• 제목/요약/키워드: Social Regard

검색결과 833건 처리시간 0.027초

소셜 네트워크 서비스 사용자의 디지털 아이템 구매와 실제 사용에 관한 연구: 종단적 관점에서 (Exploring Purchase Behavior of Digital Items and Actual Usage in a Social Network Site: A Longitudinal Perspective)

  • 김병수;한세희;강영식
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권2호
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    • pp.97-114
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    • 2012
  • Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

농촌 노인의 생활영역별 교육프로그램 개발 연구 (The Study on Education Program for Rural Elderly)

  • 박공주;김양희;박정윤
    • 한국지역사회생활과학회지
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    • 제15권4호
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    • pp.17-32
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    • 2004
  • The proportion of the elderly in rural area(21.7%) is four times more than that of the urban area (5.4%) in Korea. With this rapid aging of the population in rural Korea there has been growing concern about the quality of life of rural elderly. Compare to urban elderly, rural elderly experience many disadvantages, especially in terms of limited offering of social/educational programs. Their social/educational needs are rarely assessed and there are few programs geared to the needs of rural elderly. In this regard, this study aims (1) to identify education and activity program needs of the rural elderly related to three dimensions: Family life, Farming life, and Community activities and (2) to develop education and activity programs for the rural elderly based on the needs assessment. For this purpose, data are gathered from 413 rural elderly and 110 community welfare specialists, using a structured questionaire. The statistical methods used for data analysis are descriptive statistics, cross tables with SPSS wins 10.0 program. The major findings of this study are as follows: Majority(94.1%) of the rural elderly wants to participate in diverse social/educational programs. They want to have programs dealing with 'relationship enhancement with children', 'nutrition', 'health and care', 'farming skill', 'gardening', 'volunteering', etc. Based on these results, we develop eight types of education program and four types of activity program, according to the priority of their needs in each dimension. There are four sessions of Family life program, and four sessions of Community activities program. The effect of these programs will be evaluated by taking pretest and protest in local basis.

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며느리들의 시어머니와의 관계 경험에 관한 연구 (A Study on the Experience of the Daughters-in-law's Relationship with Mothers-in-law)

  • 박소영;박태영
    • 가정과삶의질연구
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    • 제26권4호
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    • pp.55-71
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    • 2008
  • Many studies on the relationships between mothers-in-law and daughters-in-law tended to regard the relationship as a conflicting one. This study, unlike the previous ones, aimed to explore the relationship as it is and to describe the experience of the real relationship. Another aim of this study, on the basis of the results, was to provide the basic data for social services to develop and maintain the positive relationships between mothers and daughters-in-law. To achieve these aims, the central question of the study was, "What are the daughters-in-law's experiences with their mothers-in-law like?" The participants for the study consisted of 12 daughters-in-law who volunteered to be interviewed. Data were collected through in-depth interviews and analyzed according to the grounded theory presented by Strauss and Corbin. As a result, 154 concepts and 42 sub-categories were induced, and finally 18 categories were induced in the course of classifying and integrating these sub-categories. This study discovered that the relationship might be both positive and negative, and that it might even be possible to change from one to the other. The results of the study showed that many factors influenced the quality of the relationship, and that the husband's role was one of the most important factors. Using this study's results as guidance, general programs designed to cultivate more positive relationships between mothers and daughters-in-law can be created and implemented; additionally programs that help the husbands understand the complex relationship and roles can be devised.

스마트폰의 교육용 어플리케이션 동향분석 및 발전방향 연구 (The Analysis of Trends in Smart Phone Applications for Education and Suggestions for Improved Educational Use)

  • 정수정;임걸;고유정;심현애;김경연
    • 디지털콘텐츠학회 논문지
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    • 제11권2호
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    • pp.203-216
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    • 2010
  • 본 연구는 현재 공급되고 있는 교육용 어플리케이션에 다양한 기준을 적용하여 분석하고, 온라인 또는 원격교육의 특성이 어떻게 적용될 수 있는지에 대한 가능성을 모색하였다. 이를 위해 총 85개의 교육용 어플리케이션을 선정하였고, 콘텐츠 유형, 상호작용 유형, 콘텐츠 유형과 상호작용 유형의 조합을 준거로 분석하였다. 분석결과 콘텐츠 유형에서 반복연습형 및 도구형 등 빈도는 높은 반면, 모의실험과 문제해결형의 빈도는 낮았다. 상호작용에 있어서는 학습자와 콘텐츠 간 상호작용 유형이 대부분을 차지하였는데, 따라서 원활한 학습자간 의사소통의 확장이 이루어지는데 한계가 있었다. 따라서 SNS(Social Network Service) 어플리케이션 등의 특징을 적용하여 학습의 상호작용성을 촉진시키기 위한 목적으로 교육용 어플리케이션이 개발될 필요성이 있음이 발견되었다. 아울러 본 연구 결과를 바탕으로 스마트폰의 교육적 활용에 관한 몇 가지 제언을 하였다.

사회 인지 이론을 적용한 대도시 20대 여성의 건강기능식품 섭취 요인 (Health/functional food consumption factors of 20's Korea women based on social cognitive theory)

  • 이정은;양윤정;서선희;권오란
    • Journal of Nutrition and Health
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    • 제45권2호
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    • pp.170-180
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    • 2012
  • This study was conducted to identify factors influencing Health/Functional Foods (HFFs) consumption for women in their 20's based on social cognitive theory. A total of 295 subjects participated in this study and were divided into two groups based on the experience of HFF use. This study compared their personal, environmental and behavioral factors which influence the consumption of HFFs. With regard to personal factors, the expected effectiveness for HFFs was higher in the user group than the nonuser group. For the environmental factors, the subjects' use of HFFs was critically affected by the use of HFFs regarding the family members. In terms of behavioral factors, there were no significant differences between the two groups. For the user group, it was observed that their use of HFFs was closely related to when their interests for health was high and the family's use of HFF was high. On the other hands, for the nonuser group, there were less people around them using HFFs than the user group and they did not feel that HFFs were necessary. Since non-experts including parents and close acquaintances critically affected the HFF ingestion of the subjects, it is essential to educate all citizens as well as HFFs consumers about HFFs information.

18세기 조선통신사 의관(醫官)과 유의(儒醫)의 역할 - 의학문답(醫學問答)을 중심으로 - (The role of Medical Officers and Confucian Doctors in the 18th Century in Joseon)

  • 함정식;김남일;안상우;박상영;차웅석
    • 한국한의학연구원논문집
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    • 제13권1호통권19호
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    • pp.19-27
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    • 2007
  • In the 18th Century, those who played most important role in international interchange of medical science between Korea and Japan were skillful doctors and doctors of Joseontongsinsa(Correspondents of Joseon called on Japan as a mission). But they have been truly neglected by researchers on history of Korea, even on history of Korean medical science. They were received warm treatment from Japanese. But They were at the most middle-class in social standing in Joseontongsinsa. Though they played important role, they were underpriced and their brilliant achievements were faded out. It is on account of their low social position in Joseon Dynasty, a strict class society. Samsa, Jesulkuan, and Seogi were members of Joseontongsinsa those who were high class in social standing and were good at writing. In general, they were also Confucian doctors in Joseon. In the case of Samsa, there was Seo Myungung who was famous Confucian doctor. And since 'dispatch principle of Jesulkuan' had been prepared, Jesulkuans had paticipated in questions and answers on clinical problems. In a broad sense, We can regard Lihyun, a Jesulkuan in 1711's mission, Shinyuhan, a Jesulkuan in 1719's mission, and Seogies of Samsa as Confucian doctors. Though they were not medical specialist, but we can find them as Confucian doctors through the questions and answers on clinical problems they were participated in.

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안채, 사랑채의 재해석을 통한 직주통합형(職住統合型) 주거(住居) 유형(類型) 개발(開發)에 관한 연구(硏究) (Development of Houses for Information Society through the Interpretation and Application of the Korean Traditional Houses)

  • 김종헌
    • 건축역사연구
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    • 제11권1호
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    • pp.21-32
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    • 2002
  • Until now, we have a great progress in computer hardwares and computer softwares. Many people think these days as the information time or information society. Even though, we make a great progress in the computer science, we can not regard this society as the information society, if we do not accept the development of computer in our real life. In order to provide desirable residential environment for the information - society, it is necessary to review previous housing projects from the Industrial - Revolution to these days. Thus this study deals with limits of modern housings. This research also suggests a new housing concept for the information - society by reinterpretation of the Korean traditional houses. Use of space in the Korean traditional houses was mostly interpreted by the concept of sexual discrimination from Confucianism. However it is suggested in this study, that An-Chae is a home space for providing privacy of family and Sarang - Chae is a social space for providing social activity. Thus it is found that the Korean traditional house has been used as office as well as home. In this view, it is suggested that Korean traditional houses be the prototype of future house as a business space and also as a home space. In this study, 3 types of housing for the information - society are suggested; flat type, tower type and skip floor type. these houses have two entrances independently for the home space and the social space. Therefore each space has no interference with each other. Then one can do his own at home efficiently. He does not have to go to his office in downtown. One can relieve traffic congestions in the city and reduce air contamination.

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한국과 인도의 국가 발전 비교 연구 : 평생 사회 교육의 측면에서 영향 (Comparative study on the national development between Korea and India : in the aspect of lifelong social education)

  • 메타 제이딥 챈드라칸트
    • 산업진흥연구
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    • 제3권2호
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    • pp.87-94
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    • 2018
  • 본 연구는 평생 교육이 교육 특성의 모든 활동을 포함하는 평생 학습을 위한 지원 시스템으로 간주되는 것으로 나타났으며, 이는 궁극적으로 자기 교육의 보편화라는 목표를 가지고 있었다. 그 목표는 삶에 성공적으로 적응하는 것이다. 평생 교육의 필요성을 뒷받침하는 성명서는 주로 사회 변화의 가속화와 평생 지속되기에 충분한 교육을 제공하는 본 시스템의 불가능성에 근거한 것으로 밝혀졌다. 시행에 장애가 되는 요인으로는 관성, 변화에 대한 저항, 동기 및 비용이 포함되었다. 반대자들은 평생 교육을 착취와 통제 목적으로 의무 교육을 확대하려는 시도로 간주 할 가능성이 높다. 이 연구는 지지자들 사이에 중요한 합의점이 있음을 밝혀냈지만 많은 의문점이 남아 있다. 평생 교육의 완전한 이행 가능성은 멀리 떨어진 것으로 간주되며, 평생 교육은 방향과 목적의 원천, 사회가 지향해야 할 이상으로 해석되어야한다.

노년기 외래의료서비스 이용 궤적 및 예측요인 : 연령 차이를 중심으로 (The Trajectory of Outpatient Medical Service Use and Its Predictors: Focusing on Age Variations)

  • 강상경
    • 한국사회복지학
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    • 제62권3호
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    • pp.83-108
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    • 2010
  • 본 연구는 고령사회 준비를 위한 현황이해 차원에서 앤더슨 모형을 이용하여 노년기 외래의료 서비스 이용궤적 및 예측요인을 살펴보고, 초기노년기와 후기노년기 간에 궤적이나 예측요인이 차이가 있는지를 살펴보는 것을 목적으로 한다. 한국복지패널의 1, 2, 3차년도 자료를 사용하여, 궤적 및 예측 요인은 잠재성장모형을 이용해서 분석하였고 연령 차이는 다중집단분석을 이용하여 분석하였다. 60세 이상 노인들은 해가 지남에 따라서 외래이용 횟수를 증가시키는 경향을 보였는데, 75세 미만의 초기 노년기의 노인들이 75세 이상의 후기노년기의 노인들 보다가 이용 횟수를 상대적으로 빨리 증가시켰다. 예측요인에 있어서는 선행요인, 자원요인, 욕구요인들의 상당수가 궤적과 유의미한 관계가 있었는데, 자원요인 보다는 욕구요인들이 의료서비스 이용궤적에 크게 영향을 주는 것으로 나타났다. 하지만 예측요인에 있어서 초기 및 후기 노년기 사이에 큰 차이는 없었다. 결과를 토대로 연구의 의의 및 함의를 논의하였다.

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소셜 빅데이터를 이용한 영화 흥행 요인 분석 (Movie Box-office Analysis using Social Big Data)

  • 이오준;박승보;정다울;유은순
    • 한국콘텐츠학회논문지
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    • 제14권10호
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    • pp.527-538
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    • 2014
  • 수요 예측은 영화 산업에서 매우 중요한 문제이다. 최근 들어 트위터(Twitter), 페이스북(Facebook)과 같은 소셜미디어의 비정형 텍스트 데이터를 이용하여 영화 흥행을 예측하고 분석하는 시도들이 활발하게 이루어지고 있다. 기존에는 주로 데이터의 주기별 변화량을 측정하여 데이터 양과 영화 흥행간의 상관성을 분석하거나 데이터에 대해 감성의 극성 값을 부여하는 오피니언 마이닝을 통해 영화의 흥행 추이를 예측하였다. 하지만 이러한 정량적 접근만으로는 관객들이 영화를 선택하게 된 근거나 영화의 어떤 속성을 선호하는지를 알 수 없기 때문에 영화의 흥행 요인을 밝히는데 한계가 있었다. 따라서 본 연구는 트위터 데이터를 수집한 후 빈도수 측정을 통해 트윗의 내용을 대표하는 토픽(topic) 키워드를 추출하여 관객들의 관심을 반영하는 영화적 속성들이 무엇인지를 밝히고, 그 속성들에 대한 관객들의 반응을 분석함으로써 영화의 흥행에 영향을 미친 요인들을 제시한다.