• Title/Summary/Keyword: Situation Image

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The Effect of Women′s Life-Style on Image Evaluation and Selection in Clothing Styles (라이프스타일이 의복스타일 이미지평와 선택에 미치는 영향)

  • 류숙희;김보연
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.227-238
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    • 2002
  • The purpose of this study is to investigate the influence of women's life-style on image evaluation of clothing styles, and on their selection of clothing styles by situations. The subject of investigation was 441 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, eating out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, frequency, percentage, ANOVA, and $\chi$$^2$-test. The results are summarized as follows; 1. Adult women could be classified into 5 groups including activist, in-activist, the leisured well-off, the wholesomely economical, and the appearance showing-off by their life-styles. 2. The clothing image according to the 6 clothing styles was different. In the image evaluation of each clothing style by life-style groups, in-active group thought classic style most functional and leisured well-off group, mannish style. Elegant style and dramatic style were estimated positively by the leisured well-off and the appearance showing-off. 3. Selection of clothing style differed according to situations. More formal the situation was, more formal style tended to be selected and for less formal situation, active and mannish style was selected.

The Impact of Store Image Preferences on Clothing Impulse Purchasing of Male College Students (남자대학생의 점포이미지 선호가 의류제품 충동구매에 미치는 영향 연구)

  • 황진숙;신영필
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.51-58
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    • 2001
  • The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.

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A Study on the Color Image Evaluation of Buildings on Urban Street (가로 건축물 색채 이미지 평가 연구 -업무·상업용도 건축물을 중심으로-)

  • Jeong, Ga-Young;Lee, Hyang-Mi
    • Journal of the Korean Institute of Rural Architecture
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    • v.13 no.4
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    • pp.83-90
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    • 2011
  • The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

Development of Image Mark for reconsideration of College Image (대학 이미지 제고를 위한 Image Mark 개발 -동명대학을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.14 no.4
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    • pp.227-235
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    • 2001
  • At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

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Emergency Situation Detection using Images from Surveillance Camera and Mobile Robot Tracking System (감시카메라 영상기반 응급상황 탐지 및 이동로봇 추적 시스템)

  • Han, Tae-Woo;Seo, Yong-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.5
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    • pp.101-107
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    • 2009
  • In this paper, we describe a method of detecting emergency situation using images from surveillance cameras and propose a mobile robot tracking system for detailed examination of that situation. We are able to track a few persons and recognize their actions by an analyzing image sequences acquired from a fixed camera on all sides of buildings. When emergency situation is detected, a mobile robot moves and closely examines the place where the emergency is occurred. In order to recognize actions of a few persons using a sequence of images from surveillance cameras images, we need to track and manage a list of the regions which are regarded as human appearances. Interest regions are segmented from the background using MOG(Mixture of Gaussian) model and continuously tracked using appearance model in a single image. Then we construct a MHI(Motion History Image) for a tracked person using silhouette information of region blobs and model actions. Emergency situation is finally detected by applying these information to neural network. And we also implement mobile robot tracking technology using the distance between the person and a mobile robot.

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A Study on the Degree of Self-monitoring, Situation and the Appeal Type of Advertising Impact on Inner (자기-감시, 상황, 광고소구유형이 속옷 구매행동에 미치는 영향에 관한 연구)

  • 김미정;황선진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.2
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    • pp.267-278
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    • 1998
  • The purpose of this study was to investigate the degree of self-monitoring (SM), the task situation and the appeal type of advertising impact on consumer behavior: in inner wear purchase. Information for the study was obtained with the use of experimental design. the experimental materials for the study were two-type inner wear advertisements (image appeal Ad/product appeal Ad). The subjects were 270, who were randomly sampled women undergraduate students in Korea, and main-test subjects (70 high SM subjects/69 low SM subjects) were assigned to the cells of 2 (self usage/gift-giving)x2 (quality appeal Ad/image appeal Ad). According to the 2x(2$\times$2) mixed factorial design, the level of SM score, the type of task situation score and the level of appeal type of advertising score were compared and tested by analysis of ANOVA. The results of experiment were as follows: 1. Experimental 1. the results showed the product preference on inner wear was the significant 3-way interaction effects among the degree of SM, the task situation, and the appeal type of advertising as well as the significant main effects of the appeal type of advertising. That is, the situation impact differs from the appeal type of advertising according to the degree of SM. 2. Experimental ll. the results showed the purchase intention on inner wear was the significant 2-way interaction effects between the appeal type of advertising and the task situation as well as the significant main effects of the appeal type of advertising and the task situation. That is, there is considerable difference in gift-giving situation rather than in self- usage situation according to the appeal type of advertising.

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The Effect of Women′s Self-Image on Image Evaluation and Selection in Clothing Styles (자기 이미지가 의복 스타일 이미지 평가와 선택에 미치는 영향)

  • 류숙희;김보연
    • The Research Journal of the Costume Culture
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    • v.9 no.5
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    • pp.734-746
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    • 2001
  • The purpose of this study is to investigate the influence of women's self-image on image evaluation of clothing self-image, and on their selection of clothing styles by situations. The subject of investigation was 500 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, dinning out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, ANOVA, and X²-test. The results are summarized as follows. 1. Adult women could be classified into 4 groups such as the passive mannish, the passive feminine, the active mannish, and the active feminine by their self-images. 2. There were different opinions on each clothing style by self-image. In the image of each clothing style by self-image groups, the passive feminine group considered classic style having effect to make people look tall, mature and elegant style to make people look active and charming. Also, they rated the boldness of dramatic style and the activeness of mannish style high. The active feminine group estimated the boldness of mannish style high. 3. Selection of clothing style differed according to various situations. More formal the situation was, more classic style tended to be selected and for less formal situation, mannish style was selected.

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A Study on Detection of Lane and Situation of Obstacle for AGV using Vision System (비전 시스템을 이용한 AGV의 차선인식 및 장애물 위치 검출에 관한 연구)

  • 이진우;이영진;이권순
    • Journal of Korean Port Research
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    • v.14 no.3
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    • pp.303-312
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    • 2000
  • In this paper, we describe an image processing algorithm which is able to recognize the road lane. This algorithm performs to recognize the interrelation between AGV and the other vehicle. We experimented on AGV driving test with color CCD camera which is setup on the top of vehicle and acquires the digital signal. This paper is composed of two parts. One is image preprocessing part to measure the condition of the condition of the lane and vehicle. This finds the information of lines using RGB ratio cutting algorithm, the edge detection and Hough transform. The other obtains the situation of other vehicles using the image processing and viewport. At first, 2 dimension image information derived from vision sensor is interpreted to the 3 dimension information by the angle and position of the CCD camera. Through these processes, if vehicle knows the driving conditions which are lane angle, distance error and real position of other vehicles, we should calculate the reference steering angle.

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Emergency Detection Method using Motion History Image for a Video-based Intelligent Security System

  • Lee, Jun;Lee, Se-Jong;Park, Jeong-Sik;Seo, Yong-Ho
    • International journal of advanced smart convergence
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    • v.1 no.2
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    • pp.39-42
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    • 2012
  • This paper proposed a method that detects emergency situations in a video stream using MHI (Motion History Image) and template matching for a video-based intelligent security system. The proposed method creates a MHI of each human object through image processing technique such as background removing based on GMM (Gaussian Mixture Model), labeling and accumulating the foreground images, then the obtained MHI is compared with the existing MHI templates for detecting an emergency situation. To evaluate the proposed emergency detection method, a set of experiments on the dataset of video clips captured from a security camera has been conducted. And we successfully detected emergency situations using the proposed method. In addition, the implemented system also provides MMS (Multimedia Message Service) so that a security manager can deal with the emergency situation appropriately.

Investigations into the Causes of Wardrobe Pveferene/Dispreference through Open-ended Response Questionnaire (자유 기술 응답을 통한 보유 의복 선호/비선호 원인 구조 고찰)

  • Kim Saehee
    • Journal of the Korean Society of Costume
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    • v.54 no.8
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    • pp.59-74
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    • 2004
  • The Purposes of this study are to investigate consumers' causes of clothing preference and dispreference separately, and to get 'real' descriptions about that causes using an open-ended response questionnaire. The sample was composed of 81 undergraduate students. Subjects were asked to select their preferred clothing and disprefered clothing respectively among wardrobes they have and to describe the causes of that preference/dispreference. The data was collected through an open-ended response questionnaire and analyzed using content analysis. The system for content analysis was divided into the view Point of image, clothing itself, wearer's physical characteristics, wearing situation, others' response, wearer's values, wearer's consciousness, and purchase process. Image was the primary cause that raised clothing preference, and clothing itself, wearer's physical characteristic, wearing situation, others' response, wearer's consciousness, wearer's values, and purchase process followed. In audition. wearer's physical characteristic was the primary cause that raised clothing dispreference. and image, clothing itself. wearer's consciousness, wearer's values. wearing situation, purchase process, and others' response followed. Finally, the framework for the causes of clothing preference/dispreference was developed.