• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.49-69
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• 2019

Over the last couple of years, digital diplomacy has become a fascinating area of research among Mass Communication, Peace and Conflict Studies, and International Affairs scholars. Social media and new technology open up new avenues for governments, individuals, and organizations to engage with foreign audiences. However, developing countries' governments are still lacking in the realization of the potential of social media. This study aims to analyze the usage of social media (Facebook & Twitter) by the two biggest countries in South Asia (Pakistan and India). I selected 10 government officials' social media accounts including prime ministers', national press offices', military public relations offices', public diplomacy divisions', and ministries of foreign offices' profiles. The study relies on quantitative content analysis and a comparative research approach. The total number of analyzed Twitter tweets (n=1,015) and Facebook posts (n=1,005) include 10 accounts, five from each country. In light of Kent and Taylor's (1998) dialogic communication framework, the results indicate that no digital engagement and dialogue occurs between government departments and the public through social networking sites. Government departments do not engage with local or foreign audiences through digital media. When comparing both countries, results reveal that India has more institutionalized and organized digital diplomacy. In terms of departmental use of social media, the digital diplomacy division and foreign office of India is more active than other government departments in that nation. Meanwhile, Pakistan's military public relations office and press office is more active than its other government departments. In conclusion, both countries realize the potential of social media in digital diplomacy, but still lack engagement with foreign audiences.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.13-27
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• 2019

Social media are used as a tool which is suitable for delivering various images emotionally in the area of fashion. How deeply consumers are led by the brands to be engaged in the brands' SNS, how often they visit SNS and gain information, how much empathy they elicit from visitors with their contents and how continuously brands provide up-to-date information are the important factors to raise consumers' fashion consciousness and draw out their fashion consumption to express themselves. Therefore, this study aims to explore the effect of social media engagement and contents characteristics on fashion consumption tendency and purchase intention. In order to verify the research question, study makes analysis centering on the 2 × 2 × 2 MANCOVA model to draw out results of the differences among groups. As a result of analysis, this study verifies the difference between the effect of social media engagement on purchase intention and the effect of interaction of three variables on fashion consumption propensity and purchase intention and summarizes the implications.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2012년도 제45차 동계학술발표논문집 20권1호
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• pp.247-249
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• 2012

급변하는 소셜 미디어 활용 환경에 대응하기 위한 지속적인 혁신과 이를 가능케 하는 요소로서 지식의 중요성에 대한 인식이 증대하고 있다. 이에 따라 기업의 효과적인 경영을 가능케 하는 요소에 대한 많은 연구가 진행되어 왔다. 그러나 이러한 영향 요소에 대한 연구는 기업의 경영 능력을 증대시킬 수 있는 방안을 제시할 뿐 스마트미디어 융합시대에 대비한 융합경영을 위한 해답은 미흡한 점이 있다. 본 연구에서는 융합시대에 기업성과 극대화를 위한 소셜 미디어를 활용한 융합경영 전략 운영 방안을 제안한다.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.169-183
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• 2009

The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• Journal of Information Technology Applications and Management
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• 제21권3호
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• pp.35-52
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• 2014

This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.81-88
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• 2022

이 연구의 목적은 소셜 미디어 스포츠 광고 인게이지먼트의 차이에 따라 이용자의 제품에 대한 신뢰도 형성과 구매의도에 어떠한 영향을 미치는지 규명하여 소셜 미디어 스포츠 광고 전략에 대한 방향성을 제시할 수 있는 근거자료를 만들어 내는 것이다. 이러한 목적을 달성하기 위해 소셜 미디어 활동을 하고 있는 스포츠 관련학과 대학생을 대상으로 자기평가기입법으로 작성하게 한총 810부의 설문지를 회수하여 불성실하게 작성된 45부를 제외한 765부의 설문지를 최종 유효 표본으로 사용하였다. 자료처리는 Window SPSS(ver. 23.0) 통계 프로그램을 활용하여 빈도분석, 요인 분석, 신뢰도분석, 상관관계분석과 다중회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, 소셜 미디어 스포츠 광고의 인게이지먼트는 광고 제품의 신뢰에 유의한 영향을 미쳤다. 둘째, 소셜 미디어 스포츠 광고의 인게이지먼트는 광고 제품에 대한 구매의도에 유의한 영향을 미쳤다. 셋째, 소셜 미디어 스포츠 광고를 통해 얻어진 제품의 신뢰는 구매의도에 유의한 영향을 미쳤다.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.121-139
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• 2023

This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

• Journal of applied mathematics & informatics
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• 제41권5호
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• pp.1129-1143
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• 2023

Social media platforms have become an integral part of our daily lives, and they generate vast amounts of data that can be analyzed for various purposes. However, the quality of the data obtained from social media is often questionable due to factors such as noise, bias, and incompleteness. Enhancing data quality is crucial to ensure the reliability and validity of the results obtained from such data. This paper proposes an enhanced decision-making framework based on Business Decision Management Systems (BDMS) that addresses these challenges by incorporating a data quality enhancement component. The framework includes a backtracking method to improve plan failures and risk-taking abilities and a steep optimized strategy to enhance training plan and resource management, all of which contribute to improving the quality of the data. We examine the efficacy of the proposed framework through research data, which provides evidence of its ability to increase the level of effectiveness and performance by enhancing data quality. Additionally, we demonstrate the reliability of the proposed framework through simulation analysis, which includes true positive analysis, performance analysis, error analysis, and accuracy analysis. This research contributes to the field of business intelligence by providing a framework that addresses critical data quality challenges faced by organizations in decision-making environments.

• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.1-23
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• 2016

Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and late refunds. In order for s-commerce to continuously grow, s-commerce firms need to build consumer-trust in their transaction process to minimize their consumers' uncertainty. The purpose of this study is to examine the relationships between the multidimensional trust (ability, integrity, benevolence) and the intention of continuous use of s-commerce. Moreover, this study presents antecedent factors needed for trust-building by applying the characteristics of s-commerce, and verifies the relations between the variables. We test and validate the research model and related hypotheses using structural equation modeling based on a survey done on 428 people who have previous experience with s-commerce. The result shows that trust has positive effect on the intention of continuous use, and verifies the necessity of the antecedent factors (social presence, assurance, informativeness, economic feasibility, and seller reputation) for trust-building. This study provides strategy for the continuous growth of s-commerce, and suggests theoretical implication that explains the relationship between the characteristics of s-commerce and consumers.

• International Journal of Contents
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• 제16권1호
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• pp.10-24
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• 2020

As many brands use social media influencers (SMIs) on Instagram to advertise, not disclosing advertised content affects how consumers perceive these influencers. The purpose of this study was to investigate two objectives: 1) recent advertising disclosure types on Instagram and 2) the factors that affect consumer responses towards Instagram influencers posting advertised content. Using an experimental 2x2 between-subjects design (N=200), the findings show that "sponsored" and "paid partnership with" are two recent types of ad disclosures. However, both factors are insignificantly different from each other. Also, ad disclosure condition enhances the trustworthiness of the influencer than no disclosure. Ad skepticism, source credibility, and the level of persuasion strongly relate to how consumers perceive Instagram influencers advertising for brands. These factors enable consumers to assess if the influencer is a reliable source of information when faced with advertisement. Ultimately, using disclosure gives full information to consumers about the persuasive intent, as well as increases positive consumer responses towards the influencer who discloses, thereby, enhancing the ethical use of the influencer advertising strategy and long-term consumer relationship.