• Journal of Digital Convergence
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• v.11 no.3
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• pp.209-219
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• 2013

Smart phone environment have an effect on consumer life style, as well as advances in technology. In this paradigm shift on digital convergence make change to commodities, services, and distribution channels for consumers. HomePlus wholesale that is representative distribution company in Korea launched the new distribution channel model that combined off-line store with online store and mobile shopping system called 'smart mobile virtual store'. That is highly praised by abroad media and festivals. This study is an exploratory study on consumer-centric smart mobile virtual store of HomePlus. There are value and chance for developing the new digital distribution model, in this study, because the case study and evaluation of consumers is important in this momentous time.

• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.19-41
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• 2016

Recently, the proliferation of mobile devices such as smartphones and tablet personal computers and the development of information communication technologies (ICT) have led to a big trend of a shift from single-channel shopping to multi-channel shopping. With the emergence of a "smart" group of consumers who want to shop in more reasonable and convenient ways, the boundaries apparently dividing online and offline shopping have collapsed and blurred more than ever before. Thus, there is now fierce competition between online and offline channels. Ever since the emergence of online shopping, a major type of multi-channel shopping has been "showrooming," where consumers visit offline stores to examine products before buying them online. However, because of the growing use of smart devices and the counterattack of offline retailers represented by omni-channel marketing strategies, one of the latest huge trends of shopping is "webrooming," where consumers visit online stores to examine products before buying them offline. This has become a threat to online retailers. In this situation, although it is very important to examine the influencing factors for switching from online shopping to webrooming, most prior studies have mainly focused on a single- or multi-channel shopping pattern. Therefore, this study thoroughly investigated the influencing factors on customers switching from online shopping to webrooming in terms of both the "search" and "purchase" processes through the application of a push-pull-mooring (PPM) framework. In order to test the research model, 280 individual samples were gathered from undergraduate and graduate students who had actual experience with webrooming. The results of the structural equation model (SEM) test revealed that the "pull" effect is strongest on the webrooming intention rather than the "push" or "mooring" effects. This proves a significant relationship between "attractiveness of webrooming" and "webrooming intention." In addition, the results showed that both the "perceived risk of online search" and "perceived risk of online purchase" significantly affect "distrust of online shopping." Similarly, both "perceived benefit of multi-channel search" and "perceived benefit of offline purchase" were found to have significant effects on "attractiveness of webrooming" were also found. Furthermore, the results indicated that "online purchase habit" is the only influencing factor that leads to "online shopping lock-in." The theoretical implications of the study are as follows. First, by examining the multi-channel shopping phenomenon from the perspective of "shopping switching" from online shopping to webrooming, this study complements the limits of the "channel switching" perspective, represented by multi-channel freeriding studies that merely focused on customers' channel switching behaviors from one to another. While extant studies with a channel switching perspective have focused on only one type of multi-channel shopping, where consumers just move from one particular channel to different channels, a study with a shopping switching perspective has the advantage of comprehensively investigating how consumers choose and navigate among diverse types of single- or multi-channel shopping alternatives. In this study, only limited shopping switching behavior from online shopping to webrooming was examined; however, the results should explain various phenomena in a more comprehensive manner from the perspective of shopping switching. Second, this study extends the scope of application of the push-pull-mooring framework, which is quite commonly used in marketing research to explain consumers' product switching behaviors. Through the application of this framework, it is hoped that more diverse shopping switching behaviors can be examined in future research. This study can serve a stepping stone for future studies. One of the most important practical implications of the study is that it may help single- and multi-channel retailers develop more specific customer strategies by revealing the influencing factors of webrooming intention from online shopping. For example, online single-channel retailers can ease the distrust of online shopping to prevent consumers from churning by reducing the perceived risk in terms of online search and purchase. On the other hand, offline retailers can develop specific strategies to increase the attractiveness of webrooming by letting customers perceive the benefits of multi-channel search or offline purchase. Although this study focused only on customers switching from online shopping to webrooming, the results can be expanded to various types of shopping switching behaviors embedded in single- and multi-channel shopping environments, such as showrooming and mobile shopping.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.289-298
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• 2016

There are continuos tendencies toward that foreign tourists increase. Since 55% of them visit Korea without data communication for saving the communication costs, they can not utilize a variety of O2O services through QR/NFC/Beacon. There have been some researches to provide a smart map service based on the micro webpage technology even without data communication. But, they do not suggest how the templates are retrieved into their smart-phones. In this paper, we describe a mobile tourist information system for those who have no data communication. We utilize the micro webpage technology to develop a system for market promotion, shopping goods, and tourist maps. What matters in the micro webpage techniques is that the templates should be already downloaded to the users' smart phones before using it. The preceeded research did not mention the problem. We suggest a scheme that tourists obtain the tremplates in the information offices on the spot through Wi-Fi. We describe the details of the system, and evaluate the data overhead of templates and the time to be downloaded. We show that the overheads are endurable, which means that the system would be working well.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1201-1208
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• 2008

Ubiquotuous technology should be adopted in railroad business to provide passenger's security and convenience. In this project, IT and smart sensor technologies are reviewed, benchmarked, designed, and implemented. The target system is the next generation high speed train to be developed and operated in Korea with the maximum speed of 400km/h. Wireless sensor network with smart sensors is implemented around a train car. PC-like IT terminal will be designed and implemented so an individual passenger can use it to do information retrieval through the Internet, personal data processing, the e-learning, shopping on the railroad, and so on. These provision will give comfort, convenience, and safety of a passenger during his/her trip.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.187-189
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• 2012

본 시스템은 대형 쇼핑몰 및 백화점 등에서 쇼핑시점에서 계산, 재고관리, 상품관리 등을 실시간으로 한꺼번에 처리할 수 있는 스마트 쇼핑시스템이다. 본 시스템은 RFID 와 WiFi 와 같은 구내 망을 이용하여 각 카트에 장착 가능한 쇼핑단말기를 통해 중앙서버의 데이터베이스와 연동하도록 구현하였다.

• Journal of Satellite, Information and Communications
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• v.8 no.4
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• pp.117-123
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• 2013

The development of the latest emotional recognition and multimedia technology has changed the traditional broadcasting system. The previous broadcasting system, which was operated by the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional broadcasting through the convergence of internet, mobile and smart TV. In this paper, smart-phone application for estimating human emotion(sadness, anger, depression) has been developed and emerged with smart TV, thereby we can present broadcasting service for enhancing the sense of common humanity among people of same group. If there is friend in the depression, we can bring comfort to him by inviting one for TV program what I watch and having a honest talk with facial avatar or emoticon. The proposed emotional broadcasting service inter-working with smart-phone application can give feeling of belonging and happiness to the people suffering from the blues, and it can prevent him from attempting suicide. In addition, smart-phone based emotional broadcasting service can be expended to program recommendation service customized to user's emotion, emotional LED lighting service to maximize the sense of reality and home shopping service taking advantage of the mood of customer.

• Journal of Intelligence and Information Systems
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• v.20 no.2
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• pp.123-136
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• 2014

Recently, online shopping has further developed as the use of the Internet and a variety of smart mobile devices becomes more prevalent. The increase in the scale of such shopping has led to the creation of many Internet shopping malls. Consequently, there is a tendency for increasingly fierce competition among online retailers, and as a result, many Internet shopping malls are making significant attempts to attract online users to their sites. One such attempt is keyword marketing, whereby a retail site pays a fee to expose its link to potential customers when they insert a specific keyword on an Internet portal site. The price related to each keyword is generally estimated by the keyword's frequency of appearance. However, it is widely accepted that the price of keywords cannot be based solely on their frequency because many keywords may appear frequently but have little relationship to shopping. This implies that it is unreasonable for an online shopping mall to spend a great deal on some keywords simply because people frequently use them. Therefore, from the perspective of shopping malls, a specialized process is required to extract meaningful keywords. Further, the demand for automating this extraction process is increasing because of the drive to improve online sales performance. In this study, we propose a methodology that can automatically extract only shopping-related keywords from the entire set of search keywords used on portal sites. We define a shopping-related keyword as a keyword that is used directly before shopping behaviors. In other words, only search keywords that direct the search results page to shopping-related pages are extracted from among the entire set of search keywords. A comparison is then made between the extracted keywords' rankings and the rankings of the entire set of search keywords. Two types of data are used in our study's experiment: web browsing history from July 1, 2012 to June 30, 2013, and site information. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The original sample dataset contains 150 million transaction logs. First, portal sites are selected, and search keywords in those sites are extracted. Search keywords can be easily extracted by simple parsing. The extracted keywords are ranked according to their frequency. The experiment uses approximately 3.9 million search results from Korea's largest search portal site. As a result, a total of 344,822 search keywords were extracted. Next, by using web browsing history and site information, the shopping-related keywords were taken from the entire set of search keywords. As a result, we obtained 4,709 shopping-related keywords. For performance evaluation, we compared the hit ratios of all the search keywords with the shopping-related keywords. To achieve this, we extracted 80,298 search keywords from several Internet shopping malls and then chose the top 1,000 keywords as a set of true shopping keywords. We measured precision, recall, and F-scores of the entire amount of keywords and the shopping-related keywords. The F-Score was formulated by calculating the harmonic mean of precision and recall. The precision, recall, and F-score of shopping-related keywords derived by the proposed methodology were revealed to be higher than those of the entire number of keywords. This study proposes a scheme that is able to obtain shopping-related keywords in a relatively simple manner. We could easily extract shopping-related keywords simply by examining transactions whose next visit is a shopping mall. The resultant shopping-related keyword set is expected to be a useful asset for many shopping malls that participate in keyword marketing. Moreover, the proposed methodology can be easily applied to the construction of special area-related keywords as well as shopping-related ones.

• Journal of Industrial Convergence
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• v.16 no.1
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• pp.15-20
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• 2018

Along with the increase of internet shopping, crimes that exploited personal information on the invoice of goods are becoming more and more advanced and becoming more and more classified from the interception of goods through voice phishing attack, injury, sexual offense. Therefore, in order to guarantee the anonymity of the customer's delivery information, there is a need for a delivery tracking prevention system which keeps the route information of the product's destination secret among delivery companies. For this purpose, We suggest that delivery tracing protect model based smart contract for guaranteed anonymity to protect the anonymity by encrypting delivery information and by separation of payment and personal information using the anonymity technique of block chain-based cryptography. Our proposed model contributes to expansion of internet shopping based on block chaining by providing information about product sales to company and guaranteeing anonymity of customer's delivery information to customer.

• Smart Media Journal
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• v.6 no.3
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• pp.83-88
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• 2017

The data analysis system using Big-data is worthy to be used in various fields such as politics, traffic, natural disaster, shopping, customer management, medical care, and weather information. Particularly, the analysis of the momentum of an individual using an acceleration signal collected from a wearable device has already been widely used. However, since the data used in such a system stores only the data necessary for measuring the individual activity, it does not provide various analysis results other than the exercise amount of the individual. In this paper, I propose a system that analyzes collective behavior pattern and activity based on the acceleration signal that can be collected from personal smartphones for 24 hours a day and stored in big data. I also propose a system that sends acceleration signals and receives analysis results using standard messaging to use on various smart devices.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.44-50
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• 2001

This study propose the new concept of residence by analyzing the change of residence through the characteristic of popularity and degree of development of technology on home network information appliance for intelligent home. Accordingly, Cyber village represented as home automation and extend to information of society. it encourage need of information and multimedia of home. It expect home information infrastructure for accepting informations, which make smart home to linked home-working home-learning home-treatment. home-shopping and home-banking. The system of intelligent home is the intelligence of human-biology in the side of environmental friendly and multi-function. it distinguish the system of security, controlling system of inside environment, supporting system of house-working, automatic controlling, house working. Future house require to meet demand of young generation, such as small residental space, the multi-functional space, the flexible space, making mood for dual income couple and of single as intelligent home. Accordingly, basic purpose which are pleasantness, the safe and the convenience the mobile multi-function as well as networking with controlling of temperature, security, health-test, home-entertainment, home-office and consider environment together.