• 제목/요약/키워드: Social Influence Evaluation

검색결과 258건 처리시간 0.028초

새만금사업의 친환경개발지표 설정 연구 (A Study on the Development of Eco-friendly Environmental Indicators for Saemangeum Project)

  • 류재홍;이상훈;구자건
    • 환경영향평가
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    • 제15권4호
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    • pp.279-288
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    • 2006
  • Saemangeum reclamation project was started in 1991 with the purpose of eco-friendly reclamation, but without clear definition of eco-friendliness. This study was carried out to find out the environmental indicators to define and evaluate the eco-friendliness of Saemangeum project. The methodology to identify the indicators included the analysis of similar reclamation projects, professional discussions, and Delphi survey. The eco-friendly indicators are theoretically based on the five elements of eco-friendliness; 1) resource consumption, 2) energy consumption, 3) pollution emission, 4) bio-diversity, 5) social amenity. The 69 indicators were explained in detail for the convenient use of the indicators by the potential users. The 69 indicators were classified into three categories such as pre-evaluation, process evaluation, and post-evaluation. In terms of spatial consideration, the 69 indicators were classified into two categories such as direct influence area and indirect influence area. Also the 69 indicators were classified into 7 categories: 1) sea, 2) lake, 3) agricultural land use, 4) industrial land use, 5) residential land use, 6) tourism land use, and 7) environmental land use. Twenty core indicators were selected from the 69 indicators by surveying the importance of each indicator. The core indicators are recommended in case of time and budget strain. When there are few quantitative data accumulated for the reclamation project, 5 macro indicators are recommended to be used. Macro indicators are qualitative in nature, and may be used in order to evaluate the overall eco-friendliness of a reclamation project.

스포츠웨어에 대한 의존성과 착용효과에 관한 연구 (The Study of Dependence on Sportswear and the Effects of Wearing Sportswear)

  • 박수진;안민영;이유리
    • 한국의류학회지
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    • 제39권1호
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    • pp.77-90
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    • 2015
  • When enjoying sports activities with friends or others, sportswear has symbolic meanings to express and expect self-concept. Sports players sometimes have trouble when they feel embarrassed by their low skills or care about other people too much. Therefore, researchers tried to find out which feature of sports players affects dependence on brand sportswear along with the effect of wearing conspicuous sportswear on wearer when sports players have a conflict based on Solomon's symbolic interactionism. We proposed that role knowledge and attention to social comparison information (ATSCI) influenced people to depend on and use brand sportswear that influences a reflexive evaluation. Finally, we suggested that a changed self-concept would exert influence commitment to sports. A quantitative study was conducted employing an online survey of 121 people by convenient sampling. In this process, Google Docs was to create the online survey and to collect responses by participants. In data processing, via SPSS 21.0 version for Windows, exploratory factor analysis, Cronbach's ${\alpha}$, ANOVA, t-test, discriminant and regression analysis were conducted to study the relationship between variables. The finding provided evidence that low role knowledge and high ATSCI create high dependence on brand sportswear and influence people to buy sportswear. When people bought and wore a brand sportswear, they evaluated themselves as professional sports players who were more committed to sports. This study confirmed that brand sportswear was useful for sport players to change self-evaluation and enjoy sports.

전문가 제품 후기가 소비자 제품 평가에 미치는 영향: 텍스트마이닝 분석을 중심으로 (The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach)

  • 강태영;박도형
    • 지능정보연구
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    • 제22권1호
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    • pp.63-82
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    • 2016
  • 최근 정보기술의 발달로 인해 소비자들은 온라인상에서 많은 정보를 쉽고 빠르게 획득할 수 있다. 소비자가 제품 구매시에는 소비자들이나 전문가들이 작성한 제품 후기 정보를 주로 탐색한다. 기존의 연구들이 소비자들이 창출한 제품 후기 중심으로 주로 진행되어 왔기 때문에, 전문가 제품 후기의 영향력에 대해서는 상대적으로 소수의 연구들만 존재하고 있다. 본 연구는 전문가가 생성하는 제품 후기에 초점을 맞추어, 방대한 실제 비정형데이터인 전문가의 후기를 어떻게 언어학적인 차원과 심리학적인 차원으로 나눌 수 있는지의 방법론을 제안하며, 실제 전문가 제품 후기를 사용하여 의미 있는 다섯 가지 차원의 새로운 변수들을 도출하였다. 그 결과 소비자들이 전문가 후기에서 반응하고 있는 언어적 특성은 제품에 대한 깊이 있는 정보의 양이나 충분한 설명을 나타내는 변수인 Review Depth, 그리고 전문가가 기술하는 방식이 제품에 대한 확신이 없는 듯한 말투를 나타내는 변수인 Lack of Assurance는 소비자의 전반적인 제품평가에 유의한 상관관계가 있는 것으로 밝혀졌다. 또한, 제품에 대한 칭찬이나 긍정적인 면을 서술하는 방식인 Positive Polarity가 소비자의 제품 평가에 영향을 미치지 않았지만, 전문가가 하는 제품에 대한 비관적인 평가인 Negative Polarity는 소비자들의 평가와 유의한 음의 상관관계가 있었다는 점이다. 전문가가 스토리텔링 관점에서 자주 사용하는 Social Orientation 특성은 유의한 관계를 미치지 못함이 밝혀졌다. 본 연구는 새로운 방법론을 제안하고 이를 실제로 활용한 결과를 보여준다는 차원에서 이론적이고 실무적인 공헌을 가진다.

A Study on the Clothing Image Perception of Elderly Women According to Sex-Role Attitude and Gender

  • Lee, Myoung-Hee;You, Kyung-Sook;Lee, Eun-Sil
    • International Journal of Costume and Fashion
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    • 제3권
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    • pp.107-120
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    • 2003
  • The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

라이프스타일이 의복스타일 이미지평와 선택에 미치는 영향 (The Effect of Women′s Life-Style on Image Evaluation and Selection in Clothing Styles)

  • 류숙희;김보연
    • 한국의류학회지
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    • 제26권2호
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    • pp.227-238
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    • 2002
  • The purpose of this study is to investigate the influence of women's life-style on image evaluation of clothing styles, and on their selection of clothing styles by situations. The subject of investigation was 441 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, eating out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, frequency, percentage, ANOVA, and $\chi$$^2$-test. The results are summarized as follows; 1. Adult women could be classified into 5 groups including activist, in-activist, the leisured well-off, the wholesomely economical, and the appearance showing-off by their life-styles. 2. The clothing image according to the 6 clothing styles was different. In the image evaluation of each clothing style by life-style groups, in-active group thought classic style most functional and leisured well-off group, mannish style. Elegant style and dramatic style were estimated positively by the leisured well-off and the appearance showing-off. 3. Selection of clothing style differed according to situations. More formal the situation was, more formal style tended to be selected and for less formal situation, active and mannish style was selected.

Process Evaluation of the First Computer Tailored Program for Smoking Cessation among Romanian Smokers

  • Lotrean, Lucia Maria;Ailoaiei, Roxana;Popa, Monica;De Vries, Hein
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권20호
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    • pp.8809-8814
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    • 2014
  • The objective of this paper is to present the implementation and process evaluation of the first computer tailored program for smoking cessation among Romanian smokers. The program targeted adult smokers who declared the intention to quit smoking in the next six months. The intervention consisted of a letter tailored to several respondent characteristics: gender, cognitive variables (attitude, social influence, and self-efficacy), intention to quit smoking, goal and relapse prevention strategies (action and coping plans), and smoking behaviour. The first 80 participants entered into the program filled in a process evaluation questionnaire one month after the intervention. The results of our study confirmed that the participants had read and remembered the letter. Moreover, new for Romania, this approach was positively appreciated by the participant and the score received for the tailored letter was high. The opinions of the participants confirmed that the tailored letter provided information that was useful, trustworthy and relevant for the individual. At the same time, the participants appreciated the polite, easy to understand content of the letter. These data underlined the premises for continuing the program and for using the information and communication technologies for healthy lifestyle promotion among Romanian population.

에스닉 레스토랑의 품질속성이 소비자의 만족 및 재방문의도에 미치는 영향에 관한 연구 (The Effects of Quality Attributes on Customers' Satisfaction and Revisit Intention in the Ethnic Restaurant)

  • 최수지
    • 한국식품조리과학회지
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    • 제32권3호
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    • pp.353-362
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    • 2016
  • Purpose: This study examined the influence of restaurant quality attributes on customers' satisfaction and their intention to revisit by investigating the moderating effects of customers' electronic word of mouth evaluation about ethnic restaurants. The study was based on a total of 215 samples obtained from social networking service users in a metropolitan area from July 10 to 25, 2015. The major findings are as follows. Methods: The data were analysed using frequency, factor analysis, regression analysis and hierarchical regression analysis. Results: According to the results of factor analysis, quality attributes were separated into three factors: food, service, and atmosphere. According to the results, food attributes, service attributes and atmosphere attributes had an affect on customers' satisfaction, between quality attributes and revisit intention, only food attribute had an affect on revisit intention. It showed also that customers' satisfaction had an affect on revisit intention. Customers' electronic word of mouth (eWOM) evaluation was found to moderate the relationships between service quality attributes and satisfaction. Conclusion: Implications and future research were also discussed.

세대균열과 세대연대 - 정치 영역과 사회정책 영역에서의 차별적 작용에 관한 연구 - (Intergenerational Cleavage and Intergenerational Solidarity - Differential Effects on Political Arena and Social Policy Realm -)

  • 성경륭
    • 한국사회복지학
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    • 제67권4호
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    • pp.5-29
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    • 2015
  • 한국사회의 세대관계는 매우 독특한 특징을 보이고 있다. 정치 영역에서는 격렬한 세대균열 현상이 발생하고 있고, 사회정책 영역에서는 세대간에 높은 수준의 평온한 세대연대가 유지되고 있는 것이 그것이다. 전국 여론조사에 대한 이항 로지스틱 회귀분석의 결과, 정치 영역에서는 이념성향과 대선후보선택 등에 세대균열과 지역균열 등 균열변수가 결정적 영향력을 미치고 있는 것으로 나타났다. 사회정책 영역의 경우, 젊은 세대와 다수 사회경제변수가 사회보장제도에 대한 우호적 태도를 결정하는 데 중요하게 작용하고 있는 것이 확인되었다. 정치 영역의 세대균열과 사회정책 영역의 세대연대가 이중적으로 존재하는 병렬모델은 정부와 정치권이 적극적 노력을 기울이지 않는 한 조만간 갈등모델로 전이될 가능성이 높은 것으로 예상된다. 인구구조가 역피라미드 구조로 급속히 바뀌고 있는 현실도 이런 상황을 악화시키고 있다. 병렬모델을 세대공생 모델로 전환하기 위해서는 정책적 재정적 측면의 세대정의 외에 청년세대의 공직진출을 지원하는 등의 정치적 세대정의도 모색되어야 한다. 저출산 고령화의 인구위기 속에서 세대관계는 궁극적으로 다음 시대를 준비하는 신복지국가 전략의 관점에서 접근되어야 한다.

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소득양극화에 대한 한국인의 입장과 정부정책에 대한 판단 (Attitudes of Korean People Toward Income Polarization and Their Evaluation of Government Policies)

  • 김동수 ;김옥환 ;정태연 ;최영진
    • 한국심리학회지 : 문화 및 사회문제
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    • 제19권2호
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    • pp.87-108
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    • 2013
  • 본 연구에서는 한국인의 사회적 특징(소득수준, 지지정당(보수 대 진보), 정치적 가치, 자본주의와 평등주의 가치)이 소득양극화에 대한 입장과 정부정책에 대한 판단에 미치는 영향을 알아보기 위해 서울에 거주하는 성인 남녀 613명에게 설문을 실시하였다. 먼저, 참가자들의 소득양극화에 대한 입장을 알아보기 위해, 참가자를 이러한 각 변인의 점수로 나눈 두 집단(고집단 대 저집단; 피험자 간)과 소득양극화에 대한 두 가치(진보 대 보수; 피험자 내)등 혼합설계 변량분석을 실시하였다. 또한, 참가자들이 판단하는 정부의 정책을 알아보기 위해서, 위의 각 변인의 점수로 나눈 두 집단(고집단 대 저집단; 피험자 간), 두 정부(실용정부 대참여정부; 피험자 내), 소득양극화 정책(진보 및 보수; 피험자 간)등 혼합설계 변량분석을 실시하였다. 그 결과, 한국인은 진보적 정치적 가치를 가지거나, 자본주의 가치를 반대하는 한국인이 소득양극화 진보적 가치를 더 지지하였으며, 보수정당을 지지하거나 평등주의 가치를 반대하는 한국인이 소득양극화 보수적 가치를 더 지지하였다. 또한 지지정당에 따라서 참여정부의 소득양극화 진보적 정책과 보수적 정책 판단에 부분적으로 영향을 미쳤다. 이러한 결과가 한국사회에서 가지는 의미를 살펴보고 소득양극화 문제의 합의적 의사소통을 이루기 위한 방안 등을 제시하였다.

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미국의 청소년 흡연예방을 위한 중재 프로그램의 현황 (An Exploratory Analysis School-based Intervention Studies to Prevent Smoking by American Adolescents)

  • 정혜선;하영미;장원기;이지원;이윤정;윤순녕
    • 한국학교보건학회지
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    • 제21권2호
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    • pp.119-134
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    • 2008
  • Purpose: The purpose of this study is to understand a variety of intervention studies to prevent smoking by adolescents in U.S. and find out implications for Korea. Methods: This study reviewed articles found in the internet and analysed the data of US DHHS and CDC. Results: The School Health Policies and Programs Study (SHPPS) is a national survey periodically conducted to assess school health policies and programs of U.S. The main components of SHPPS are health education and physical education, health services, mental health and social services, school policies, and school environments. The CDC guidelines for school health programs to prevent tobacco use and addiction are composed of policy, instruction, curriculum, training, family involvement, tobacco-use cessation efforts, and evaluation. School-based interventions to prevent smoking can be classified into the categories of information-giving curricula, social competence curricula, social influence approaches, combined methods draw on social competence and social influence approaches and multi-modal programmes and Youth Empowerment study. The key programs for adolescent smoking prevention are ALERT Project, HSPP, TNT Project, MPP, NC YES. Conclusions: As smoking is often the first step of unhealthy behaviour such as alcohol drinking, illegal drugs, and violence, smoking prevention programmes for adolescents in U.S. have been comprehensive school-based health programs. In smoking prevention programs for adolescents, CDC plays a critical role by supporting survey, research, policy, and funds. The effectiveness of the programs was high when it was based on school and involved parents, community, and mass media. As the effect of each programme is not expected to last for a long time, consistent repetition of these interventions is essential. Current smoking prevention programs for adolescents are exploring the empowerment approach focused on the active involvement of participants rather than traditional approaches using order and discipline.