합연구
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• 제18권3호
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• pp.333-339
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• 2020

다변화된 사회 구조와 취향을 가진 20대라는 새로운 소비계층의 라이프 스타일이 사회 전반적으로 영향을 미치고 있다. 본 논문은 독특한 감성과 개성을 가진 복합문화공간이 곳곳에 생겨나는 현재, 이들의 라이프스타일을 분석하여 복합문화공간 브랜딩을 제안하는 논문이다. 복합문화공간으로는 사운즈 한남을 선정하여 방문자들을 대상으로 한 브랜드 경험 심층 인터뷰와 참여 관찰을 진행하였다. 연구 결과, 사운즈 한남의 감각적인 요인이 시각에 집중되어 있어 청각, 후각적인 요인이 필요하며, SNS를 통한 알맞은 소통 창구를 만들 필요성이 있다고 밝혀졌다. 사운즈 한남은 기존의 복합문화공간과는 다른 다양함을 바탕으로 한 감수성과 휴식, 그리고 콘텐츠라는 특징적 요인을 가지고 있었다. 위와 같은 연구를 통하여 행동과 창의적 사고를 유발하는 공간구성을 통해 영감을 주는 장소로써 기획하는 것이 복합문화공간의 지향점이며 동시에 20대의 라이프스타일을 반영한 효과적인 방법임을 도출하였다.

• 교육시설 논문지
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• 제18권6호
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• pp.57-64
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• 2011

This study is the spatial characteristics of child education facilities through the cognitive development of child. Early childhood is the most important period in every human developmental stage; physical, emotional, and mental parts. Thus, the education in early childhood should be conducted naturally by a variety of experiences, sensibility, and physical activities, not by knowledge-oriented education which has been conducted until today. The education based on experience has been adapted, not only domestically, but internationally, and the early childhood education focused on child's development is especially emphasized in Europe. It's because the industrialization started earlier in Europe than in other countries, and it leaded to the entry of women in public affair. Consequently, early childhood education was taken charge of by the nation. While it has gone through trial and error, and Now it leaded to the better way. This study checks the common factors which shows the spatial characteristics based on experience and the relationship between the features of infants and concept of space in Piaget's theory. And then, I am going to systemize the relationship of each factor and suggest the design plan so that it could be applied methodologically when the space is designed for child education facilities beyond the current education only focused on programs.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• 한국실내디자인학회논문집
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• 제26권6호
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• pp.116-125
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• 2017

The study is aimed to analyze cases of hotel room designs based on the 'Art Quotient'. It is focused on design elements of livability, analyzing the space design in terms of biophilic design and experiential marketing. This paper proposes a direction for hotel design based on the analysis result. The scope of the study includes the cases of 17 hotels in the area of Seoul achieving five stars in Korea. This paper presents an analysis whether the room space of hotels provide a user-oriented life experience from the perspective of biophilic design and experiential marketing. In this study, we focused on the concept of 'refuge', one of the biophilic design elements that express the value of life sense, and the element of 'sense', one of the strategic experiential modules of experiential marketing. After analyzing the hotel case studies, the space was evaluated using five factors of art quotient as a design method to provide a life experience in the hotel room. Analysis of the design space from the viewpoint of refuge, rather than architectural elements, proved that decorative elements appeared most commonly in all hotel rooms. Further, through an analysis based on the measures of 'sense', an experiential element, visual elements were mostly enforced in among the elements of the five senses. In other words, when designing a hotel room space, visual elements such as color, pattern, furniture, lighting and style are mainly utilized. Examining the analysis of the design elements from the point of view of the art quotient, the rooms of all the hotel's suite types include elements of 'communication'. Most of the hotel rooms focused on stimulating the aesthetic sensibility of customers. This resulted in the elements of 'immersion' showing poor results. In conclusion, it is necessary to provide the five senses of the arts index in a balanced manner to provide a life experience through the five senses.

• 한국실내디자인학회논문집
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• 제24권2호
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• pp.117-124
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• 2015

With the modern society approaching, a lot of new paradigms have been created which can be explained by the existing space notions while suspicions on the true essence and existence of space have been raised. Ontology regards as the beginning the cause for a 'Field' which will be faced for the research of the essence of a space where 'being-in-the-world' exists. This study has analyzed the existing method of space construction in the spatial thinking and works of Peter Zumthor who mentioning ontological viewpoint as the physiological background of his works so that the ontological spatial concept may be clarified. The following is the study results. First, in order to construct the structures of his own designing into a 'Field' for experiencing the existential meaning, Zumthor chose a reductive pattern with the entire additional elements removed. The materials leading the subjects to call attention to memory and experience and the methods dealing with it enables the realization of various spatial essences. Second, the ontological event-system is required for the formation of relationship among beings. He tried to create a spatial meaning by introducing external environment into the inside and using the materials reflecting regional features and phenomenological empiricism through the multisensory experience. Third, he applied assimilation/insert/adjustment/formative change as the way of constructing the relationship between site and structure.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.103-106
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• 2007

The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy. The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership from 2000 in Japan. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness space with a story based on a main theme.

• 한국농촌건축학회논문집
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• 제6권2호
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• pp.43-52
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• 2004

The function and role of museum has changed focused on the experience program and visiter's participation in this time. In Comparison with Korean museums, like this visiter's personal experience has special effects through experience programs of museum in Japan. So, I researched cases of Japan and the survey on experience museum programs should summarized three characteristics as followings implied cultural desire about museum directly or indirectly. 1. Experience programs base on the rural community, identity, and tradition. 2. Boso village museum and Tokusima experience museum harmonized with out-space and institutions, prepare various programs, exhibition, and selling of collections. 3. Through experience programs classifying into visiter's experience at first hand and expert's rehearsal according to difficulty of the job, it is sufficient about visiter's demands.