• 한국실내디자인학회논문집
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• 제18권3호
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• pp.93-101
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• 2009

Nowadays, the constructions of dams are being issued by the public due to the preservation and protection of nature considered more important than development. These social phenomenon can not be evitable due to arguing the both attitudes, preservation and development of nature. However, There are possibilities to make an agreement with the compromise between the two sides. The common goals of the attitudes are concerning human beings and their life quality. In this atmosphere, the exhibition hall of dams is very important to lead the agreement of both groups because the spaces not only provide contents to compromise by showing positive factors of dams, but present condition of using water as natural resources. The purpose of this study is based on the effect of the applied media in an exhibition hall as presenting education and enlightenment factors. To examine the effect, this study categorizes the existing media by communication types firstly. Secondly, based on the categorization, existing media of each dam exhibition hall are analyzed by numerical way. Thirdly, the general characteristics of applied media are defined by integrating the spatial contents and media. The data from the study are effective to provide the basic data for following design works for the exhibition space.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.103-108
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• 2022

Mass media in the digital age are not only one of the most important elements of the information society but also a strategic resource for its development. Effectively implemented communication makes it possible to build connections not only between individuals, but also between social institutions and representatives of various generational groups of the mass audience, as well as ensure information security in a crisis period. At the same time, in the context of a constantly increasing amount of information flows, more and more often "a person loses the ability to independently think, analyze, and critically perceive information." At the same time, "imposing" on the representatives of this or that society, through the content of multi-format mass media or active authors of social networks, a certain point of view on the problem becomes a completely realizable task. Thus, the main task of the study is to analyze the anti-crisis communications in legal discourse in terms of ensuring information security. As a result of the study, current trends and prerequisites of anti-crisis communications in legal discourse in terms of ensuring information security were revealed.

• 디지털융복합연구
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• 제10권8호
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• pp.119-133
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• 2012

소셜미디어는 기업과 소비자와의 관계와 커뮤니케이션에 있어서 일대 혁신을 가져옴으로써 기업의 마케팅 활동을 급속히 변화, 발전시키고 있다. 블로그와 SNS 는 고객과의 커뮤니케이션 효과를 극대화하기 위한 새로운 크로스미디어 플랫폼으로, 국내 기업들도 포탈검색, 블로그, SNS 등, 다양한 채널들을 활용하여 마케팅 하는 사례들이 증가하고 있다. 본 연구는 마케팅 활용 관점에서 포털 검색 광고와 블로그, SNS 채널들의 특징과 기대되는 성과들을 국내 기업 사례 분석을 통해 비교 분석하고, 마케팅 활동 목적과 방향에 따라 각 채널들을 어떻게 독자적, 혹은 통합적으로 활용하여 마케팅 성과를 극대화시킬 수 있을지에 관한 전략적 틀과 시사점을 제시하고자 하였다. 포탈검색 광고 채널은 관계지향성, 운영독창성 측면에서 우수한 것으로 평가되었으나 채널차별성, 내용적합성, 고객활용성, 네트워크성 측면, 특히 협업과 사회공헌 활동에의 참여 부문에서는 성과가 낮다고 판단되었다. 블로그 채널은 공개적절성, 질적수월성, 정보관리, 협업, 사회공헌활동 측면에서 높은 성과가 있다고 평가되었다. SNS 채널은 관계지향성, 고객지향성, 내용충실성, 고객활용성, 브랜드 이미지 강화, 비용절감, 홍보 및 광고 효과 등에서 높은 성과를 보였다. 따라서 기업은 시장 및 타겟 고객 조사활동, 홍보, 고객관계관리 강화, 신제품 테스트 및 입소문, 이벤트 진행 등, 마케팅 활동의 목적을 분명히 정의하고 각 채널의 상대적인 장점과 단점을 이해하여 각 채널을 독립적, 혹은 유기적으로 연계하여 상호 보완하면서 통합 마케팅 커뮤니케이션 전략을 수립하여야 한다.

• 간호행정학회지
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• 제4권2호
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• pp.289-306
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• 1998

For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

• Asian Journal for Public Opinion Research
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• 제2권4호
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• pp.228-247
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• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• 한국컴퓨터정보학회논문지
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• 제16권12호
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• pp.297-304
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• 2011

본 논문은 멀티미디어 교육자료와 전통적 수업방식의 효과성을 실질적으로 검증하고자 전문계 고등학교의 수업 방법을 비교분석하였다. 실업계의 전문교과 중 유통관리실무과목을 학습내용으로 선정하고, 멀티미디어 교육자료를 MS파워포인트로 디지털화하였다. 이를 위하여 30명의 학생들을 각각 실험집단과 통제집단의 표본집단으로 하고 동질성과 학업성취도를 고려하여 구성하였다. 동일한 교사가 두 집단을 같은 자료로 가르쳤다. 차이점은 두 집단간의 전달방법인데 두 유형의 교수방법으로 학습효과성과 만족도를 분석하기 위하여 사후검증을 실시하였다. 방법은 사전검사 점수를 공변인으로 통제한 후, 학생들의 학업성취도 사후검사 점수를 종속변인으로 공변량분석을 수행하였으며, 결과는 집단 간에 통계적으로 유의미한 차이가 있었다.(F=5.06, p<.05). 그것은 멀티미디어 교육자료를 활용한 수업의 학업성취도가 교과서 위주의 전통적 설명식 수업보다 더 높은 것으로 나타났다. 수업방식에 대한 만족도는 실험 통제집단 검증에서 통계적으로 유의미한 차이가 나타났다(t=5.65, p<.001). 따라서 멀티미디어 교육자료를 활용한 실험집단의 수업방식이 전통적 수업방식을 적용한 통제집단 보다 수업성취도와 만족도 측면에서 더 높은 것으로 나타났다.

• 한국언론정보학보
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• 제17권
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• pp.112-144
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• 2001

이 논문은 언론개혁에 관해 양극화된 사회적 담론을 생산하고 있는 한겨레신문과 $\ll$조선일보$\gg$의 신문기사들을 대표적인 텍스트로 삼아 신문들의 사회적 담론 생산기제의 문제점들을 사회적 맥락 안에서 분석해 밝히고 그 해결방안을 모색한다. 이 논문의 연구결과는, $\ll$조선일보$\gg$ 진영이 소위 자유민주주의 이념을 내세워 생산하는 좌/우의 이념 대결 담론이 한편으로는 $\ll$조선일보$\gg$ 자체의 이념적 정체성의 문제와 다른 한편으로는 시민언론운동단체가 지닌 운동의 본질적인 성격에 비추어 볼 때, 좌/우 이념 대결 담론은 $\ll$조선일보$\gg$를 포함한 주류언론에 내재된 모순의 효과라고 볼 수 있는 언론개혁 요구를 반공 이데올로기 층위의 모순과 접합시켜 국민들로 하여금 언론개혁을 좌/우 이념적 관계의 문제로 보도록 유도함으로써, 시민언론 운동단체들이 오래 전부터 개진해온 언론개혁의 요구를 견제하고 냉전적인 반공 이데올로기를 부활시켜 극우적 법질서를 실현하는 메커니즘으로 기능했다는 점을 밝히고 있다. 이러한 연구결과를 바탕으로, 본 논문은 근본적으로 언론개혁 담론의 논의의 핵심이 이념 담론에서 제도 개선에 관련된 담론으로 돌아가야 할 것을 주장한다. 또한 본 논문은 오늘의 언론개혁 담론에서 비롯된 이념 담론은 진보와 보수이념을 배타적인 것이 아니라 상호 보완적으로 건강하게 뿌리내릴 수 있도록 대승적으로 발전시켜야 하며, 이를 위한 사회적인 공론의 환경과 조건을 준비해야 할 것도 제안한다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.163-188
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• 2023

Purpose The study examines the impact of the level of anthropomorphism (both in appearance and behavior) of virtual humans on user liking. It investigates whether this relationship is mediated by social comparison experiences, with the moderated mediation effect of users' desire for self-improvement. Design/methodology/approach A between-groups experimental design was employed to examine the impact of different levels of appearance(low/mid/high) and behavior(low/high) anthropomorphism on user liking of virtual humans. The experiment was conducted in an online environment, and participants were randomly exposed to one of six stimuli, which were Instagram-like posts. Findings The results indicate that as virtual humans become more anthropomorphic, they have a positive impact on user liking. However, once the level of anthropomorphism in appearance reaches a certain point (mid vs high), there is no significant difference in user liking. Users who perceive virtual humans as highly anthropomorphic tend to engage in more social comparison experiences, which positively affects their liking for these virtual humans. Conversely, individuals with a high desire for self-improvement found that the positive effect of appearance anthropomorphism on liking through social comparison experiences was reduced. The study extends the application of social comparison theory by examining its impact on influencer marketing with virtual beings. It provides valuable insights for the formulation of influencer marketing strategies using virtual humans.

• International journal of advanced smart convergence
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• 제2권2호
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• pp.23-26
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• 2013

Social networking services that connect a person to other people are attracting people's attention and various types of services are provided on the Internet. Library has been playing a role of social media by providing us with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable in every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problems to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of issues to be solved, its potential importance is very high and thus to be studies even more for future applications.

• International Journal of Internet, Broadcasting and Communication
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• 제6권1호
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• pp.5-8
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• 2014

Social networking services that connect a person to other people are attracting our attention and various types of on-the-network services are provided. Library has been playing a role of social media by providing with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable by every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problem to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of problems to be solved, its potential importance is very high and thus to be studies even more for future applications.