• International Commerce and Information Review
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• v.13 no.3
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• pp.55-74
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• 2011

Web Service applications based on the social relation such as Social Network Service(SNS), Social Medias are making strong blast. Social Computing which is widely spreading to worldwide is affecting to our life including policies, economies, societies and culture. Based on Web 2.0, various services like as Social Collaboration, Social Publishing, Social Feedback are supplied, more evolved social computing services, Social Connection, Augmented Reality, will be served for the next days from now. These network based services, Social Network Service or Social Media frequently used terms, are not defined exactly and their characteristics are not gotten to the bottom yet. Theoretical and systematic studies on these themes are not made also. Applications to business area, especially the receptivity to social computing in international trade is barely made to these days. This study focuses on the concepts, characteristics and sorts of social computing and purposes to consider its possibilities of application of social computing to international trade. Considering the advantage of Social network service, it can be used in international trade, a kind of B2B transaction, while existing social network is mainly applied to B2e transaction.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.1
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• pp.75-84
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• 2021

For analyzing big data, the social network is increasingly being utilized through relational data, which means the connection characteristics between entities such as people and objects. When the relational data does not exist directly, a social network can be configured by calculating relational data such as attribute similarity from attribute data of entities and using it as links. In this paper, the composition method of the social network using the attribute similarity between entities as a connection relationship, and the clustering method using subgroups for the configured social network are suggested, and the clustering effectiveness of the clustering results is evaluated. The analysis results can vary depending on the type and characteristics of the data to be analyzed, the type of attribute similarity selected, and the criterion value. In addition, the clustering effectiveness may not be consistent depending on the its evaluation method. Therefore, selections and experiments are necessary for better analysis results. Since the analysis results may be different depending on the type and characteristics of the analysis target, options for clustering, etc., there is a limitation. In addition, for performance evaluation of clustering, a study is needed to compare the method of this paper with the conventional method such as k-means.

• Korean Journal of Health Education and Promotion
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• v.28 no.4
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• pp.39-49
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• 2011

Objectives: This study was to examine the association between structural and functional characteristics of social network and self-rated health in middle-aged Korea population. We also explored gender difference in the relationship between social network and health. Methods: Data were collected from individuals aged 40-69 years old participating in the 2005 survey for the Korean Genome & Epidemiology Study. We examined the association between social network, social support, social conflict and self-rated health using multiple logistic regression analysis stratified by gender. Results: The extent and contact frequency of close people, and social participations were associated by not only the positive function but also the negative function of social network. Both the positive and negative functions of social network affected self-rated health. The relationship between the function of social network and health showed a gender difference: only positive function was significantly associated with health in men while only negative function had significant relationship with health in women. Conclusions: Social support and social conflict affected the health in both genders through different ways. The ambivalent effect of social network on health should be explored further.

• Korean Management Science Review
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• v.26 no.1
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• pp.183-196
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• 2009

Customer retention has been a pressing issue for companies to get and maintain the loyal customers in the competing environment. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree. However, such existing researches don't consider relationships among customers. Social network analysis has been used to search relationships among social entities such as genetics network, traffic network, organization network and so on. In this study, a customer network is proposed to investigate the differences of network characteristics of churning customers and loyal customers. The customer networks are constructed by analyzing the real purchase data collected from a Korean cosmetic provider. We investigated whether the churning customers and the loyal customers have different degree centralities and densities of the customer networks. In addition, we compared products purchased by the churning customers and those by the loyal customers. Our data analysis results indicate that degree centrality and density of the churning customer network are higher than those of the loyal customer network, and the various products are purchased by churning customers rather than by the loyal customers. We expect that the suggested social network analysis is used to as a complementary analysis methodology with existing statistical analysis and data mining analysis.

• Korean Journal of Social Welfare
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• v.46
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• pp.404-426
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• 2001

The purposes of study were to analyze the characteristics of case management network for the homebound elderly in Puchon and to identify major factors that affect the number of network member. The population of this study was social workers who provide services to the elderly. The results show that license of social work and information closeness have a significant effect on the number of network member among the independent variables. This finding is important for case management in the network. As observed in relationship characteristics, the community welfare center established by the university and city government roles in promoting service coordination.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.8
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• pp.3630-3656
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• 2018

Degree distribution can provide basic information for structural characteristics and internal relationship in social network. It is a critical procedure for social network topology analysis. In this paper, based on the mean-field theory, we study a special type of social network with exponential distribution of time intervals. First of all, in order to improve the accuracy of analysis, we propose a spreading coefficient algorithm based on intimate relationship, which determines the number of the joined members through the intimacy among members. Then, simulation show that the degree distribution of follows the power-law distribution and has small-world characteristics. Finally, we compare the performance of our algorithm with the existing algorithms, and find that our algorithm improves the accuracy of degree distribution as well as reducing the time complexity significantly, which can complete 29.04% higher precision and 40.94% lower implementation time.

• Design Convergence Study
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• v.15 no.2
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• pp.17-35
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• 2016

Along with popularization of smart phone and routinization of social network service, enterprises are using several social network services as a marketing channel to raise brand awareness and conduct PR. Enterprises have been utilizing an element of 'Gamification' representing a functional aspect and emotional pleasure of a game in order to attract users' attention and increase their voluntary participation since the early social network service marketing. However, social network service system contains functional roles of Gamification components rather than they function separately. Hence, this research intends to examine Gamification elements of social network service and characteristics occurred when enterprise uses several social network services as a marketing channel. Besides, it aims at suggesting a marketing guideline for Gamification based on social network that may induce users' interest and increase an immersion effect. Firstly, this study examined concepts and characteristics of social network service and Gamification centered on literature research. Secondly, it summarized a game mechanics, dynamics and a fun type of Gamification components. Thirdly, based on theoretical research, it collected Gamification marketing cases of 5 enterprises including 'Coca Cola Korea', 'Lotte Mart', 'Canon Korea', "Kolon Sports' and 'Uniqlo Korea' that utilize more than 3 of 4 social network services including 'Kakao Story', 'Band', 'Facebook' and 'Instagram' used the most in our nation, analyzing characteristics of Gamification marketing and deriving a suggestion. Finally, it suggested a guideline for Gamification and social network service to build a foundation for a Gamification marketing plan through social network service.

• Journal of Internet Computing and Services
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• v.18 no.4
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• pp.7-17
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• 2017

Despite various types of online social networks having different topological and functional characteristics, the kinds of online social networks considered in social recommendations are highly restricted. The pervasiveness of social networks has brought scholarly attention to expanding the scope of social recommendations into more diverse and less explored types of online social networks. As a preliminary attempt, this study examined the information-sharing patterns of a new type of online social network - unilateral (directed) network - and assessed the feasibility of the network as a useful information source. Specifically, this study mainly focused on the presence of shared interests in unilateral networks, because the shared information is the inevitable condition for utilizing the networks as a feasible source of personalized recommendations. As the results, we discovered that user pairs with direct and distant links shared significantly more similar information than the other non-connected pairs. Individual users' social properties were also significantly correlated with the degree of their information similarity with social connections. We also found the substitutability of online social networks for the top cohorts anonymously chosen by the collaborative filtering algorithm.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.145-164
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• 2013

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

• Women's Health Nursing
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• v.9 no.1
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• pp.50-60
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• 2003

Purpose : The purpose of this study was to evaluate the factors which are related to the maternal role performance of first-time mother to improve the health of infant. Specifically a basic hypothetical model was developed based on the previous study about a model of social networks. Method : The survey was done from January to February in 2001. Total 257 mothers who have four to twelve month old first-time baby was interviewed in five community health center around country(Seoul, Choung-ju, Asan, Cheon-an, Jeju). Finally 247 data was analyzed. Data analysis was done with LISREL 8.20 program for covariance structural analysis. Results : Compared to the hypothetical model, the revised model has become parsimonious and had a better fit to the data ($X^2=167.55$ (p값=.00), $x^2/df=1.48$, GFI=0.97, AGFI=0.95, RMR=0.049, NFI=0.98, NNFI=0.99, CN=222.53). All predictive variables of the maternal role of first-time mother explained 30% of total variance in model. Social network structural characteristics and social network interactional characteristics had significant effect on the emotional support and the information support. And social network interactional characteristics had significant effect on the service support, material support and social companionship support. The service support and social companion ship support had significant effect on the maternal role strain. The emotional support and the social companion ship support had significant effect on the maternal role of first-time mother. Conclusion : As the conclusion of this study, there is in need of the developing the programmes focussed on the social network for the first-time mother.