• Title/Summary/Keyword: Social benefits

Search Result 1,188, Processing Time 0.024 seconds

The Effects of Social Norms and Perceived Benefits on Purchase Intention for the Fashion Products of Social Enterprises (사회적 규범과 지각된 혜택이 사회적 기업 패션제품 구매의도에 미치는 영향)

  • Seo, Min Jeong
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.43 no.5
    • /
    • pp.699-710
    • /
    • 2019
  • This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

Effects of Relationship Benefits on Trust, Flow and Customer Loyalty of Social Commerce: Focus of Self - Determination (소셜 커머스 관계혜택이 신뢰와 몰입 및 고객 충성도에 미치는 영향: 자기결정성을 중심으로)

  • Choi, Young-Min;Kwon, Hyeok-Gi
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.24 no.3
    • /
    • pp.39-50
    • /
    • 2019
  • Social commerce is a term derived from the fusion of social media and e-commerce. This study aims to classify social commerce benefits as social benefits, confidentiality benefits, economic benefits, and customization benefits based on previous research claims. We also examine the effect of social commerce relationship benefits on trust and flow, and the effect of trust and flow on customer loyalty. Also, we examine how the relationship between trust and customer loyalty, and commitment and customer loyalty varies with self determination. The following are main results of this study. First, social benefits, confidentiality benefits, economic benefits, and customization benefits have significant effects on trust and flow. Second, social commerce trust and flow have a positive effect on customer loyalty. Third, the relationship of social commerce trust, flow, customer loyalty is differ depending on self determination. This study suggests the necessity of differential approach according to self-determination.

An Integrative Literature Review about Sports Participation and Perceived Benefits

  • JEONG, Bong Kyu;YOON, Sang Hoon;SEO, Won Jae
    • Journal of Sport and Applied Science
    • /
    • v.5 no.2
    • /
    • pp.55-61
    • /
    • 2021
  • Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

How Social Media is Transforming the Fashion Consumers: The Effects of "Social" Consumer Attributes on Brand Engagement in Social Networking Sites

  • Park, Hyejune
    • Fashion, Industry and Education
    • /
    • v.15 no.1
    • /
    • pp.1-11
    • /
    • 2017
  • The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

A Study on Factors Affecting the Utilization of Vehicle Sharing Service in the Sharing Economy Environment : Focusing on the Analysis of Didi Chuxing Case in China (공유경제 환경에서 차량 공유서비스 활용에 영향을 미치는 요인에 관한 연구 : 중국의 디디추싱(滴滴出行) 사례 분석을 중심으로)

  • Yoon, Min-Suk;Pan, Can;Qu, Min
    • Journal of Information Technology Services
    • /
    • v.20 no.2
    • /
    • pp.147-166
    • /
    • 2021
  • As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

An Analysis of the Poverty Reduction Effect of Social Security Benefits in Korea (사회보장급여의 빈곤완화효과 분석)

  • Kim, Hwanjoon
    • Korean Journal of Social Welfare Studies
    • /
    • v.48 no.3
    • /
    • pp.5-28
    • /
    • 2017
  • Using 2006~2015 Korean Welfare Panel Survey data, this study analyzed the poverty reduction effects of social security benefits. The results show that social security benefits have substantial impacts on reducing the poverty gap. National Basic Livelihood Security, public pensions, and Basic Pension have relatively larger poverty reduction effects. Other benefits such as disability benefits, workers' compensation unemployment insurance, and childcare subsidies have much smaller poverty impacts. Two determining factors of the poverty reduction effect are (1)the amount and (2)the poverty reduction efficiency of social security benefits. With the expansion of the social security system in recent years, the poverty reduction efficiency has decreased in general. Due to a greater increase in the amount of benefits, however, the poverty reduction effect has gradually increased. In order to increase the anti-poverty effect of social security, it is important to find ways to improve efficiency while minimizing the disadvantages of the selectivistic welfare benefits.

Exploring Functional Differences of Perceived Benefits between Competitive Sport and Eco-Sport

  • Hyeong KANG;Won Jae SEO
    • Journal of Sport and Applied Science
    • /
    • v.8 no.2
    • /
    • pp.19-23
    • /
    • 2024
  • Purpose: This study sought to explore theoretical knowledge of benefits that sport participants perceived. In specific, this study reviewed related literature to explore similarities and differences of perceived benefits between competitive sport and eco-sport. Research design, data, and methodology: This study employed an integrated literature review approach. A conceptual model is suggested by reviewing prior studies. The study collected relevant documents via online search engine including KCI and google scholar. The contents and results of collected data were analyzed and categorized into perceived benefits between competitive sport and eco-sport. Results: For results, summary of perceived benefits was presented. In specific, a total of twelve variables were derived from the literature analysis as physical benefits of sport participation, which include cardiorespiratory fitness and physical self-concept and so forth. Second, a total of six mental benefits were discovered by prior studies, including happiness, stress release, psychological health and so on. Third, in terms of socio-relational benefits, four variables were derived from previous literature, which are social support, trust, and social capital and so on. Conclusions: This study identified positive outcomes of physical activities. Furthermore, a variety of benefits were categorized into three major aspects such as physical, mental, and social benefits. The study needs to be conducted to explore the effects of perceived benefits on repeat participation. Further implications were discussed.

Qualitative Study on the Benefit Sought and Brand Loyalty by Product Category of the Luxury Goods Through In-depth Interviews with Professionals in Fashion Industry

  • Kim, Chi Eun;Lee, Jin Hwa
    • International Journal of Costume and Fashion
    • /
    • v.16 no.1
    • /
    • pp.17-35
    • /
    • 2016
  • The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

A Study on the Appearance Management Behavior and Clothing Benefits of Male and Female College Students - Focused on the Effects of Value Systems and Social Self-concept - (남녀 대학생의 외모관리 행동과 의복추구혜택에 관한 연구 - 가치관과 사회적 자아의 영향력을 중심으로 -)

  • Lim, Kyung-Bock
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.12 no.4
    • /
    • pp.29-41
    • /
    • 2010
  • The purpose of this study is to examine the effect of value systems and social self-concept on the appearance management behavior and clothing benefits according to gender. The data were collected via a self-administered questionnaire from 453 male and female college students in Jecheon and analyzed by factor analysis, correlation analysis, multiple regression, and t-test. The results of this study were as follows: 1. Value systems and clothing benefits classified into four factors respectively. 2. There existed significant differences according to gender in value system factors, social self-concept, appearance management behaviors and clothing benefit factors. 3. There existed correlations between value system factors and social self-concept. For male students, four factors of value system were correlated with social self-concept. But only one factor(pursuit of peaceful and secure life) was correlated with social self-concept for female students. 4. In male and female students, appearance management behaviors and clothing benefits were influenced by various value system factors and social self-concept.

  • PDF

The Effects of Perceived Relational Benefits on Repurchase Intention and Word of Mouth Intention in the Social Commerce Marketplace: Mediating Effect of Satisfaction and Difference in Market Mavenism (소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향: 만족의 매개효과 및 시장 전문성 차이)

  • Sung, Heewon;Kim, Eun Young
    • Journal of Fashion Business
    • /
    • v.21 no.2
    • /
    • pp.30-44
    • /
    • 2017
  • The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.