• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.137-144
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• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.1
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• pp.97-113
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• 2003

In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

• Korean Journal of Social Welfare
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• v.55
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• pp.55-81
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• 2003

This paper attempts to analyze the trend of research methods in Korean social welfare research and discuss utilities of qualitative research methods in broadening and deepening social welfare knowledge body in Korea. First, this paper examines research methods of 538 research articles published in Korean Journal of Social Welfare from the volume one in 1979 to the volume 51 in 2002. It has the following results: (1) non-empirical research articles were dominant in the 1980s; (2) empirical research articles have been dominant since the middle of the 1990s; and (3) research articles utilizing qualitative methods have appeared rarely since the end of the 1990s. Second, this paper examines the characteristics and the types(phenomenology, grounded theory, ethno-graphic approach, narrative inquiry etc.) of qualitative research methods. Third, this paper discusses (1) fitness between practice in social welfare discipline and qualitative research methods and (2) utilities of qualitative research methods in broadening and deepening knowledge body of Korean social welfare. In discussing the fitness, this paper focuses that qualitative research methods fits with the needs of social welfare discipline regarding broadening and deepening our understandings about social phenomena related to practice, and (2) qualitative research methods fits the needs of social welfare discipline regarding developing endogenous knowledge. In discussing the utilities, this paper focuses that qualitative research methods can be more properly utilized for social welfare research because there are coincidences in basic assumptions and perspectives of both qualitative research methods and social welfare practice. Finally, this paper highlights that 'many ways of knowing' exist in social science and it should be considered more sincerely in the arena of Korean social welfare research in order to more solidly develop the knowledge body of social welfare and practice in Korea.

• Journal of Distribution Science
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• v.18 no.4
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• pp.97-106
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• 2020

Purpose: Participation of firms in Global Value Chains (GVC) has contributed significantly to the improvement of economic outcomes for firms in developing countries. However, evidence suggests that these economic outcomes are gained at the cost of labourers' poor working conditions. This research contributes to existing literature on GVCs by investigating the influence of different governance structures on economic and social upgrading of firms participating in GVCs. Furthermore, the research attempts to understand the relationship between economic and social upgrading in GVCs. Research design and methodology: Detailed qualitative primary research was carried out in the football industry of Sialkot, Pakistan. The case study approach was employed, and football firms were the unit of analysis. Semi-structured interviews with firms' representatives were conducted. Results: Findings reveal that most firms were found in captive, relational and market governance structures. Furthermore, product and process upgrading were witnessed in all firms; however, social upgrading was observed mostly in captive and relational GVCs. Moreover, social upgrading was linked to economic upgrading in captive and relational networks. Conclusions: The findings from the Sialkot football industry reflect that buyers pay higher prices and margins to their suppliers once they upgrade their products and processes.

• Journal of Technology Innovation
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• v.24 no.3
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• pp.107-137
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• 2016

By analyzing a nationwide survey on Korean publics, this study examines the social determinants of public support for three types of scientific research-basic research aimed at pure knowledge, applied research toward industrial application, and research for social problem-solving which aims to enhance ordinary citizens' quality of life. The present study finds the differential effects of social- and political value orientations on the level of public support for respective types of research. As ones have more progressive in their subjective political orientations, they are more likely to support research for social problem-solving than other types of research, while conservatives tend to support basic research and those with neo-liberal ideology tend to support applied research. The Korean public also tends to perceive research for social problem-solving as a counter to basic research while it has been developed against the conventional emphasis on applied research in Korea. Also, the level of support for research for social problem-solving increases with the higher level of trust in scientific authority and expertise, while it has been developed against expertism and included public engagement in science as an important element. Finally, those who have lower income tend to support for research for social problem-solving than other types of research. The implications of these findings are discussed.

• Journal of Distribution Science
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• v.18 no.4
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• pp.79-85
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• 2020

Purpose: This study explores how cognitive impairment caused by social exclusion experience can be explained through cognitive narrowing and how it influences consumer's judgment and reasoning and results pseudodiagnosticity bias towards distribution brands. This study examines the characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing in the evaluation of distribution brands. Research design, data and methodology: Present study was performed with 77 college students in Seoul. Participants were randomly assigned to the group who experienced social exclusion and the group who did not experience social exclusion. The analysis has been made of how the degree of bias of pseudodiagnosticity differs according to the experience of social exclusion by t-test. Results: The group who experienced social exclusion had a higher level of pseudodiagnosticity bias towards distribution brands than the group who did not experience social exclusion. Conclusions: This study confirmed what characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing. Implications and future research directions were discussed and suggested.

• Journal of Distribution Science
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• v.18 no.3
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• pp.67-76
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• 2020

Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

• Journal of Distribution Science
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• v.19 no.8
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• pp.37-46
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• 2021

Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

• Human Ecology Research
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• v.53 no.1
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• pp.93-106
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• 2015

The purpose of this study is to understand what we have learnt thus far on the sustainable consumption of natural resources by household in Korea. We propose a two-wing model designating households as the main agent of sustainable living where both the production of human resources and the consumption of natural resources take place. In the current study, we focused on the sustainability of natural resource consumption. Undertaking an empirical study, we selected 10 major journals that represent each area of human ecological research and then, identified 120 relevant studies regarding sustainability published since 2000. First, we classified 381 keywords into three categories: production, consumption, and social environment, and the identified studies were then classified in one of the seven categories created by combinations of the abovementioned three categories: production (P), consumption (C), social environment (S), production-consumption (PC), production-social environment (PS), consumption-social environment (CS), and production-consumption-social environment (PCS). The results showed that the sustainability of natural resources has been mainly investigated in the fields of clothing & textiles and food & nutrition. Further, consumer science research has been conducted in the area of consumption-social environment and consumption-production. The current study indicates that the field of human ecology has created and accumulated knowledge to support sustainable living. In the future, we need to conduct more integrated research across disciplines and methods and promote research interest in the underdeveloped area of sustainability research in human ecology.

• Journal of Engineering Education Research
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• v.23 no.6
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• pp.3-16
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• 2020

This study aims to introduce the ENACT model, which is a systematic teaching-learning model for cultivating social responsibility of science and engineering college students, and to discuss its educational implications. For the development of the ENACT model, we conducted extensive literature reviews on RRI, STEM education, and science and technology studies (STS). In addition, we examined exemplary overseas education programs emphasizing social responsibility of scientists/engineers and citizens. The ENACT model consists of five steps; 1) Engage in SSIs, 2) Navigate SSIs, 3) Anticipate consequences, 4) Conduct scientific and engineering practice, and 5) Take action. This model links Socioscientific Issues (SSI) education with engineering education, dividing the major elements of social responsibility education for scientists and engineers into the dimensions of epistemology and praxis, and reflected them in the model. This effort enables science and engineering college students to pursue more responsible and sustainable development by carrying out the responsible problem-solving process based on an understanding of the nature of science and technology. We plan to implement ENACT model based programs for science and engineering college students and to examine the effects.