• Journal of the Korean Wood Science and Technology
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• 제12권3호
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• pp.3-8
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• 1984

섬유의 방향성이 무질서한 composites에 적용되는 Smith와 Cox의 이론(理論)을 포함한 Paul과 Jones의 혼합이론식(混合理論式)은 유황(硫黃) 화합물(化合物)을 사용하여 제조한 목재섬유 복합재(複合材)에도 일차적(一次的)인 liner regression constant가 주어질 때는 사용할 수가 있음을 보여준다. $E_c=\frac{1}{3}aE_fV_f+bE_mV_m$으로 표시된 이 liner regression from에 math. rom pack을 사용한 Hewlett Packard 75C(HP 75C) computer의 계산 결과는 목재 섬유 복합재(複合材)에 사용된 matrix의 종류, 섬유판의 밀도와 목재 밑 목질 섬유의 종류에 관계없이 a=3.27~3.54와 b=-2.47~-2.80의 일정한 범위의 값을 보여주므로, 지금까지 무(無)질서한 방향성을 지닌 장(長)섬유로 된 복합재(複合材)에만 적용되어 왔던 Paul과 Jones의 혼합이론(混合理論)과 이것과 같은 방향을 지닌 단(短) 섬유로 된 목재(木材)나 목질(木質) 섬유 composites에도 적용될 수 있음을 증명하고 있다.

• Journal of the Korean Wood Science and Technology
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• 제15권2호
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• pp.99-104
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• 1987

Fiber mats were made at various density levels, using fibers from papermill sludge, ricestraw and various mixtures of the two. The paper mill sludges were collected from Moorim Papermill Co, and Jeonjoo Papermill Co. They were soaked in the liquid sulfur compounds, sulfur-tall oil and sulfurpolyester compounds, and made into fiber-reinforced, sulfur-based composition board. Under optimum conditions of fiber mat preparation and saturation with molten sulfur and modified sulfur, the Young's moduls of the manufactured tiber-reinforced composition board are superior to those of conventional wood-based composition boards. For example, the moduli of elasticity of the composition board made from papermill sludge, with a density of 0.40gm/$cm^3$, were greater than 1,400,000psi as compared 800,000psi for high density hardboard(1.28gm/$cm^3$). The modulus of rupture of the best reinforced composition board manufactured was over 9000psi, comparable to 6000psi of high density hardboard. The proposed Bryant and Lee's theory, "Modified Rule of Mixtures" can be applicable to the nonoriented and short fibrous composition board, when it was modified from "Rule of Mixtures" established by Paul an Jones, and supplemented by Smith and Cox's theory, In the Bryant and Lee's theory of $E_c=\frac{1}{3}aE_fV_f+bE_mV_m$, the constants "a" and "b" for the composition boards made from papermill sludge and the mixtures of ricestraw and the sludge were identified to be in the ranges of 3.29~3.54 and -2.47~-2.80 respectively.

• Fashion, Industry and Education
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• 제14권2호
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.