• Title/Summary/Keyword: Smart Tourism Ecosystem

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Enhanced Smart Tourism and its Role in Reshaping the Tourism Industry

  • Ulrike Gretzel;Hyunae Lee;Eunji Lee;Namho Chung;Chulmo Koo
    • Journal of Smart Tourism
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    • v.3 no.4
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    • pp.23-31
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    • 2023
  • This paper explores the concept of enhanced smart tourism as a response to the challenges and opportunities arising in the post-pandemic tourism landscape. The COVID-19 pandemic has not only halted the global tourism industry but also prompted a reevaluation of its sustainability, technological integration, and impact on local communities. The need for a paradigm shift in tourism is emphasized, focusing on digitalization, innovation, and resilience. Enhanced smart tourism is characterized by a shift from traditional practices to innovative governance models, increased emphasis on sustainability, and the integration of technology for better management and visitor experiences. The paper discusses the four pillars of enhanced smart tourism - Technology, Sustainability, Accessibility/Mobility, and Innovation/Creativity, and their expansion in the post-pandemic era. Furthermore, the significant role of data in smart tourism is examined, highlighting the importance of data valuation, management, and ethics. The paper proposes frameworks and methods for data valuation and emphasizes the necessity of a comprehensive approach to data within the smart tourism ecosystem. The conclusion points to the need for further empirical and conceptual research to fully realize the potential of enhanced smart tourism.

Dimensions of Smart Tourism and Its Levels: An Integrative Literature Review

  • Otowicz, Marcelo Henrique;Macedo, Marcelo;Biz, Alexandre Augusto
    • Journal of Smart Tourism
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    • v.2 no.1
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    • pp.5-19
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    • 2022
  • Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.

Exhibition Guide System Acceptance for Smart MICE

  • Heejeong Han;Chulmo Koo;Namho Chung
    • Asia pacific journal of information systems
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    • v.28 no.1
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    • pp.61-74
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    • 2018
  • Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

A Case Study on Regional Tourism Innovation through Smart Tourism: Focusing on Incheon Smart Tourism City Project (스마트관광을 활용한 지역관광 혁신사례 연구: 인천 스마트관광도시를 중심으로)

  • Han, Hani;Chung, Namho
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.67-88
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    • 2024
  • Smart tourism aims to maximize the utilization of local tourism resources, effectively manages cities and contributes to improving communication and quality of life between tourists and residents. Therefore, smart tourism emphasizes synergistic collaboration, considering both residents and tourists. This study explores smart tourism interaction and roles in enhancing regional competitiveness. By conducting thorough examination, focusing on integrating the four key elements of smart tourism city (smart experience, smart convenience, smart accessibility, and smart platform) with local residents, local businesses, regional resources, and ecosystem to foster positive synergies, Incheon smart tourism city project was employed as a single case study design. Research results indicate that the collaborative model of a smart tourism city positively impacts service satisfaction and strengthens regional tourism competitiveness. Building upon these results, this study aims to contribute to the development of smart tourism cities by proposing directions for future development and emphasizing the enhancement of regional competitiveness through the integration of smart technology and local tourism.

Service Platform of Regional Smart Tour Ecosystem Support (지역중심의 스마트관광 생태계 지원 서비스 플랫)

  • Weon, Dalsoo
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.31-36
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    • 2018
  • The tourism industry has a great influence on national economy activation. The development of IT technology has enabled the collection and analysis of personal profile information, location information and activity information based on the characteristics, behavior, purchase propensity and interest of tourists. In order to realize this, the implementation of convergence smart tourism information service platform is completed by developing business model, IoT & Big Data integration management system, big data algorithm development and analysis platform in three stages. The underlying technology of the platform and algorithm needs a process of adopting open source, expanding the service element on the basis of it, and then complementing the problem through the test-bed demonstration test that connects the area. Using this platform, it is possible to develop a smart tourism environment that can provide customized services for each tourist by analyzing various information in an integrated manner. Also, it will be possible to improve the life of tourist destination residents and contribute to regional revitalization and job creation through the creation of smart tourism ecosystem focused on the region.

Word-of-Mouth Redefined: A Profile of Influencers in the Travel and Tourism Industry

  • George, Richard;Stainton, Hayley;Adu-Ampong, Emmanuel
    • Journal of Smart Tourism
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    • v.1 no.3
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    • pp.31-44
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    • 2021
  • The emergence of the digital economy and easy accessibility to Web 2.0 tools has seen an expansion of the influencer ecosystem within the travel and tourism industry. Founded on the principles of reference groups and peer reference there is a growing trend amongst industry practitioners who are now opting to move away from many of the traditional approaches used to market their products and services and are instead taking advantage of the concept of e-word-of-mouth (eWOM). Whilst there is a growing body of academic literature addressing the notion of influencer marketing, there is little understanding of influencer marketers themselves. Consequentially, this study addresses this gap in the literature through the quantitative examination of those who promote products, services, or companies by distributing eWOM through their online digital channels and presence; otherwise known as travel influencers. A quantitative research approach involving an online survey yielded 255 responses from travel influencers. The research findings indicate that those who work in this field prefer not to be awarded the label "travel influencer," focusing instead on their specific method of influencing, such as blogging and vlogging or sharing Instagram updates. The research also demonstrates how the new influencers have a strong role in generating travel urge and desire. The research contributes to the wider body of academic literature and travel industry practitioners by establishing the general profile of influencers and their increasingly specialized role in tourism and hospitality marketing.

A Halal Food Classification Framework Using Machine Learning Method for Enhancing Muslim Tourists (무슬림 관광객 증대를 위한 머신러닝 기반의 할랄푸드 분류 프레임워크)

  • Kim, Sun-A;Kim, Jeong-Won;Won, Dong-Yeon;Choi, Yerim
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.273-293
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    • 2017
  • Purpose The purpose of this study is to introduce a framework that helps Muslims to determine whether a food can be consumed. It can complement existing Halal food classification services having a difficulty of constructing Halal food database. Design/methodology/approach The proposed framework includes two components. First, OCR(Optical Character Recognition) technique is utilized to read the food additive information. Second, machine learning methods were used to trained and predicted to determine whether a food can be consumed using the provided information. Findings Among the compared machine learning methods, SVM(Support Vector Machine), DT(Decision Tree), and NB(Naive Bayes), SVM with linear kernel and DT had excellent performance in the Halal food classification. The framework which adopting the proposed framework will enhance the tourism experiences of Muslim tourists who consider keeping the Islamic law most importantly. Furthermore, it can eventually contribute to the enhancement of smart tourism ecosystem.

The New Ecosystem of Cross-border E-Commerce among Korea, China and Japan Based on Blockchain

  • Shen, Xiang-Dong;Chen, Xi;Ji, Ran;Wu, Ren-Hong
    • Journal of Korea Trade
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    • v.24 no.5
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    • pp.87-105
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    • 2020
  • Purpose - The purpose of the study is to propose a theoretical framework of cross-border e-commerce ecosystems based on blockchain technology. The ecosystem includes five systems, namely, crossborder supply chain intelligent system, cross-border logistics system, cross-border payment system, cross-border product quality traceability system and cross-border customs supervision system. Design/methodology - This study firstly derived the main improvement factors for the new ecosystem based on blockchain through prior research and expert interviews on cross-border e-commerce. Then explored the use of virtue of decentralization, anti-counterfeiting traceability, consensus mechanism, smart contract and other means of the core technology of blockchain to overcome the bottleneck of cross-border e-commerce development among Korea, China, and Japan. Finally, proposed valuable implications in both theoretical and practical perspectives. Findings - As a result, we combined with the problems existing in cross-border e-commerce among Korea, China and Japan, this paper proposes a solution based on blockchain. On this basis, it constructs a cross-border e-commerce ecosystem among these three countries, including five systems. In addition, we discuss the main problems existing in the current blockchain, such as low transaction concurrency, security loopholes, and inconsistent standards, the corresponding countermeasures are proposed from the technical level, security level and industry standards. Originality/value - This study is the first to apply the blockchain technology to solve the cross-border e-commerce problems in Korea, China and Japan, which is of pioneering significance in both literature and practice. Block chain technology is in the ascendency. This study provides technical solutions for promoting the development of cross-border e-commerce import and export trade between Korea, China and Japan.

Analysis of Hyperlink Network Relationships among PCOs and Stakeholders in MICE Ecosystem (MICE 생태계 분석을 위한 PCO와 이해관계자 간의 하이퍼링크 관계망 분석)

  • Hyunae Lee;Heechung Chung;Chulmo Koo;Namho Chung
    • Information Systems Review
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    • v.20 no.3
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    • pp.1-16
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    • 2018
  • MICE (Meetings, Incentive trip, Convention and Exhibition & Event) industry is a multifaceted industry with a variety of stakeholders including the public and private sectors, and PCOs (Professional Convention Organizers) play a mediating role in communicating opinions of the stakeholders. For enhancing their reliability and awareness, PCOs have their stakeholders' hyperlinks on the websites. This study attempted to analyze the hyperlink networks among PCOs (Professional Convention Organizers) and their stakeholders so as to understand the MICE industry ecosystem and find out whether the network structure of PCOs' shows different levels of hyperlink use with their stakeholders' websites based upon PCO's performance and size. The results showed the hyperlink network of MICE industry and that the bigger PCOs have higher centralities in the network.

Metaverse App Market and Leisure: Analysis on Oculus Apps (메타버스 앱 시장과 여가: 오큘러스 앱 분석)

  • Kim, Taekyung;Kim, Seongsu
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.37-60
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    • 2022
  • The growth of virtual reality games and the popularization of blockchain technology are bringing significant changes to the formation of the metaverse industry ecosystem. Especially, after Meta acquired Oculus, a VR device and application company, the growth of VR-based metaverse services is accelerating. In this study, the concept that supports leisure activities in the metaverse environment is explored realting to game-like features in VR apps, which differentiates traditional mobile apps based on a smart phone device. Using exploratory text mining methods and network analysis approches, 241 apps registed in the Oculus Quest 2 App Store were analyzed. Analysis results from a quasi-network show that a leisure concept is closely related to various genre features including a game and tourism. Additionally, the anlaysis results of G & F model indicate that the leisure concept is distictive in the view of gateway brokerage role. Those results were also confirmed in LDA topic modeling analysis.