• Title/Summary/Keyword: Small Business Company

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Exploring Case Study on Mass Customization of Domestic Company (국내 기업의 대량 맞춤화 사례연구)

  • Shin, Hyun-Am;Jeon, Ho-Ki;Lee, Won-Jun;Kang, Youn-Jung
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.111-131
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    • 2012
  • Mass Customization combines the advantages of mass production and customization. Mass customization has been praised as an innovative approach that would result in changes in business paradigm. However, there is no consensus on the concept of mass customization, but only a generally accepted framework exists to explain successful practices. Prior cases in mass customization are those of the small-medium sized or Internet-based companies. We in this paper explore the mass customization cases of market-leading manufacturers. Although those traditional organizations may be not for swift change, the cases of those companies are important because they target mass markets. Lampel and Mintzberg[35] proposed a continuum of strategies ranging from pure standardization to pure customization. This study investigates mass customization strategies of three companies. In this paper, the cases of cosmetics and sports shoe can be described as tailored customization, and the household appliances case can be classified as customized standardization. These three cases are compared with each other from the customers' decoupling point. Findings and implications of this research are discussed.

A Study on Analyses of e-Learning Contents Development Cost and Rational Alternatives for Policy Making (이러닝 콘텐츠 개발단가 분석과 합리화 정책방안 연구)

  • Han, Tae-In
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.361-368
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    • 2012
  • The e-Learning contents producing industry has been situated at the difficult status because of excessive competition and small-scale business company in unprofitable contents development market. One of the most important issues is low cost for e-Learning contents development. This paper is focus on analysis of e-Learning contents development cost and suggest the rational alternatives for policy making. In order to make successful study, this paper tell about various contents development cost, comparison analysis among them, and e-Learning contents development cost model. As a result of the study, this paper suggest the rational alternatives of of policy making for e-Learning contents development cost.

Hazard Assessment on Chlorine Distribution Use of Chemical Transportation Risk Index (화학물질 운송위험지수를 활용한 염소(Chlorine) 유통 위해성 평가)

  • Kim, Jeong Gon;Byun, Hun Soo
    • Korean Chemical Engineering Research
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    • v.52 no.6
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    • pp.755-767
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    • 2014
  • Chlorine is one of the most produced and most used non-flammable chemical substances in the world even though its toxicity and high reactivity cause the ozone layer depletion. However, in modern life, it is impossible to live a good life without using Chlorine and its derivatives since they are being used as an typical ingredient in more than 40 percent of the manufactured goods including medicines, detergents, deodorant, fungicides, herbicides, insecticides, and plastic, etc. Even if Chlorine has been handled and distributed in various business (small and medium-sized businesses, water purification plants, distribution company, etc.), there have been few researches about its possible health hazard and transportation risks. Accordingly, the purpose of this paper is to make a detailed assessment of Chlorine-related risks and to model an index of chemicals transportation risks that is adequate for domestic circumstances. The assessment of possible health hazard and transportation risks was made on 13 kinds of hazardous chemicals, including liquid chlorine. This research may be contributed to standardizing the risk assessment of Chlorine and other hazardous chemicals by using an index of transportation risks.

The Effect of Global Marketing Capabilities on Export Outcomes of Korean Startup Firms (스타트업 기업의 국제마케팅역량이 수출성과에 미치는 영향)

  • Kim, Soo Kyung;Kim, Mun Young
    • Journal of the Korean Society of Costume
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    • v.66 no.8
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    • pp.109-122
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    • 2016
  • This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

Priority Analysis of Information System by the Stakeholders using BSC and ANP Method (BSC와 ANP기법을 이용한 직무그룹별 정보시스템 우선순위 분석)

  • Kyung, Tae-Won;Kim, Sang-Kuk
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.426-436
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    • 2011
  • In the past, ERP had been applied to large company mainly, but recently, in order to exist from global business environment, most of smaller businesses are using or planing to introduce ERP. However, introduction of ERP requires considerable expense and effort, before ERP come into being, it is needed to measure the expense of introducing and the outcome expected. Previous analytical frameworks (according to introduction of ERP) have been focused on measuring improvement of performance by introducing ERP. This study carries out a survey on priority analysis of information system with small businesses which produce displayer parts. To derive the user's priorities which have been disregarded beside the improvement of performance on information system, this study rearranges the analysis indices by using BSC model and it analyzes the priorities of importance according to the stakeholder(manager group, middle manager group, worker group) by using ANP method.

Introduction of Management System Case Study on Standardization of Quality Record Management to Improve Quality Performance Rate of SMEs (경영시스템 도입 중소기업의 품질이행율 향상을 위한 품질기록 관리운영의 표준화 사례연구)

  • Cho, Chul-Hee;Park, Byeong Hwa;Park, Jini
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.911-926
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    • 2019
  • Purpose: In an infinite market competition, companies are adopting management systems to gain a competitive advantage. The expectancy effect of the management system is management performance improvement and accurate measurements. These can be made through quality records with integrity and maintainability. This paper examines the operation of records management standards, which are records, storage and management standards for quality records to understand the needs of records management standards and empathize with their needs. Methods: This paper examines PEC's (Pields Engineering Co., Ltd.) specific processes and standards for integrating individual management systems and establishing records management standards. We also look at the specific features of the Search Tool and Document Storage Management Standards that support records management standards. Results: The integration process of PEC's individual management system consists of five steps. A PDCA-based process was established to erode the confusion and inefficiencies caused by overlap between individual management systems. Also, by accurately grasping corporate competence, PEC established a record management standard suitable for the characteristics of the company. PEC's records management standards are used as a useful standard for organizing quality records, and have an impact on management performance improvement. Conclusion: PEC's records management standards enable the verification of quality performance rates and performance measures. Companies can implement appropriate quality improvement strategies based on the numbers identified by introducing records management standards. Companies can succeed in improving management performance when operating quality management that combines performance measurement techniques and records management standards.

A Study on Indian Brand Identity System Design ((주)세정의 인디안 B.I.System 개발에 관한 연구)

  • 김택훈
    • Archives of design research
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    • v.20
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    • pp.1-10
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    • 1997
  • In 1990s with the increasing of consumers' standard of life and change of life style, there has been an increase of import from overseas license brands and a new participation of big enterprises, as well as small and medium enterprises in local fashion market. As a leading fashion company with a long tradition and technique, the INDIAN brand of Sejung Inc. needs to establish a new image to preoccupy relative superiorty in the competition with other brands and satisfy future consumers in the present situation of 1990s. Therefore, for developing of its image, we made an investigation of three-dimentional marketing about business environment, and after setting up the B.I concept, we initiated to express a visual image. Through a made-up question after the completion of those works, we decided our logo mark and completed the entire design system, including the basic and applied elements of main design items of INDIAN B.I Finally, to maximize the effect of the brand identity, it is necessary for us to keep the principles in making the shape of design, to take care of them thoroughly, to make all the members' thinking and behavior unite concerned with the brand, and to execute continuous educational programs for practice of B.I. conciousness with the public relations when B.I. will be appeared on the market.

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Analysis of the effect of corporate support program participation satisfaction on corporate contribution (기업지원 프로그램 참여 만족도가 기업의 기여도에 미치는 영향 분석)

  • Kim, Young-Bu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.175-183
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    • 2017
  • In this study, the LINC project is finished and a new LINC+ has begun. For the settlement of mutual cooperation in universities and corporations, the main agenda of LINC+ project, this research attempts to find factors that are important to industries rather than the measurement of performance closely related to universities. From the companies' perspective, it is not easy to measure how much they are benefiting from mutual cooperation, although there are quantitative performance determinants such as sales, employment and export growth. Therefore, while estimating the satisfaction of industrial-educational cooperation and simultaneously estimating the satisfaction's effect to the development of companies, we try to estimate the contribution of satisfaction towards company development through subjective indicators. Through these efforts, we will raise the credibility of government policies through the cultivation of talented individuals who are customized to the industry through the cultivation of "Industry-Leading Universities" that we intend to pursue through the implementation of LINC+ business, and small and medium enterprises. Innovative support and the cooperation of industry-universities will increase job creation and ensure consistent industry. We will contribute to the mutual development of universities and industries.

Transformation Behavior of Retained Austenite on Microstructure and Mechanical Properties in Fe-0.7wt%C-2.3wt%Si Steel (Fe-0.7%C-2.3%Si강의 미세조직과 기계적 성질에 미치는 잔류 오스테나이트 변태 거동)

  • Son, Je-Young;Kwon, Do-Young;Kim, Ji-Hun;Kim, Won-Bae;Kim, Hak-Jin;Ye, Byung-Joon
    • Journal of Korea Foundry Society
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    • v.32 no.3
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    • pp.138-143
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    • 2012
  • This steel has been synthesized integrating concepts from Austempering Ductile Cast Iron (ADI) technology. While ADI has excellent mechanical and physical properties, the Young's modules of ADI is approximately 20% lower than steel. In addition, the presence of graphite nodules in ADI can be sites of crack initiation, where fracture takes place at graphite matrix interface. Because of this limitations of ADI, there has been a growing interest in austempered steels as structural materials in resent years. In this investigation, a new steel with microstructure composed of ferrite and austenite and with simultaneous high tensile strength (1,150 MPa) and high ductility (33%) was developed. The goal of this investigation is to obtain a better understanding of deformation and transformation behaviour in high carbon retained austenite(${\gamma}_{HC}$) and over-saturated ferrite(${\alpha}$) during the plastic deformation. A detailed study of the microstructure of this steel was carried out by means of X-ray diffraction (XRD) and electron back scattering diffraction (EBSD) technic. In this way it was shown that BCC phase (BCC) took up the larger part of the nominal strain whereas the a part of retained austenite responded to the mechanincal load by partial martensite transformation, and misorientation change in the retained austenite after plastic strain could be attributed to the large elongation.

Case analysis of trade dispute between Korea and India (한.인도간의 통상분쟁 현황과 사례 분석 -인도의 반덤핑 관세정책을 중심으로-)

  • Lee, Jong-Won
    • International Commerce and Information Review
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    • v.12 no.3
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    • pp.391-412
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    • 2010
  • As traditional import regulations have decreased all over the world in recent decades, the usage of "unconventional" trade protection measures has grown in the developing countries. In particular, antidumping investigations have risen rapidly and have growing in India and China. Therefore, this thesis aims to provide countermeasures to our government and Korean exporting companies by studying characteristics of antidumping. India is one of the most frequent initiators of antidumping cases by protecting their industries and impeding imports from FTA. This year, economic exchanges of Korea and India will be increasing by the conclusion of CEPA. This will lead to the increase of dispute by import regulations. Under such circumstances, to decrease Indian antidumping cases Korea will respond as follows. i)If antidumping laws, system and practice of India have injustice or are different from WTO rules, our government will have to indicate injustice and actively urge Indian government to make corrections. For example, they are continuous bilateral contact about the problems, fallacy of calculation of dumping margin, and intense investigations into cause and effect relationship and losses in dumping market, ect. ii)Our government should give more support to the small and medium exporting company which have difficulties in dealing with trade conflicts, counseling, arbitrating a lawyer. iii)Our government which is in control of domestic trade relief system should strengthen its investigation ability about new regulations and moniter import regulations of India. Over the long time, Korean companies need to export competitive advantage items of a higher value-added business and build solidarity by technology transfer. Accordingly, that will result in the decrease of trade dispute in India.

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