• 동아시아경상학회지
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• 제11권1호
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• pp.1-19
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• 2023

Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

• 유통과학연구
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• 제22권3호
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• pp.105-112
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• 2024

Purpose: This study analyzed the relationship between corporate capacity and management performance in the Korean distribution industry during the COVID-19 pandemic. Research design, data and methodology: The data for this study used the 2021 KOTRA GCL Test Data, and multiple regression analysis was performed using SPSS 26. As corporate competency, human capital and related capital of intellectual capital theory were utilized, and the global network level of social network theory was also utilized. As an additional analysis, corporate characteristics factors were used. Results: First, the level of global mindset of human capital acted as a positive factor in management performance, and the level of professional manpower did not achieve significant results. Second, related capital acted as a positive factor in corporate performance. Third, from the perspective of social network theory, the global network level of companies acted as a positive factor in management performance. Finally, the relationship between corporate characteristics and management performance was marginally significant. Conclusions: In order to improve the business performance of a company in a market shock such as the COVID-19 pandemic, it is required to strengthen the level of network construction with customers and increase the level of intellectual capital that a company has.

• 한국게임학회 논문지
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• 제13권6호
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• pp.65-74
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• 2013

사회자본과 같은 소셜게임의 사회적 영향에 관한 연구들은 다수 있었으나 연구 간의 상반된 결과로 인해 그 영향력을 명확히 할 수 없었다. 이에 본 연구에서는 소셜게임 이용이 사회자본을 증가시킬 것이라는 가설을 해석수준 이론을 도입하여 확인하였다. 해석수준과 사회자본, 게임이용시간/종류 등에 대한 설문을 실시하여 각 수치간의 상관관계와 상호작용을 분석하였다. 그 결과, 상위해석수준 사람들에게서 교량형 자본과 소셜게임 이용시간 사이에서만 긍정적 관계를 확인할 수 있었다. 이 특징은 타 온라인 게임에서는 나타나지 않아 소셜게임의 관계망적 특성이 이용자들 간의 긍정적인 관계의 증가와 관련이 있음을 알 수 있다. 한편으로는 해석수준이론이 매체의 긍정적 활용연구에 있어 중요한 관점임을 확인하였다.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.21-31
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• 2019

This paper examines how corporate social responsibility is related to the degree of asymmetric information in the Korean financial market. Recent theory argues that there is a negative relationship between a firm's corporate social responsibility and its information asymmetry. To test this hypothesis, we use the environment, social and governance (ESG) score, published by the Korean Corporate Governance Service, to proxy a firm's management practices toward socially responsible activities. In the entire sample of the Korean firms, we find contrasting results; the ESG score shows negative relationships with the price impact measure but statistically insignificant relationships with the dispersion of analyst forecasts. However, the ESG score shows negative relationships with both measures when we exclude chaebol affiliates from the sample. These findings are robust when we examine environmental, social and corporate governance scores separately. This set of results argues for the extant theory, expecting a negative relationship between a firm's engagement in corporate social responsibility and asymmetric information. It further argues for the importance of firm characteristics in determining the influence of socially responsible activities.

• 한국인구학
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• 제11권2호
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• pp.3-10
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• 1988

This study is a replication of Clemente and Sturgis' study conducted among 600 American cities in 1972. The impact of population size, physical density, social density, and age of 56 Korean cities upon the extent of their industrial diversification was analyzed. Hypotheses concerning each independent variable were generated from the theory of the development of the division of labor proposed by Durkheim and subsequently adopted by human ecologists. Zero-order correlation analysis and regression analysis were employed to test the hypotheses. The standardized partial regression coefficients indicated that social density and age of cities exert significant positive impact upon industrial diversification. On the other hand, population size showed a significant negative impact upon industrial diversification. In addition, it was discovered that the combined influence of the independent variables account for 34.6 percent of the variation in industrial diversification. The findings of this study were compared with the results of Clemente and Sturgis' study. Some suggestions for future research are presented and discussed.

• 유통과학연구
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• 제17권2호
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• pp.5-11
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• 2019

Purpose - This paper examines how corporate social responsibility of the Korean retail industry affects the degree of asymmetric information. Recent theories predict that a firm's active engagement in socially responsible activities lowers the degree of asymmetric information of the firm. Research design, data, and methodology - This paper uses the sum of environmental and social scores (ES), published by the Korean Corporate Governance Service in order to proxy the degree of socially responsible management practices of Korean retail firms. This paper uses the ordinary least square method to investigate the above predictions. The publicly traded Korea retail firms listed in the Korean Exchange are analyzed from 2011 to 2016. To measure the degree of asymmetric information, this paper adopts the analyst dispersion and price impact measures. Results - This paper shows that the ES score has significantly positive relationships with these two measures of information asymmetry. The environmental score seems to increase the analyst dispersion measure and the social score appears to raise the price impact measure mores significantly. Conclusions - The results do not support the prior theory expecting a negative relationship between corporate social responsibility and the degree of asymmetric information. Environmental and social scores are found to affect the measures of information asymmetry differently.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.176-181
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• 2009

Social networking service (SNS), which is based on the "six degree separation" theory, has gained its popularity in recent years. SNS creates a new way for maintaining relationship and sharing information over the virtual space. As a major branch, campus SNS provides a new platform for student to study as well as build and maintain inter-personal relationships. The highly realness of personal information and relatively strong group cohesion of campus SNS has turned it into an inevitable tool in students' daily life. The rapid growth of SNS in campus is creating huge academic and commercial benefits. However, little comprehensive research reveals what are determinant factors in driving students' intention to participate in campus SNS. In this paper, we conceptualize the participation of campus SNS as a social behavior and evaluate the impact made by social factors such as subjective norms and identity, as well as the impact of perceived reality and playfulness through an extended technology acceptance model.

• 한국정보전자통신기술학회논문지
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• 제11권2호
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• pp.195-203
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• 2018

SNS(Social Network Service) 이용자의 폭발적 증가와 더불어 소셜커머스 시장이 새로운 소비시장으로 떠오르고 있다. 소셜커머스 시장이 최근 몇 년간 급성장하였고 앞으로도 지속적인 성장세를 보일 것으로 예측된다. 그러나 이러한 시장환경에도 불구하고 소셜커머스 활성화 저해요인으로 작용하는 불만족 요인에 대해서는 연구가 부족하다. 본 연구는 Hertzberg' 2 요인이론을 바탕으로 소셜커머스 이용자들의 만족과 불만족 요인에 대한 연구이다. 이를 위해 먼저 소셜커머스 이용 경험자를 대상으로 소셜커머스 사이트 특성과 이용자특성을 인터뷰 및 문헌고찰을 통해 도출하였다. 다음으로 이 요인들과 만족, 불만족과의 영향관계를 검증하고 상품 관여도에 따라 이 영향관계가 조절되는지 실증하였다. 그 결과, 가격할인율, 다양성, 지역기반 제공성, 전자상거래 친숙도가 만족에 정의 영향을 미치는 요인으로 나타났고, 가격할인율, 상호작용성, 혁신성이 불만족에 정의 영향을 미치는 것으로 나타났다. 또 만족이 지속사용의도에 정의 영향을 미치는 것으로 나타났다. 특히 가격할인율은 만족에 정의 영향을 미치는 동시에 불만족에도 정의 영향을 미치는 유일한 요인으로 나타났다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2061-2083
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• 2020

Social commerce, integration of social media and e-commerce, provides potential opportunities for consumers to talk about their ideas and exchange product-related information on online shopping platforms. Given the substantial prospects related to business opportunities and consumers' perceptions, this study explores the factors driving fulfillment of the psychological contract in social commerce platforms. This research proposes, examines, and proves a theoretical model for the post-purchase behavior of the consumers, through an empirical investigation of online questionnaire-based data, gathered from 367 consumers in a cross-sectional setting. Results show that the fulfillment of psychological contract, consumer loyalty, and affective commitment fully mediate the impact of consumer trust on platform and repurchase intention. The level of commitment toward the consumer by the platform is strongly related to the degree of consumer trust, which is reciprocated through re-purchase intentions. This study offers essential theoretical implications with regards to the social exchange theory, attribution theory, and an moderating effect of the platform empathy on consumers' trust-psychological contract fulfillment relationship. Likewise, this research has significant implications for practitioners and managers.

• 유통과학연구
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• 제17권5호
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• pp.39-50
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• 2019

Purpose - The purpose of our study is to provide an understanding of the relationships among consumer attention to social comparison information (ATSCI), consumer ethnocentrism (CET), national identity (NI), and consumer purchase intention to domestic brands (PIDB). Drawing on the social comparison theory (SCT) and social identity theory (SIT), we developed a model that is empirically testable and explains consumer behavior of domestic brands and products. Research design, data, and methodology - The conceptual framework was tested with primary data collected through a survey in China. Structural equation modeling was employed to test hypotheses. Results - The results from empirical analyses indicated that the ATSCI positively influenced CET and NI, and CET and NI affect consumer PIDB. In addition, the mediating effects of CET and NI on the relationship between ATSCI and PIDB were identified. Nonetheless, little direct impact of ATSCI on PIDB was reported. Conclusions - We suggested that international marketers use given information to attract consumer attention and develop appropriate promotions, especially for Chinese young generations that would pay much attention to social comparison information in their purchase decisions. Our study originally connected one socio-psychological antecedent, ATSCI, with CET and NI and estimated the relationships among the three antecedents and their effects on PIDB in order to predict consumer behavior in China.