• KDI Journal of Economic Policy
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• 제39권2호
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• pp.75-98
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• 2017

This paper aims to estimate the social discount rate (SDR) rather than dig into its theoretical foundation. As SDRs can be derived by investigating both the rate of return on investment and the social time preference rate, we estimate the marginal productivity of both private and public capital and the time preference rate based on the Euler equation. In order to provide a single representative SDR, the weighted averages of the marginal productivity and time preference rate, whose weights are determined by the flow of funds data reflecting the social demand of funds, are presented. Based on the empirical results, we argue that the marginal productivity of private capital stands in the middle of the 3% range while that of public capital varies from 4.5% to 8.6%, with the time preference rate showing a decreasing trend from 3.2% in the early 2000s to 1.2% by around 2030. The single representative SDR or the weighted SDR is estimated to be approximately 3.0~4.5% and expected to continue its downward trend for the foreseeable future.

• 환경정책연구
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• 제12권4호
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• pp.71-92
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• 2013

보편적인 공공투자사업과는 달리, 환경관련 투자사업은 사업추진으로 인한 비용과 편익의 부담주체가 동일하지 않다. 비용의 큰 비중은 현재세대가 부담하지만 그 편익은 미래세대가 더 많이 누리는 구조인 것이다. 이러한 특성을 고려하지 않은 채 일률적인 사회적할인율을 적용하는 것은 환경투자사업의 경제성 평가과정에서 미래 세대의 편익이 상대적으로 과소평가되는 문제를 발생시키는 것으로 인식된다. 이에 미래 세대의 편익이 경제성 평가과정에서 보다 적절히 반영될 수 있는 사회적할인율과 그 적용방법을 모색해 보았다. 최근의 경제상황 변동을 고려한 사회적할인율을 추정해 본 결과, 적정 사회적할인율은 2.9%에서 4.9% 사이의 범위를 갖는 것으로 나타났다. 또한 기 수행된 실제 예비타당성조사 자료를 분석하여 환경투자사업의 전형적인 편익발생 패턴을 분석해 보았으며, 사회적할인율을 다양한 방식으로 적용해 보았을 때, 이의 조정이 경제성 평가결과에 어떠한 영향을 미칠 수 있는지를 살펴보았다. 사회적 할인율이 현행 수준보다 1%p. 가량 인하조정될 경우 사업의 편익/비용 비율은 약 6%가량 개선될 수 있는 것으로 분석되었으며, 이때 미래 세대의 편익을 보다 적절하게 고려하기 위해서는 분석기간별로 차등적인 사회적할인율을 적용하는 것이 바람직함을 지적하였다. 이러한 방법은 편익추정과정에서 발생할 수 있는 추정위험 등의 기술적 요인도 보완해줄 수 있는 효과적인 방안이라 평가된다.

• 자원ㆍ환경경제연구
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• 제24권1호
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• pp.85-107
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• 2015

본 논문은 공공투자사업의 경제적 타당성 평가에 적용되는 사회적할인율로서 쌍곡선 함수방식의 적용가능성에 대해 검토해본 연구이다. 이를 위해 본 연구에서는 쌍곡선 방식의 사회적할인율 적용이 필요하다고 논의되고 있는 대표적인 사업범주인 환경관련 공공투자사업들의 실제 편익과 비용 데이터를 활용하여, 쌍곡선 방식의 사회적할인율 적용이 사업의 경제적 타당성 분석결과에 어떠한 영향을 미치는지에 대해 살펴보았다. 아울러 기존 선행연구들이 제안하고 있는 바, 즉 쌍곡선 방식을 적용하기 위한 충분히 긴 분석기간이란 과연 어느 정도의 기간을 의미하는지를 가늠해보기 위해서 경제적 타당성 분석기간을 최대 10세대까지로 확장하여 그 결과를 분석해보았다. 본 연구의 분석결과에 따르면, 쌍곡선 방식의 사회적할인율 적용은 사업의(편익/비용) 비율을 높이는 효과를 발생시키지만 이는 분석기간이 4-5세대 이상으로 충분히 확장되는 경우에만 해당되며 그 효과 역시 제한적인 것으로 나타났다.

• 한국산림과학회지
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• 제81권3호
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• pp.280-286
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• 1992

공공임업투자분석(公共林業投資分析)에 있어서 사회적 비용-편익분석법을 사용할 경우 적정 할인율의 선택은 매우 중요하다. 본 연구에서는 공공경제학 부문에서 토론 되고 있는 사회적(社會的) 할인율(割引率)이 소개되며 그의 한가지 척도로서 사회적(社會的) 시간선호율(時間選好率)이 우리나라에 대하여 추정되어졌다. 사용된 모델은 소비에 대한 사회적(社會的) 한계효용탄력성(限界效用彈力性) 계수(係數)와 실질 소비성장율(消費成長率)등 두가지 변수에 기초를 두고 있다. 적용 결과 우리나라의 사회적(社會的) 시간선호율(時間選好率)은 6.2%이며 소비에 대한 사회적(社會的) 한계효용(限界效用) 탄력성계수(彈力性係數)는 -1.38로 나타났다. 이러한 결과들은 합리적인 자원배분정책을 수립하는데 유용한 기초자료로 이용 될 수 있을 것이다.

• Asia pacific journal of information systems
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• 제23권2호
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• pp.1-20
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• 2013

Social commerce has been gaining explosive popularity, with typical examples of the model such as Groupon and Level Up. Both local business owners and consumers can benefit from this new e-commerce model. Local business owners have a chance to access potential customers and promote their products in a way that could not have otherwise been easily possible, and consumers can enjoy discounted offerings. However, questions have been increasingly raised about the value and future of the social commerce model. A recent survey shows that about a third of 324 business owners who ran a daily-deal promotion in Groupon went behind. Furthermore, more than half of the surveyed merchants did not express enthusiasm about running the promotion again. The same goes for the case in Korea, where more than half of the surveyed clients reported no significant change or even decrease in profits compared to before the use of social commerce model. Why do local business owners fail to exploit the benefits from the promotions and advertisements through the social commerce model and to make profits? Without answering this question, the model would fall under suspicion and even its sustainability might be challenged. This study aims to look into problems in the current social commerce transactions and provide implications for the social commerce model, so that the model would get a foothold for next growth. Drawing on justice theory, this study develops theoretical arguments for the effects of transaction characteristics on consumers' distributive justice and purchase intention in the social commerce. Specifically, this study focuses on two characteristics of social commerce transactions-the discount rate and the purchase rate of products-and investigates their effects on consumers' perception of distributive justice for discounted transactions in the social commerce and their perception of distributive justice for regular-priced transactions. This study also examines the relationship between distributive justice and purchase intention. We conducted an online experiment and gathered data from 115 participants to test the hypotheses. Each participant was randomly assigned to one of nine manipulated scenarios of social commerce transactions, which were generated based on the combination of three levels of purchase rate (high, medium, and low) and three levels of discount rate (high, medium, and low). We conducted MANOVA and post-hoc ANOVA to test hypotheses about the relationships between the transaction characteristics (purchase rate and discount rate) and distributive justice for each of the discounted transaction and the regular-priced transaction. We also employed a PLS analysis to test relations between distributive justice and purchase intentions. Analysis results show that a higher discount rate increases distributive justice for the discounted transaction but decreases distributive justice for the regular-priced transaction. This, coupled with the result that distributive justice for each type of transaction has a positive effect on the corresponding purchase intention, implies that a large discount in the social commerce may be helpful for attracting consumers, but harmful to the business after the promotion. However, further examination reveals curvilinear effects of the discount rate on both types of distributive justice. Specifically, we find distributive justice for the discounted transaction increases concavely as the discount rate increases while distributive justice for the regular-priced transaction decreases concavely with the dscount rate. This implies that there exists an appropriate discount rate which could promote the discounted transaction while not hurting future business of regular-priced transactions. Next, the purchase rate is found to be a critical factor that facilitates the regular-priced transaction. It has a convexly positive influence on distributive justice for the transaction. Therefore, an increase of the rate beyond some threshold would lead to a substantial level of distributive justice for the regular-priced transaction, threrby boosting future transactions. This implies that social commerce firms and sellers should employ various non-price stimuli to promote the purchase rate. Finally, we find no significant relationship between the purchase rate and distributive justice for the discounted transaction. Based on the above results, we provide several implications with future research directions.

• 한국의류학회지
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• 제39권1호
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• pp.30-42
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• 2015

This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

• 한국태양에너지학회 논문집
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• 제40권1호
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• pp.1-13
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• 2020

A study on estimation of the Levelized Cost of Energy (LCOE) was conducted for the Korean onshore wind farms. The LCOE was estimated on the basis of the actual wind farm data from Data Analysis, Retrieval Transfer system (DART) run by Financial Supervisory Service. Recently, social discount rate of Korea dropped from 5.5% to 4.5%, which was taken into account for this study. The onshore wind farms studied accounted for 42% of all the onshore wind farms of South Korea. Capital Expenditure (CapEx) and Operation Expenditure (OpEx) were calculated from the actual data, while Capacity Factors (CFs) were obtained from the wind farms of five provinces. Their distributions were estimated using Maximum Likelihood Estimation method, and then Monte Carlo Simulation (MCS) was performed for estimating LCOE, Levelized Fixed Cost (LFC), and Levelized Variable Cost (LVC). As a result, the LCOEs at the two discount rates, 4.5 and 5.5%, were 142 and 152 $/MWh, respectively, which were lower than that of financially viable onshore wind project of Korea. The 1% drop of social discount rate was estimated to result in a 10 $/MWh decrease in LCOE and a 4 $/MWh in LFC, which can be an advantage for wind project investors.

• 한국식품조리과학회지
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• 제30권3호
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• pp.291-306
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• 2014

The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2194-2210
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• 2018

In the era of big data, consumers capture more and more economic surplus yet the seed of distrust also grows with the fast-spreading of social commerce, this paper began with the idea that product types may determine the degree of consumers' distrust even when identical discounts are offered for those products on Chinese social commerce websites. We also attempted to determine if distrust negatively affected consumers' purchase attitudes. 20 representative products that are commonly sold on social commerce websites in China were chosen to examine the relationships among product types, discount rates, distrust levels, and purchase attitudes. Inductive interview was used to collect the data as well as consumers' perceptions of the relationships. Data analysis results suggested that consumers like deep discounts, but their distrust levels increase along with the discount rates, however, the levels of increasing distrust vary according to product types. High, medium, and low discount rate categorizations were made and three propositions were suggested. This paper will contribute to the body of knowledge on online social commerce market and provide valuable implications for e-retailers and general consumers in online social commerce websites in China.

• 한국정보전자통신기술학회논문지
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• 제11권2호
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• pp.195-203
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• 2018

SNS(Social Network Service) 이용자의 폭발적 증가와 더불어 소셜커머스 시장이 새로운 소비시장으로 떠오르고 있다. 소셜커머스 시장이 최근 몇 년간 급성장하였고 앞으로도 지속적인 성장세를 보일 것으로 예측된다. 그러나 이러한 시장환경에도 불구하고 소셜커머스 활성화 저해요인으로 작용하는 불만족 요인에 대해서는 연구가 부족하다. 본 연구는 Hertzberg' 2 요인이론을 바탕으로 소셜커머스 이용자들의 만족과 불만족 요인에 대한 연구이다. 이를 위해 먼저 소셜커머스 이용 경험자를 대상으로 소셜커머스 사이트 특성과 이용자특성을 인터뷰 및 문헌고찰을 통해 도출하였다. 다음으로 이 요인들과 만족, 불만족과의 영향관계를 검증하고 상품 관여도에 따라 이 영향관계가 조절되는지 실증하였다. 그 결과, 가격할인율, 다양성, 지역기반 제공성, 전자상거래 친숙도가 만족에 정의 영향을 미치는 요인으로 나타났고, 가격할인율, 상호작용성, 혁신성이 불만족에 정의 영향을 미치는 것으로 나타났다. 또 만족이 지속사용의도에 정의 영향을 미치는 것으로 나타났다. 특히 가격할인율은 만족에 정의 영향을 미치는 동시에 불만족에도 정의 영향을 미치는 유일한 요인으로 나타났다.