• 가정과삶의질연구
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• 제23권3호
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• pp.77-91
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• 2005

This study conceptualized the factors affecting college students' consumer decision-making styles from the perspective of consumer socialization. A number of antecedent variables identified by preceding studies (age, gender, place where one grew up, job experience, main reason for working, amount of allowance, family income, socio-economic status) and socialization agents such as family, peers, mass media were included in the analysis. This study extends previous studies by examining a theoretical link between the antecedent variables and socialization agents. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Stepwise multiple regression md path analysis were conducted. The results of this study are as follows: 1. Six consumer decision-making styles were identified. 2. The influence of the socialization agents, especially mass media and several antecedent variables, especially gender and main reason for working, played important roles in consumer decision-making styles. 3. Several antecedent variables, especially gender and family income, were related only with the influence of socialization agents. 4. Six path-analysis models that illustrate the relationships among the antecedent variables, the socialization agents and consumer decision-making styles were proposed.

• 시큐리티연구
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• 제42호
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• pp.87-113
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• 2015

본 연구는 민간경비원의 탈사회화와 재사회화에 관한 연구로 민간경비원의 탈사회화 원인과 준비과정을 통한 재사회화의 과정에서 겪을 수 있는 과정을 분석하는데 연구 목적이 있다. 이러한 연구의 목적을 달성하기 위해서 민간경비원으로 재직하였던 탈사회자 탈사회화 후 재사회화를 경험한 7명의 연구대상자를 대상으로 심층면접을 실시하여 자료 분석과 연구의 타당도를 평가한 후 내용분석을 통하여 다음과 같은 결과를 도출하였다. 첫째, 민간경비원은 개인마다 다르지만 다양한 요인에 의한 탈사회화를 하게 되었다. 즉, 저임금과 직업에 대한 불안정한 비전, 과도한 업무환경 및 열악한 복리 후생 등이 주된 원인으로 나타났다. 둘째, 민간경비원은 탈사회화의 준비 시기는 업무특성상 40대 전후를 적당한 시기라고 하였다. 즉 전문성이 요구되는 만간경비업무에 대한 신체적인 변화와 자신의 능력을 고려한 시기가 적당하다는 맥락으로 해석할 수 있다. 셋째, 민간경비원은 탈사회화 후 아쉬움 보다는 허탈감과 새로운 직업에 대한 걱정과 두렴움을 경험하고 있었으며, 가족과 주변 사람들과의 소통을 통한 사회적응 및 재사회화에 도움을 받는 것으로 나타났다. 또한 새로운 직업을 찾고 사회에 적응하려는 재사회화를 경험하여 새로운 직업에 대한 안정성과 만족감을 나타내고 있었다.

• 한국가정과교육학회지
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• 제31권4호
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• pp.115-128
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• 2019

본 연구는 중학생을 대상으로 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴보았다. 이에 편의표집 방법을 이용하여 서울, 경기, 충청, 전남, 광주 지역의 중학생을 대상으로 자료를 수집하여 총 412부를 분석하였다. SPSS 프로그램을 이용하여 기초통계분석, 크론바하 알파, t-검정, 단계적 회귀분석 등을 실시하였으며 분석 결과는 다음과 같다. 첫째, 합리적 소비행동은 3.18, 자아존중감은 3.54로 다소 높게 나타났으며, 소비자사회화 영향요인의 경우, 부모가 3.13으로 가장 높았으며, 학교 2.83, 대중매체 2.78, 또래집단 2.73 순으로 나타났다. 둘째, 성별에 따라 중학생의 합리적 소비행동, 소비자사회화 영향요인이 다른 지 평균비교를 한 결과, 합리적 소비행동의 경우 성별 차이가 나지 않았지만, 소비자사회화 영향요인의 경우 학교를 제외한 대중매체, 또래집단, 부모 등이 여학생이 남학생보다 높게 나왔다. 셋째, 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴본 결과, 용돈 액수와 대중매체, 또래집단 등은 합리적 소비행동에 부적관계를 나타냈으며 자아존중감과 부모는 합리적 소비행동에 긍정적인 영향이 있는 것으로 나타났다. 이에 중학생들이 합리적 소비행동을 하는 소비자가 되기 위해 가정과수업에서 자아존중감을 높이고 또래집단의 영향이 긍정적일 수 있도록 지도하는 것이 필요하다는 함의점을 갖는다.

• 대한가정학회지
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• 제27권4호
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• pp.105-122
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• 1989

The purpose of this study is to provide the basic data to analyze the importance of family as the consumer socialization agents influencing consumer socialization and to enhance the adolescent children's level of consumer skill. The summary of research results is as follows: 1. There were significant differences in the mothers' level of consumer socialization according to the age, education level, consumer attitude, children's grade. 2. The factors showing significant relations to children's level of consumer skills were found to be children's sex, their grade, mother's age and their consumer attitude. The similar results were found for the various aspects of consumer skills. 3. Both the mother's level of consumer socialization with respect to themselves and with respect to children were found to be positivily correlated to children's level of consumer skills. 4. The result of analyzing the independent contribution of the factors in affecting the childern's level of consumer skills is that in order of increasing contribution the factors are the mother's level of consumer socialization with respect to children, children's grade, their sex, the mother's age. 5. The mother's level of consumer socialization with respect to themselves and with respect to children were found to be considerably influenced by demographics and socio-psychological variables. And it was confirmed that the mother's level of consumer socialization has causal relations to children's level of consumer skills.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.169-180
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• 2021

The research aims to evaluate college students' financial behavior and provide empirical insight into factors that may influence their financial behavior by investigating whether financial socialization, financial experience, and financial literacy are meaningful for students' financial behavior. The surveys data was conducted with 595 college students from all over Indonesia then analyzed using Structural Equation Model (SEM). The results demonstrate that financial socialization positively influences financial literacy and financial behavior. On the other hand, financial experience has a negative influence on financial literacy, yet a positive one on financial behavior. Furthermore, the result also shows financial socialization are the key determinant of financial literacy and financial literacy is vital and plays an essential role for financial behavior and it may derive from financial socialization and financial literacy. It indicates that the influence of social agents can benefit students in improving their financial literacy and behavior. However, experience also can influence their financial behaviors. The lack of experience of college students leads to inadequate financial knowledge and raises their risk of financial decisions. Students with sufficient financial knowledge and exhibiting good financial behavior can make wise decisions in financial planning and management, thus may prevent financial issues in the future.

• 디지털융복합연구
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• 제14권9호
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• pp.159-170
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• 2016

본 연구 사회적 미디어가 개인이 선호하는 브랜드에 대한 상표 애착에 미치는 영향에 대한 연구이다. 따라서 본 연구는 다중회귀분석을 통하여 다양한 참여자들에게 개인 신상정보를 공개하는 SNS 사용자는 사회화 대리인을 이용하는 것과는 아무 상관이 없다는 사실을 발견하였다. 그러나 사회적 뉴스를 소극적으로 이용하는 소비자들은 그들의 최종 구매의사결정을 확정하는데 사회화 대리인에 의존할 것이라는 결과가 나왔다. 인적 및 비인적 사회화 대리인은 이러한 사회적 발신인에 의존하는 개인들의 브랜드 어태치먼트 형성에 중요한 역할을 하는 것으로 드러났다. 이러한 연구결과를 바탕으로 마케터는 브랜드 인지도를 형성하기 위해 온라인 전략을 체계화할 필요성을 인식해야 하고 사회적 미디어 이용자들이 자사의 선호되는 브랜드에 대한 상표 애착을 증진시키기 위해 방법을 제공해야한다는 것을 알게 되었다. 집단주의 문화로 상징되는 한국 소비자 대상의 본 연구결과를 바탕으로 향후 개인주의 문화를 포함하는 비교연구 차원의 SNS와 사회화 대리인 연구의 필요성을 제기한다.

• 한국가정과학회지
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• 제1권2호
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• pp.23-36
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• 1998

The purpose of this study was to investigate consumer competencies of urban wives an variables on it. The framework of this study was consumer socialization theory. The results were as follows; 1. There were significant differences in competencies of urban wives according to employment status, interaction with family members, interaction with peers and frequency of media exposure. 2. Employment status, interaction with family members and frequency of media exposure were independent influencing factors on consumer competencies of urban wives. 3. Reviewing a causal model, the results were as follows. Employment status, interaction with family members and frequency of media exposure had an effect on consumer competencies of urban wives directly. (Korean J Human Ecology 1(2):23～30, 1998)

• Human Ecology Research
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• 제54권4호
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• pp.385-395
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• 2016

This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

• 한국생활과학회지
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• 제14권2호
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• pp.277-292
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• 2005

The objectives of this study are to examine the degree of propensity for symbolic consumption among adolescents and its factors, and to investigate the effects of demographic variables - sex, grade, father's education, mother's education, father's job, mother's job, monthly allowance, monthly household income - self-esteem, and socialization agents variables - parents, friends, mass media - on the propensity. In this study, the propensity for symbolic consumption is defined as the propensity to consume products through their affective, subjective, and symbolic value rather than through their practical and utility value. The data used in this study were collected from 509 adolescents who are in the 2nd grade of middle or high schools in Pusan. The research results can be summarized as follows: 1. The propensity for symbolic consumption were found to have significant differences according to sex, father's education, mother's education, mother's job, and monthly allowance. 2. It differs significantly according to adolescents' self-esteem. That is, the lower self-esteem adolescents have, the higher propensity for symbolic consumption they show. 3. It also differs significantly according to the degree of communication with parents, the degree of accepting friends' view, the degree of communication with friends, the degree of informative influence from friends, and the degree of taking in mass media.

• 한국심리학회지:학교
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• 제18권2호
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• pp.153-174
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• 2021

본 연구의 목적은 청소년의 사회화에 중요한 학교 몰입 중 행동적 몰입에 긍정적인 영향을 미치는 선행변인에 대한 검증에 있다. 선행변인은 사회화의 주체가 되는 청소년의 개인특성과 학교현장의 사회적지지라고 할 수 있는 또래지지와 교사지지로 범주화하여 설정하였다. 개인특성에는 강점인식 및 활용과 학습목표지향성을, 또래지지에는 또래의 강점지지와 또래 학업지지를, 교사지지에는 교사의 강점 지지와 관점변화지지를 하위요인으로 설정하였다. 본 연구를 위해 전국에 재학 중인 고등학생 539명을 대상으로 설문을 실시하여 자료를 수집하고 그 중 33명을 제거, 506명의 데이터로 분석을 실시하였다. 분석결과, 개인특성의 하위요인으로 설정된 학습목표지향성만이 행동적 몰입에 정적으로 유의미한 영향을 미치는 것으로 나타났다. 마지막으로 연구결과를 바탕으로 연구의 시사점, 제한점 및 향후 연구과제에 대해 논의하였다.