• Title/Summary/Keyword: Social Perceptions

검색결과 878건 처리시간 0.193초

Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

  • Hyun, Hyowon;Park, JungKun;Pham, Tuan Ba;Ren, Tianbao
    • Asia Marketing Journal
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    • 제19권4호
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    • pp.15-36
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    • 2018
  • Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.

장애인의 작업장 차별인식 : 영향요인 그리고 통계적 증거와의 관계 (An Examination of Factors Affecting Perception of Workplace Discrimination of Employees with Disabilities and the Relationship between Perceptions of Discrimination and Measured Discrimination)

  • 조광자
    • 한국사회복지학
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    • 제62권3호
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    • pp.59-81
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    • 2010
  • 본 연구는 장애인의 작업장 차별인식에 영향을 미치는 요인들이 무엇인지 그리고 장애인의 작업장 차별인식이 차별의 통계적 증거와 부합하는지를 살펴보았다. 장애인은 연령이 낮을수록, 근속기간이 길수록, 임금수준이 낮을수록, 50인 미만 작업장보다 50인 이상 작업장에 근무하는 경우 작업장에서 차별을 인식할 가능성이 높았다. 또 여성보다는 남성이, 근속기간이 길수록, 임금수준이 낮을수록, 50인 이상 작업장에 근무하는 경우 임금 영역에서 차별을 인식할 가능성이 높았다. 그리고 장애인의 작업장 차별인식은 차별의 통계적 증거와 부합하는 것으로 나타났다.

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사회복지시설의 유형에 따른 안전관리의 차이에 관한 연구 (A Study on the Safety Management Differences According to Social Welfare Facility Type)

  • 신효진;공하성
    • 한국화재소방학회논문지
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    • 제28권5호
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    • pp.89-97
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    • 2014
  • 이 연구는 사회복지시설의 증가로 인하여 사회복지시설의 안전관리의 중요성이 대두되고 있는 현시점에서 사회복지시설의 안전관리인식, 안전관리실태, 시설구조 및 설비인식에 대한 분석을 하였다. 총 12개 사회복지시설에 소속된 204명의 시설이용자와 시설관리운영자를 대상으로 설문조사를 실시하였으며, 사회복지시설의 유형에 따른 의미 있는 차이를 알아보기 위해 평균차이검증(t-test)과 일원분산분석(ANOVA)을 실시하였다. 분석결과는 다음과 같다. 첫째 안전관리인식, 안전관리실태, 그리고 시설구조 및 설비인식에 있어서 시설관리운영직원의 인식수준이 시설이용자보다 통계적으로 유의하게 높은 것으로 나타났다. 둘째, 시설유형에 따른 안전관리분석 결과는 건강가정지원센터 관리자 및 사용자의 안전 인식수준이 안전관리인식, 안전관리실태, 시설구조 및 설비인식의 모든 분야에 있어서 다른 사회복지시설의 응답자보다 유의하게 낮게 나타났다. 셋째, 6~10년 미만 시설의 응답자 보다 10년 이상 된 시설 응답자의 안전관리인식과 시설구조 및 설비에 대한 인식이 높게 나타났다. 넷째, 건물높이에 따른 안전인식에 있어서는 3층과 4층이 1층보다 유의하게 높게 나타났다. 마지막으로 바닥면적과 안전인식과의 관계를 살펴보면, $400m^2$ 미만 또는 $600m^2$ 이상의 바닥면적을 가진 응답자들의 안전인식이 400 이상${\sim}600m^2$ 미만 응답자들보다 유의하게 높게 나타났다.

The Relationships Between Children's Perceptions Toward Grandparents and Their Intimate Behavior

  • Jung, Min-Suk;Ko, Eun-Kyo;Rho, Joseph Y.;Lee, Seung-Hyun
    • International Journal of Contents
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    • 제5권4호
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    • pp.19-29
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    • 2009
  • This study is focused on the causal relationship between children's intimate behavior and the level of perception towards their grandparents. Their perceptions are related to factors such as proximity, similarity, superiority, favorableness, and self-disclosure. We clarified the relation between intimate behavior and perception using effect factors of children's behavior regarding their grandparents so that this study could be used as an elementary material in developing a solution to improve grandparent-grandchild relationship where the grandparent actively encourages grandchildren's intimate behavior. Regression analysis was used as a hypothesis testing method. The results indicated the following three points. First, perception factors affect active intimate behavior in the order of favorableness, superiority, self-disclosure, and similarity. Second, perception factors affect intimate behavior will in the order of favorableness, superiority, and self-disclosure. Lastly, it was shown that a child's active intimate behavior has an influence on their intimate behavior will.

Social Influence on Knowledge Worker's Adoption of Innovative Information Technology

  • Yang, Hee-Dong;Moon, Yun-Ji;Rowley, Chris
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2008년도 추계 공동 국제학술대회
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    • pp.457-462
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    • 2008
  • User perceptions toward information technology (IT) are crucial to successful implementation. The purpose of our study is to improve the understanding of the impact of social influences on different types of users' perceptions and adoption of IT. To do this our study refines and expands the operationalization of the social influence construct to include four components: "subjective norm", "image","visibility", "voluntariness". We use this to examine influences by type of user (knowledge worker versus university student) and IT (innovative versus mature). The key finding is that when knowledge workers consider adopting innovative IT they are sensitive to general perceptions of its usefulness. Our results have implications for management enquiry and practice.

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탈북자 가족 구성원의 가족관계 인식에 관한 조사연구 : 탈북자 가구주 및 그 배우자의 인식을 중심으로 (Family Relationship among North Korean Migrant Families in Early Adaptation : An Empirical Study Centered on Family Members' Perception)

  • 이기영;성향숙
    • 한국사회복지학
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    • 제47권
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    • pp.243-271
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    • 2001
  • This study examines family relationship among North Korean migrant families in early adaptation (approximately, up to $5{\sim}6$ years after arrival in the South). Family cohesion, communication, power relationship, and conflicts and domestic violence among family members were examined by the perceptions of 67 male and female householders and their spouses. In the four areas of family relationship, the subjects have quite positive perceptions and shows no critically significant difference on the perceptions between before and after arrival. However, positive perception on family relationship gradually decreases as the length of time of in the South increases with linear or nonlinear patterns according to subcategories of family relationship. These findings suggest several social work practice implications in resettlement assistance for the North Korean migrant families.

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A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics of Mobile Social Commerce

  • Choi, Beet-Na;Yang, Hoe-Chang
    • Asian Journal of Business Environment
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    • 제8권1호
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    • pp.31-38
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    • 2018
  • Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions - The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.

지역아동센터 사회복지사의 전문성 인식이 조직헌신에 미치는 영향 (Effect of Local Child Care Centers' Social Workers Perceptions Professionalism on Organizational Commitment)

  • 임동호;김대석
    • 한국콘텐츠학회논문지
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    • 제14권11호
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    • pp.196-204
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    • 2014
  • 본 연구는 지역아동센터에서 근무하는 사회복지사의 전문성 인식이 조직헌신에 미치는 영향을 실증적으로 분석하고자 하였다. 연구대상은 전라남도 소재의 지역아동센터에서 근무하는 사회복지사를 대상으로 설문조사를 실시하였으며, 회수된 설문지 중 결측값을 제외한 286부를 분석자료로 활용하였다. 분석결과, 전문성 인식은 중간 점수 이상의 수준을 보였으며, 서비스에 대한 신념이 가장 높게 나타났다. 전문성 인식과 조직헌신 간에는 정(+)의 상관관계가 있는 것으로 나타났으며, 특히 직업에 대한 소명의식과 조직헌신 간의 상관관계가 가장 높은 것으로 나타났다. 다중회귀분석 결과, 전문성 인식의 각 하위변인인 직업에 대한 소명의식, 전문조직의 활용이 조직헌신에 영향을 미치는 것으로 나타났으며, 직업에 대한 소명의식이 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 분석결과를 바탕으로 지역아동센터 사회복지사의 전문성 인식 및 조직헌신의 향상 방안과 후속연구의 과제를 제언하였다.

A Study on Gamification Consumer Perception Analysis Using Big Data

  • Se-won Jeon;Youn Ju Ahn;Gi-Hwan Ryu
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.332-337
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    • 2023
  • The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

Perceptions of Corporate Social Responsibility and Implications for the Nonprofit Sector

  • Jihyeon Song;Seongho An;Jiwon Suh
    • Journal of Contemporary Eastern Asia
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    • 제22권1호
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    • pp.26-48
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    • 2023
  • While corporate social responsibility (CSR) has been considered an important philanthropic support for nonprofits worldwide, little is known about how perceptions of CSR are associated with actual CSR practices that may benefit nonprofit organizations in different institutional contexts. This study applies stakeholder theory to examine how South Korean firms perceive CSR outcomes, and how these perceptions lead to different CSR practices. We constructed a panel dataset using two waves of the Giving Korea survey of CSR and two additional sources. The results indicate that perceived CSR outcomes may play a critical role in CSR practices: 1) the more financial performance is perceived as an outcome, the more will be donated; 2) the more organizational culture is perceived as an outcome, the greater the engagement in employee volunteering; and 3) the more reputation is perceived as an outcome, the more nonprofit organizations are supported. From the findings, we discuss theoretical implications and provide suggestions for nonprofit organizations.