• 한국콘텐츠학회논문지
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• 제9권6호
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• pp.62-71
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• 2009

본 연구는 한국영화산업 안에서 가장 많은 영향력을 끼치고 있는 것으로 여겨지는 '감독'과 '배우' 중 안정적인 관객 동원력을 가진 영화인들을 선출하고, 그 결과를 바탕으로 네트워크 분석을 통하여 가장 중심적 역할을 하는 감독을 찾고자 한다. 이를 위해 1998년에서 2007년까지 10년간 상영되어진 한국영화 약 700여개 작품 중 각각의 년도마다 상위 20위 안에 2번 이상 이름을 올린, 가장 안정적인 스타파워를 가진 ‘스타급 감독과 주연 배우’를 선출하였다. 또한 이를 바탕으로 UCINET 사회 연결망 분석 프로그램을 사용하여 다양한 중앙성 분석을 실시하였다. 결과적으로 감독 50인, 배우 103인을 선출되었다. 그 중 ‘김상진’ 감독이 장기간 가장 안정적인 관객동원력과 네트워크 관리능력을 성공적으로 결합하면서, 결과적으로 불확실성을 줄여주는 ‘스타’로서 존재하였다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• International Journal of Human Ecology
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• 제10권2호
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• pp.71-78
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• 2009

Efforts were made to improve the efficiency of college education through the use of information technology. This paper investigates student perceptions of a lecture club provided on a social networking website. For the empirical study, the instructor ran a lecture club for two consecutive semesters on Cyworld (www.cyworld.co.kr), a popular website among Korean youth. The research subjects were students enrolled in a Popular Culture & Fashion class. A questionnaire was distributed on the last day of the lectures. After excluding students with perfunctory responses and those who did not sign up for the community website, a total number of 297 questionnaires were used for analysis. Descriptive statistics, Pearson correlation analysis, one-way ANOVA analysis, Duncan test, and t-test were carried out, with the SPSS for Windows 12.0 being used for statistical analysis. The findings show that most students subscribed to the website and responded with a favorable attitude that the lecture club was helpful.

• 전기학회논문지
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• 제65권8호
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• pp.1407-1417
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• 2016

In this paper, we propose a multi-level content transmission mechanism for intelligent quality of service (QoS) in social networking services (SNSs). Because existing SNSs and related work send image content to a client with a single fixed mechanism, they cannot consistently support content accessibility according to different conditions of QoS factors such as network congestion and throughput. In the proposed image transmission mechanism, our communication middleware (CM) provides an SNS developer with three transmission modes so that an SNS server or client can dynamically change the quality of images if required. In each transmission mode, an SNS server can send images to a requesting client with original high quality, thumbnail quality, or send only text information. With varying qualities of downloaded images, an SNS developed on top of CM can provide users with consistent QoS for access to SNS content.

• World Technopolis Review
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• 제1권2호
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• pp.118-128
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• 2012

This paper suggests policy implications for Daedeok Innopolis (DI) in Daejeon by comparing the development and problems of DI with the San Diego biotechnology cluster. DI has strengthened its capabilities for technology commercialization and business activities after having created and managed by the Korean central government. While DI has been successful in increasing the number of institutes, researchers, research activities, however, its dynamism is not rigorous enough to be a regional innovative system. San Diego's scientific and entrepreneurial community shows the importance of formulating social and spatial contexts for mutual interactions and engagements. In San Diego, UCSD and networking organizations, especially CONNECT, are central in promoting interactions and communications between regional constituents including entrepreneurs, academics and local governments. The mechanisms of San Diego biotechnology imply that DI should provide more attention to designing and developing social and geographical space that can unleash the creative power of social interactions. To build an innovative regional system, DI needs to renovate its space, public-private relationship and networking platforms.

• 정보와 통신
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• 제30권3호
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• pp.60-66
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• 2013

본고에서는 현 주소 기반 네트워킹 프로토콜의 비효율성을 극복하기 위한 CCN(Content-Centric Networking) 기술이 SNS(Social Networking Service) 플랫폼 구축에 어떻게 활용될 수 있는 지를 살펴 봄으로써, CCN 기술의 유용성과 미래 확산 가능성에 대해 알아본다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.613-624
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• 2021

The use of social networking sites (SNS) for e-recruitment has shifted the focus away from traditional hiring and selection processes. They are commonly used in the search and acquisition of new employees and are projected to expand in the near future as an e-recruitment tool. However, there is a lack of material on SNS and their impact on an employers' intention to use these sites for e-recruitment, in the context of Malaysia. Hence, there is an acute necessity for research on the extent that the features of SNS can influence the employers' intention to use SNS for e-recruitment and to know how to keep utilizing the platform for future e-recruitment. This study aims to identify the key features of SNS that lead to employers' intention to use SNS for e-recruitment in Malaysia. In this cross-sectional study, random sampling was utilized to obtain data from 198 recruitment professionals using online survey. The findings show that data quality, reliability, networking spectrum and simplicity of navigation of SNS are the key predicting factors for intention to use SNS for e-recruitment. Therefore, employers should acknowledge these key features of SNS to achieve their e-recruitment goals.

• 한국전자거래학회지
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• 제18권3호
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• pp.195-209
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• 2013

소셜 네트워크를 활용한 웹 사이트(SNS)의 사용이 광범위해짐에 따라 소셜 네트워크 서비스의 영향력이 점차적으로 증가하고 있다. 한국을 비롯한 다양한 국가에서의 SNS 사용이 증가하고 있으며 필리핀 역시 급격한 SNS 사용량과 행태적 변화를 보이고 있다. 특히, 필리핀의 경우 Friendster에서 Facebook으로의 사용자 전환이 매우 급격하게 이루어지고 있다. 기존의 온라인 커뮤니티와 다른 특성을 가진 SNS의 특성을 반영한 전환비용의 특성은 아직까지 명확하지 않다. 본 연구에서는 필리핀에서 SNS 간의 급격한 전환이 이루어진 상황을 바탕으로 SNS 간의 전환 의도에 영향을 미치는 변수들을 조사하고자 하였다. 소셜 네트워크 사이트를 사용 중인 필리핀 사용자들의 설문조사를 통하여 본 연구는 SNS 간의 전환비용에 직접적인 영향을 미치는 변수들로 SNS에 대한 사용자의 만족, 대체 주목성, 사회적 영향력이 주요 요인으로 작용함을 확인하였다.

• 한국인터넷방송통신학회논문지
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• 제12권2호
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• pp.95-101
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• 2012

사회 전반에 걸쳐 소셜네트워크 서비스의 영향력이 매우 커짐에 따라 국내의 많은 기관들에서도 소셜네트워크 서비스의 도입을 통해 이용자와 소통하려는 노력을 하고 있다. 본 논문에서는 기존에 제안한 맞춤형 콘텐츠 추천 서비스에 소셜네트워크 서비스 개념을 접목한 신뢰성 있는 전시물 관련 콘텐츠 추천 서비스를 제안한다. 기존의 콘텐츠추천 방법에 비해 제안하는 서비스는 그 이용자들의 소셜네트워크 상의 관계를 활용하여 전시물 관련 콘텐츠를 효과적이고 신뢰적으로 추천해줄 수 있다.