• 교육시설
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• 제27권3호
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• pp.7-10
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• 2020

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.501-511
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• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• 한국과학교육학회지
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• 제11권2호
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• pp.79-85
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• 1991

According to the rapid change of the modern society, science & technology influences the society significantly. Thus, Korean education, especially the science education must be reviewed in the terms of that, the purpose of this article is to introduce social, environmental context's science education-STS education. STS education is to arise the ability of the democratic decision-making & participating in a discussion. The areas of this are knowledge, process, creativity, attitude, application. Also there are social issues approach & the social studies of science approach in the STS education. The social issues approach is the predominant approach to STS education; the social studies of science approach is often found in the form of goals & objectives for STS education. In order to introduce STS education to Korean science education,this author suggests the following; 1. The relation between science & society in science education must be emphasized more. 2. The study and development of STS education appropriate for Korean society must be preceded. 3. The new course about STS and technical education in the level of college must be developed.

• Journal of Community Nutrition
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• 제5권4호
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• pp.218-229
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• 2003

Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.1-9
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• 2022

오늘날, 인공지능이 국가 경쟁력의 핵심 동력으로 부상하였으나, 사회적으로 예상치 못한 부작용도 초래하고 있다. 본 연구는 사회과학 분야의 KCI 등재학술지를 대상으로 인공지능에 관한 논문을 수집하여 사회적 측면의 주요 이슈를 고찰하고자 한다. 따라서 2016년부터 2020년까지 논문에 대한 키워드 분석을 수행하였다. 분석 결과, '로봇', '교육'에 대한 키워드가 가장 많이 나타났으며, 키워드 네트워크를 통해 상위 6개의 군집(이슈)을 도출하였다. 주요 이슈는 인공지능의 등장 배경이나 기본적인 개념, 인공지능 교육, 인공지능의 부작용, 인공지능 기반 창작물의 법적 이슈, 인공지능 제품/서비스의 이용의도, 인공지능 윤리 등을 제시할 수 있다. 본 연구 결과는 인공지능의 사회적 측면에 대한 논의를 확산하고, 국가 차원의 정책 방향을 모색하는데 활용할 수 있을 것이다.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제12권4호
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• pp.159-172
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• 2023

일반적으로 사회문제 해결 연구는 과학기술을 활용하여 다양한 사회적 현안들에 의미있는 해결 방안을 제시함으로써 중요한 사회적 가치를 창출하는 것을 연구 목표로 한다. 그러나 사회문제와 쟁점을 완화하기 위하여 많은 연구들이 국가적으로 수행되었음에도 불구하고 여전히 많은 사회문제가 남아 있는 상황이다. 사회문제 해결 연구의 전 과정을 원활하게 하고 그 효과를 극대화하기 위해서는 사회적으로 시급한 현안들에 대한 문제를 명확하게 파악하는 것이 중요하다. 사회문제 해결과 관련된 기존 R&D 보고서와 같은 자료에서 중요한 사안을 자동으로 식별할 수 있다면 사회문제 파악 단계가 크게 개선될 수 있다. 따라서 본 논문은 다양한 국가 연구보고서에서 사회문제와 해결방안을 자동으로 감지하기 위한 기계학습 모델을 구축하는 데에 필수적인 데이터셋을 제안하고자 한다. 우선 데이터를 구축하기 위해 사회문제와 쟁점을 다룬 연구보고서를 총 700건 수집하였다. 수집된 연구보고서에서 사회문제, 목적, 해결 방안 등 사회문제 해결과 관련된 내용이 담긴 문장을 추출 후 라벨링을 수행하였다. 또한 4개의 사전학습 언어모델을 기반으로 분류 모델을 구현하고 구축된 데이터셋을 통해 일련의 성능 실험을 수행하였다. 실험 결과 KLUE-BERT 사전학습 언어모델을 미세조정한 모델이 정확도 75.853%, F1 스코어 63.503%로 가장 높은 성능을 보였다.

• 한국의류학회지
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• 제35권4호
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• pp.455-465
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• 2011

This study explores the CSR activities of Korean fashion corporations. A contents analysis of corporate websites was carried out to investigate the structure and function of their websites and the activity dimensions related to the CSR of Korean fashion corporations. The subjects were the Korean top 100 fashion corporations according to total sales in 2009. The findings throughout the research are as follow. First, a total of 46 corporations created the contents about CSR activities on their websites. A total of 32 of them communicated their CSR activities on the main menu at the intro page of the website. Second, the CSR activities of Korean fashion corporate were classified the 3P dimensions, profit (economic responsibilities), planet (environmental responsibility), and people (social responsibility). We found a total of 228 CSR issues for Korean fashion corporations. The issues included in the people dimension were 71.0%, planet issues 16.7%, and profit issues 12.3%. The most significant issue was the economic support responsibility to social organizations included in the people dimension.

• 한국멀티미디어학회논문지
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• 제25권8호
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• pp.1141-1155
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• 2022

Multicultural education is not about learning about a specific ethnic group, but rather developing the ability to cross the border of one's own culture and have conversations with people of other cultures. I think the purpose is to promote empathy and consideration. This study emphasizes the importance of developing multi-dimensional educational programs for all members of society for multicultural social integration, and it is necessary to lead personal, social and civic action movements to create a fair society through media-based multicultural literacy education. said that In order to achieve harmony and integration in a multicultural society, it is the most important to acknowledge cultural diversity and to discard cultural prejudices and inequalities for symbiosis between the mainstream culture and the minority culture. In particular, the United States and Germany, which have successfully led multicultural social integration, are comprehensive in all areas, including interculturalism based on peaceful coexistence and respect, labor market issues, vocational education issues, housing and health issues, and communication issues through media literacy. He led a multicultural national integration system with approaches and methods. Therefore, our multicultural education policy should also pursue a new paradigm that presupposes a change in the public's awareness of a multicultural society.

• 정보화정책
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• 제19권2호
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• pp.3-20
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• 2012

이 연구는 최근 SNS 이용자에 관한 여러 종류의 학술적 연구 중 사회학 연구의 성과를 정리하고 검토한 것이다. 이를 위하여, 그 동안 발표된 SNS에 관한 사회학 연구를 공간적 특성, 관계형성, 사회적 영향 등 세 개의 주제로 나누어 살펴보았다. 첫째, 공간적 특성에 관한 연구는 SNS가 형성한 공간이 갖는 다양한 특징에 초점을 맞추고 있다. 아울러 이러한 공간 참여가 개인의 태도와 행위에 어떠한 영향을 미치고 있는가를 다루고 있다. 둘째, 관계형성에 관한 연구는 신뢰와 사회자본 개념을 기반으로 SNS를 통해 어떻게 관계와 사회자본이 형성되는가에 초점을 맞추고 있다. 이러한 연구의 공통적인 관심은 SNS를 기반으로 어떠한 상호관계가 형성되고, 어떠한 조건이 사회구성원 사이에 형성되는 신뢰와 사회자본을 확충하는가에 있다. 셋째, 사회적 영향에 관한 연구는 SNS의 정치적, 사회적 영향에 초점을 맞추고 있다. 이러한 연구는 주로 SNS를 통한 사회운동과 정치참여를 주요 개념으로 사용하고 있다. 특히 SNS가 현실 사회에서 갖는 영향력의 형태와 정도에 관해 초점을 맞추고 있다. 물론 이와 같은 연구가 필요한 모든 범위를 포함하고 있지는 않다. 향후에 사회통합, 공공복리 같은 다양한 사회학 개념과 연계되어 SNS 연구가 확대될 필요가 있다.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.