• Proceedings of the Korean Radioactive Waste Society Conference
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• 2018.05a
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• pp.121-122
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• 2018

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.11
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• pp.1148-1161
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• 2012

This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.403-410
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• 2014

The purpose of this study is to analyze the festival tourists for "Yeoju Ogoknaru Festival". There is also effects analysis of service quality on perceived satisfaction for behavioral intention. This study used questionnaires to Yeoju Ogoknaru Festival festival participant, adopted the designated random sampling in the active site, a total of 177 valid questionnaires. The data were descriptive statistics and Structure Equation modeling analysis. This study found that; Physical service factor was not effect on tourist satisfaction and positive word of mouth. Programme service and Personal service quality directly positive effect on perceived satisfaction and WOM. The programme service variable of the festival had the greatest impact on overall satisfaction of festival tourists. The more satisfied tourists are with the festival the more likely they are to recommend in subsequent festivals. Based on these results, study can offer some valuable insights for festival planners and organizers to better manage their festival programme and volunteer service to such an extent that the experiences of festival visitors are maximized, perceived satisfactions are enhanced, and revisits to future festivals facilitated.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.2
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• pp.1053-1056
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• 2013

Background: Leukemia and lymphoma demonstrate significantly incidence rates throughout the world and particularly in Iran they cause serious mortality and diagnosis and treatment expenditures for both families and the health system. Combined they account for about 11 percent of cancers in Mazandaran province, ranking number 2 in prevalent cancers. The purpose of this study was to provide a first general and specific description of leukemia and lymphoma in Mazandaran province. Materials and Methods: In this descriptive retrospective study, entire patient's data were reviewed which had confirmed diagnosis of leukemia and lymphoma with valid laboratory or pathology reports in the period 2001-2008. The data were collected by Babol health research site related to Tehran University of Medical Science. Incidence rates based on age groups, gender, city of residence and type of malignancy were calculated and analyzed. Results: In Mazandaran province, 1,146 cases of leukemia and lymphoma were encountered, 5.9 in 100,000 persons on average annually. The highest incidence rates were obtained at age of 70 or above (26.4) and the lowest at age of 0-9 (2.3).The incidence rates in males and females were 7.1 and 4.8 respectively with a ratio of 1.5. The highest incidence rate was in Babol (7.3) and the lowest was calculated in Neka and Tonekabon equally (1.5). According to the type of malignancy, non Hodgkin lymphoma, with 2.5/100,000 have the most incidence rate and myeloid leukemia with 1.8 had the lowest. Conclusions: The obtained findings indicate clear differences in incidence rates based on age, gender, residence, and type of malignancy. Therefore it's suggested that in addition to promote data collecting programs, research projects should be programmed to define leukemia and lymphoma risk factors in this province.