• 한국IT서비스학회지
• /
• 제10권2호
• /
• pp.21-39
• /
• 2011

After ten years from the introduction of CRM systems, many companies reevaluate CRM from the perspective of customers. This paper classifies CRM activities at the contact points with customers and investigates the effect of CRM activities on perceived benefits and the effect of perceived benefits on behavioral intention in the Korean cosmetic industry. The result showed that contact management and complaint handling affected social benefits and that customers perceived confidence benefits from contact management, complaint handling, and churn management. Special treatment benefits were affected by all CRM activities including compensation management. Finally, all kinds of benefits had effects on behavioral intention such as recommendation intention and repurchase intention.

• 한국의류학회지
• /
• 제26권7호
• /
• pp.1043-1054
• /
• 2002

The purposes of this study were to empirically examine the effect of relational benefits and relationship quality in the core variables of relationship marketing on customer satisfaction, to investigate the causal relationships among these variables. The questionnaires was administered to 417 women shopped in a fashion retail store in Gwang-ju city during January 14-18, 2002. For analysis of data, frequency, factor analysis, regression analysis, and path analysis were applied. The results were as follows: 1. The customers' perceived relational benefits were categorized as follow: 1) special treatment,2) social, and 3) psychological benefits. Relationship quality was categorized into two factors: trust and commitment 2. The relational benefits significantly influenced customer satisfaction. 3. The relational benefits significantly influenced relationship quality. 4. The relationship quality significantly influenced customer satisfaction. 5. The relational benefits had both direct and indirect effects on customer satisfaction mediated by relationship quality. The results indicated that causal relationship was existed among these three variables.

• 분석과 대안
• /
• 제7권2호
• /
• pp.111-145
• /
• 2023

본 연구는 중국 상장기업의 정치적 연계(political connections)가 기업의 사회적 책임(Corporate Social Responsibility, CSR) 활동에 미치는 영향을 확인하고 있다. 기업은 정치적 연계를 '비시장 전략(non-market strategy)'으로 인지하여, 이를 통해 획득한 다양한 혜택을 경영 활동에 적극적으로 활용하고자 한다. 반면에 이러한 정치적 연계를 활용하고자 하는 기업은 그 혜택에 대한 대가로 정부의 사회 정책적인 의무를 수행해야 할 필요성이 제기된다. 특히, 중국 정부는 기업이 CSR 활동을 통하여 산재되어 있는 사회문제를 적극적으로 해소해주기를 원하고 있다. 이에 따라 정치적 연계를 통하여 정부로부터 경영상의 혜택을 획득하고자 하는 기업은 적극적인 CSR 활동을 통하여 정부의 요구를 수용하고 있다는 신호를 보낼 필요성이 제기된다. 이러한 환경에서 본 연구는 기업의 정치적 연계가 정부가 요구하는 CSR 활동을 수행하는 요인으로 작용하는지를 2013년부터 2019년까지 중국 전체 상장기업을 대상으로 실증적인 검증을 한다. 분석 결과, 중앙정부와 정치적 연계를 지닌 기업을 중심으로 CSR 활동에 긍정적인 영향을 주는 것을 보여준다. 또한, 이러한 관계에서 정부 보조금이 매개효과로 작용하면서, 중앙정부와 정치적 연계가 있는 기업은 정부로부터 혜택을 얻는 것과 동시에 정부의 사회 정책적인 의무를 모두 수행하고 있는 것을 의미한다.

• 수산경영론집
• /
• 제12권2호
• /
• pp.73-100
• /
• 1981

Fisheries resources, due to their intrinsic biological -density dependent, and socio- economic -common property nature, might yield the sustained benefits to the society involved, depending on the degree to which the social management scheme, pursuing the optimum yield from each of them, is framed. And besides, the success or failure of the management on them would, with no doubt, lead parallelly to the direction on scientific study of "Natural Resource Economics." Thus the objectives of the management, to ensue the best use of these society's resource, should underlie the technical, economic, ana social efficiency all together to meet the maximization of society's benefits from yields, taking account of managerial efficiency. And those multiple conflicts need communications between biologists, social scientists, and managers given tile mandate, tobe coordinated to arrive at a unique value weighed, through the well-ordered system approach and resulting timely decision-making which accommodates dynamical fisheries aspects and varying social purposes. purposes.

• 유통과학연구
• /
• 제12권12호
• /
• pp.43-54
• /
• 2014

Purpose - This study examines how perceived benefits and costs of traditional market support affect relationship quality and support for a marketeer. In addition, it investigates whether support for traditional market aid programs leads to support for the government. The author developed a structural model comprising several variables, in which perceived benefits and costs comprising economic, social, and environmental costs were proposed, to affect the relationship quality (satisfaction and trust) of traditional market aid programs and the government. Consequently, marketeers satisfied and trusted by traditional market aid programs and the government would support the traditional market aid program, resulting in higher support for the government. The model proposed that customer satisfaction would improve customer loyalty and business performance. Thus, the relationship quality (satisfaction and trust) of the traditional market aid program and government was proposed as a core mediating variable between perceived benefits and costs and support. Research design, data, and methodology - To analyze the proposed model, this study investigates the scenario with a traditional marketeer. Data were collected from 331 respondents, and analyzed with SPSS/PC 18.0 and AMOS 18.0. To test the unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of the reliability test with Cronbach's and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. Results - First, perceived benefit affects the relationship quality of traditional market aid programs and government. Second, perceived costs affect the satisfaction of traditional market aid programs and government. Third, the relationship quality of a traditional market aid program affects the support of a traditional market aid program, and the relationship quality of government affects the support of government. Finally, the support of traditional market aid program affects support of government. The results confirm the findings of previous studies that local development positively influences support, based on the social exchange theory. Conclusions - The theoretical and managerial contributions of this study are as follows. First, it is the first such study, and defines mediating variables, analyzing relationship quality (satisfaction and trust) between perceived benefits and costs and support for the traditional market industry. Further, it investigates the structural relationships between them with the AMOS program. Second, while most previous studies investigating the relationship between similar variables and those of the present study analyzed how perceived benefits and costs influenced support, this study identified the transfer relationship between the support for traditional market programs and support for the government. This study confirms that support for traditional market aid program increases support for the government. Therefore, government policy makers for traditional market aid programs should explain to marketeers the benefits and costs of traditional market development in terms of economic, social, and environmental factors. At the end, limitations, further research directions, and implications are suggested.

• 한국의료질향상학회지
• /
• 제7권2호
• /
• pp.168-179
• /
• 2000

Background : Economic evaluation of clinical pharmacokinetic consultation services for theophylline, which is being widely used recently, is considered in patients for both proper care and cost efficiency. Mathods : This is a cost-benefit analysis of clinical pharmacokinetic consultation service for theophylline. Trial groups were chosen from 2 general hospitals which was performing clinical pharmacokinetic consultation- services in 1998. Control group was chosen from another one general hospital. The analysis includes 25 patients (sample patients) for trial group and 17 patients for control group. Results : On the basis of incremental analysis, it is estimated that the total (direct and indirect) annual costs of the clinical, pharmacokinetic services of theophylline for the patients in the trial group was about \65 million, whereas total annual benefits from those services was estimated to be about \551 million. The net benefits incurred to the sample patients, thus calculated, was about \485 million per year. In the analysis, we assumed that indirect benefits accruing to those services were non-existent. If that amount was included, the estimated net benefits would be much greater than the calculated one. Conclusion : We found that clinical pharmacokinetic consultation services for theophylline could produce more marginal benefits than marginal costs by those services from the social point of view. More controlled prospective trial in the future would be helpful for affirmation of the results of this study.

• 한국콘텐츠학회논문지
• /
• 제21권1호
• /
• pp.498-510
• /
• 2021

본 연구는 사회복지사가 조직에 대해 갖는 관계적계약과 관련하여 이에 영향을 미치는 주요 요인들의 인과 관계를 검증하고자 하였다. 사회복지사의 관계적계약 인식에 영향을 미치는 요인으로서 조직의 복리후생제도 시행수준이 사회복지사가 인식하는 상사지원과 조직지원에 영향을 미침은 물론, 이것이 상사지원과 조직지원을 매개하여 관계적계약과의 관계에까지 영향을 미칠 것으로 보고 연구모형을 설정하였다. 이를 위하여 본 연구는 광주광역시에서 근무하는 사회복지사를 대상으로 설문조사를 시행하여 371명의 자료를 수거하였으며 상사지원 변수의 영향관계를 고려하여 직급이 최고경영자인 관장에 해당하는 응답자와 주요 변수에 불성실 응답을 한 경우를 제외한 최종 271명의 자료를 분석하였다. 구조방정식모형을 통해 분석한 결과, 사회복지사의 상사지원과 조직지원에 대한 인식이 높을수록 관계적계약 인식 정도도 높아졌다. 응답자가 소속된 조직의 복리후생제도 시행수준은 상사지원과 조직지원의 이중매개 경로를 거쳐 관계적계약에 영향을 미치는 것으로 나타났으며, 동시에 관계적계약에 직접적인 영향을 미치는 것으로 나타났다. 본 연구는 이러한 연구결과에 기반을 두어 사회복지사의 관계적계약 인식 제고와 관련 함의 및 후속연구의 필요성을 제시하였다.

• Journal of Digestive Cancer Research
• /
• 제11권2호
• /
• pp.104-107
• /
• 2023

The Ministry of Health and Welfare of Korea has implemented various social security programs to ensure a basic standard of living and raise overall quality of life for all citizens. The Korean social security system provides social insurance, public assistance, and social welfare services. To achieve adequate drug benefits, the Drug Management Department of Health Insurance Review and Assessment Service (HIRA) implement drug management duties including drug listing, upper price limit setting, scope of benefits, and post-factum management. When a manufacturer or an importer wants to apply for National Health Insurance (NHI) coverage of the drug that has obtained safety and efficacy approval, the pharmaceutical benefit assessment committee of HIRA evaluates the drug's clinical efficacy and cost-effectiveness to determine whether or not to include the drug into the benefit package. The benefit standards for a listed drug (ingredient) are set either for the whole permitted range or a part of range with conditions. To increase the coverage rate for new drugs, the listed drugs are regularly reviewed for their value. The status of listed drugs can be adjusted or eliminated from the benefit package if the clinical efficacy turns out to be insignificant. Therefore, through these pharmaceutical management procedures, high-quality drugs are provided at reasonable prices, which save healthcare expenditure by price determination and selective coverage in consideration of economic evaluation.

• 산경연구논집
• /
• 제8권4호
• /
• pp.53-63
• /
• 2017

Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child․adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users' relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions - Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker's standpoint, the relationship continuity was the most important factor.

• Child Studies in Asia-Pacific Contexts
• /
• 제6권2호
• /
• pp.59-72
• /
• 2016

We examined the relationship between the extent of Facebook usage and social well-being with consideration of cyberbullying involvement using a person-oriented approach. Survey data were collected from a sample of 312 secondary students from Grades 7 and 8 in Hong Kong. Levels of cyberbullying involvement, Facebook usage and perceived social support were investigated. Participants were classified into three clusters based on the different levels of Facebook usage and cyberbullying victimization through cluster analyses (i.e., frequent Facebook user/noncyberbullied victim, frequent Facebook user/cyberbullied victim, and uninvolved). Our results showed that frequent Facebook users who are cyberbullied tend to engage in cyberbullying perpetration significantly more than the frequent Facebook users who are not cyberbullied, even when the latter reported higher Facebook usage. This result provides some support for the idea that cyberbullying victimization has additional value on top of the level of usage in explaining one's participation in cyberbullying perpetration. As expected, frequent Facebook users who were not cyberbullied reported the highest perceived social support among the three groups. What is even more interesting is the equal level of perceived social support found between the cyberbullied victims and the uninvolved. Our results suggest that, although limiting adolescents' Internet use might reduce their risks of being involved in cyberbullying, it might also take away the potential benefits they could get from interacting with the online community. Benefits of using the person-oriented approach in the study of cyberbullying are discussed.