• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.10-14
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• 2017

The tourism motivations of the senior tourists were used to analyze the effect on the tourism satisfaction. As result of the analysis, the rest motivation and knowledge expansion motivation bring positive effect except the social connectedness motivation. The senior tourist wanted to have their own time and preferred the tourism program focused on the leisure. They also seemed to have comparably high self-esteem. The self-development programs should be made and good relationship through the tourism satisfaction must be developed. The result of the study shows that the senior tourists are exhausted mentally and physically, and this fact affected a lot on the rest motivation which is one of the tourism motivations.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.98-108
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• 2022

In this study, social network analysis was performed to compare and analyze changes in domestic tourism trends before and after the outbreak of COVID-19 in a situation where the damage to the tourism industry due to COVID-19 is increasing. Using Textom, a big data analysis service, data were collected using the keywords "travel destination" and "travel trend" based on the collection period of 2019 and 2020, when the epidemic spread to the world and became chaotic. After extracting a total of 80 key words through text mining, centrality was analyzed using NetDraw of Ucinet6, and clustered into 4 groups through CONCOR analysis. Through this, we compared and analyzed changes in domestic tourism trends before and after the outbreak of COVID-19, and it is judged to provide basic data for tourism marketing strategies and tourism product development in the post-COVID-19.

• 아태비즈니스연구
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• 제5권2호
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• pp.1-12
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• 2014

Tourism has been considered as the largest industry in the world, which is contributing towards employment generation, wealth creation and pursuing social benefits. Growing concern about the impact of human activities upon the environment, increased awareness of and concern for global environment have intensified the demand for sustainable tourism and their focus on balancing of: profit-driven motives, preserving and enhancing the social as well as ecological balance. Based on secondary materials and content analysis present study evaluated existing status of sustainable tourism development and explored important change strategies for future improvement of tourism sector in Bangladesh. The study recognized different views of change management and various strategies for obtaining sustainability in tourism industry. The present study identified the institutional networks, challenges in the way of applying systems approach to change management for sustainable tourism development and suggested important options for overcoming the impediments to operate through the proposed strategic framework in Bangladesh.

• 한국지역사회생활과학회지
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• 제27권spc호
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• pp.665-679
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• 2016

This study examined the main factors for activating rural tourism of Jeollabuk-do using big data analysis. The tourism big data was gathered from public open data sources and social network services (SNS), and the analysis tools, 'Opinion Mining', 'Text Mining', and 'Social Network Analysis(SNA)' were used. The opinion mining and text mining analysis identified the key local contents of the 14 areas of Jeollabuk-do and the evaluations of customers on rural tourism. Social network analysis detected the relationships between their contents and determined the importance of the contents. The results of this research showed that each location in Jeollabuk-do had their specific contents attracting visitors and the number of contents affected the scale of tourists. In addition, the number of visitors might be large when their tourism contents were strongly correlated with the other contents. Hence, strong connections among their contents are a point to activate rural tourism. Social network analysis divided the contents into several clusters and derived the eigenvector centralities of the content nodes implying the importance of them in the network. Tourism was active when the nodes at high value of the eigenvector centrality were distributed evenly in every cluster; however the results were contrary when the nodes were located in a few clusters. This study suggests an action plan to extend rural tourism that develop valuable contents and connect the content clusters properly.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.191-203
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• 2021

Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v.23) and statistical methods have been used to process the data represented by the arithmetic mean, standard deviation, coefficient of variation, correlation coefficient (Person), simple and multiple regression equations. The research showed significant results represented by a positive and strong relationship between the research variables. This result indicates that there is an effect on the customer's behavior. Moreover, the results of the study showed positive effects that extend from social marketing to customer behavior in the long term.

• 디지털융복합연구
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• 제20권3호
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• pp.459-468
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• 2022

COVID-19의 발생으로 전 세계적으로 위기상황을 맞이하고 있다. 본 연구는 COVID-19 상황에서 잠재관광객의 위험지각이 관광태도와 관광의도에 미치는 영향을 종합적으로 검토하였다. 연구결과 관광객의 위험지각은 신체적위험, 사회적위험, 성과적위험과 같은 3가지 요인으로 구성되는 것으로 나타났다. 또한 잠재관광객의 위험지각은 관광태도와 의도에 영향을 미치는 것으로 나타났다. 연구에 활용된 위험지각, 관광태도, 관광의도를 인구통계학적 특성(성별, 연령, 직업)을 활용하여 차이검증을 수행하였다. 분석결과 20대의 잠재관광객은 다른 연령대에 비해 사회적위험요인을 중요하게 생각하는 것으로 나타났다. 또한 20대는 관광태도도 다른 연령대에 비해 상대적으로 긍정적으로 인식하는 것으로 검토되었다. 직업에 따른 차이검증에서는 학생집단은 다른 집단에 비해, 사회적위험요인, 관광태도, 관광의도가 높은 것으로 나타났다. 이와 같은 연구결과를 바탕으로 COVID-19 팬데믹상황과 그 이후에도 관광객의 위험지각을 감소시키는 부분에 도움을 줄 수 있을 것이며, 학술적인 측면에서도 기여할 수 있을 것이다.

• 한국습지학회지
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• 제9권1호
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• pp.31-46
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• 2007

In this paper, the nature-based tourism is described as one of the tools to achieve sustainable development in small islands. The study was carried out at Ayer, Bidadari and Onrust Islands of Kepulauan Seribu chains at Jakarta Bay, Indonesia. While the historical records show that previous uses of such islands have started at sixteen century, tourism uses was started at the beginning of 1970s. Among nature-based tourism destination in Kepulauan Seribu chains, these islands are the famous destinations and received a lot of tourists. Tourism growth at these islands has stimulated development of numerous tourism facilities and infrastructure to meet visitor satisfaction. It is observed in this study that island's site-plan destination design has contributed to the successful and sustainability of tourism in small island. The key success lies on the successful integration and implementation of three substantial perspectives into practices, namely economic, ecosystem and social perspectives. First, in order to enhance economic benefits, a site-plan design allowing floating cottages establishment to extent room availability, to build strong images as tropical paradise islands, and to enhance tourist satisfaction with the objectives of improving income and sustaining tourist loyalty to the destination. This design is also reducing land risk from tourism impact and it becomes the significant key of second perspective, the ecosystem perspective. Moreover, the ecosystem perspective has been implemented through native vegetation preservation that led island's wildlife conservation and became potential tourism attraction. The design also develops effective mechanism to manage and regulate visitor flows by establishing visitor track corridors. In implementation, such corridor plays an important role to reduce tourist density in single places and therefore become instrument to reduce severe visitor impact to wildlife, vegetation and heritages of islands. Third, the social aspect of development allowing heritages to conserve and furthermore serve numerous benefits for education, socio-political, culture, and historical studies. Through this study, it is clear that the success of these islands to continuous tourism growth lies on the island's vision to integrate economic, ecosystem and social perspectives on tourism development.

• 한국조리학회지
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• 제23권4호
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• pp.22-32
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• 2017

The purpose of this study was to explore awareness of food tourism using big data analysis. For this, this study collected data containing 'food tourism' keywords from google web search, google news, and google scholar during one year from January 1 to December 31, 2016. Data were collected by using SCTM (Smart Crawling & Text Mining), a data collecting and processing program. From those data, degree centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of 'core service' and 'social marketing' was high. In addition, the web visibility was also high for destination, such as rural, place, ireland and heritage; 'socioeconomic circumstance' related words, such as economy, region, public, policy, and industry. Convergence of iterated correlations showed 4 clustered named 'core service', 'social marketing', 'destinations' and 'social environment'. It is expected that this diagnosis on food tourism according to changes in international business environment by using these web information will be a foundation of baseline data useful for establishing food tourism marketing strategies.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.213-218
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• 2022

The study's goal is to determine how factors affecting tourism resilience during the COVID-19 pandemic affect Ho Chi Minh Tourism's ability to respond to changes and disruptions. The model and research hypotheses were tested using Multiple Regression Analysis Models. The statistical findings showed that the tourism resilience components have a significant influence on the tourism resilience in Ho Chi Minh city. The analyses revealed that tourism resilience consisted of four latent dimensions. There are 4 explanatory variables with a significance coefficient < 0.05. Therefore, the variables Economic resilience, Ecological resilience, Institutional resilience, and Social resilience all have a significant impact on tourist resilience, which is consistent with Jamaliah and Powell (2017). The findings have important managerial implications for local governments, as well as factors that contribute to tourism resilience, as they must attempt to adapt to changes and turbulences during a pandemic, ensuring that the tourism system rebounds in the future. The four components of tourist resilience are defined in the theoretical contribution. The findings of the study could serve as a starting point for developing future tourist resilience strategies. Because the application of tourist resilience theory is still relatively new, this study presents two theoretical and methodological contributions.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.247-271
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• 2017

Purpose This study aims to propose a framework for safety in domestic walking tourism, which defines the scope and type of safety information for tourists. Also, the framework provides a systematic classification for safety information in walking tourism. As the importance of safety in walking tourism due to the frequent occurrence of crimes and unexpected accidents increases, it is necessary to provide tourists with safety information on walking courses rapidly and systematically. However, most administrators (e.g., local governments) have mainly focused on providing tour information on walking courses through Internet websites or mobile apps, overlooking the safety issue. Besides, there is a lack of understanding of safety not only in walking tourism but also in the whole tourism industry. Design/methodology/approach This study proposes the framework that covers all possible safety-related information in walking tourism. Furthermore, to validate its availability, this study analyzes eight major platforms which offer tour information to tourists by applying the framework. Findings The major findings of this study are as follows. First, all platforms considered in this study do not provide any information on tourism safety, focusing on the provision of tour information. Second, three platforms currently provide an SOS function which means post-safety information. That is, no safety information is provided to prevent safety issues in advance. Finally, despite the increase of social concerns, all platforms do not provide safety information on public order and diseases in the social disaster classification as well as environmental pollution in the natural disaster classification. The details and implications of the findings are presented.