• Korean journal of communication and information
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• v.30
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• pp.35-87
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• 2005

This research explores the empirical confirmation of the Internet development including from the period of innovation to the time of social-cultural use in today. The research focused on how tradition news media rover about the Internet developed from early to today, and understanding the media characteristics on the each stages from news frame. The research Is designed to conduit content analysis from 1989 to 2004, then this research is divided four(4) stages of the Internet development: innovation, diffusion, commercial usage, social-cultural usage. The results shows that there are significant different coverage by the stages. First of all, the news coverage pattern shift from technology focused on early stages to social usage focused on the later stages. This research confirms that the ratio of the seriation(technology) coverage defined when social usage is increased, on the other hand skeumorphs(social usage and content) coverage is increased in the commercial and social usage stages. This coverage pattern among news media does not such a big different and there is no competitive coverage. Moreover, the news coverage shifted from thematic coverage on early stages to episodic coverage while the number of usage increasing. In addition, the tone of coverage has not been changed significantly.