• 제목/요약/키워드: Social Context

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Social Cognitive Theory and Medical Education: How Social Interactions Can Inform Learning (사회인지이론과 의학교육: 어떻게 사회적 상호작용을 통해 학습이 일어나는가)

  • Kim, Hae Won
    • Korean Medical Education Review
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    • v.22 no.2
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    • pp.67-76
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    • 2020
  • The structures and processes of medical education have changed little since the publication of Flexner's report, which stressed the scientific orientation of medical education and the curricular structure of 2 years of formal knowledge education and 2 years of clinical experience. However, the previous perspectives on medical education are facing challenges, and these call for new pedagogy and theories on which to base medical education practice. Considering that social dimensions of learning have been emphasized in practice, perspectives that integrate these aspects are needed. Among the various learning theories, social cognitive theory refers to the theoretical framework which contends that learning occurs within interactions with others and environments. From a social cognitive standpoint, learning through observation is a critical component in human functioning. Indeed, observational learning has particular significance in medical education in that it provides the context for which the importance and meaning of role models can be understood. In addition, as theoretical constructs such as self-efficacy and outcome expectations allow us to establish an effective learning environment, exploring the concepts of the theory could be beneficial to medical education practice. In this context, the present review article aims to provide a glimpse of the fundamental assumptions and theoretical concepts of social cognitive theory and discusses the implications the theory has on teaching and learning. Further, a review of previous studies could help explain how the theory has informed medical education practice. Finally, the author will conclude with the implications and limitations of applying social cognitive theory in medical education.

Probabilistic Inference of User's Context for Mobile Social Network Services (모바일 소셜 네트워크 서비스를 위한 사용자 컨텍스트의 확률추론)

  • Min, Jun-Ki;Jang, Su-Hyung;Cho, Sung-Bae
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.3
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    • pp.361-365
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    • 2010
  • In recent years, social networks come into the spotlight as the important ways to find people or share information. Especially, existing social network services based on the Internet, such as Facebook.com and Cyworld.com, are now extended into the mobile environment. A mobile phone easily collects the personal information since it is carried by the user at all times, and various types of data can be gathered together with the advance of sensor technologies. These features differentiate the mobile social network services from the previous Internet-based services. In this paper, we estimate the user's mobile social contexts like closeness and relationship between the user and surrounding people using Bayesian networks. The mobile social contexts can be employed as important information for providing mobile social network services, and experimental results on real world data have verified their possibilities.

Exploring Factors of Consumer's Impulsive Buying Behavior in Mobile Social Commerce (모바일 소셜커머스 이용자의 충동구매에 영향을 미치는 요인)

  • Moon, Jung-Keun;Kwak, Na-Yeon;Lee, Choong C.
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.113-125
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    • 2019
  • Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

How Does Narcissist Cope with Close Others' Mimicry Buying of Fashion Products? -Differentiation Strategies according to Social Status of Mimickers- (나르시시스트는 가까운 타인의 패션제품 모방 구매에 어떻게 대처하는가? -모방자의 사회적 지위에 따른 차별화 전략-)

  • Kim, Eung Tae;Jang, Ju Yeun;Park, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.6
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    • pp.897-908
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    • 2018
  • This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

The modernization approach to the regional processes monitoring of the social services provision in the context of the modern public policy

  • Koval, Kristina;Hrechko, Alla;Butko, Mykola;Shevchenko, Oleg;Smyrnov, Ivan;Olyfirenko, Yuliia
    • International Journal of Computer Science & Network Security
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    • v.21 no.6
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    • pp.213-221
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    • 2021
  • The modernization approach to monitoring regional processes of providing social services is proposed. The methodological approach is developed in the context of the modern public policy, which includes the following stages: the formation of a system of indicators that characterize the level of the social services modernization; the determination of the levels of regions development by such components as the modernization level of the economic sphere, the modernization level of the demographic component and the modernization level of employment; the determination of weights for each group of indicators and calculation of integrated indicators, ranking of regions; the allocation of criteria for classification and grouping of regions according to the modernization level of the social services sphere; highlighting the most important problems of each region. The proposed method is tested on the example of the Ukraine's regions. According to the results of calculations of the modernization level of the processes of providing social services, the ranking and grouping of the regions was carried out. The rating allowed to distinguish four groups of regions: regions with a high modernization level of social services, regions with above-average levels, as well as regions with medium and low levels. The author's modernization approach to monitoring the processes of providing social services allows to investigate the real state of the main indicators influencing these processes and to identify problem regions in order to develop mechanisms to stimulate their development.

A Study on the Effect and Determinants of Virtual Presence in Live Commerce: Focusing on the Characteristics of Live Shopping Media and Influencers (라이브커머스에서 가상실재감의 효과와 결정요인 연구: 라이브쇼핑 매체 및 인플루언서 특성을 중심으로)

  • Choi, Su Jeong;Kim, Tae Kyung
    • The Journal of Information Systems
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    • v.32 no.1
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    • pp.23-51
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    • 2023
  • Purpose: Live commerce is a new type of electronic commerce in combination with live streaming services. It is expected to increase virtual presence in the context of online shopping by overcoming a lack of social interactions between sellers and buyers which have been raised as a limitation in electronic commerce. Drawing on the studies of communication media, this study examines how live commerce contributes to the increase of virtual presence which consists of telepresence and social presence. Telepresence refers to a buyer's perception that he or she is present at the physical shopping mall during live shopping streaming whereas social presence refers to a buyer's perception of social interaction with a seller which is human warm, social, sensitive, and personal. In this study, we verify key determinants of virtual presence and its consequences. More specifically, this study proposes virtual presence contributes to the increase of buyers' trust in products and further purchase intentions. Furthermore, we verify influential factors of virtual presence from the technical and influencer perspectives of live commerce. Design/methodology/approach: To test the proposed hypotheses, the partial least squares (PLS) analysis is conducted with a total of 250 data collected on users with experience in the TaoBao live streaming shopping platform. Findings: The results show that first, telepresence and social presence are increased by visibility, media richness and attractiveness in the context of live shopping streaming. Second, buyers' trust in product trust and purchase intentions are positively influenced by telepresence and social presence. Finally, buyers' trust in product has a direct, positve effect on their purchase intentions. Overall, the findings offer new insights into the studies of electronic commerce by introducting the concepts of virtual presence and media richness from the literature of communication media in the field of live commerce.

Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus

  • Li, Yuhao;Wang, Kanliang
    • Asia pacific journal of information systems
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    • v.25 no.4
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    • pp.719-745
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    • 2015
  • Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

Understanding Social-Commerce Shopping Behavior: A Study in the Chinese Context

  • Kim, Sojung;Li, Zongya
    • International Journal of Contents
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    • v.14 no.4
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    • pp.76-85
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    • 2018
  • While numerous researchers have identified factors that explain social commerce-shopping behaviors, they have left one type rather understudied-trait-based antecedents. The ways consumer behavior is affected by their personal trait-this study therefore proposed and tested hedonic shopping tendencies. Findings indicate that hedonic shopping tendencies are a robust predictor of social support, consumer engagement, and impulse buying. Also, social support and consumer engagement affect social commerce intention and consequently social commerce frequency. Analysis of the results demonstrated a positive relationship between social support and consumer engagement, and the positive relationship between impulse buying and social commerce frequency.

User Context-aware based Interactive Display Service for Smart Collaborative Environment (지능형 협업 환경을 위한 사용자 컨텍스트 기반 인터랙티브 디스플레이 서비스)

  • Ko, Su-Jin;Shin, Hun-Yong;Woo, Woon-Tack;Kim, Jong-Won
    • 한국HCI학회:학술대회논문집
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    • 2008.02a
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    • pp.286-291
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    • 2008
  • Intelligence of collaborative environments starts from a trial to provide optimal services to with users based on real-time information about participants and environments of the collaboration itself. Up to now, we can collect information such as temperature, light, time, each participant's gestures, faces, voices, and locations by adopting ubiquitous computing technologies. However, since social relationship is intrinsic to collaborative activities, the relationships and roles among participants should be fully considered to provide optimal services. To do so, we have to integrate collected data from various sensors and extracted data about relationships and roles among participants as unified one context. Thus, this paper designs collaborative services filtered, by using the integrated data as a context, and introduces an implemented example, context-aware based interactive display service, called as smart meeting system (SMeet system).

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A Study on the Tectonic Quality of Peter Zumthor's Works with a focus on materials, joint, break, structure and context (피터 줌터 건축에 나타난 구축성에 관한 연구 - 재료, Joint와 Break, 구조, 장소를 중심으로 -)

  • Kim, Eunice Ja Young
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.252-259
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    • 2012
  • The aim of this study is in emphasizing the importance of the use of material and the tectonic and their influence on the spatial quality by analyzing Peter Zumthor's projects as case studies. In the research, Zumthor's choice of material, construction method (detail and structure) and the relationship with the context were analyzed in order to illustrate Zumthor's approach in making a strong tie with the locality. Three of Zumthor's projects of different sizes and programs were chosen to heighten the sensitivity of Zumthor's unique working method for each project. Peter Zumthor's architecture is neither superficial nor visually complex. On the contrary, he aims to express through the use of material and construction method, a unique relationship with the physical context, social context and most importantly the actual experience of the space itself. This study aims to contribute towards increasing the awareness and the interest in the materiality and the tectonics which are the fundamentals in spatial experience and spatial identity.

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