• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.207-220
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• 2017

Today, the fashion industries, which are appearing in the world, can satisfy their economic needs, as well as provide and distribute their products in order to introduce sustainable methods and avoid becoming a bad influence on future generations. Recently, SPA brands have contributed to the sustainable development of society with different kinds of products, such as organic, recycled and environmental products. For this research, among different SPA brands, we chose H&M as the most representative one. Using Russian and Korean consumers as examples, we analyzed how sustainable activities affect a consumer's ethical consciousness, brand loyalty and purchase intention. The results of this study show that firstly, all sustainable activities have positive effects on the ethical consciousness of Russian and, in particular, Korean consumers. Secondly, ethical consciousness has a positive effect on brand loyalty, which, in turn, has a positive effect on purchase intention. Consequently, by adding to the existing sustainable and cultural activities, we can propose new perspectives for future research on sustainability. Due to the effect on a consumer's ethical consciousness, future research might consider ethical consciousness as the main factor. By focusing on H&M as a representative of SPA brands with Russian and Korean consumers as target audiences, we can advise global SPA brands on the direction of their sustainable activities and exporting of their products to foreign markets.

• Journal of the Korean Geographical Society
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• v.38 no.3
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• pp.413-425
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• 2003

This article aims to validate empirically and verify theoretically, the applicability of the spa town life cycle model to Bath Spa located in United Kingdom. In order to test the model, the indicators of the model that associated with the rate of transportation infrastructure, the length of stay, tourist facilities, competitive resorts, advertising, tourism policy, environmental problem and the attitude of residents were examined through a comparative analysis. According to the result of this research, the indicators of 7 items excepting competitive resorts applied to Bath Spa. The competitive resorts of Bath Spa emerge at the maturity stage differing from the model that appeared at the stagnation stage. In conclusion if the new hypothesis of competitive resorts is added to the model, the model will be applied to western spa town, which has a small scale and a long history.

• Journal of the Korean Society of Costume
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• v.66 no.3
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• pp.121-134
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• 2016

The purpose of this study is to explore the effectiveness of marketing strategies of children's clothing line for global SPA brands among Korean consumers. The following factors were evaluated as the dependent variables: benefits sought, store attributes, and brand loyalty. We employed a survey method to test our research questions. The subjects of our survey were mothers with preschool kids between 2 and 7 years who had purchase experiences of children's clothing lines of global SPA brands. The major findings are as follows: First, among the three factors of benefits sought ('trend'/'brand value'/'practicality'), the 'trend' factor only positively impacted the 'product' factor, which is part of the store attributes. 'Practicality' and 'trend' factors had a positive effect on the 'service' factor of store attributes. However, all three factors of benefits sought had no impact on the 'store' factor, and 'practicality' and 'trend' factors had positive effects on the price factor of store attributes. Second, 'practicality' and 'trend' factors among the three factors of benefits sought, had positive effects on brand loyalty. Third, the 'product', 'price', 'store', and 'service' factors had a significant positive effect on brand loyalty in decreasing order. Suggestions from our results for national SPA brands are as follows: National SPA children's clothing lines should focus more on unique designs and unique marketing strategies better reflecting Korean consumers' interest and needs in competing with their global counterparts.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.1-12
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• 2007

The purpose of this study is to identify the SPA(Specialty store retailer of Private label Apparel) characteristics and product supply process of Korean casual apparel brands. The research was conducted by questionnaire surveys to 63 casual apparel brands. SPA characteristics of each brand were measured with four SPA characteristic indices: short product supply cycle, spacious retail floor, single brand retail store, and low product price compared to the quality of the product. The 63 apparel brands were grouped by SPA index score. The brands belonged to group H had high index score and brands in group L had low index score. The results of this study showed that the most of the casual apparel brands' products were sold at department stores, especially the brands belonged to group L greatly depended on department stores. Few apparel brands have spacious retail floor. The retail product price of the brands belonged to group H was low price while the product price of the brands belonged to group L was in the medium-high price. The supply time of the new products was short in general. The most brands supplied new styles to the retail floor within 1 to 3 weeks. The information technology was heavily used. The brands belonged to group H highly used information technology including bar codes system, pas data analysis, and inventory control system. The current style trends were analyzed with street fashion and feedback from the shop managers.

• Journal of Haehwa Medicine
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• v.26 no.1
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• pp.49-57
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• 2017

Objectives : The purpose of this study was to investigate the efficacy of inhalation therapy using Zizyphus jujuba var. spinosa blended oil and spa therapy on stress in adults. Methods : The study design was a double blind, randomized, single center clinical trial. A total of 30 volunteers who were highly stressed and were over 9 points on POMS(profile of mood states) participated in this study. Inhalation therapy using Zizyphus jujuba var. spinosa blended oil and spa therapy were applicate for the experimental group and Jojoba oil inhalation and spa therapy was given for the control group. During the 2 weeks, the participants were treated about inhalation and spa therapy twice a week. The treatment sequence is spa therapy after inhalation therapy. Result : The improvement of stress was evaluated by POMS, HRV(Heart Rate Variability), EEG(Electroencephalography), PSQI(Pittsburgh Sleep Quality Index), salivary cortisol. After treatment, POMS was significantly decreased between the experimental group and the control group. In other measurement(HRV, EEG, PSQI, salivary cortisol) except POMS, there were not significant. Overall, however, they showed a tendency to alleviate stress in the experimental group. Conclusions : We suggest that inhalation therapy using Zizyphus jujuba var. spinosa blended oil and spa therapy might be effective on stress.

• The Research Journal of the Costume Culture
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• v.23 no.2
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• pp.161-175
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• 2015

The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. Frequency analysis, reliability analysis, factor analysis, ANOVA, simple regression analysis and multiple regression analysis were carried out using SPSS ver 21.0. The results of this study are as follows. First, fit of all three areas- economic, ecological and social-of sustainability management activities have a significant impact on consumer perception on sustainability activities. Second, perceived sustainability activities by SPA brands are found to have a positive effect on brand attitude, brand trust and consumer satisfaction. Third, brand attitude and consumer satisfaction forged by perceived sustainability activities by SPA brands have a positive impact on consumers' purchase intention. Based on the result of this study, the following marketing implications can be suggested. First, SPA brands need to be more active in all three area of sustainability activities while coming up with measures for differentiated social sustainability activities. Second, SPA brands need to meet their primary obligation by providing consumers with quality products at a reasonable price. Third, SPA brands need to recognize the potential value of sustainability activities as a driver of a longstanding relationship with consumers as well as long-term profit and value creation, leading to a great financial performance.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.215-219
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• 2006

According to increase of personal incomes, spread of automobiles, a five-day only work week and expansion of cultural life, modern people today are increasingly showing leisure time interests. Under such social circumstances in which people's spare time are gradually increasing, weekend trips accompanied with hotel staying are increasing to a greater extent rather than one-day trips. In Korea where differences between regions and four seasons are remarkable, the resort industry has developed in harmony with seasonal environments and regional characteristics. In particular, an increasing number of modern people living in the wellbeing era tends to visit spa resort hotels for recreation and health. This study intends to compare realities of local and foreign spa resort hotels and investigate space characteristics of local spa resort hotels for promotion of use. In this study, it has been found that the proposed addition of characteristic-oriented spaces to the existing recreation, service and basic facilities beside the fundamental accommodations would be able to remarkably elevate use of the hotels.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.258-272
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• 2016

This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.997-1006
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• 2007

The consideration of the effective corresponding system is required to enhance expectation of consumers and satisfy consumer needs in response to recent fashion market trend showing polarized phenomena. One of the solutions is to establish Korean style SPA brand which not only utilizes traditional fashion markets and but also adopt a production system of the fast fashion. A traditional market can provide some advantages such as low price, a variety of items in an integrated buildings, fast propagation of fashion trends and a flexible production system reflecting consumer's need immediately. The production system of fast fashion has integrated system of planning, manufacturing and distributing to provide trendy products with low price on time. Therefore, The Korean style SPA offers trendy, cheap and chic clothing to customers as quickly as possible.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.671-674
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• 2013

단순전력분석(Simple Power Analysis, SPA)은 적은 수의 평문으로 암호 알고리즘에 대한 패턴 뿐만 아니라 비밀키의 정보를 찾는 전력 분석(Power Analysis)의 방법 중 하나이다. SPA의 장점은 차분전력분석(Differential Power Analysis, DPA) 또는 상관전력분석(Correlation Power Analysis, CPA)보다 적은 계산량으로 비밀키 분석을 할 수 있고, DPA 또는 CPA 분석을 하기 위해 필요한 분석위치 탐지에 효율적으로 활용이 되어 진다는 것이다. 하지만 최근 SPA 분석 성능을 저하시키기 위해 클락 노이즈, 전력 노이즈, 딜레이 노이즈 등 다양한 방법들이 제안되어지고 있다. 본 논문에서는 다양한 노이즈가 있는 환경에서 아날로그 수신기를 활용하여 특정 주파수 영역을 필터링한 후 노이즈를 제거하는 방법을 소개한다. 실험을 통해, 아날로그 수신기를 사용하였을 경우에 사용하지 않았을 경우보다 뚜렷한 대칭키 암호의 라운드 함수가 구분되어지며, 라운드 내 함수 구분도 가능함을 보인다. 이는 DPA 또는 CPA를 이용하여 분석을 수행하고자 할 때 분석 위치를 결정하데 아주 유용하게 활용되어지며, 분석 성능향상에도 기여할 것으로 기대되어진다.