• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.201-210
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• 2002

The purpose of this study was to extend the social teaming and imitation theory in an attempt to examine the effect of star-entertainer imitation behavior on clothing behaviors in relation to adolescents' age and gender variables. The research was a survey and the subjects were 895 adolescents in Taejon, Korea. The measuring instruments was serif-administrated questionnaire consisted of star-entertainer imitation behaviors and clothing behaviors. The collected data were analyzed using factor analysis, ANOVA, Duncan's multiple range test. Results were as fellows: 1) The results of analysing the response of star-entertainer imitation behaviors showed that adolescents had very positive attitudes and high psychological need to identify self with star-entertainers, however, their actual identification behaviors were not very noticeable because of parents' restraint and school regulations on students' appearances and clothing behaviors. 2) The results of analysing the response of clothing behaviors showed four factors such as 'fashion$.$clothing interest', 'psychological dependency on clothing' , 'clothing exhibition', and 'clothing conformity'. 3) Star-entertainer imitation behaviors had significant effects on clothing behaviors; the group with more star-entertainer imitation behaviors showed more fashion$.$clothing interest, higher psychological dependency on clothing and clothing exhibition, and lower clothing conformity than the group with less star-entertainer imitation behaviors. 4) Clothing behaviors showed the differences according as adolescents' age and gender; the female adolescents showed more fashion$.$clothing interest and clothing exhibition than male, the high school and cortege age groups showed higher psychological dependency on clothing than other age groups. It is concluded that the results of this study support social teaming and imitation theory since TV media give strong influence on the TV viewers through presenting various modeling stimuli to adolescents' lives.

• Journal of the Korean Society of Costume
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• v.26
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• pp.49-67
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• 1995

The purpose of this study was to investigate the relationships between demographic and psychological variables and clothing behavior with reference to sex difference in adult and elderly groups. The clothing behavior was measured by Clothing importance, Interest, Conformity, Modesty, Psychological dependence, Aesthetics, Management, Fashion, and Clothing satis-faction. Psychological variables in this study were self-esteem and life-satisfaction, and demographic variables were sex, education, family type, health, and clothing expenditure. The hypotheses set up in this study were as follows : First, a causal relationship will exist between demographic and psychological variables and clothing behavior in both adult and elderly groups. Second, in clothing behavior a main effect will exist between male and female groups and between adult and elderly groups. Third, in clothing behavior and interaction effect will exist between sex and age. The subjects of this study were 496 adult males, 459 elderly males, and 446 elderly females residing in Pusan area. The material used in this study to measure the clothing behavior was a 5-point rating scale with 31 items in 9 sub-areas developed by the author. The data were collected by five investigatiors well trained in interview before-hand. The following conclusions were obtained from the relults and discussions of this study : First, sex, education, and clothing expendi-ture has a causal relationship with clothing behavior in adult group. Females, higher-educated group, and the group with more clothing expenditure reveal higher concern for clothing. In adult group life-satisfaction does not have any causal relationship with clothing behavior in general execpt for clothing satis-to Psychological dependence, Aesthetics, Management, and Clothing satisfaction in the group. Second, in elderly group sex, education, and health significantly contribute to clothing behavior. A cencern for clothing is higher in female, higher-educated group, and the group with higher perception in health. Self-esteem has a causal relationship with Clothing importance, Conformity, Management, and Clothing satisfaction, whereas life-satisfaction has a strong causal relationship with clothing behavior in general. Third, in both adult and elderly groups a sig-nificant sex diference exists in clothing behavior. Females show higher concern for Clothing importance, Interest, Psychological dependence, Aesthetics, Management, and Fashion than males. On the other hand, males reveal higher concern for Conformity and Clothing satisfaction than females. Fourth, a significant interaction effect exists between age and sex, while elderly females show lower concern for Clothing importance, Interest, and Psychological dependence than adult females, elderly males show higher concern for the same sub-areas of clothing behavior than adult males. This signifies the increase of the concern for clothing in elderly males with the decrease of social activities. Fifth, adult female group reveals lower Con-formity in clothing compared with the other groups, which signifies the higher individuality in clothing behavior. On the other hand, the elderly groups show significantly higher Conformity than the adult groups. this signifies the importance of the consideration for the variables other than individuality in clothing behavior for the group.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.497-506
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• 2017

The purpose of this study was to investigate the effects of life stress, depression, and drinking motives on problem drinking among college students. The subjects were 249 college students and data were collected through a self-reported structured questionnaire from Nov to Dec 2016. Collected data were analyzed by descriptive statistics, ANOVA, Pearson's correlation, and stepwise multiple regression. The findings showed that drinking motives were the biggest factor influencing their problem drinking with coping, social, enhancement and conformity motives exerting special effects on it. As for correlations with problem drinking, interpersonal and ongoing task stress of life stress had positive correlations with problem drinking. Coping, social, enhancement, and conformity motives also had positive relations with problem drinking. Drinking motives had critical effects on the problem drinking of college students with coping, social, and enhancement motives strongly impacting on it. The findings necessitate examining the drinking motives of college students to make them choose to drink including negative emotions, social activities, and gatherings in order to prevent their problem drinking. These factors could explain 33% of the problem drinking. It is also required to develop methods for them to utilize resources other than drinking and run drinking education and temperance programs at the school level.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.179-188
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• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• Journal of the Korean Society of Costume
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• v.32
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• Journal of Fashion Business
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• v.19 no.4
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• pp.168-182
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• 2015

The purpose of this study is to classify students' attitudes towards uniform modification and analyze their subjective experience regarding appearance, and body satisfaction. Questionnaires were administered to 369 middle and high school girls living in Deagu Metropolitan City. Frequency, factor analysis, reliability analysis, correlation analysis, ${\chi}^2$-test, and t-test are all used for data analysis. Our findings are as follows. Two hundred thirty students (62.3%) agreed to modify their school uniforms to express their personalities and follow fashion trends. Motives for uniform modification had to do with social life, physical attractiveness, and practicality. Attitudes toward appearance are found to be shaped by appearance internalization, active management of appearance, appearance needs, social recognition, and conformity. The motives for uniform modification reveal a significant correlation with attitudes toward appearance. Uniform modification satisfaction differed depending on sub-variables of attitude toward appearance(active management of appearance, personalized appearance needs, social recognition, and body satisfaction, such as satisfaction with height and BMI). There was a significant difference in expression of intention for future plastic surgery depending on body image.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1386-1398
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• 2011

Slow fashion can be viewed as an activism that provides an alternative solution to the problematic issues of fast fashion in a practical sense; however, (from a theoretical point of view) it is a fashion phenomenon arising from the criticism of an accelerating society. Slowness emphasizes the virtues of moderation. Slowness refers to the recovery of human ethics that have been neglected due to the goal-oriented nature of an accelerating society. Slowness can solve the problem of conformity and discrimination in society through pluralism and respect for local indigenousness. The characteristics of slow fashion can be defined by the aesthetic values of circularity, sustainability, moderation, expressivity and convergence. This includes the beauty of circularity (which views the relationships of all processes as organic), the beauty of sustainability (which ensures the maintenance of continuous emotions and the durability of products that can be promoted through slow processes), the beauty of moderation (which places importance on spiritual values and the moderate use of materials), and the beauty of expressivity (which plays the role of a social messenger that facilitates social assertion). These combined values present the beauty of convergence such as the harmony of local communities and the world in a blend of the old and the new with an exchange between producers and consumers.

• Journal of the Korean Society of Safety
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• v.34 no.5
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• pp.119-131
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• 2019

Among the themes for CSR(Corporate Social Responsibility), consumer issues include protecting the health and safety of consumers who purchase and use the products. In particular, ensuring product safety is a major theme of consumer issues for corporate social responsibility. Currently, the government implements the Electrical Appliances and Consumer Products Safety Control Act for product safety management and selects products that may harmful to consumers as safety control items, and manages the products by designating them as 4 types of safety certification, safety confirmation, supplier conformity verification, and safety standard compliance. In this paper, we propose management plans for the establishment of a more reasonable classification type of safety management target for 48 items of consumer products to be controlled by the act, and confirm the validity of the plan. First, we perform cluster analysis using data for CISS (Consumer Injury Surveillance System) to derive a new classification type of the safety management target. Next, we compare the results of the cluster analysis with the classification type of the act and the existing scenario classification method RAS (Risk Assessment by Scenario) and the causal network method RAMP (Risk Assessment Method based on Probability). Based on these results, we propose two new plans of safety management target classification and verify its validity.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1219-1229
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• 2005

The objectives of this study were to investigate the differences in clothing and body attitude according to demographic variables, and to examine how clothing and body attitude were influenced by social values and demographic variable of adolescents. The questions of 5-point Likert scale were used for the evaluation of clothing attitude, body attitude, and social values. Four dimensions of social values were derived by factor analysis: 'the sense of estrangement', 'the satisfaction with school life', 'materialism', and' the sense of community'. Subjects were 373 adolescent girls in Seoul(182 middle school students and 191 high school students). The data were analyzed by using factor analysis, t-test, one-way ANOVA, and multiple regression analysis. First, the conformity to entertainers' dresses was influenced by materialism and age(-). Clothing aesthetics was influenced by materialism and allowance, and fashion was influenced by materialism. Second, the interest of plastic surgery was influenced by materialism and allowance. The interest of weight was influenced by the sense of estrangement, school grade(-), the education level of mother, materialism, and the satisfaction with school life. The interest of makeup was influenced by allowance, school grade(-), and the education level of mother(-). Appearance satisfaction was influenced by the sense of estrangement(-) and the satisfaction with school life. The present result means that social values such as materialism and the sense of estrangement are significant variables to understand the appearance attitude of adolescents.