• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.66-85
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• 2020

The purpose of this study is to explain and predict trends the AI development process based on AI technology patents (total) and AI reporting frames in major newspapers. To that end, a summary of South Korean and U.S. technology patents filed over the past nine years and the AI (Artificial Intelligence) news text of major domestic newspapers were analyzed. In this study, Topic Modeling and Time Series Return Analysis using Big Data were used, and additional network agenda correlation and regression analysis techniques were used. First, the results of this study were confirmed in the order of artificial intelligence and algorithm 5G (hot AI technology) in the AI technical patent summary, and in the news report, AI industrial application and data analysis market application were confirmed in the order, indicating the trend of reporting on AI's social culture. Second, as a result of the time series regression analysis, the social and cultural use of AI and the start of industrial application were derived from the rising trend topics. The downward trend was centered on system and hardware technology. Third, QAP analysis using correlation and regression relationship showed a high correlation between AI technology patents and news reporting frames. Through this, AI technology patents and news reporting frames have tended to be socially constructed by the determinants of media discourse in AI development.