• 복식문화연구
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• 제20권2호
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• Journal of Korea Trade
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• 제23권2호
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• 지능정보연구
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• 제15권1호
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• pp.65-85
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• 2009

본 논문은 모기업 주도적 글로벌 생산 네트워크에서 참여 기업간 교환되는 거래 데이터를 자율적으로 전파하고 조정하기 위한 프레임워크를 제시한다. 제시된 프레임워크는 공급사슬망의 성공적인 협업을 위해 발표된 선행 연구의 근본적인 개념에 기반을 두고 있으며 거래 데이터의 전파와 조정을 위한 모바일 에이전트를 적용하고 있다. 거대한 정보 웹에서 상호 연결된 거래 데이터의 무결성을 유지하는 것은 매우 어려운 과제이다. 프레임워크가 제시하는 조정 기능으로 글로벌 생산 네트워크를 효과적으로 통제할 수 있을 것이며 공급사슬망의 궁극적인 목표도 달성할 수 있을 것이다. 조정 기능의 현재 수준은 거래 데이터의 전파에 초점을 두고 있으며 향후 비즈니스 인텔리젼스 수준까지 확장할 계획이다.

• 무역학회지
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• 제44권1호
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• pp.237-251
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• 2019

This paper seeks to recommend strategic policy options geared towards enhancing sophistication level of Ulsan City's major export industries in the Republic of Korea. Ulsan's major export industries, including shipbuilding, automobile and petrochemical industries, turn out to be based mostly on low to medium technology with low R&D intensity suggesting relatively low level of product sophistication. Using a recent Eurostat high-tech industry classification table which suggests 9 high-tech industries, the paper identifies Ulsan's chemical industry as the only RCA industry. Focusing on chemical industry products at HS 6-digit level, specific products are identified at the efficiency frontier for future policy considerations.

• 문화기술의 융합
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• 제7권3호
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• pp.433-438
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• 2021

본 연구는 자동화된 어휘 분석 프로그램인 TAALES를 활용하여 영어능력 수준과 어휘의 정교화 지표간의 관계를 살펴본다. 본 연구에서는 ICNALE 코퍼스에 포함된 한국인 대학생이 작성한 에세이 600개를 분석하였다. 본 연구에서는 영어 수준별로 어휘의 정교화 특성이 통계적으로 유의미하게 다르게 나타나는가를 살펴보기 위해 다변량 분산분석이 수행되었다. 다변량 분산분석 결과 어휘의 정교화 지표가 통계적으로 유의미한 것으로 나타났으며, 이는 상. 중. 하의 세 개의 집단에 따라 어휘의 정교화 지표의 평균벡터에 유의미한 차이가 있고 상. 중. 하의 세 집단은 어휘의 정교화 지표의 사용이 유의미하게 다르다는 것을 보여준다. 세 집단 간에 가장 큰 차이를 보인 어휘의 정교화 지표는 내용어의 빈도, 내용어의 친숙도, 기능어의 어휘 결정 반응 평균 시간, 상위어 동사, 기능어의 워드 네이밍 반응시간, 내용어의 어휘 습득 연령으로 나타났다.

• 동아시아식생활학회지
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• 제22권1호
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• pp.120-132
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• 2012

The purpose of this study was to investigate thet 5 dimensions of brand personality that could affect brand attachment, and actual and ideal self-congruence in the family restaurant. Also, this study investigated the effects of actual and ideal self-congruence on brand attachment. Questionnaires were given to a sample of customers who visited one of the 4 famous national brands of family restaurants in Daegu. A total of 332 questionnaires were analyzed with SPSS/$PC^+$and LISREL. There were four major empirical research findings. First, sincerity, competence, sophistication and ruggedness affected brand attachment. And second, sincerity, competence and sophistication affected actual self-congruence. Third, sincerity and sophistication affected ideal self-congruence. And fourth, actual self-congruence affected brand attachment. However, the excitement dimension of brand personality did not affect brand attachment,; dimensions of excitement and ruggedness did not affect actual self-congruence,; dimensions of excitement, competence and ruggedness did not affect ideal self-congruence. Also, ideal self-congruence did not affect brand attachment. Based on these findings, marketers of family restaurants were recommended to strengthen the dimensions of sincerity, competence, and sophistication, and to weaken the ruggedness dimension.

• 문화기술의 융합
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• 제8권5호
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• pp.691-696
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• 2022

본 연구는 영어 능력 수준을 구별할 수 있는 어휘적 정교화 특징이 무엇인지를 자동화된 어휘 분석 프로그램인 TAALES를 활용하여 탐색하였다. 300명의 한국 대학생이 쓴 총 600개의 에세이가 ICNALE 코퍼스에서 추출되었고 SPSS 프로그램의 판별 분석이 수행되었다. 판별 분석 결과 한국 대학생을 상. 중. 하의 세 개의 영어 능력 수준으로 유의미하게 구분하는 어휘 특성은 SUBTLEXUS 코퍼스의 내용어 빈도, 내용어의 어휘 습득 연령, 기능어의 어휘 결정 반응 평균 시간, 상위어 동사로 나타났다. 영어 능력 수준이 높은 상 수준 학생은 SUBTLEXUS 코퍼스에 빈번하게 나오는 어휘는 많이 사용하지 않았고, 어휘 습득 연령이 높고 어휘 결정 과업에서 평균 반응시간이 길게 나타난 정교화된 어휘와 구체적인 동사를 많이 사용한 특징이 있다.

• 경영과학
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• 제11권2호
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• pp.237-253
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• 1994

Technology measurement is related with how to construct indicators of technological change and relative ranking of technological sophistication. Many attempts have been made to understand the measurement of technology. However, technology measurement still remains little understood problem in spite of its importance. This article is concerned with improving the measurement of technology by introducing market factors into the model. It illustrate a simple approach to the measurement of technology. This approach is based on the characteristic-space paradigm of technology. A relative ranking of technological sophistication for a product is measurable as a set of characteristics. The main feature of the proposed approach is the combination of technical factors and market factors. Technical factors are reflected in the definition of technological sophistication. Market factors are embraced in the determination of the relative importance assigned to each technology defining characteristics. Thus, the weight is determined by technical factors and market factors, which differentiates the study from the past based on judgmental technique such as experts' opinion.

• 한국의류학회지
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• 제28권7호
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• pp.1007-1018
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• 2004

Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are ＇chic and pleasure＇, ＇trust＇, ＇distinction＇, ＇reputation＇, ＇economical and utility value＇, ＇social acceptance＇, and ＇status＇. First, ＇reputation＇, ＇economical and utility value＇ and ＇social acceptance＇ are similar to the result of the literature review and the qualitative analysis. Next, ＇Chic and pleasure＇ included ＇overall pleasure＇,＇display＇and＇sophistication＇that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. ＇Trust＇ included ＇trust＇ and ＇satisfaction＇ that were identifed previously. ＇Distinction＇ included ＇uniqueness＇ and ＇respect＇ that were identifed previously. Finally, ＇status＇ included ＇sophistication＇ and ＇reputation＇ It seemed that the concept of ＇sophistication＇ was near symbolic rather than descriptive.

• 대한수학교육학회지:학교수학
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• 제19권1호
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• pp.77-93
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• 2017

본 연구의 목적은 19명의 중학교 2학년 수학 영재 학생들의 문제 만들기의 특징을 조사하는 것이다. 본 연구에서는 먼저, 선행 연구에서 제안된 분석 틀을 중심으로 영재 학생들의 문제 만들기에서 나타난 확장성과 정교성을 살펴보았다. 다음으로, 영재 학생들이 문제 만들기에서 변경한 조건들을 상세하게 분석하여 영재 학생들의 문제 만들기를 '수평적 문제 만들기'와 '수직적 문제 만들기' 및 하위 범주로 분류하였다. 본 연구의 결과, 중학교 영재 학생들의 수학 문제 만들기는 확장성과 정교성의 측면에서 충분하지 않은 것으로 나타났다. 또한, 영재 학생들은 새로운 문제를 만들 때 원래 문제보다 복잡성이 감소하는 방향으로 문제를 만들며, 원래 문재에 제시된 조건들을 개별적으로는 고려하지만 종합적으로는 고려하지 않는 것으로 나타났다.