• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.139-152
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• 2015

소비자와 소통하기 위한 브랜디드 콘텐츠를 중심으로 하는 콘텐츠 마케팅이 현대 마케팅의 주요 트렌드로 각광받고 있는 시점에서, 브랜드의 무대후면영역 정보를 적극적이고 전략적으로 노출하는 시도, 이른바 비하인드씬(behind-the-scene) 콘텐츠가 마케터들의 주목을 받고 있다. 본 연구는 브랜드의 비하인드씬을 연극적 접근이론을 통해 '무대후면영역' 노출로 개념화 하였고, 브랜드 무대후면영역 노출의 효과를 실증적으로 규명하고자 하였다. 또한 소비자가 평소에 가지는 광고회의 성향이 소셜미디어를 통해서 접하는 브랜디드 콘텐츠의 평가에도 적용되는지 탐구하였으며, 광고회의 성향이 브랜디드 콘텐츠를 통한 브랜드의 무대후면영역 노출 시에 미치는 조절 효과를 살펴보았다. 연구결과, 브랜드의 무대후면영역을 접한 소비자는 그렇지 않은 소비자에 비해 상대적으로 높은 수준의 정보태도, 브랜드태도, 구매의도를 나타냈다. 또한 광고회의 성향이 낮은 소비자는 높은 소비자에 비해 브랜디드 콘텐츠에 긍정적으로 반응하였으며, 브랜드 무대후면영역에 노출되었을 시 소비자의 정보태도와 브랜드 태도는 광고회의 성향에 따라 조절됨을 파악하였다.

• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.313-323
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• 2016

CSR에 대한 사회적 요구에 부응하기 위하여 기업들은 CSR 활동에 투자하고 있다. CSR이 기업에 대한 긍정적 평가 및 매출로 이어질 것으로 기대되지만, CSR이 기업평가에 미치는 영향이 없거나 부정적이라는 의견도 적지 않다. 본 연구는 CSR의 효과가 크지 않은 문제 해결에 대한 실마리를 찾기 위하여 친사회적 행동의 하나인 기부에 대한 연구를 검토하고 CSR에 대한 연구에 도입하고자 한다. 즉, CSR의 수혜자 소구 유형이 소비자의 기업정체성매력 평가에 미치는 영향을 살펴보고, 이러한 영향의 기제를 밝히기 위하여 CSR 동기에 대한 소비자의 동기 추론의 매개효과를 살펴보고자 한다. 연구 결과, CSR 수혜자를 타인이 아닌 소비자 자신으로 소구하면 기업정체성매력에 대한 평가가 하락하였으며, CSR 동기를 기업의 매출을 증진시키기 위한 수단으로 의심할 가능성이 높아졌다. 또한 CSR 수혜자 소구 유형이 기업정체성매력 평가에 미치는 영향을 CSR 동기 추론이 매개하였다. 이러한 연구 결과는 기업이 CSR 활동을 소비자에게 커뮤니케이션하는데 있어서 기업의 사업에 초점을 맞추기보다 CSR 활동의 진실한 목적에 초점을 맞출 필요가 있음을 시사한다.

• 인간식물환경학회지
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• 제23권2호
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• pp.139-148
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• 2020

Urban problems raised by the concentration of population in urban areas have caused residents to migrate to other regions while causing other problems such as deteriorated infrastructure, traffic and environmental pollution problems in existing urban areas. As an alternative to improve this phenomenon, urban regeneration has emerged, and under the assumption that creating community vegetable gardens is effective in revitalizing cities considering their physical, social and cultural environment, frequency and descriptive analyses were conducted on the vegetable gardens in Jungnosong-dong, Wansan-gu, Jeonju-si, Jeollabuk-do, Korea to examine differences in the components of the surrounding environment and the settlement, and community spirit of the two groups comprised of 30 and 35 persons who did not and did participate in gardening respectively. Regression analysis were conducted to determine whether there were changes in community spirit after participating in gardening. As a component of the surrounding environment, gardening and fence management were found to be important for both the groups, and they seemed to have high satisfaction with their residence because they wanted to continue to live in their neighborhood. Overall, the satisfaction evaluation results showed that those who participated in gardening showed a higher satisfaction level than those who did not. Based on the changes in community spirit after participating in the activity, it was found that there was a high level of perception in all the components, indicating that the gardening had a positive effect on the cultivation of community spirit. As such, the spaces called vegetable gardens are not only for doing physical activities but also as shared conversation topics, and through the activities in the gardens, changes in the awareness of local residents can be brought about through the formation of social networks and natural communication between neighbors. It can be concluded that they encourage residents to actively participate in improving the urban environment through activities such as planting.

• 한국지진공학회논문집
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• 제17권6호
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• pp.279-291
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• 2013

The seismic damage of non-structural components, such as communication facilities, causes direct economic losses as well as indirect losses which result from social chaos occurring with downtime of communication and financial management network systems. The current Korean seismic code, KBC2009, prescribes the design criteria and requirements of non-structural components based on their elastic response. However, it is difficult for KBC to reflect the dynamic characteristics of structures where non-structural components exist. In this study, both linear and nonlinear time history analyses of structures with various analysis parameters were carried out and floor acceleration spectra obtained from analyses were compared with both ground acceleration spectra used for input records of the analyses and the design floor acceleration spectrum proposed by National Radio Research Agency. Also, this study investigates to find out the influence of structural dynamic characteristics on the floor acceleration spectra. The analysis results show that the acceleration amplification is observed due to the resonance phenomenon and such amplification increases with the increase of building heights and with the decrease of structure's energy dissipation capacities.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 가족자원경영과 정책
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• 제24권1호
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• pp.21-39
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• 2020

The purposes of this study were to identify the factors that affect the life satisfaction of unmarried one-person households and to examine how these factors influence this population. This study targeted 308 unmarried one-person households. The results found the following: one-person households without marriage experience had higher levels of job stress than one-person households with marriage experience, and the level of differentiation of family projections was lower; the overall level of life satisfaction was higher in one-person households without marriage experience than in one-person households with marriage experience; in one-person households without marriage experience, higher life satisfaction correlated with higher levels of self-integration, family projection processes, and family retirement differentiation, and lower job stress, which was correlated with higher self-control ability, higher evaluation and higher material support; and life satisfaction was found to be higher in unmarried one-person households that received more information and had a lower age, lower job stress, and higher monthly income. This study contributes to the literature in that it explores how marital experience interacts with demographic variables, occupational factors, psychological factors, and social support factors and consequently affects the life satisfaction of unmarried one-person households.

• 디지털산업정보학회논문지
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• 제14권1호
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• pp.87-101
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• 2018

The purpose of this study is to develop the measuring instruments for evaluation criteria for Malcolm Baldrige National Quality Award(MBNQA), suitable for ICT Industries, and to analyze the cause-effect relationship between those criteria through aforementioned instruments. MBNQA is formed with seven categories: Leadership, Strategic planning, Focus on patients, other customers and markets, Measurement, analysis and knowledge management, Human resource focus, Process management and Results. As excluding the Human Resource Focus category, this study empirically examined the cause-effect relationship among six categories. In order to empirically examine the research model, this study calculated Cronbach's alpha and reliability index, thus examined the reliability and executed Exploratory Factor Analysis. Furthermore, Average Variance Extracted(AVE) is used to verify the discriminant validity. Lastly, the hypothesis testing was made complete through significance test on the paths between variables. The result of this study shows that both leadership and social responsibility have direct cause-effect relationship with Measurement, analysis and knowledge management, Human resource focus, Process management and also that this relationship has direct impact on Human resource focus, Measurement, analysis and knowledge management as well, consequently exerting influence on the result through Process management, Finance and Market data.

• Korean Journal of Health Education and Promotion
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• 제3권1호
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• pp.83-98
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• 2001

Although periodic health examination has been one of the most common practices of preventive medicine, its effect on modification of risk behavior has been seldom assessed. Thus, this study attempted to demonstrate the influence of a health examination on modification of cardiovascular disease related health risk behaviors such as smoking, physical inactivity, and obesity. Data of 893 adults were derived from two types of a popular and highly acclaimed health examination program. With a conceptual model constructed using Persuasive Communication variables, McNemar tests examined Source-Outcome association, hypothesizing that different health examination programs would yield different levels of behavior change in smoking, physical inactivity, and obesity. No significant behavior change was found in any of the two health examination programs. Instead, previously established Receiver-Outcome relationship was reconfirmed by logistic regression modeling where gender was the most prominent predictor of all three behaviors. Men were more likely to be current smokers (OR=0.029), exercisers (OR=2.629), and obese (OR=0.237). The importance of followups after health examination is highly stressed as well as that of gender-specific health education strategies. This study recommends applying the social-ecological approaches in health examination, which emphasizes the support and collaboration at individual, family, organizations, community, and policy level to improve health. Long term and qualitative evaluation of health examination may provide more foundation for increasing the effectiveness of health education and communication in health examinations.

• 한국의류산업학회지
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• 제20권3호
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• pp.279-286
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• 2018

This study conducted a qualitative research based on interviews with school teachers and instructors operating external activities about how the management of one's own appearance influence the changes in subjective happiness and self-esteem by focusing on maladjusted students of two alternative schools and ordinary middle and high schools in Gyeongsangnam-do province. Happiness refers to a positive emotion that can be felt continuously throughout life such as life satisfaction, good experience, and positive way of thinking. The sense of happiness is the satisfaction that one feels by interpreting and evaluating his or her experience in a positive way and can be defined as the positive emotions that can be felt when one perceives and uses the strengths and resources that he or she has. Although the self-esteem is formed, changed, and developed throughout life, the self-awareness and self-evaluation develop more actively than other stages of development particularly in adolescence, and the adolescents with low self-esteem are faced with more serious behavioral, scholastic, and psychological issues. I hope the results of this study not only help current adolescents at risk to improve their self-esteem but also become a chance to see the issue of adolescents at risk as a part of social issue instead of limiting the issue as personal or domestic issue by expanding the application scope of the results to adolescents in middle schools and high schools who have the potential of going astray in order to approach the issue on the level of the entire society.