• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.33-44
• /
• 2022

Women entrepreneurs play a vital role in employment creation, economic development, and growth. Women entrepreneurship is deep-rooted in the social and cultural norms and values of society. Women's entrepreneurship contribution is still invisible and needs to be properly investigated. The current research study explores "how institutions affect women's entrepreneurial performance in Pakistan" by using institutional and social cognitive theories. Focusing on the Formal and informal institutions, this research examines how institutions are affecting women's entrepreneurial performance by taking the mediating role of women's entrepreneurial self-efficacy and ethical decision making. A 7-point Likert scale research questionnaire is used to collect primary data. Data on active entrepreneurs are collected from the Peshawar, Mardan, and Abbottabad divisions of KPK's Women Chambers of Commerce. The data is empirically tested through the path analysis technique of structural equation modeling (SEM) through SMART PLS 3. The results indicated that women's entrepreneurial self-efficacy and ethical decision-making strongly mediate both institutions and significantly affect women's entrepreneurial performance. The study suggests that government and concerned departments should pay due attention to determinants like informal institutions and social constraints to boost women's entrepreneurial performance.

• Korea Trade Review
• /
• v.47 no.6
• /
• pp.229-246
• /
• 2022

In order to understand the economic damage of economic sanctions on trade between Korea and Russia, a trade structure analysis was conducted through statistics on import and export trade between Korea and Russia. Through the structural analysis of product trade, we tried to accurately analyze the current status of product trade between Korea and Russia. In the trade structure analysis, it was confirmed that the trade in goods between Korea and Russia decreased the most in market share and trade concentration. However, trade specialization, comparative advantage by market, and intra-industry trade index were not significantly affected despite strong economic sanctions. from Russia's point of view Smart measures are needed to address the current situation to avoid a greater economic downturn. The end of the war and the restoration of partnership with other countries are considered the most beneficial solutions for Russia and all countries, but it is difficult to predict how the war will go or what economic situation Russia will be in after the war.

• Fourth Industrial Review
• /
• v.4 no.1
• /
• pp.1-9
• /
• 2024

Purpose: Education is the part of a fundamental human right across the world. In recent years, the trend of virtual education has increased tremendously. The paper aims to find the impact of adoption, accessibility, interactions, knowledge, and satisfaction on the success of transformation towards virtual education. Research design, data and methodology: Primary data has been gathered through the use of responses from students taking admission in virtual higher education to standardized questionnaires. Of the 250, only 122 were considered complete and have been used in further studies. Convinced random sampling method has been used. The results were evaluated using the Likert Five-Point Scale. For applying these statistical tools software SmartPLS and SPSS 19 have been used. The fitness of the model has been re-checked through an Artificial Neural Network (ANN). Result: Results derived that adoption, accessibility, and interactions have a significant impact on knowledge, knowledge influences satisfaction level and satisfaction have a meaningful impact on the success of transformation towards virtual education. Conclusion: It can be concluded that virtual education has the potential to change the future of the education system and its potential in India. The highest importance is due to satisfaction (100%), adoption (98.7%), knowledge (91.4%), accessibility (62%), and interaction (29.2%).

• Journal of Distribution Science
• /
• v.22 no.5
• /
• pp.93-104
• /
• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• Journal of Distribution Science
• /
• v.22 no.7
• /
• pp.1-11
• /
• 2024

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.6
• /
• pp.3032-3042
• /
• 2013

Multimedia Broadcast communication convergence services are broadcast communication convergence services new form that combines a platform technology for driving the application services of various media-related Internet and TV devices. It is possible to mounted the embedded OS of TV existing technology and to support a variety of smart application services to a TV technology evolved form equipped with various platforms on the OS. The services that are fused in this way, multi-media broadcasting communication convergence new services Open IPTV, Smart TV, mobile IPTV, and N-screen, are services actively focusing on three companies domestic services. However, in order to use the software to connect to the Internet for the provision of services, is inherent software vulnerabilities or the Internet. These vulnerabilities can lead to serious security incidents. Therefore, in this paper, or be able to derive the potential security threats that occur in multimedia broadcasting service environment based on security threats and vulnerabilities of existing threats lead to such security incidents in fact, the security it was carried out through a mock hacking validation for threats. It was also suggested necessary technical security measures that can be protect against security threats revealed by using the verification result through the penetration testing. Has been presented countermeasures in fusion communication service environment of multimedia broadcasting by using these results.

• Journal of Internet Computing and Services
• /
• v.24 no.5
• /
• pp.85-96
• /
• 2023

With advance of cloud computing technology, Blockchain as a Service of Cloud Service Provider has been utilized in various areas such as e-Commerce and financial companies to manage customer history and distribution history. However, if users' search history, purchase history, etc. are to be utilized in a BaaS in areas such as recommendation algorithms and search engine development, the users' search queries will be exposed to the company operating the BaaS, and privacy issues will be occured. Z. Guan et al. ensure the unlinkability between users' search query and search result using searchable encryption, and based on the inner product similarity, they select Top-k results that are highly relevant to the users' search query. However, there is a problem that the Top-k results selection may be not possible due to ties of inner product similarity, and BaaS over cloud is not considered. Therefore, this paper solve the problem of Z. Guan et al. using cosine similarity, so we improve accuracy of search result. And based on this, we design a BaaS with secure Top-k search that improved accuracy. Furthermore, we design a smart contracts that preserve privacy of users' search and obtain Top-k search results that are highly relevant to the users' search.

• International Commerce and Information Review
• /
• v.19 no.1
• /
• pp.127-152
• /
• 2017

One of the biggest challenges in export activities of SME is the increasingly cultural diversity that requires especially export managers to adapt their doing business in many different kinds of cross-cultural situations effectively. A relative newly developed concept 'Cultural Intelligence' has been evaluated as a key element for the success in international business activities. This study aims to investigate empirically the role of Cultural Intelligence(CQ), one component of cultural competence, on export marketing adaptation. The statistical method used to test the hypotheses was Structural Equation Modeling using PLS. The results of this study are follows. The moderating role of Cultural Intelligence between information seeking and information using abilities is more stronger in marketing rather than relationship adaptation. Cultural Intelligence moderates between them. Critical factors affecting Cultural Intelligence are also discussed; foreign language fluency, business travels in abroad, characteristics of the business travels, multi-lingual ability, pre-education related cultural subjects, and visit experience in foreign countries. Especially, export managers' foreign language ability leads to much stronger influence on cultural intelligence. The result of the empirical study provides important implications for export SME and export supporting organizations. Export firms and supporting organizations must expand programs widely in multi cultural training and education to help managers gain a better understanding in a various export environment.

• Journal of Internet of Things and Convergence
• /
• v.8 no.5
• /
• pp.99-109
• /
• 2022

The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

• Fashion & Textile Research Journal
• /
• v.14 no.4
• /
• pp.614-628
• /
• 2012

The purpose of this study was to analyze research trends and make suggestions regarding the future of information technology (IT) in the fashion industry. In this study, 437 papers written regarding IT fashion from five major journals published between 2000 and 2011 were examined. The research areas were then organized by subject and keyword, and divided into 16 high-context categories. Two IT fashion maps were constructed, one from a fashion consumer's perspective, and the other based on the fashion industry's supply chain. This study identified important trends in IT fashion such as: 3D scanners, 3D digital renderings of the human form, 3D digital garments, smart garments, mass customization, production automation, online shopping, home shopping, online communities, e-commerce, digital media, virtual reality, e-tail, the digital generation, E-CRM, and education. Data from body scans was collected and applied to production, and research on smart textiles was also carried out. As for IT fashion's service areas, the majority of the research focused on online shopping or online communication. Additionally, research done on avatars and cyber space, and studies on social networking services are shown. The results of this study indicated that a new field of research has opened and that current research has been developing. Also, this study showed what is needed to expand and strengthen IT fashion.