• Title/Summary/Keyword: Social Network Society

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A Study of Individuality of Seung_Hwan Lee's Music Represents (이승환의 음악에서 나타나는 개성에 관한 연구)

  • Lim, Hae-Kwon;Cho, Tae-Seon
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.409-415
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    • 2015
  • Summary. With the advent of the internet and the concept of social network service, people of present days are flooded daily with new varieties of the communication channel. One of the most affected group of people may be singing artists. This over-growing number of communication channels pushes singers to put just as many efforts to establish and groom his or her unique identity as an artist. In old 'pre-internet' days, any singing artist's superficial features, like the tone of voice or stage presentation, were the only transcriptive criteria upon which the artist was adjudicated. New developments in technology, however, have set a new paradigm for singing artists of the present day. Respective criteria of today extend beyond the realm of music and comprise musicianship, requiring much scrupulous attention on the various area to propagate and protect one's unique identity as an artist. In light of this phenomenon, this study looks into Mr. Lee, Seung Hwan whom may undoubtedly be one of the most representative ballad singers of 90's. We can probably see his music in 5 features such as Rock Sound based on using various instruments, World Music Sound, Massive Choir, Challenge for the New Style, Lyrics of Life. As a singer-songwriter, he colored numerous albums and influenced the era, unlike many others. He still works vigorously, worthy of his epithet, a 'present-progressive' artist. The object of this study is how Mr. Lee has been proactively dealing with the phenomenon above.

Determinants of Click-Through Intention as Affiliate Marketing and the Moderating Effect of Tie Strength in SNS (SNS에서 제휴마케팅 관점의 클릭의도에 영향을 주는 요인과 연대강도의 조절효과)

  • Mu, Huimin;Joo, Jaehun
    • Information Systems Review
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    • v.15 no.3
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    • pp.89-110
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    • 2013
  • Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

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User Innovation Empowerment in Open Market Systems: A Case Study on Participatory Game Communities (오픈마켓 시스템에서의 사용자 혁신 위임: 참여적 게임 커뮤니티에 대한 사례연구)

  • Kwon, Hee-Jung;Kim, Jin-Woo
    • Information Systems Review
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    • v.12 no.3
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    • pp.75-88
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    • 2010
  • Business models in open market systems targeting smart phone users are determined by several important factors. First, by providing developers efficient technical platforms, it contains a setting for developers to learn, apply and improve the skills relating to the product category easily while they stay beyond a corporate boundary. Second, by the first condition, a huge population of talented developers becomes to join a specific open market where will invite more customers to use their applications. Hence it will attract more and more developer participants who will finally give a rise to a persistent market growth. Third, the evaluation system between platform providers and application producers, and one between application producers and application users may underlie the trust relationships between them. The research conducted a multiple embedded case study to test the success factors of open market based business models. It focused on smart phone game communities that have installed user evaluation, and feedback systems. The user innovation empowerment model within the social game networks has highlighted the theories on the roles and characteristics of lead users, and lead user network behaviors for future NPD participations.

User Centered Design and Development Strategies for Participatory Learning Media (사용자중심의 참여 미디어 교육시스템 프로토타입 개발 전략)

  • Ahn, Mi-Lee;Cho, Y.C.;Hwang, Y.J.;Cha, H.J.;Kim, H.J.
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.926-932
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    • 2009
  • Recently many research reports on effective use of mobile devices for museums to provide information on displayed artifacts providing individualized learning space, collaborative learning, and discovery learning, Such devices have many possibilities to support learning as a participatory media and social network. Mobile devices are used, however, limited for its usability and lack in providing expected learning experiences. It offers one-way interaction and they are often limited in providing customized services for different patrons to experience learning and entertainment. In this research, we have adopted user centered design approach to identify the needs and possible usage of PDA system in the museum. Research methods include contextual observation and inquiry with symbolic interactionism for qualitative research and its epistemology. We have developed conceptual model with scenario and storyboard method, and developed vertical prototype with Flash.

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A Multi-Agent framework for Distributed Collaborative Filtering (분산 환경에서의 협력적 여과를 위한 멀티 에이전트 프레임워크)

  • Ji, Ae-Ttie;Yeon, Cheol;Lee, Seung-Hun;Jo, Geun-Sik;Kim, Heung-Nam
    • Journal of Intelligence and Information Systems
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    • v.13 no.3
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    • pp.119-140
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    • 2007
  • Recommender systems enable a user to decide which information is interesting and valuable in our world of information overload. As the recent studies of distributed computing environment have been progressing actively, recommender systems, most of which were centralized, have changed toward a peer-to-peer approach. Collaborative Filtering (CF), one of the most successful technologies in recommender systems, presents several limitations, namely sparsity, scalability, cold start, and the shilling problem, in spite of its popularity. The move from centralized systems to distributed approaches can partially improve the issues; distrust of recommendation and abuses of personal information. However, distributed systems can be vulnerable to attackers, who may inject biased profiles to force systems to adapt their objectives. In this paper, we consider both effective CF in P2P environment in order to improve overall performance of system and efficient solution of the problems related to abuses of personal data and attacks of malicious users. To deal with these issues, we propose a multi-agent framework for a distributed CF focusing on the trust relationships between individuals, i.e. web of trust. We employ an agent-based approach to improve the efficiency of distributed computing and propagate trust information among users with effect. The experimental evaluation shows that the proposed method brings significant improvement in terms of the distributed computing of similarity model building and the robustness of system against malicious attacks. Finally, we are planning to study trust propagation mechanisms by taking trust decay problem into consideration.

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What you see and what you want to see from public figures: Cognitive Representations of Politicians and Entertainers (이상적 공인에 대한 기대와 공인에 대한 실제 평가: 정치인과 연예인에 대한 인지적 표상을 중심으로)

  • Cho, Jeesun;Lee, Joo;Hong, A-Sung;Sohn, Young Woo
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.249-264
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    • 2013
  • Using social network analysis, this study examined cognitive representations of ideal public figures as well as politicians and entertainers who are often regarded as public figures in Korea. Participants expected ideal public figures to possess only positive characteristics, such as high morality, integrity, competence. However, their assessment of politicians and entertainers reflected in their cognitive representations turned out to be fairly different from the image of ideal public figures. Personality traits and behavioral characteristics featured in cognitive representations of politicians were dominantly negative. Cognitive representations of entertainers incorporated both positive and negative characteristics highly interconnected to each other. This study also explored how people respond affectively toward ideal public figures, politicians and entertainers. Participants showed only positive feelings toward ideal public figures. However, their' affective responses toward politicians were entirely negative and toward entertainers, both positive and negative affects were shown. We discussed the disjunction between the representations of politicians and entertainers and of ideal public figures and suggested directions of future research.

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The Impact of Block Chain Characteristics on the Intention to Use Hotel Reservation System in China (중국에서의 호텔예약 시스템의 블록체인 특성이 사용의도에 미치는 영향)

  • JIN, Peng-Ru;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.8
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    • pp.33-44
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    • 2019
  • Purpose - As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results - The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions - There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness

Digital Forensic Investigation of HBase (HBase에 대한 디지털 포렌식 조사 기법 연구)

  • Park, Aran;Jeong, Doowon;Lee, Sang Jin
    • KIPS Transactions on Computer and Communication Systems
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    • v.6 no.2
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    • pp.95-104
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    • 2017
  • As the technology in smart device is growing and Social Network Services(SNS) are becoming more common, the data which is difficult to be processed by existing RDBMS are increasing. As a result of this, NoSQL databases are getting popular as an alternative for processing massive and unstructured data generated in real time. The demand for the technique of digital investigation of NoSQL databases is increasing as the businesses introducing NoSQL database in their system are increasing, although the technique of digital investigation of databases has been researched centered on RDMBS. New techniques of digital forensic investigation are needed as NoSQL Database has no schema to normalize and the storage method differs depending on the type of database and operation environment. Research on document-based database of NoSQL has been done but it is not applicable as itself to other types of NoSQL Database. Therefore, the way of operation and data model, grasp of operation environment, collection and analysis of artifacts and recovery technique of deleted data in HBase which is a NoSQL column-based database are presented in this paper. Also the proposed technique of digital forensic investigation to HBase is verified by an experimental scenario.

The Impact of CPO Characteristics on Organizational Privacy Performance (개인정보보호책임자의 특성이 개인정보보호 성과에 미치는 영향)

  • Wee, Jiyoung;Jang, Jaeyoung;Kim, Beomsoo
    • Asia pacific journal of information systems
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    • v.24 no.1
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    • pp.93-112
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    • 2014
  • As personal data breach reared up as a problem domestically and globally, organizations appointing chief privacy officers (CPOs) are increasing. Related Korean laws, 'Personal Data Protection Act' and 'the Act on Promotion of Information and Communication Network Utilization and Information Protection, etc.' require personal data processing organizations to appoint CPOs. Research on the characteristics and role of CPO is called for because of the importance of CPO being emphasized. There are many researches on top management's role and their impact on organizational performance using the Upper Echelon theory. This study investigates what influence the characteristics of CPO gives on the organizational privacy performance. CPO's definition varies depending on industry, organization size, required responsibility and power. This study defines CPO as 'a person who takes responsibility for all the duties on handling the organization's privacy,' This research assumes that CPO characteristics such as role, personality and background knowledge have an influence on the organizational privacy performance. This study applies the part relevant to the upper echelon's characteristics and performance of the executives (CEOs, CIOs etc.) for CPO. First, following Mintzberg and other managerial role classification, information, strategic, and diplomacy roles are defined as the role of CPO. Second, the "Big Five" taxonomy on individual's personality was suggested in 1990. Among these five personalities, extraversion and conscientiousness are drawn as the personality characteristics of CPO. Third, advance study suggests complex knowledge of technology, law and business is necessary for CPO. Technical, legal, and business background knowledge are drawn as the background knowledge of CPO. To test this model empirically, 120 samples of data collected from CPOs of domestic organizations are used. Factor analysis is carried out and convergent validity and discriminant validity were verified using SPSS and Smart PLS, and the causal relationships between the CPO's role, personality, background knowledge and the organizational privacy performance are analyzed as well. The result of the analysis shows that CPO's diplomacy role and strategic role have significant impacts on organizational privacy performance. This reveals that CPO's active communication with other organizations is needed. Differentiated privacy policy or strategy of organizations is also important. Legal background knowledge and technical background knowledge were also found to be significant determinants to organizational privacy performance. In addition, CPOs conscientiousness has a positive impact on organizational privacy performance. The practical implication of this study is as follows: First, the research can be a yardstick for judgment when companies select CPOs and vest authority in them. Second, not only companies but also CPOs can judge what ability they should concentrate on for development of their career relevant to their job through results of this research. Cultural social value, citizen's consensus on the right to privacy, expected CPO's role will change in process of time. In future study, long-term time-series analysis based research can reveal these changes and can also offer practical implications for government and private organization's policy making on information privacy.

Growth of Gameday and Strategy in Changing Mobile Environment (게임데이의 성장과 모바일 환경 변화에 따른 대응 전략)

  • Yoo, Byung-Joon;Ahn, Dae-Hwan;Rhee, Cheul
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.143-149
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    • 2012
  • With the increasing use of mobile phones, mobile game is emerging as an entertainment for move. Furthermore, smart phone is widely spread, so mobile game market is rapidly growing. According to "Republic of Korea 2010 Games White Paper" mobile game market is growing annual average 10% or more, and is expected to reach $ 9.8 billion in 2011. It is almost doubled compared to 2007. It became possible to realize complicated high-capacity game with mobile phone developed to smart phone. And at the same time, mobile game is associated with Social Network Services (SNS) and is worldwide growing as a part of 'mobile life'. Apple launched an application open market, App Store, in 2008, and mobile game industry welcomed an innovative turning point. Global smart phone application market (App Store) is opened, so Gameday is able to launch mobile games easily to the global market getting out of the domestic market. In addition, Apple App Store has the structure of sharing their revenue with the developer with 7 to 3 which is more favorable terms for the developer compared to supply mobile contents to the mobile carrier who monopolized the market in the past. The largest proportion of the current App Store application is game, and Gameday has the opportunity to make a significant leap forward by keeping pace with the new environment changes.

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