• Journal of Information Technology Services
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• v.11 no.2
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• pp.19-47
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• 2012

Contemporary smartphone competition is generally described as the battle between Apple's proprietary platform and Google's open platform. However, this competition is not limited within smartphone adoption itself. User's pre-adoption of one mobile platform via smartphone can be connected to the post-adoption of the same mobile platform based on the other smart devices (e.g. smart pad). In this study, we investigate whether user's preference to a certain platform is persistent over mobile ecology, from the pre-adoption of one smart device to the post-adoption of following devices. For this investigation, we adopt the dual-model as the ground theory, where post-adoption of IT product is explained by both dedication and constraint factors. The empirical testing first evidences that dual model works well as our research model for identifying the reasons of post-adoption. Next, we group our data into two parts in order to compare the switching behavior of iPhone users and Android phone users. iPhone users show much lower switching rate to Android based smart pads, while Android phone users show higher churn rate to iPad (49.3% : 96.3%). Especially, satisfaction showed much stronger effect than switching cost on the continuing intention of existing platform, when the analysis is given to the iPhone user's group. From this result, we can conjecture the relatively stronger loyalty of iPhone users. More managerial implications on the mobile platform strategy are driven.

• Journal of Korea Multimedia Society
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• v.14 no.4
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• pp.577-584
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• 2011

Since korean mobile communication companies each use different mobile platforms, developers must configure and translate their game contents to run under each of the smart phone platforms so that they can be serviced correctly. Nevertheless, such translation tasks require lengthy times and costs. This is one of the reasons why a variety of contents could not be provided. In order to mitigate such difficulty, this paper implemented the mobile contents converter system that converts mobile game contents of the GNEX platform to smart phone contents of the iPhone platform(iOS). The GNEX-to-iPhone automatic mobile contents translation system helps minimize the amount of time and cost required in servicing contents to different mobile communication companies by promptly translating platform-specific-contents to run under iPhone smart phone platforms. Also, the automatic translation and servicing of existing contents increases the reusability of these contents and also the productivity of new contents thereby offering users with a more variety of games.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37B no.9
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• pp.831-836
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• 2012

To provide convenient life, we consider the situation of using the smart phone to control smart TV and PC in home and office. In this paper, we design the interworking platform between smart TV, smart phone and PC, and implement their applications. Our smart phone application controls the smart TV and PC, where our smart TV application communicates with the smart phone and PC can be booted by the login and password information given form our smart phone application. We hope that our platform design and application implementation will be contributed to be a foundation of interworking between various smart devices in the near-future real smart life.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.5
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• pp.143-150
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• 2017

In this paper, we propose a novel motion recognition platform using smart-phone tracking and color communication. The interface requires only a camera and a personal smart-phone to provide a motion control interface rather than expensive equipment. The platform recognizes the user's gestures by the tracking 3D distance and the rotation angle of the smart-phone, which acts essentially as a motion controller in the user's hand. Also, a color coded communication method using RGB color combinations is included within the interface. Users can conveniently send or receive any text data through this function, and the data can be transferred continuously even while the user is performing gestures. We present the result that implementation of viable contents based on the proposed motion recognition platform.

• Journal of Korea Multimedia Society
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• v.16 no.2
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• pp.190-197
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• 2013

Since domestic and foreign platform companies and mobile carriers adopt and use different kinds of smart platforms, developers should develop or convert contents according to each smart platform to provide a single smart content for customers. It takes long time and a lot of money to convert the conventional smart contents in order to serve other smart platforms. For the reason, more attention has been paid on Smart Cross Platform or Hybrid Platform, the core technologies of OSMU(One Source Multi Use) in which, once a program is coded, it can be executed in any platforms regardless of development languages. As a result, PhoneGap and HTML5 based Sencha Touch have been introduced. In this paper, we developed the smart virtual machine, which is built in smart cross platform based smart devices, unlike Android, iOS, Windows Phone devices being dependent of platforms, and helps to download and execute applications, being independent of platforms. the smart virtual machine supports C/C++, and Java language, being differentiated from JVM by sun microsystems that supports only Java language and .NET framework by microsoft that supports only C, C++ and C#. Therefore, it provides contents developers with the environment where they can get a wide range of options in choosing a language and develop smart contents.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.86-96
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• 2013

This study is about utilizing social game as a gamification advertising platform. Since iPhone released to the world, the smart phone industry has rapidly increased. And the development of the smart phone industry has rapidly increased its rate of users in which it has led to leaping growths of new kind of service such as SNS(Social Network Service), and SNG(Social Network Game). The purpose of this study is predicting the development of advertising industry in smart phone paradigm shift. This study focused on social network game as a gamification advertising platform, and studied on case of which is social network game used as a gamification advertising platform. Finally, this study has developed suggestions for new way of advertising by utilizing Mobile social network game as a gamification advertising platform.

• Journal of the Korea Society of Computer and Information
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• v.17 no.11
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• pp.125-132
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• 2012

In recent years, a variety of learning content construction utilizing the smart phone is coming. In this paper, we investigate on overall trends and movements in e-learning performance at University. And system developed a e-learning platform consisting of smart phone portal, learning management system(LMS), and learning content management system(LCMS). Throughout the experiment, each of the components of the e-learning were implemented. LMS was implemented more efficiently using a user profile evaluation system for qualification.

• Journal of Korea Multimedia Society
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• v.14 no.5
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• pp.681-690
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• 2011

Since korean mobile communication companies each use different mobile platforms, developers must configure and translate their game contents to run under each of the smart phone platforms so that they can be serviced correctly. Nevertheless, such translation tasks require lengthy times and costs. This is one of the reasons why a variety of contents could not be provided. In order to mitigate such difficulty, this paper implemented the contents analyzer and the resource converter of the automatic mobile contents converter system that converts game contents of the mobile platform such as the WIPI and the GNEX to contents of the smart platform such as the Android and the iOS. The automatic mobile contents converter system helps minimize the amount of time and cost required in servicing contents to different mobile communication companies by promptly converting platform-specific-contents to run under smart platforms. Also, the automatic conversion and servicing of existing contents increases the reusability of these contents and also the productivity of new contents thereby offering users with a more variety of game contents.

• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.11
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• pp.1091-1095
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• 2010

The existing smart-phone software is dependent on the platform, which should be developed per each different platform, Each vendor will develop its own platform such as Apple's Cocoa platform, Google Android, Microsoft Windows Mobile, etc. In this paper, we apply model transformation technique for developing heterogenous software at a time in heterogenous smart phone area. This approach separates the independent model and dependent model. and automatically transforms the difference between them with model transformation language. To execute model transformation, it is required with meta model, model transformation language. In this paper, we are applied to smart-phones as follows: model will be UMLmodel, metamodel be UML metamodel, and choose ATL as Model transformation language. We show examples of the Windows Mobile platform environment to be developed using model transformation. As a result, if we use platform-independent model in this paper and redefine model transformation rules for the iPhone or Android, it will be automatically transformed into heterogenous platforms.