• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 한국식품영양학회지
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• 제20권4호
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• pp.384-391
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• 2007

The purpose of this study was to investigate the preference determinants of buddhist temple food(BTF) and leaded to its activation based on these results. 354 subjects were participated in the survey using questionnaires. 66.9% of subjects had over the normal interest. The taste of BTF was light(34.7%) and it would be helpful in their health(72.9%), subjects answered. Lightness and not strong taste was the main reason of preferring BTF(50.8%), but lack of nutrients was dislike reason of BTF generally. According to factor analysis, the factors of preference determinants deduced as the external form, social environment, health, essential quality and information of food. There were not significantly different between factors by sex and family form. External form, health and essential quality of food had the significant difference by generation and education level. The factors of external form and the essential quality of food showed the significant difference by job. According to the monthly income, the factor of social environment, health and information of food had the significant difference.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권2호
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• pp.179-202
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• 2013

전 지구적으로 주거 이동이 활발해짐에 따라 주거 유동성의 심리사회적 영향에 대한 관심이 증가하고 있다. 그러나 국내에서는 아직까지 이에 관한 연구가 본격적으로 이루어지지 않았다. 이에 주목하여 본 연구에서는 개인의 거주지 이전 경험과 심리적 독립성의 관계를 조명하고자 하였다. 구체적으로, 이 연구에서는 개인의 주거 이동 경험에 따라 가치의 실제 자기 중요도 대 지각된 사회적 중요도(연구 1)와 독특성에 대한 선호도(연구 2)가 어떻게 달라지는지 검증하였다. 그 결과, 주거 이동을 빈번하게 경험하였던 사람들일수록 자신이 타인에 비하여 개인주의적인 가치들은 더 중요하게, 집단주의적인 가치들은 덜 중요하게 여긴다고 지각하며, 독특성을 더욱 강하게 선호한다는 것을 알 수 있었다. 마지막으로, 본 연구의 결과가 주거 유동성과 심리적 독립성의 관계에서 영향의 방향에 관하여 가지는 함의를 논하고 후속 연구 방향을 제안하였다.

• 한국심리학회지:학교
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• 제17권2호
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• pp.223-241
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• 2020

본 연구의 목적은 사회적 성취목표의 세 가지 유형을 기반으로 초등학생의 사회적 성취목표를 잠재집단으로 분류하고, 각 집단이 또래지위와 공격성에서 어떠한 차이점이 있는지를 탐색하는 것이다. 사회적 성취목표와 사이버 공격성은 자기보고 방식으로, 또래지위와 외현적 공격성과 대인관계 공격성은 또래지명 방식으로 측정하였다. 사회적 성취목표는 사회적 숙달목표와 사회적 수행접근목표, 사회적 수행회피목표로 나누었으며, 또래지위는 지각된 인기와 사회적 선호로, 공격성은 외현적 공격성, 대인관계 공격성, 사이버 공격성으로 구분하였다. 전체 연구 대상은 클래스넷 4차년도 자료 중 학년 비율을 고려해 무작위 추출한 초등학생 1,239명(남 633명, 여 606명)이다. 잠재프로파일 분석을 이용해 사회적 성취목표 유형을 분류한 결과 세 집단이 적합한 것으로 나타났다. 사회적 성취목표의 세 집단은 각각 '숙달지향 성취목표형(184명, 14.9%)', '평균 성취목표형(852명, 68.8%)', '고사회적 성취목표형(203명, 16.4%)'으로 명명되었다. 다항 로지스틱 회귀분석을 이용해 또래지위 및 공격성 간의 관련성을 살펴본 결과 1차 시기 사회적 선호가 높을수록 고사회적 성취목표형 집단에 속할 확률이 낮았고, 사이버 공격성이 높을수록 숙달지향 성취목표형 집단에 속할 확률이 낮았다. 또한 2차 시기 대인관계 공격성이 높을수록 평균 성취목표형 집단보다 고사회적 성취목표형 집단에 속할 확률이 높았다.

• 교육시설 논문지
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• 제23권6호
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• pp.3-10
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• 2016

University campus is confronted with a variety of educational circumstances. U-Campus and the changes in students' academic activities demand a remodeling of university campus. The purpose of this study is planning direction for a remodeling space in university. This study in particular focus on indoor student lounges for the students. A survey asked students about a preference of indoor student lounges. Four preferences; the physical characteristics, preference of furnitures and lighting, preference of behaviors and preference of space programs are classified through the analysis on advanced studies. The results show not only students' preference but also a preference of each four different departments students; Social science, Physical education, Natural sciences and Engineering. In conclusion, this study will suggest a concrete plan for the future direction of the indoor student lounges at this point increased the importance of the university indoor student lounges.

• 복식
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• 제32권
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• pp.201-211
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• 1997

In light of the problem of imported apparel that tends to increase rapidly this study was intended to inquire into the assessment of male and female college students about the brands of imported apparel relative to dom-estic apparel based on quality perception price pirceptionand social psychological perception. And it is concerned with making a compara-tive study of the difference in consumer's con-sciousness of clothing between subjects by dividing them into the group of preference for imported apparel the group of non-preference for it on the basis of their ratings. As a consequence the following study results were obtained. 1) As a result of comparing college students' ratings for quality perception price perception and social psychological perception of impor-ted apparel all three factors were shown to have the high average value in care of the group of preference for imported apparel and to have a significant difference between groups. 2) As a consequence of making a compara-tive study of the difference in the clothing at-titude between groups the group of prefer-ence for imported apparel showed the high av-erage value about brand preference and identi-fication clothing involvement and interper-sonal perception through clothing and to hjave a significant difference with the group of pref-erence for imported apparel in terms of the peripheral environment and the place of pur-chase. 3) As a result of making a comparison of the difference in demographic factors between groups it was analyzed that female clollege students especially college women in the departments of art and physical education had the higher preference for imported apparel. And it was shown that they had the higher preference for imported apparel the greater amount of pocket money they had. Broader and deeper studies are required to be made about imported apparel in a multifaceted way. Therefore follow-on studies will have to be actively conducted such as a study of con-sumer's evaluation about imported apparel and domestic apparel charged at th same range of prices and a study of the difference on con-sumer's consciousness of imported apparel found over age span of consumers.

• 한국식생활문화학회지
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• 제31권2호
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• pp.170-177
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• 2016

This study carried out empirical analysis of the effect on conspicuous consumption and purchase intention by social face sensitivity of customers who have eaten at luxury restaurants. Adult male and female customers aged 20~60 years who lived in Seoul and who had experience eating at luxury restaurants were selected as survey participants. The results of this study are as follow. First, social face sensitivity factor had a significant effect on preference for famous brands and seeking fashion. On the other hand, among social face sensitivity factors, shame consciousness had a significant effect on other-oriented conspicuous consumption. Thus, the hypothesis was partially accepted. Second, among social face sensitivity factors, other-conscious social face had a significant effect on purchase intention. Thus, the hypothesis was partially accepted. Third, preference for famous brand and seeking fashion had a significant effect on purchase intention. However, other-oriented conspicuous consumption tendency had no effect on purchase intention. Thus, the hypothesis was partially accepted. If studies on various consumption sentiment variables continue to be made, these may be usefully utilized for establishing marketing strategies of companies.

• 유통과학연구
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• 제15권5호
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• pp.39-47
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• 2017

Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• Physical Therapy Rehabilitation Science
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• 제11권3호
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• pp.376-383
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• 2022

Objective: This study investigated how social support and self-efficacy affect the quality of life of elderly people with chronic diseases. Design: The study consisted of descriptive survey research. Methods: A questionnaire covering social support, self-efficacy, and quality of life was distributed to 320 elderly people with chronic diseases. Pearson's correlation analysis was performed to examine the correlation between the respondents' social support (family support, friend support, medical support), self-efficacy (confidence, self-regulation efficacy, preference for task difficulty), and quality of life. Multiple regression analysis was also performed to identify the factors affecting the respondents'quality of life. Results: "Friend support" and "quality of life" (r=-636, p<0.001), had a negative correlation, "confidence" and "quality of life" (r=0.827, p<0.001), "self-regulating efficacy" and "quality of life" (r=0.736, p<0.001), and "preference for task difficulty" and "quality of life" (r=0.295, p<0.001)-had positive correlations. Friend support (𝛽=-0.164, p<0.001), confidence (𝛽=0.592, p<0.001), and self-regulation efficacy (𝛽=0.160, p<0.001) were found to affect quality of life. The independent variables showed the following degrees of influence, in order: confidence, friend support, and self-regulation efficacy. Their explanatory power was 73.3% (F=146.844, p<0.001). Conclusions: The quality of life of elderly people with chronic diseases can be improved by formulating health-promotion programs that foster a sense of community.