• Title/Summary/Keyword: Smart PLS 2.0.

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Empirical Analysis of Participation and Word of Mouth Intention of Reward-based Crowdfunding: Focusing on Platform Trust (크라우드펀딩 참여와 구전의도에 대한 실증적 분석 : 플랫폼 신뢰를 중심으로)

  • Kim, Bo Ra;Park, Hyun Sun;Kim, Sang Hyun
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.1-27
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    • 2021
  • Purpose Even if many startups firms have developed innovative items and a potential for success, they often have a limited financial resources, which makes them difficult to do business. To overcome this financial difficulty, startups have used one of fintech services, called crowdfunding that can be a good alternative to solving the difficulty of financing. The purpose of this study is to empirically validate the proposed research model that investigates the reasons of trusting crowdfunding platform, which positively leads to two outcomes - intention to participate and word-of-mouth for reward-based crowdfunding project. Design/methodology/approach We proposed several factors categorized as trust, information quality, and platform traits that have a positive impact on trust of crowdfunding platform, which positively leads to intention to participate and word-of-mouth of crowdfunding. The collected(n=285) from individuals who have participated in crowdfunding project was analyzed with SmartPLS 3.0 to test proposed hypotheses. Findings The results showed that all proposed variables (website reputation, crowdfunding familiarity, digital storytelling, information quality, and interaction) had a significant impact on crowfunding platform trust with exception of product differentiation. In addition, crowfunding platform trust was positively associated with participating intention and word-of-mouth. Based on findings, we discussed the research results and implication alone with a direction for future studies.

Employee Engagement and Motivation as Mediators between the Linkage of Reward with Employee Performance

  • SISWANTO, Siswanto;MAULIDIYAH, Zahrotul;MASYHURI, Masyhuri
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.625-633
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    • 2021
  • This study analyzes the impact of the reward variable on employees' performance through work motivation and employee engagement. This study's specific purpose is to investigate employee engagement's mediating role in the relationship between reward and employee performance. The sample of research is the employee at Sukorejo, Pasuruan Indonesia. The sample is permanent employees at manufacture corporate. The sample size is 150 employees of the total 759 workers through the calculation of the Slovin formula. Respondents in this study were employees with the criteria for having worked for at least last five years. The data obtained is in the form of answers from employees to the statements submitted. The data analysis was used structural equation modeling partial least square. To test the relationship between variables, it was equipped with a Sobel mediation test of statistics. SmartPLS 3.0 is used to help analyze the relationship between variables. The result shows that the reward does not have a direct influence on the performance of employees. However, it has a significant positive effect on the performance of employees through employee engagement. While working motivation variable does not have the role as a mediation variable related to the effect of reward on employee performance.

An Empirical Analysis of the Relationship Between Traits of e-Commerce Platform and Intention to Use Platform Extended Service Based on Value-Attitude-Behavior : The Moderating Effect of Network Impact (VAB 모델을 기반으로 한 e-커머스 플랫폼 특성과 플랫폼 확장 서비스 이용 의도 사이의 실증연구: 네트워크 효과의 조절 효과를 중심으로)

  • Lee, Min Young;Kim, Sang Hyun;Park, Hyun Sun
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.289-320
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    • 2022
  • Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

Effect of Environmental Responsible Human Resource Management Practice on Manufacturing Enterprise Green Technology Innovation and Organizational Effectiveness

  • Tipanya, Noma;Li, Liang;Salma, Elaydi
    • Asia Pacific Journal of Business Review
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    • v.6 no.2
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    • pp.1-26
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    • 2022
  • This study uses the human resource management (HRM) practice and ability, motivation, and opportunities (AMO) theory and corporate social and environmental responsibility, to explore the effects of environmental responsible human resource management practice (ER-HRM) on energy-intensive manufacturing's green technology innovation and organizational effectiveness. A self-completed questionnaire was administered to managers of energy-intensive manufacturing in the Lao PDR. The data was collected from 198 managers of energy-intensive manufacturing for analysis. We used structural equation modeling (SEM) by smart PLS 3.0 to test the hypotheses in this research. The findings have shown a strong direct and positive impact of the environmental ability, motivation, and opportunity of ER-HRM practice on green technology innovation and organizational effectiveness. The ability of ER-HRM practice has the highest influence on green technology innovation and organizational effectiveness. The findings also prove the partial mediation of green technology innovation links ER-HRM with organizational effectiveness. This research is expected to identify the influences of ER-HRM in energy-intensive manufacturing to achieve innovation and performance while reducing emissions.

The Effects of Brand Communication of Chain Hotel Group on Brand Awareness, Brand Attitude, and Brand Loyalty (체인호텔 기업의 브랜드 커뮤니케이션이 브랜드 인지, 태도, 그리고 충성도에 미치는 영향)

  • Eun-Jung KIM
    • The Korean Journal of Franchise Management
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    • v.14 no.2
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    • pp.31-46
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    • 2023
  • Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

Investigating the Recommendation Intention of Customers on the Mobile App and KIOSK: Focused on the Mediating Effect of Untact Service Image (모바일 앱 및 키오스크 사용자의 추천의도에 관한 연구 ; 비대면서비스 이미지의 매개효과를 중심으로)

  • Park Jongsoon;Kim Chang-Sik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.2
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    • pp.177-186
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    • 2023
  • This study investigates customers' perceptions of untack services in the hospitality and foodservice industries based on the Technology Acceptance Model (TAM). The study first identifies Perceived Ease of Use, Perceived Usefulness, and Image as antecedents of customers' Behavioral Intention and Recommendation Intention. Second, the structural relationships among them are established and tested. The study adopts a self-administered survey method, uses SmartPLS 4.0, and applies a two-stage approach. After testing the reliability and validity of customers' 429 data on hospitality and foodservice, hypotheses were tested. The results showed that Perceived Ease of Use significantly affects Perceived Usefulness and Image. Perceived Usefulness significantly also affects Image and Behavioral Intention. The Image of untact services also significantly affects Behavioral Intention and Recommendation Intention. And Behavioral Intention significantly affects Recommendation Intention. Finally, the mediation effects are also all significant. The study's findings suggest that researchers and practitioners should consider the management of Image and Recommendation Intention in the untact service environment.

The effects of the operation of an information security management system on the performance of information security (정보보호 관리체계의 지속적인 정보보호 관리과정(PDCA)이 정보보호 성과에 미치는 영향에 관한 실증 연구)

  • Jang, Sang-Soo;Lee, Sang-Joon;Noh, Bong-Nam
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.5
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    • pp.1123-1132
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    • 2012
  • Many domestic organizations are introducing and operating various information security management systems capable of coping with technical, administrative, and legal issues comprehensively and systematically, in order to prevent various infringement incidents such as personal information disclosure and hacking preemptively and actively. However, empirical analyses regarding the extent to which an information security management system contributes to information security performance have not been fully conducted, even though enterprises and organizations are actively introducing such systems in order to achieve their information security objectives as a part of their organizational management activities in line with their respective business, by investing considerable effort and resources in developing and operating these systems. This approach can be used to apply, develop, and operate the information management system actively within an organization. this study focused on analyzing how each specific phase of the information security management system affects information security performance, compared with previous studies, which generally focus on the information security control item in analyzing information security performance. The information security management system was analyzed empirically to determine how the Security PCDA cycling model affects information security performance.

An Empirical Study of the Usage Performance of Mobile Emoticons : Applying to the Five Construct Model by Huang et al.

  • Lim, Se-Hun;Kim, Dae-Kil;Watts, Sean
    • Journal of Information Technology Applications and Management
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    • v.18 no.4
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    • pp.21-40
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    • 2011
  • Emoticons perform an important role as an enhancement to written communication, in areas such as Windows Live Messenger instant messaging, e-mails, mobile Short Message Services (SMS), and others. Emoticons are graphic images used in communications to indicate the feelings of people exchanging messages via mobile technology. In this research, the perceived usefulness of the emoticon in mobile phone text messages is verified with consumers using the five construct model of Huang. A K-means clustering technique for separating three groups based on levels of perceived usefulness of mobile emoticons is used with a structural equation model test using Smart PLS 2.0, and the bootstrap re-sampling procedure. We analyzed relationships among use of emoticons, enjoyment, interaction, information richness, and perceived usefulness. The results show there are relationships among use of emoticons, enjoyment, interaction, perceived usefulness, and information richness, however enjoyment of emoticons did not significantly affect the perceived usefulness of messages with emoticons alone. The results suggest emoticons have different affects on emotion in both mobile, and Messenger contexts. Our study did not consider more detailed media properties, and thus more studies are needed. Our research results contribute to mobile communication activation, provides companies with an understanding of key characteristics of consumers who use emoticons, and provides useful implications for improving management and marketing strategies.

An Empirical Study on Success Factors of Special-Purpose Mobile Applications: Focusing on the Mobile Campus Application of A University (특수목적용 모바일 앱의 성공요인에 관한 실증연구: A 대학교 모바일 캠퍼스 앱을 중심으로)

  • Cho, Woo-Chul;Lim, Jay-Ick;Yang, Sung-Byung
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.13-36
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    • 2014
  • Recently, with the increasing popularity of smartphones, mobile applications have been being used in various sectors. In these environments, some mobile applications are being made for special purposes. The mobile campus application is one exemplary type of such special-purpose mobile applications, which have unique characteristics that allow only designated users, belonging to a specific group, to access and use relevant knowledge. The aim of this study is to identify and investigate critical success factors of mobile campus applications based on the DeLone & McLean's information systems (IS) success model and to find unique characteristics of mobile campus applications, compared to general-purpose mobile applications. In order to empirically test our research model, 199 samples were collected from students who actually had experience of using the mobile campus application of A university at least once. The findings of the structural equation modeling using SmartPLS 2.0 confirmed the DeLone & McLean's IS success model, with the exception for relationships between service quality and user satisfaction/intention to use. Moreover, the moderating role of sense of belonging to school on the relationships between quality-related factors (i.e., information, system, and service qualities) and success-related factors (i.e., user satisfaction and intention to use) was examined.

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A Firm's Environmental Determinants Impacting the Information Security Management and the Moderating Effects of Regulatory Influence (정보보안관리에 영향을 미치는 기업환경요소와 규제자 영향의 조절효과)

  • Kim, Sang-Hyun;Kim, Geun-A
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.3
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    • pp.79-94
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    • 2012
  • According to the higher dependence of contemporary firms on data digitalization and the information technology, the role and importance of Information Security Management (ISM) is getting higher. Thus, there is a need to arrange proper procedure and a series of device within the organization in order to reduce diverse security risks, which take place from the inside and the outside of firm. In other words, prior examination for reinforcing recognition of ISM, and of a systematic performance method in the refined form is important. This study investigate the key variables influencing the ISM. Thus, this study suggests firm environmental factors that include four exogenous variables, market volatility, task interdependence, perceived benefits, and coordination mechanism affecting awareness of ISM. In addition, it proposes a concept of the ISM process with awareness, development, and performance, and examines the moderating effects of regulatory influence. The research model was tested by using Structural Equation Modeling, via SmartPLS 2.0 analysis on a sample collected from 186 employees in various industries. The research results provide the evidence that supports the tested hypotheses except significance of coordination mechanism. The implications of the findings suggest a new theoretical framework of the ISM and offers important solutions for the practical application guidelines.