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Theoretical Study on Industrial Design Data (디자인 산업데이터에 관한 이론적 고찰)

  • Ahn, Jinho
    • Journal of Service Research and Studies
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    • v.11 no.3
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    • pp.31-42
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    • 2021
  • This study is a study on theoretical considerations on industrial design data in the era of data economy. This study aims to illuminate the value of industrial design data, interpret the meaning of the transition from design management to the design data era, and highlight the importance of literacy to interpret data for designers. The scope of research approaches the R&D capability dimension of a company to explore the industrial value of design. It limits the scope of research from an industrial point of view rather than the humanistic basis and aesthetic value of design. As a result of the study, it was found that the value of industrial design data is not in ex post evaluation, but in customer-oriented market prediction, and that the design industry data-led strategy is important. The key point is that the industrial design data issues of large companies and SMEs are different, the direction of industrial design data should be to support customer-centered decision making in the product/service development of companies, and the core competency is the amount of data or tools and technologies to handle it. No, it should be in data literals. Lastly, if the use of industrial design data is to be strengthened, management of the public level rather than the personal level of data management should be preceded.

A Study on the Effects of SEMs R&D Capabilities and Resource Allocation Capabilities on Product Performance (중소제조기업의 연구개발역량과 자원배분역량이 제품성과에 미치는 영향)

  • Jong-Seo Jung;Young-Wook Seo
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.69-82
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    • 2023
  • This study verified the effect of R&D capabilities and resource allocation capabilities on technology commercialization capabilities and the effect of technology commercialization capabilities on product performance. The effect of technology commercialization capability was verified by using commercialization speed, market scope, and technology breadth as variables. A survey was conducted for employees of SMEs companies, and the model and hypotheses of the study were verified using SPSS 25 and Smart PLS 3.0. It was confirmed that R&D capabilities and resource allocation capabilities had a significant effect on technology commercialization capabilities, and technology commercialization capabilities had a significant effect on the company's product performance. Through the results of this study, strengthening a company's R&D capabilities and resource distribution capabilities from a resource-based perspective expands technology commercialization capabilities such as commercialization speed, market scope, and technology breadth, and strengthening technology commercialization capabilities affects product performance of a company. It is meaningful in providing implications for the commercialization performance of companies by revealing the impact.

The Effect of Public PMO Service Quality on Customer Satisfaction and Reuse Intention (공공 PMO 서비스 품질이 고객만족과 고객충성도에 미치는 영향)

  • HYUNG-CHUNG, BACK;JA-HEE, KIM
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.467-474
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    • 2023
  • After the revision of the Software Promotion Act, small and medium-sized enterprises (SMEs) with little experience in e-government projects began to participate in public projects. Accordingly, the government introduced the public Project Management Office (PMO) in July 2013 to reduce the risks and secure the quality of informatization business, and the public PMO is still spreading. However, the public PMO service currently experiences sluggish business, such as low-priced orders, due to cut-throat competition, and thus needs improvement plans. In this research, we establish a research model for quality factors of public PMO services that can be considered for the improvement plans, measure and evaluate quality factors based on the model, and then analyze the impact of service quality on customer satisfaction and customer loyalty. For that, we measure quality factors using the SERVPERF model for those who have used public PMO services, establish a structural equation research model, and empirically analyze and evaluate the impact of quality factors. Lastly, we suggest improvement plans and implications for public PMO services.

A Study on the Success Factors of National R&D Commercialization in Agriculture (농업 분야 국가 R&D 기술이전 사업화 성공 요인 분석)

  • Yeongheon Song;Jungin Lee;Junki Kim;Euiung Hwang;Inyong Eom
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.3
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    • pp.41-58
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    • 2023
  • This study identifies the commercialization success factors that can be an important indicator for the transfer and commercialization of national R&D results in the agricultural sector. Unlike other industries, the agricultural sector has a non-systematically scaled and processed industrial structure, and R&D is led by government rather than the private sector. Although the quantitative performance of national agricultural R&D, especially the number of patents and publications, has increased rapidly with the quantitative expansion of the government R&D budget, the technology commercialization of the results of agricultural R&D has been accompanied by difficulties for SMEs. Therefore, this study summarized the success factors for commercialization of state-owned technologies presented in previous studies, and based on them, analysed the success factors for commercialization specific to the agricultural sector. It also conducted a questionnaire survey using Delphi and focus group interviews (FGI) with experts from academia, research and industry, and a survey of agricultural companies to derive success factors for commercialization in the agricultural sector using logistic regression analysis. As a result, five indicators with positive correlation and three indicators with negative correlation within technology characteristics, suppliers, adopters, policy and market factors were finally derived as key factors for agricultural commercialization. In the future, it is expected that independent factor analysis of the food and seed sectors, which have independent industry characteristics from the agricultural sector, will be needed.

Improvement of Nitrogen Oxide Removal of Concrete Sidewalk Block Using by Conductive Photocatalyst (전도성 광촉매를 이용한 콘크리트 블록의 대기중 질소산화물 저감에 관한 연구)

  • Geun-Guk Bae;In-Sook Cho;Yong-Sik Ahn
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.11 no.4
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    • pp.493-500
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    • 2023
  • The use of TiO2 photocatalyst in the production of concrete blocks for the purpose of nitrogen oxide reduction is an issue of controversy due to the conflicting evidence on its effectiveness. Efforts have been made to reduce the level of nitrogen oxides in the environment by using of titanium dioxide (TiO2). This study examined the effect of incorporating activated carbon into concrete blocks on the reduction of nitrogen oxides released into the atmosphere and the durability of the blocks. The efficiency of photocatalyst was enhanced through the addition of a surrounding conductive substance. The addition of activated carbon resulted in a significant increase in the electrical conductivity of photocatalytic blocks and improved durability. The cement mixture using 5 % TiO2 and 15 % activated carbon exhibited the optimal mixing ratio for the purpose of nitrogen oxide removal. The effect of the addition of conductive carbon to the photocatalytic blocks was discussed with the results of conductivity, flexural and comprssive strength and nitrogen oxide removal test. The relationship between the addition of conductive carbon to the photocatalytic blocks and its resulting effects have been studied by several tests, including conductivity, flexural and compressive strength, and nitrogen oxide removal.

A Study on the Strategic Trade Policy of Korea, China and Japan in the Era of Digital Trade (디지털무역 시대의 한국·중국·일본의 전략적 무역정책에 관한 연구)

  • Jia-Jia Liu;Nak-Hyun Han
    • Korea Trade Review
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    • v.47 no.6
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    • pp.335-353
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    • 2022
  • There are two aspects of digital trade: the digitalisation of goods/services being traded and the digitalisation of the transactional act. Digital data (i.e. machine-readable industrial data and transactional data) is the major driving force for both aspects of digital trade. Digital data is a non-rivalrous input, whether for production or marketing activities, and is thus able to be used by many firms or government agencies without limiting the use of others. Digital platforms provide online infrastructure for the interactions between groups, for instance, consumers and producers. The externality effect refers to the situation in which prosperity in one group on a given platform will improve the returns of other groups on the same platform. In the era of the data-driven economy, strategic trade policy can involve data-related policies. The major objective of these policies is to improve the competitiveness of domestic firms. For instance, firms may be subsidised if they use cloud services provided by specific platforms. This strand of strategic trade policies might be useful for increasing the competitiveness of small-and medium-sized enterprises (SMEs) via the digitalisation of production/marketing processes. Alternatively, strategic trade policy may also exploit the externality effect via platform economy-related policies. Further, some countries may form data coalitions to facilitate cross-border data flow. This paper uses cases in Asian countries to illustrate which role these strategic trade policies can play in the digital economy.

The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility (중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.47 no.5
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

Cross-border Search and Dynamic Capability on Business Model Innovation of SMEs in China (중국 중소기업의 국경간 검색과 동적역량이 비지니스혁신에 미치는 영향에 관한 연구)

  • Zhou Ru;Ma Weiwei;Kim DongJoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.371-388
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    • 2023
  • In recent years, the business model innovation of small and medium-sized enterprises has become a hot research issue, and it is also regarded as an important hot issue to promote the transformation and development of small and medium-sized enterprises and promote economic transformation and development. In this study, we analyzes the influence of cross-border search and dynamic capabilities of small and medium-sized enterprises in China on business model innovation. The model of influencing factors is established. After collecting relevant data through questionnaire survey, the model is verified and analyzed. It is verified that for small and medium-sized enterprises in China, dynamic capability and cross-border search have a positive and significant impact on enterprise business model innovation, and dynamic capability plays an intermediary role between cross-border search and enterprise business model innovation. Through this paper, we can give some enlightenment to the business model innovation of small and medium-sized enterprises in China.

Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area (마케팅 지향성이 중소기업 경영성과에 미치는 영향: 충남지역을 중심으로)

  • Sang-Mok Bae
    • Industry Promotion Research
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    • v.8 no.3
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    • pp.1-7
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    • 2023
  • This study is an empirical study on the influence of workpieces on the research results until it became a marketing field, and a total of 94 questionnaires were used as research analysis data for the Chungcheongnam-do area. As a result of the analysis, first, among marketing orientations, business orientation was found to have a significant effect on growth (β=.405) and customer satisfaction (β=.330). Customer satisfaction of business orientation shows a low number, so there is a need for improvement. Second, customer satisfaction and growth showed a high correlation coefficient of .746, and showed a significant correlation of p<.01 or higher, so the correlation between variables was confirmed to be appropriate. Third, it was confirmed that there was a significant difference between groups in customer satisfaction according to the age and work experience of the survey subjects. The significance probability was .006, which showed a statistically significant result. This study is meaningful in providing basic data for improving the management strategy and actual performance of SMEs as a research on marketing orientation and management performance.

Material·Part·Equipment Industry Chungcheong Region Competitiveness Analysis Using Shift-Share Analysis (변이할당분석을 이용한 소재·부품·장비 산업 충청지역 경쟁력 분석)

  • Nayoung Lee;Seong Wook Chae
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.415-430
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    • 2023
  • The Material·Part·Equipment industry is mostly an industry centered on small and medium-sized enterprises (SMEs) and is an important industry for revitalizing the local economy, which is the source of manufacturing competitiveness. In this study, we tried to derive the implications necessary for the development of the Material·Part·Equipment industries by analyzing the competitiveness of the Material·Part·Equipment industries in the Chungcheong region. To this end, we analyzed the industrial development stage and competitiveness of each region (Daejeon, Sejong, Chungnam, and Chungbuk) based on business scale factor, industrial growth rate, industrial specialization, and regional competitiveness for the Material·Part·Equipment industries in the Chungcheong region. Using data such as the number of employees, the number of businesses, and the amount of production in 2014 and 2019, significant industrial groups by region were identified considering the level of industrial specialization and regional competitiveness. In addition, by identifying the positions of these significant industrial groups in the stage of industrial development, suggestions for the development of the Material·Part·Equipment industries in the Chungcheong region were presented.