• 디자인융복합연구
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• 제15권2호
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• pp.53-69
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• 2016

본 연구는 사회·문화적 변화에 능동적으로 대처하는 장수브랜드인 박카스의 TV광고 내러티브를 분석하였다. 특히, 본 연구는 TV광고에서 박카스의 내러티브의 유형과 그에 따른 의미작용의 중요성에 천착하였다. 이러한 논의는 TV광고에서의 박카스 내용과 형식에 대한 흐름과 변화 그리고 그에 따른 스타일의 유형을 파악할 수 있다. 또한 TV 광고를 통해 박카스 브랜드 전략의 변천과정과 시대별 비주얼 내러티브의 특수성과 콘텐츠를 이해할 수 있다. 따라서 연구는 로만 야콥슨(Roman Jakobson)의 6가지 커뮤니케이션 기능모델에 근거하여, 박카스 브랜드의 TV광고 내러티브에 대한 메시지의 기능을 제시한다. 결론적으로, 박카스의 TV광고 내러티브를 통한 장수브랜드의 차별적 의미와 가치를 정리해 보면 다음과 같다. 첫째, 사회·문화적 상황과 밀접하게 연관된 소비자의 소구변화에 따른 내러티브를 구성한다. 둘째, 지속적인 브랜드의 이미지 관리와 누적효과에 따른 아이덴티티를 형성한다. 셋째, 사회·문화적 상황과 소비자 간의 함의적이며 유대적인 관계를 형성하여, 커뮤니케이션 메시지로서 기능한다.

• 영어영문학
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• 제58권4호
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• pp.701-721
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• 2012

This paper aims to revisit William Faulkner's Absalom, Absalom! by focusing on the corporeal body and its role in dismantling the Southern ideology of white patriarchy. The latter, which is represented by Thomas Sutpen and his attempt to establish a white male dynasty, is a symbolic space in which the corporeal body turns into a symbolic one through the process of inscribing social ideologies on it. However, this symbolic space is also a contending site between the two bodies. The symbolic body of Sutpen cannot entirely erase its corporeal traces, and therefore the corporeal body, which is buried but nonetheless existent, threatens to undermine rules and premises of the symbolic order. Given that, this paper approaches Faulkner's critique of the Southern white patriarchal ideology from the tension that the corporeal body and the symbolic body create. The 'flesh' roughly corresponds to racial and sexual otherness, namely black flesh and the homoerotic desire of male body. Although they-as the matter of race and that of gender - function in different levels of signification, they still share a common purpose in revealing the logical paradox within Sutpen's symbolic order. The idea of pure whiteness that Sutpen subscribes to is a concept that prerequisites the existence of blackness. Likewise, his idea of male homosociality based upon patriarchal legacy stands precariously on the verge of disintegrating into homoetoricism. As internal otherness that Sutpen's symbolic order cannot fully incorporate, the corporeal body functions to indicate the limitation of Sutpen's Design and its body-signification process.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2004년도 봄 학술발표회 논문집
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• pp.65-72
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• 2004

Long span structures with low natural frequencies such as shopping malls, large offices, and assembly rooms may experience signification dynamic responses due to human activities. In this study, equations to estimate the magnitudes of group walking loads are derived and a simple procedure to estimate and evaluate the corresponding response of the existing and new building structures subjected to human loads is proposed. The effectiveness of the proposed method is verified analytically using a simple floor and experimentally on a footbridge measuring the structural response induced by group pedestrians. Results indicatethat the amplitudes of group walking loads can be easily estimated if the mode shapes are available, and that the corresponding structural responses can be estimated easily by the simple response measurement using the proposed method.

• 건축역사연구
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• 제6권1호
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• pp.67-79
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• 1997

Architecture is a shelter for society whose social pattern requires a specific form to accord with its material and spiritual needs. Providing a truly acceptable architecture requires our deeper understanding of cultural tradition - mythic values - not only because myth is an interpreted and configured form of 'thing' through man's second nature, such as his subjective and objective consciousness -'self-revelation of the absolute'- but also because, in the world of mythical imagination, a fragment of substantial reality -'thing'- becomes an equivalent mode to the signification, and emerges as 'its independent spiritual form' and 'the characteristic force of the logos.' In this sense, myth of place and myth behind tectonic form are the most essential sources for comprehending people's relationship to the world of inner and conscious experience. The recent efforts of modern architects to achieve cultural continuity should begin with re-interpretation and configulation of the myths behind describable material culture, especially artistic imagination inspired by deeper understanding of the myth of place. Myth provide artists with a creative inspiration, as they did in the past.

• 한국실내디자인학회논문집
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• 제31호
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• pp.29-40
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• 2002

Environment artworks occupy the diverse spaces of architecture not as one of ornaments or supplementaries to edifice but as a main subject of architectural effect. The application of artworks in architectural design, such as paintings or sculptures including installation art possesses social and historical functions as well as contextual meaning. In Korea the interest of environment artworks has increased since early 1980s, during which large projects began to establish. However environment artworks have been selected merely by the owner's preference or the artist's aesthetic value without collaboration with architects or interior architects, who are willing to allow the minimal units of signification to architectural space. The purpose of the study is to prove the importance of environment artworks in spatial design of architecture. The essence intrinsic to design issue will be defined by proposing the selection factors for environment artworks to escalate the value of architectural space, so that we can expect not only the unification of art and architecture but also the accordance between artistry and publicity.

• 한국치위생학회지
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• 제11권1호
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• pp.137-148
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• 2011

Objectives : The objectives of this study were to investigate the infection control practices of practicing dental hygienists. Methods : This research was based on self-filling survey which 149 dental hygienists in dental clinic and dental hospital on October 2009. For the data analysis, an SPSS WIN 11.5 program was used and its signification level was 0.05. The following shows the results of this study. Results : 1. There was significant difference in there practice about sterilization and disinfection of dental instrument depending upon the respondent' career(p<0.05). 2. There was significant difference to were gloves and a apron according to type of service(p<0.05). 3. There was significant difference in the time to change the gown according to experience of education factors infection control(p<0.05). Conclusions : The majority of dental hygienists surveyed reported altering infection control practices and treatment techniques. While there has been an improvement in compliance with recommended infection control guidelines. Even though there is a need for continuing infection control education for dental hygienists.

• The International Journal of Costume Culture
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• 제13권2호
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• pp.160-168
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• 2010

This paper examines a particular period in Japanese history. when clothing was systemically changed through government policy. It demonstrates the complex relationships between an Eastern nation and a Western clothing system. It also explores the complexity of roles which clothing plays in society, clothing which brands a nation as masculine, but which resists the discourses of modernity, which were found on native clothing. It demonstrates that native, Japanese clothing has always been developing to meet the needs of its wearers, according to technology, sumptuary laws and prevailing tastes, and therefore that fashion is not any more a product of Europe than it is of the East. It reveals the Japanese fashion system as a complex and multi-dimensional one, about surface design rather than change in shape, bur also being about inner and deep surfaces as well as outer surfaces for public presentation, and thus being a carrier for private as well as public discourses. This examination also demonstrates that whilst fashion may be intimately bound up with the forces of society and also politics, it is also a force which resists outside control, and develops because of the signification with which the embodied wearers endow it.

• 인문언어
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• 제8집
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• pp.79-93
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• 2006

The modern play is going through a change that is differentiating it from the plays of yesterday. The importance of narration through language, specifically that of words spoken on stage as a means of communication is being replaced by images and minimalism of words. The narration that depended on spoken words today depends more on the images that are conjured on stage. This movement shows also the very development of stage and its craft in the domain of theater and especially holds true in the avant-garde theaters of today. The avant-garde theater, in trying to duplicate the reality does not confine itself to oratory rhetorics that we see in the traditional plays of the past but expresses itself by mimicking the reality to the utmost possible.

• 복식문화연구
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• 제8권4호
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• pp.562-576
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• 2000

The purpose of this study is to semiotically reinterpret the Korean beauty and symbol inhering in the modern clothing of Korean designers as the context of traditional culture through regarding the clothing including hegemony that is controlling the Korean society and culture as a sign. The theoretical framework for analysis was derived from the semiotically analytic methods of F. Saussure and R. Barthes. The results of the study are as follows ; Korean images reflected in the modern clothing designed by Korean designers are humanistic image, environmental-friendly image, totemic and mythlogical image, equal and peaceful image, and metaphorical and metonymical image. Conclusively, developing a creative design based upon the interpretation of our unique and traditional culture, the clothing could be newly made of historical and cultural resources in the modern lives. If so, I think that the clothing will be not only the visual and decorative art, but also an information which contains implication of our culture, and finally can be established.

• 복식문화연구
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• 제14권2호
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• pp.177-191
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• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.