• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.38-46
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• 2013

The change in radically changing era requires various interpretation of interior space and application according to it Minimalism shows simple and pure geometric structure and has been influencing to every aspect encompassing space till present. The features of minimalism in space is geometric structure and composition of simple and repetitive line, restrained simple space, pure and structural simplicity. When minimalism construction is discussed, the vocabulary of simplicity has been followed incidentally and has been discussed as concept of simplicity in new viewpoint through historical flow. The purpose of this study is analyzing basic features of John Pawson's ways of working and trying to define the semantics of the new simplicity concept in modern interior space. The new simplicity in John Pawson shows interactive relationship of eastern and western through basic consideration of fundamental elements such as space, light and materials. The relational simple in intermediation of the new simplicity expressed by amalgamation of eastern and western further from disparate interpretation for simplicity expressed in eastern and western is to review back the basic meaning of simplicity in minimalism. And I hope this study can offer various directions for new interior space accepting theory of the new simplicity and I think that new constructional alternative is required as physical space which can be matched with era of social, environmental chaos caused by this theory of the new simplicity.

• The Korean Journal of Community Living Science
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• v.27 no.1
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• pp.31-47
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• 2016

This research examines the effects of consumers' moderation and simplicity, autonomy, and income level on happiness, and based on this, classifies consumer types and examines the differences in consumer happiness and life happiness in accordance with this classification. The questionnaire survey was conducted on adults in their 20's through 60's. Moreover, hierarchical regression analysis, cluster analysis, and the analysis of variance were conducted. The results of this research are as follows. First, on consumer happiness, moderation and simplicity, income level, autonomy, education level, and gender had significant effects; on life happiness, moderation and simplicity, income level, autonomy, and education level had significant effects. Second, consumers were classified into three types according to moderation and simplicity, autonomy, and income level, and when making a comparison based on these factors between consumer happiness and life happiness, both consumer happiness and life happiness showed significant differences, but the detailed aspects were different. In the case of consumer happiness, non-autonomous moderation and simplicity type were reported to have the highest sense of happiness, followed by autonomous moderation and simplicity type, and passive moderation and simplicity type, but in the case of life happiness, autonomous moderation and simplicity type were reported to have the highest sense of happiness, followed by non-autonomous moderation and simplicity type, and passive moderation and simplicity type.

• Korean Institute of Interior Design Journal
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• no.40
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• pp.18-25
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• 2003

New simplicity means essential concept that is continuous rather than being concept that do not overcome formal, material functional boundary. Consuming masses, decorative reactionism is possible in infinite resource and continuous plenty. Nowaday situation can not forecast the affirmative future bases on economic performance and practicality, so simplicity esthetics which consisted of minimum things is justified. The purpose of this study is to discuss not the formal and functional simplicity but new simplicity to express the essential thoughts and emotional contents of human life.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.488-493
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• 2007

The main goal of this study is to propose a model of simplicity and interactivity effect on usability in the blog services. As web-based applications become increasingly complicated, the need for simplicity in user interface design has grown for better usability. Also, interactivity has been known to influence on usability. Previous studies argued that usability is a key factor for system success. Usability is concerned with attributes of an application that makes it understandable, learnable, easy to use, and attractive. For the complicated technology, perceived control, related to direct manipulation of an object, is important. In this regard, we posit that simplicity, interactivity, and perceived control makes important antecedents to usability. Finally, we tested that the effect of usability on user s loyalty with the blog services along with trust and satisfaction. Future studies will empirically examine the proposed model, emphasizing the importance of simplicity and interactivity for the user interface design.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.1-16
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• 2004

The purpose of this study is to understand the relationship between the environmental movement and voluntary simplicity life style. The results of this study are as follows： First, both voluntary simplicity life style and the environmental movement are concepts which became the center of public interest because of the evil practices appeared in the process of the development of capitalism. Second, the level of consciousness of environment is comparatively high, but the level of the power of execution is comparatively low as a whole. In the case of Korea, people have not yet the mature responsibilities of citizenship. It is very important to enforce different informal educations in order to increase the effectiveness of the environmental movement. Home training based on voluntary simplicity life style is the most important informal education for the purpose of increasing the effectiveness of the environmental movement. Consequently, for the preservation of environment we need to do our best endeavors such as home training based on voluntary simplicity life style, environmental education based on our social and cultural background, and more powerful administrative measures which is administrative support rather than administrative control.

• Journal of Fashion Business
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• v.24 no.6
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• pp.109-119
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• 2020

As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one's attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.85-95
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• 1999

The voluntary simplicity lifestyle can be the core concept of alternative lifestyle to solve so many problems which were produced by modern materialistic lifestyle. This study examined the meaning and the development in historical perspective of voluntary simplicity lifestyle and suggest the practical was how to live voluntary simplicity lifestyle actively. It’s implication on the modem consumer culture and the research or education of home economics was also discussed.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.119-123
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• 2000

In this note, we study recent results concerning simplicity and spatiality of involutive quantales from the algebraic point of view. When S is a sup-lattice (with a duality), Q(S)$\times$Q( $S^{op}$ ) (Q(S)) is an involutive quantale. Using this, some characterizations of simplicity and spatiality of involutive quantales are investigated.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.93-109
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• 2001

Fashion photographs from leading monthly fashion magazines in 1960s and 1990s were analyzed here. The formative feature characteristics of domestic minimalism fashion were studied. The major conclusions of the study are as follows 1. The formative feature characteristics of minimalism were expressed as simplicity, minimum, repetition, and futurism. 2. The formative feature characteristics of domestic minimalism fashion were expressed as simplicity, minimum, repetition, and futurism in silhouette, shape, detail, trimming, materials, patterns and color. 3. Minimalism in art and domestic fashion were identified to have a relation in the characteristics of formative feature. In shape and color. simplicity and minimum showed analogy while repetition and futurism showed difference. 4. Simplicity and minimum were expressed in both domestic and foreign minimalism fashions, but repetition and futurism were less expressed in domestic fashion.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.103-115
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• 2005

This research aimed at a clear definition of simplicity and complexity and other elements of product aesthetics and investigated the influence of simplicity/complexity on consumer preference, and balance. The research also made it an objective to find answers to underlying questions of whether there is a relationship between simplicity/complexity, and balance, and if there is, then how is the relationship? and is balance in a product's aesthetics an influential factor? does a relationship exist between consumer preference, simplicity/complexity, and balance? In conclusion, the research process categorized products into groups by use of FCB Grid, and analyze4 each group to establish a prototype which represents the group, then questionnaires where presented to consumers in order to find satisfaction to consumer preference. Also, the research proposes a verification method through design process.