• 농촌지도와개발
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• 제13권2호
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• pp.313-327
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• 2006

This study aims to examine the operating status of the Farmer's Health Center Project and the validity of its business using the benefit-cost analysis. As the pilot project of the Rural Development Adminstration from 1996, a total of 884 Farmer's Health Centers were established until 2004. Internal information of the RDA management unit was used for the analysis. A questionnaire with an interview was also performed with 70 over 468 Centers that had been established from 2001 to 2004. Results were as follows. 1) The Center was mainly used by elderly over 60 years, which took 71.4%. Winter was the most popular season for visiting. 2) Approximately 71% of the manager of the Center pointed out the deficiency of fuel cost as the most difficulty in operating the Center. 3) Users were moderately satisfied with facility and the effect of its use, which took 3.5 point over 5 scale. 4) For the cost-benefit analysis on the Centers, both 5% of social discount rate and 15 years of use term were assumed. Subsequently, the Net Present Value was 3,134 million won, which certified the validity of the business.

• 한국의류산업학회지
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• 제13권5호
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• pp.717-727
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• 2011

As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

• 패션비즈니스
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• 제21권2호
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• pp.30-44
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• 2017

The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.

• 디지털융복합연구
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• 제17권6호
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• pp.439-446
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• 2019

이 연구의 목적은 뇌졸중 후 발생가능한 정서적, 사회인지 문제의 중재를 위해 작업 치료에 기초한 인지자극순환프로그램(CSCP ; Cognitive Stimulation Circulative Program)의 효과를 확인하는 것이다. 이 연구에는 12명의 뇌졸중 환자가 참여하였고 CSCP는 인지과정을 촉진시키는 방법으로 조직화되었으며 총 16회기의 순환 프로그램으로 실시되었다. 프로그램의 효과를 알아보기 위하여 우울증 척도와 관계 변화 척도, 삶의 질 평가 도구를 사용하였다. 연구결과 피험자의 우울증 척도와 역할의 물리적 및 사회적 인지 기능 능력을 평가하기 위해 사용된 관계 변화 척도는 통계적으로 유의미한 변화가 있었다(p<.05). 또한, 삶의 질 영역 중에서 신체적 역할, 사회적 기능의 항목에서 의미있는 향상이 있었다. CSCP가 뇌졸중 환자의 우울을 감소시키고 사회인지 기능을 향상시켜 삶의 질을 향상시키는 효율적인 중재 프로그램으로 사용 가능함을 입증하였다.

• 한국보건간호학회지
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• 제32권1호
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• pp.56-68
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• 2018

Purpose: This study was conducted to examine the personal and social environmental factors affecting leisure time physical activity (LTPA) among adults living in rural communities. Methods: A cross-sectional study was conducted with a convenience sample of 282 adults living in three rural towns of Chungcheongbuk province. Leisure time physical activity was assessed through the Korean version of the Global Physical Activity Questionnaire (GPAQ), and social influence and social cohesion of social environment were assessed using reliable and validated measures. Multiple logistic regression analysis was conducted to explore personal and social environmental factors associated with LTPA. Results: The overall prevalence of leisure-time physical activity (LTPA) was 40.0%. Multiple logistic regression analysis showed that LTPA participation was associated with gender (OR=2.60, 95% CI=1.47-4.58), healthy eating (OR=1.15, 95% CI=1.01-1.31), unhealthy eating (OR=0.70, 95% CI=0.53-0.93) and social influence for physical activity (OR=1.11, 95% CI=1.03-1.20). However, social cohesion was not correlated with engaging in LTPA. Conclusion: Both personal and social environmental factors are associated with LPTA among rural adults living in Eup-Myen regions. Interventions to promote LTPA would likely benefit from considering healthy dietary intake and social influence for physical activity.

• International Journal of Contents
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• 제18권3호
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• pp.21-33
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• 2022

Previous research has provided inconsistent findings as to whether socially (in)competent individuals benefit from social networking sites (SNSs) use. Based on the rich-get-richer model, some studies have shown that socially competent individuals expand their existing networks even further via SNSs use. Based on the poor-get-richer model, other studies have shown that those with poor social skills can achieve beneficiary outcomes from SNSs use by overcoming their deficient social resources of offline environments. The present study is devised to add evidence regarding how and why social skills are related to SNSs use. To this end, we tested the relationships between social competence and three types of Facebook communication activities: interaction, self-presentation, and passive observation. Further, drawing on the social cognitive theory, the mediating role of outcome expectancy in the relationship between social competence and Facebook communication activities was examined. Using an online survey in South Korea (N = 708), it was found that individuals with higher social competence were more likely than those with lower social competence to engage in interaction, self-presentation, passive observation on Facebook. Moreover, these relationships were mediated by outcome expectancy that the desired social outcomes could be achieved as a result of Facebook use.

• 한국심리학회지 : 문화 및 사회문제
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• 제21권3호
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• pp.419-455
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• 2015

연구 1에서는 특정영역 위험감수 척도(Domain-Specific Risk Taking Scale)를 번안한 후, 대학생 438명에게 설문지를 실시하여 6요인 구조와 적절한 수준의 신뢰도와 타당도를 확인하였다. 연구 2에서는 연구 1과 다른 표집의 대학생 497명의 자료로 두 가지 연구문제를 탐구하였다. 첫째, NPI(Narcissistic Personality Inventory)와 PNI(Pathological Narcissism Inventory)로 측정한 자기애와 위험감수의 관계를 감각추구와 이득-위험지각이 매개하는지 알아보았다. 경로분석과 매개효과 검증결과 NPI자기애는 감각추구와 이득지각의 완전매개, PNI자기애는 감각추구와 이득지각의 부분매개를 통해 위험감수에 영향을 미치는 것으로 나타났다. 둘째, 이득-위험지각과 위험감수의 관계에서 조건부 자아가치감이 조절하는지 알아보았다. 다집단분석 결과 이득-위험지각이 위험감수 전체점수로 가는 경로에서 도덕성 조건부 자아가치감이 조절하는 것으로 나타났고, 위험감수의 6개 하위영역으로 가는 경로들에서는 조절효과를 보인 조건부 자아가치감의 하위유형들이 다양하게 나타났다. 이러한 결과를 이전의 위험감수연구와 비교하고 자기애 유형과의 관련성을 논의하였다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권2호
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• pp.701-710
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• 2017

본 연구는 장애아동이 지원받는 현금급여와 현물급여정책이 주양육자의 서비스 만족도에 미치는 영향에 관하여 연구하였다. 장애아동을 대상으로 한 연구들을 살펴본 결과 주양육자의 양육스트레스, 양육부담 그리고 가족 구성원의 어려움 등에 관하여 연구가 이루어졌다. 그러나, 장애아동에게 지원되는 급여정책에 대한 연구는 미비하게 이루어졌으며, 급여의 유형별로 구분하여 주양육자의 서비스 만족도를 다룬 연구 역시 미비함을 발견하였다. 연구목적을 달성하기 위해 선행연구에서 보고하고 있는 변수(부모성별, 아동성별, 부모연령, 아동연령, 장애등급, 평균소득)가 서비스 만족에 미치는 영향을 살펴보았다. 그 결과 서비스 만족도에 영향을 미치는 주요한 변수는 부모연령, 아동연령, 아동성별이 통계적으로 유의미한 결과가 나타났다. 이는 신청절차, 경제적 부담, 지원 및 선정기준, 서비스량, 전반적 만족에 전반적으로 통계적으로 유의미한 결과를 보였다. 연구결과를 바탕으로 현금급여와 현물급여에 대한 함의는, 급여의 금액과 범위 확대, 장애아동의 연령을 고려한 맞춤형 서비스를 제공함으로써 궁극적으로 주양육자의 서비스 만족도를 높일 수 있을 것이다.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2021년도 제64차 하계학술대회논문집 29권2호
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• pp.375-376
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• 2021

본 연구는 G광역시 영구임대아파트에 거주하는 저소득 수급노인조사(2019년) 데이터를 활용하여 저소득 노인의 사회보장급여 수준이 우울에 미치는 영향에 대한 건강상태와 이웃관계가 보호효과로 작용하는지에 대한 다중매개효과를 검증하고자 한다.

• 한국의상디자인학회지
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• 제13권4호
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• pp.51-67
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• 2011

The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.