• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.303-320
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• 2001

The purpose of the study was to investigate the hedonistic motives experienced by consumers in the apparel buying process. We carried out in-depth interviews by 32 women living in Pusan and to examine the hedonistic motives related to the apparel buying process. It was conducted and analysed by the Spradley's developmental research method.The results showed that the hedonistic motives in apparel buying process, consisted of four components at least, such as Symbolism, Conformity, Distinction, and Impulsiveness. Symbolism represented the social-psychological aspects related to the apparel buying process, such as occupation, role, and self-image etc. Conformity in the apparel buying process was usually influenced by mass-media, and companions. Consumers had strong needs of distintion for self-actualization and self-esteem in apparel buying process. The impulsiveness in apparel buying process were related to the antecedent moods, affection, tastes, price, display, and sales person or accompanied friends. We found that the hedonistic motives in the apparel buying process connected with the emotional responses and were played an important role on the consumer satisfaction in the apparel buying process. They provide informations about hedonistic motives of apparels to consumer behavior researchers and retailers related to apparel products.

• Journal of the Korean Society of Clothing and Textiles
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• v.1 no.2
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• pp.65-70
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• 1977

The purpose of this study was to investigate the relation of attitudes and usage of denim cloth-ing to masculinity femininity, attitudes toward women's role, and four aspects of clothing interests. Masculinity-femininity was assessed by The Fe Scale of the California Psychological Inventory. Attitudes toward women's role was measured by selected items from The Inventory of Feminine Values and The Sex Ideology Scale. Measures of attitudes toward denim clothing consisted of: 1) attitudes regarding practicality and youth symbol, 2) possession, and 3) frequency of wearing denim clothing. Four aspects of clothing interests in general were assessed by statements dealing with choice of design, conformity-individuality, fashion and practicality in clothing. The sample consisted of 388 students in Sookmyung Women's University in Seoul, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlation. The results indicate that: 1) Masculinity-femininity was related to youth symbol attitudes, possession, and frequency of wear-ing denim clothing. 2) Attitudes toward women's role was related to practicality attitudes, and frequency of wearing denim clothing. 3) Practicality attitudes toward denim clothing was related to conformity-individuality, and practicality in clothing. 4) Youth symbol attitudes toward denim clothing was related to fashion in clothing. 5) Possession of denim clothing was related to fashion and the choice of design in clothing. 6) Frequency of wearing denim clothing was related to the choice of design, and conformity-individuality in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.475-486
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• 2000

The purpose of this research were to identify the differences in clothing behaviors and psychological characteristics ill relation to age and residence and to identify the relative effects of Korean female adolescent's psychological characteristics on the clothing behaviors. The instruments measuring 9 psychological characteristics-adolescent egocentrism, social and general self-efficacy, public and private self-consciousness, boredom susceptibility, optimal stimulation level, body attitudes-were adapted from previous studies. Clothing behavior measurements were developed based on the pilot study results or adapted from previous studies. The data. collected from 2284 nationwide sample of Korean female adolescents(early, middle, late) was analyzed by frequency, two-way ANOVA, and LISREL confirmatory factor analysis. Clothing behavior were factor analyzed and 6 factors were identified: dressing for others. conformity to peers, clothing interest, self-expression, psychological dependence and clothing exhibition. Effects of age were dominant in 6 out of 9 psychological characteristics and five clothing behavior factors except conformity to peers. Dominant main effect of residence was found oかy in boredom susceptibility. From the results of LISREL, adolescent egocentrism, public self-consciousness and sensation seeking tendency were found to be the most influential psychological characteristics of female adolescents'clothing behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.391-402
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• 2005

Tile purposes of this study were to find out any significant relations among body image, needs for body modification, self concept, and some selected clothing behaviors of two age group females using social comparison theory as the research background. The sampling method was a convenient sampling, and the subjects were 56 females aged from 20 to 24 years and 54 females aged from 40 to 49 years. The quasi-experiment and survey were conducted from May 1 to June 30, 2002. The results of tile study were as follows. First, the perceptual body image is more important than measured body size and ideal body size in body image. Apart from measurement instrument, people who perceived slim had higher self concept, exhibition and conformity of clothing. Second, there were significant differences between the two age groups(twenties and forties) in needs for plastic modification, self concepts and clothing behaviors. The younger age group exhibited higher need for modification than the older age group and the younger group also showed higher self concept, higher interests in clothing and fashion, more exhibition tendency and conformity to clothing.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.347-370
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• 1995

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social, economical influence of the elderly population has been increasing, too. Research regarding elderly people is important because many elderly people take care of their appearance and clothing, and clothing plays an important role in the elderly women's everyday life. This study investigated the life satisfaction, appearance satisfaction, and clothing behavior of women aged 55 years and older who were residents of Seoul. The results of this study are as followings: 1. The importance of various factors on clothing behavior is different. They are management, clothing importance, fashion indifference, information search and purchase planning, clothing dependence, status symbol, and conformity in order of the importance. 2. Age has a positive relationship with each of fashion indifference and clothing dependence, but a negative relationship with information search and purchase planning. 3. Age has a positive relationship with each of life satisfaction and allowance. 4. Appearance satisfaction is positively related with age, but is significantly related with neither allowance nor education. 5. There are positive relationships between life satisfaction and all clothing behavior factors except status symbol. 6. Appearance satisfaction are siginicantly correlated with management, conformity, clothing dependence, and clothing importance. And life satisfaction has more significant relationship with clothing behavior than appearance satisfaction does.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.273-289
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• 2014

The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.

• Journal of the Korean Home Economics Association
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• v.26 no.3
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• pp.33-42
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• 1988

The study was to investigate the relationship between clothing variables (Conformity, Modesty, Importance) and environmental variables of Family (the Value Orientations of Family, the Psychological Process of Family), according to sex and region. the subjects were university students in Kyoung nam and Pusan (Male; 397-Pusan 183 and Kyoung nam 214, Female; 401-Pusan 224 and Kyoung Nam 177). Survey method was questionnaires. The data was analyzed with frequency, Pearson's Parson's Correlation, T-test, Multiple Regression using the SPSS. The results were as follows; 1. There was significant difference between clothing Variables in Young nam, but partially significant difference in Pusan. 2. There was partially significant difference between clothing Variables and Environmental Variables of family in each male & female Kyoung nam & Pusan). 3. In the T-test, between clothing Variables and Environmental Variables of family, difference between male and female was shown that female student was higher than male student all of Clothing Variables and male student was higher than female student t in the case of Environmental Variables of family, In the difference between Pusan and Kyoung Nam, male student was shown significant difference in the case of Conformity, materialism and love-Rejection, female student in the case of Modesty, Importance, materialism and Social rising. 4. In the multiple Regression analysis between clothing variables and Environmental Variables of family, clothing voriables partially were effected on the Environmental Variables of family in the cases of male and female in Pusan & Kyoung Nam.

• Korea Trade Review
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• v.47 no.5
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• pp.321-336
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• 2022

The purpose of this study aims to investigate how consumer awareness and purchasing behavior are affected by the type of animosity against the nation. This study classified animosity into three categories: sociocultural, economic, and war-based. Additionally, the consumer's cognition toward animosity was split into two categories-empathic concernt and personal distress-and the direction of consumption behavior was split into two categories-individual brand avoidance behavior and collective bandwagon behavior. The concept of Fear of Missing Out (FoMO) was introduced for the direction of consumption behavior, further validating the moderating impact. Structural equation modeling method was used to measure the general consumption behvior of Korean consumers' animosity. The results were analyzed using a total of 279 samples. As a result, animosity motivated by war and by economics had a substantial impact on empathic concern, while animosity motivated by socioculture had a significant impact on personal distress. Personal distress had a good impact on an individual's brand antipathy behavior, which in turn led to brand dislike and avoidance. Empathic concern also had a positive impact on the phenomena of group sympathy, which leads to identification of conduct and social conformity. Also, it was proven that the group that had a high level of FoMO reacted strongly to the phenomenon of group collective behavior.