• 디지털융복합연구
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• 제19권5호
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• pp.215-227
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• 2021

본 연구는 모바일 소셜 미디어 사용 강도와 사용 피로감에 미치는 영향 요인에 대하여 실증적으로 연구하였다. 연구의 프레임워크를 위한 이론으로는 계획된 행위 이론, 사적정보보호 이론, 몰입 이론, 절차적 성과 이론을 기반으로 하였다. 데이터 분석 결과 자기 효능감, 사용자 습관 및 몰입 경험이 모바일 소셜 미디어 사용 강도(intensity)에 긍정적 영향을 미치는 것으로 나타났다. 개인 정보 보호 문제는 모바일 소셜 미디어 사용 강도에 부정적인 영향을 미치기는 하나 사용행위에는 영향력이 미미하였다. 미디어 사용 강도는 미디어 피로감에 긍정적 영향을 미쳤다. 즉, 모바일 소셜 미디어 사용강도가 높아질 경우 피로감은 증가하였다. 절차적 성과 기대 변수는 미디어 사용 강도와 소셜 미디어 피로감 사이에 조절효과를 보이지 않았다. 연구 결과는 소셜 미디어 도구를 비즈니스 및 공공 서비스에 활용하고자 하는 소셜 미디어 관련 기업 및 조직에 시사점을 줄 것이다.

• 한국항공운항학회지
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• 제25권3호
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• pp.1-8
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• 2017

As many people all over the world increasingly take more time in exchanging with other people or acquiring information on the internet, use of social media becomes a part of their daily lives. A lot of changes of consumer culture, which have been occurring through social media, have significant effects on corporate marketing activities. Since social media's importance to airlines has been continuously increased, this study attempts to examine effects of passengers' uses of social media, who plan to select an airline, on dependence on reliance of electronic word-of mouth(EWOM) and EWOM acceptance. To this end, a questionnaire survey of passengers who use airlines and the airline's social media was conducted, and then effective data of 302 copies were analyzed by using the structural equation modeling. The findings show that social media use intensity has a significant effect on Acceptance of EWOM via reliance of EWOM, while a direct effect of social media use intensity on Acceptance of EWOM is not significant. From this study, it is found that control and management of social media and only EWOM are effective tools for marketing of airline businesses, suggesting that innovative strategies are required to preemptively cope with changes in consumers' behaviors and markets, which continue to evolve.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• 디지털융복합연구
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• 제12권11호
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• pp.541-548
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• 2014

본 연구에서는 20~30대 스마트폰 이용자들 가운데 모바일 인스턴트 메신저(Mobile Instant Messenger, MIM) 이용자들을 대상으로 이들의 MIM 이용행태와 MIM 이용강도가 사회자본에 어떠한 영향을 미치는지를 살펴보았다. 총 253명의 MIM 이용자들을 대상으로 온라인 서베이를 실시한 결과, MIM 이용 빈도와 네트워크 사이즈(친구의 수) 및 MIM 이용강도의 경우 결속형 사회자본에 영향을 미치는 것으로 나타났다. 한편, 교량형 사회자본에는 MIM 이용 강도만이 영향을 주는 변수인 것으로 드러났다. 결론적으로 친밀한 관계 속에서의 모바일 미디어 사용이 가져오는 긍정적인 효과를 재확인할 수 있었다. 또한 단순한 양적 투자(이용행태)를 넘어서 이용자가 해당 서비스에 대해 가지는 일상화에 따른 애착의 정도와 같은 질적 투자(이용 강도)가 모바일 미디어를 통한 사회자본 증대를 측정할 수 있는 보다 중요한 변수가 될 수 있음을 확인하였다.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.712-720
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• 2022

The use of social media to disseminate news and interact with project stakeholders is increasing over time in the construction industry. Such social media data can be analyzed to get useful insights of the industry such as demands of new housing construction and satisfaction of construction workers. However, there has been a limited attempts to analyze social media data related to the construction industry. The objective of this study is to collect and analyze construction related tweets to understand the overall sentiments of individuals and organizations about the construction industry. The study collected 87,244 tweets from April 6, 2020, to April 13, 2020, which had hashtags relevant to the construction industry. The tweets were then analyzed to evaluate its sentiments polarity (positive or negative) and sentiment intensity or scores (-1 to +1). Descriptive statistics were produced for the tweets and the sentiment scores were visualized in a scatterplot to show the trend of the sentiment scores over time. The results shows that the overall sentiment score of all the tweets was slightly positive (0.0365). Negative tweets were retweeted and marked as favorite by more users on average than the positive ones. More specifically, the tweets with negative sentiments were retweeted by 2,802 users on average compared to the tweets with positive sentiments (247 average retweet count). This study can potentially be expanded in the future to produce a real time indicator of the construction market industry such as the increased availability of construction jobs, improved wage rates, and recession.

• 유통과학연구
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• 제22권3호
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• pp.83-92
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• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

• 스마트미디어저널
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• 제12권3호
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• pp.9-18
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• 2023

코로나19의 심화로 인해 고강도 사회적 거리두기가 장기화되고 많은 사회적 문제를 나았다. 특히 비대면 체계로 인해 물리적, 심리적 고립이 발생하였고 많은 피해가 발생하였다. 코로나로 인한 여러 사회적 문제들은 코로나19로 피해를 입은 모든 사람들에게 심한 스트레스로 작용하여 결국엔 우울증 등의 정신건강을 위협하는 요소로 작용되었다. 정신질환을 겪는 사람들은 늘어나는 반면 실제로 정신건강 서비스 이용률은 저조한 상황이기 때문에 정신건강 문제를 겪고 있는 사람들을 위한 시스템 구축이 필요한 상황이다. 이에 본 연구에서는 우울증 대상자와 일반인 대상자로부터 스마트폰을 이용한 센서 정보를 바탕으로 우울증 탐지 및 위급상황 탐지모델을 구축하였다. 우울증 탐지와 위급상황 탐지를 위해 VAE, DAGMM, ECOD, COPOD, LGBM 알고리즘을 이용하였다. 연구 결과로 우울증 탐지 모델은 F1 score 0.93, 위급상황 탐지 모델은 F1 score 0.99의 성능의 모델을 구축하였다.

• The Journal of Asian Finance, Economics and Business
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• 제10권1호
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• pp.41-48
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• 2023

Over the past ten years, numerous industries have undergone upheavals that have significantly altered how businesses interact with their clients and how goods are created and produced bySMEs. Many cutting-edge technologies have recently been created and implemented to enhance business models, facilitate sustainability features for organizations, and boost business capabilities. This essay seeks to understand how digital entrepreneurship functions in developing nations. The results of this study show the effectiveness of digital transformation in the context of SMEs is greatly influenced by aspects including the change of managerial intensity and the involvement and perception of workers, customers, and shareholders. One of the needs that business owners showcased in this study in terms of digitization is infrastructure resources to support digitization such as devices, the Internet, and funds, but also the ability to use digital media for business development. Practical skills that business people want to learn such as product design and management of their social media accounts. There are also aspects of time and self-motivation of the business actor that can speed up or slow down the digitization process. Finally, government support that is structured in encouraging MSMEs is also one of the supporters and drivers of digitalization in the blue economy.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.353-357
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• 2022

This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.179-183
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• 2024

This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.