• Title/Summary/Keyword: Social networking communities

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Inculcating a Sense of Community Among Members of Social Networking Communities

  • Gupta, Sumeet;Kim, Hee-Woong;Lee, So-Hyun
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.89-108
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    • 2015
  • Social networking communities (SNCs) are media designed to facilitate social interaction using highly accessible and scalable publishing techniques. SNCs can constitute individuals' their own profiles in the online environment and share texts, images and photos in a variety ways. In other words, one of the other motivators is knowledge sharing. Various sites, such as Facebook, Orkut, MySpace, and Hi5 are categorized as SNCs. SNCs have become increasingly popular in recent years among youths, especially students, who use them to build social networks. This study examines whether this usage of SNCs inculcates a sense of community among their members. Several studies have examined the role of a sense of community through increased usage in the context of virtual communities. Although this result may be true of virtual communities, this paper contends that the opposite relationship prevails in the case of SNCs because members interact to build networks and are not obliged to interact. The results reveal that maintaining long-term interactions in the SNCs is helpful in building a sense of community in SNCs. Although short-term usage may not boost the development of a sense of community in SNCs, it does matter if the premise is for a long-term commitment to SNCs. Implications for theory and practice are discussed.

Analysis of a Korea-based Language Teacher Organization Public Social Networking Service

  • Kent, David
    • International Journal of Contents
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    • v.12 no.2
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    • pp.66-74
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    • 2016
  • In recent years, studies have emerged highlighting the role of social networking services in the English as a foreign language context of Korea, particularly for teaching and learning, but none examine the role of Facebook in enhancing communities of practice. Therefore, this study undertakes such an endeavor on a Korea-based language teacher organization Facebook group. Social networking analysis came to reveal a group consisting of largely non-engaged members, with several key users successfully bridging the network and promoting engagement and interaction via commenting. Although the most viral posts were disproportionately organizational, professional development clearly emerges as the largest concern for active members. Ultimately, it will be critical for increasing success of the group as a social networking service to establish a means of further engaging all members, including those on the network periphery. To fully meet organizational goals, it will be imperative for key actors to be used increasingly proactively.

Discovering Community Interests Approach to Topic Model with Time Factor and Clustering Methods

  • Ho, Thanh;Thanh, Tran Duy
    • Journal of Information Processing Systems
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    • v.17 no.1
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    • pp.163-177
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    • 2021
  • Many methods of discovering social networking communities or clustering of features are based on the network structure or the content network. This paper proposes a community discovery method based on topic models using a time factor and an unsupervised clustering method. Online community discovery enables organizations and businesses to thoroughly understand the trend in users' interests in their products and services. In addition, an insight into customer experience on social networks is a tremendous competitive advantage in this era of ecommerce and Internet development. The objective of this work is to find clusters (communities) such that each cluster's nodes contain topics and individuals having similarities in the attribute space. In terms of social media analytics, the method seeks communities whose members have similar features. The method is experimented with and evaluated using a Vietnamese corpus of comments and messages collected on social networks and ecommerce sites in various sectors from 2016 to 2019. The experimental results demonstrate the effectiveness of the proposed method over other methods.

A qualitative Study of successful community networking experiences of social workers (지역사회 네트워킹(community networking) 형성·유지경험에 관한 질적 연구)

  • Jeong, Jeong-Ho
    • Korean Journal of Social Welfare Studies
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    • v.45 no.2
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    • pp.289-325
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    • 2014
  • In spite of theoretical logics about the necessities and effects of community networking, we have easily watched the failure of netwoking efforts and break of community networks in everyday life. Starting from these experiences, I tried to understand the process of community networking from the networkers'point of view, by the qualitative research method. Through qualitative in-depth interviews on the 6 experienced social workers in 4 communities, I analyzed their experiences of community network building, presented the results(practical guidelines), especially for the social workers expecting to be a community netwoker themselves. They consist of 10 categories and 5 themes(Being a leader/leaderships, partnership/teamwork building, understanding the impact of context, resource usage, netwoking sustaining).

Information Networking and its Application in the Digital Era with Illustration from the University of Port Harcourt Library

  • Umeozor, Susan Nnadozie
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.2
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    • pp.33-44
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    • 2019
  • This paper discussed the factors that necessitated information networking, types of networks, benefits of information networking, library information networking and the University of Port 0Harcourt library network initiatives. Information networking is a process of communication, exchange of ideas, resource sharing and collaboration between individuals, organizations, institutions and libraries and it is facilitated by ICTs and the internet for improved accessibility. It has been brought about by information explosion, rapid advancement in information communication technologies, inadequate funding and increased demand for quality information. Networks can be classified into local, national, regional, and international networks and are formed to serve different categories of user communities. Benefits of information networking include resource sharing, on-line conferences and participation in programmes at distant centers, collaboration among scholars in different countries. Communication flow through the internet, social media, and electronic mail. Library information networking started with the interlibrary loan which has metamorphosed into library consortia in which groups of libraries partner to coordinate activities, share resources and combine expertise. The University of Port Harcourt Library network initiatives started with an e-granary (a CD ROM) and the establishment of a local area network. The library subscribes to more than 10 electronic databases. Information networking has greatly improved the sharing of resources in acquisition and dissemination of information resources since no single institution can acquire the overwhelming number of information resources in their various formats.

The Factors Affecting the Intention to Purchase Digital Items and Continuance Intention in Social Networking Communities: Focused on Relationship Maintenance Mechanism and Expectation-Confirmation Model (소셜 네트워킹 커뮤니티의 지속사용과 아이템 구매의도에 영향을 미치는 요인 : 관계지속 메커니즘과 기대일치모형을 중심으로)

  • Kang, Heetaek
    • Korean Management Science Review
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    • v.29 no.3
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    • pp.135-156
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    • 2012
  • Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention:continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

Exploratory Study on the Relationships among Social Use of the Internet, Personality, and Well-Being (인터넷의 사회적 사용, 성격 및 안녕감 관계에 대한 탐색적 접근)

  • Lee, Gyu-Dong;Kwon, Soon-Jae
    • The Journal of Information Systems
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    • v.18 no.4
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    • pp.87-103
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    • 2009
  • Although the Internet has been a important communication tool in modem societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the internet may reflect their personality. This study, also, reveals that controlling the big five personality dimensions, the amount of self-disclosure through ones' social networking site is positively related with subjective happiness. This finding suggests that like confession behaviors in religious or curing facilities, people can use the Internet as a therapeutic or a preventative method for promoting their well-being. Theoretical contributions and practical implications are discussed.

Barriers of community networking practices in the context of family-centered case-management (가족사례관리 중심 지역사회협의체 운영의 장애요인 및 발전 방안)

  • Auh, Seongyeon;Koh, Sun-Kang
    • Journal of Family Resource Management and Policy Review
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    • v.21 no.1
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    • pp.65-88
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    • 2017
  • The main purposes of this study are to appraise the family-centered case-management (FCCM) practices in terms of building the community networking efforts, and to propose the practical improvement suggestions to overcome the barriers in practicing the current Healthy Families Policy, FCCM. The blended methodology was employed by collecting the quantitative and qualitative data sets including an staff's on-line survey, in-depth interviews(site case studies), and FGIs. As results, the authors found, despite the building and maintaining functional community networks was the essential and critical condition for the FCCM policy deliveries, many staffs have faced hardships in FCCM practices such as building a new network or finding an available and apt network within their communities. The lack of previous experiences in case-management exaggerated the functional difficulties thus, the new staffs were more prone than the staffs with 2 or more years experiences to the misunderstanding about the missions and tasks related to FCCM. Authors suggested that various on-the-job-training should be provided to eliminate those obstacles to build and/or maintain the community network for FCCM. Also, it is necessary for the each institution's director or managers to understand the FCCM and its relation to community networking, and to support FCCM staff members.

Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.107-116
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    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

Investigating Brand Page Engagement in the SNS Marketing Context

  • So-Hyuna Lee;Hee-Woong Kim
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.284-307
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    • 2020
  • Customer engagement has been the main objective of brand companies in their marketing through social networking sites (SNS). Facebook is the most popular platform for SNS marketing, especially for companies that try to engage with their customers by providing various values through their brand pages (i.e., brand communities). The management of brand pages, therefore, becomes "the means" by which to achieve the result ("the end") of SNS marketing, and visitors to the brand pages (i.e., brand communities) then come to have a favorable attitude toward the brand. Based on a "means-ends" framework, this study examines the development of engagement between customers and brands in terms of brand page engagement as the means objective and brand attitude as the ends objective in the context of Facebook. This study further examines the antecedents and consequences of brand page engagement based on the customer value theory with two-stage data collection. This study contributes to the literature by explaining the roles and effects of brand page engagement in SNS marketing. This study further provides guidance to SNS providers and practitioners on SNS marketing strategies.