• Title/Summary/Keyword: Sign Image

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SIGN OF ADVERTISING DESIGN - FOCUSED ON METAPHORICAL EXPRESSION - (담론으로서의 기호표현 - 광고의 은유적 표현을 중심으로 -)

  • 이지은;김지현
    • Archives of design research
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    • v.11 no.1
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    • pp.209-218
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    • 1998
  • Information is the most important rather then wealth in the information age. According to propagation of the information by new media, this era is called communication innovation age. And away of thought and life style as well as a society system are changing. Propagation by newspaper and TV as well as new media makes new view on value of consumers, and they recognize propensity to consume as needs from emotion rather than economical value. Changes of thoughts make lots of innovation:from one side, modern design to multi-meanimg design, from consuming of products to consuming of the image, from outer object to inner object, from consuming by mass to consuming individually by fashion. It means the possibilities that a meaning could be interpreted variously. Sign is a configuration for communication with discourse, which is the communication between meaning maker and meaning solver. In this study, various expression of sign in advertising were divided into direct expression and metaphoritical expression which was analysed deeply because it was recoquized as proper expression methed in postmodem design.

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A Study on the problem of body-sign in Abakanowicz's works : On Abakans and Extension of body (아바카노비치에 있어서 신체 기호의 문제 -아바칸Abakans과 몸의 확장을 중심으로)

  • Kim Sung-Hee
    • Journal of Science of Art and Design
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    • v.2
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    • pp.161-192
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    • 2000
  • Body has been high-lightened as one of the most important theme since the philosophy and the arts are focused on it in the late 20th century. It would be of worth to study the characteristics of contemporary fiber-art works, especially done by Abakanowiz who has been regarded as a dominant pioneer in the contemporary fiber-arts from the viewpoint of inter-grade of the physicals and the mental. This paper, therefore, deals with the Abaknowiz' works in the context of human body and body-signs. Life and works might be classified into 5 stages: first, learning period since her birth in 1930, second, creation period of Abakans, third, remodelling period of Abakans, fourth, composition and dissolution period of Abakans and the last and fifth, new transformation period of Abakans. 'Abakans' through her whole life as an artist have been a plastic language and based ultimately on external human body but in various materials and forms. Abakan as a human-sign uses the past experiences and the texts of the other world in mixed and overlapped forms. Life-size Abakans by Abaknowiz can be easily understood as Abakanowiz herself and her Polish ancestor at the same time. The neuter Abakans with mashed face and obscure body is a expressive figure of coexisting world with opposite concepts like war and ideology, anxiety and freedom, man and woman, and etc. Human body as body-sign is an extensive image has existed since our forefathers and overlapped with the inter textual and the popular images. 'Abakans' that is our world and inner-self at the same time might be a window through which she tries to show what the world is.

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An Analysis of Kitsch on the Exterior of Commercial Buildings -Focus on Psychology of Consumer Patterns in Relation to Commercial Buildings in Song-do, Incheon- (현대 상업건축의 키치적 외형에 대한 연구 -인천 송도의 상업건축의 외형과 소비심리유형을 중심으로-)

  • Park, Joung-Lan;Lee, Hong-Kyu;Dong, Jung-Keun
    • Korean Institute of Interior Design Journal
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    • v.16 no.4
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    • pp.12-20
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    • 2007
  • This study, as discussed herein, tries to understand how modern commercial buildings occur and develop in certain type of social and cultural conditions. There are many words standing for modern society, of which the most remarkable one is 'commercial society'. Commercial society is where goods are manufactured to one's taste and consumption is a way of communication and a way of discriminating one from the others by using different code. Nowadays, architecture gets more and more popular and becomes commercial object which is intended to the sign of the social meaning. So, the sign of commercial buildings varies according to the social and cultural backgrounds and kitsch is applicable to it. The original meaning of kitsch, which usually is considered an inferior copy of an existing style, is examined and applied to architecture in order for comprehension. Throughout this study, the types of commercial buildings are selected and immanent meaning to the psychology of consumers as applicable to commercial buildings is considered. Also, the trend of kitsch in commercial buildings is analyzed by classifying the image and code of a building's shape. In a conclusion of the study, two major points can be found; commercial building has a significant meaning in terms of design, and commercial building is the conceptual result of a continuous change in the relationship between society and art.

Semiotic Analysis and Myth Studies of Madonna Fashion Images -A View Fashion Image from the Year of 2005 to 2011- (Madonna 패션이미지의 기호학적 분석과 신화연구 -2005~2011년 패션이미지 중심으로-)

  • Park, Young-Jin;Yim, Eun-Hyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.10
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    • pp.1161-1174
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    • 2011
  • An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.

The Characteristics of Visual sign in Korean women's Make-Up Advertisement (한국 여성의 메이크업 광고에 나타난 시각적 기호의 특성)

  • Lee, Ju-Yeon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.1 no.1 s.1
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    • pp.143-151
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    • 2003
  • As korean women despised to transform their appearance into totally different shape, and they regarded to enhance a inherent beauty ideal beauty, korean traditional make-up culture was natural. But in modern society, make-up has been developing as one of the beauty industry and it means make-up involves more meanings than primitive period and needs to study its multi-dimensional connotation to understand in the culture. The purposes of this study were to find out what was represented in make-up ad and how it has been changed. The data of this study were collected from make-up advertisement printed in 'Hyang Jang' which is a periodical of amole pacific cosmetic industry from 1972-2001, and qualitatively analysed. As a results of content analysis were: The characteristics of non-verbal expression in make-up advertisements were different by the time. Generally person-appeal advertisements were more than product-appeal advertisements. And in the 1970s and early 1980s, person-appeal advertisements were appeal to the lifestyle, but after that person itself was appealed. And also after early 1980s, image-appeal advertisements were increased.

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A Study on the Expression Propensity of Typography in Korean Advertisement - Focused on Printing Advertisement after 2000year - (한국 광고의 타이포그래피 표현 경향 연구 - 2000년도 이후 인쇄광고를 중심으로 -)

  • Kim, Dong-Bin
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.219-228
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    • 2007
  • Printing advertisement is aggregate of commercial information communication text consisted of image sign and language sign. This means that verbal tabor through visual stimulation and character is mixed and passes information through picture. Typography is process that visualize verbal appeal in printing advertisement. Therefore study about typography is very important for a visual expression element in printing advertisement. Typography expression of Korean printing advertisement accomplished fast qualitative growth after 2000 flowing the 1990s. This study makes that typography expression propensity of Korean printing advertisement after 2000 of changed of expression structure, changed of expression rule, changed of expression method etc. Accordingly, extracted each three analysis bases. And this study presented expansive direction of typography expression of printing advertising in case studies.

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A Study on the Rhetorical Expression of Scene Design in Theatre - Focused on the Analysis of Scene Design of "King Lear" - (연극 무대 공간 디자인의 수사학적 연구 - 세익스피어 작 "리어왕"의 무대 공간 디자인 사례분석을 중심으로 -)

  • Ahn, Ju-Young
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.176-180
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    • 2007
  • The stage space in theatre for the performance of a play requires two aspects of the physical space for a play and the image as the background or the theme of a play. This research focuses on the scene design that creates the background or the theme of a play and communicates it to the audience. The scene design is composed of various design elements of space and objects as the properties of a play. Design elements and the objects are the design languages in various form; plane, three-dimensional, multi-dimensional form. These design language have the significant meaning as a sign like human language. The scene design is completed with rhetorical expression for communication in theatre. This research defines the category of meaning that design elements of scene design can create and the rhetorical expression of the scene design language. King Lear directed by Robert G. Anderson was analyzed with the category of design elements as a sign and the pattern of the rhetorical expression. The scene design for a play is completed effectively by the rhetorical expression of design elements as the design language for communication with the audience in theatre.

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The Characteristics and Meanings of Masculine Factors in Women's Fashion (여성 패션에 나타난 남성적 요소의 특징과 의미)

  • Choi, Jung-Hwa
    • Fashion & Textile Research Journal
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    • v.8 no.5
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    • pp.513-522
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    • 2006
  • The purpose of this study was to analyze characteristics and meanings of the masculine factors related with power images in women's fashion since 2000. The method of study was to analyze the documentary about the power images since the 14th Century and then the fashion magazines since 2000. The results of this study were as follows: The power image of women's fashion was internalized by wearing of the masculine factors each of an era. After 2000, characteristics of women's fashion affected by masculine factors were an exaggeration of scale, deformation, inharmonious collage and changeful borrowing. They showed the structure of new cognition of modern society uncertainty, open and decentralized. And power images presented aesthetic characteristics such as independence, ideal, sign of a amusement and decentralized virility. In conclusion, power in women's fashion has a function of creativeness, product, positiveness from past to modern. In addition, the power, which is a symbol of perfection, rationality and ideal beauty, expresses a good feeling of psychology, social friendship, value of success and will be existed as a meaningful esthetic sign in women's fashion.

Aesthetic Characteristics of Traditional Korean Patterns Expressed on Contemporary Fashion Design - from 1990 to 2005 -

  • Hyun, Sun-Hee;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.11 no.6
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    • pp.139-156
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    • 2007
  • The purpose of this study is to analyze the aesthetic characteristics of traditional Korean patterns appearing on fashion collections from 1990 to 2005. Traditional Korean patterns have been used as an important element to express a Korean image since the 1990s. Frequently used patterns included several kinds of geometric patterns, plant patterns(flower, peony, Four Gracious Plants), and Chinese character patterns. Specifically, since the 2000s, animal patterns such as tiger, Chinese phoenix, and giraffe which were not often used, plant patterns such as arabesque, peony, and flower, and a variety of Chinese character patterns appeared. For the expression techniques, while embroidery and printing was often used in the 1990s, they became varied into printing, beading, embroidery, gold and silver leaf, and hand painting after 2000 as a result of designers' active attempts. The aesthetic characteristics of fashion design with its focus on traditional patterns were analyzed. First, Chinese character patterns and phoenix pattern which were mainly used for a court suit, and show the excellence and unique originality of Korean culture. Second, traditional Korean patterns directly and indirectly imply symbolistic significance of lucky sign and illustrate the use of various lucky sign patterns. Third, traditional Korean patterns such as arabesque or peony were expressed by colorful embroidery to add decorative beauty. Finally, traditional Korean patterns reflect a naturalistic worldview and are completed finished as the design.

Security Vulnerability Verification for Open Deep Learning Libraries (공개 딥러닝 라이브러리에 대한 보안 취약성 검증)

  • Jeong, JaeHan;Shon, Taeshik
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.29 no.1
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    • pp.117-125
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    • 2019
  • Deep Learning, which is being used in various fields recently, is being threatened with Adversarial Attack. In this paper, we experimentally verify that the classification accuracy is lowered by adversarial samples generated by malicious attackers in image classification models. We used MNIST dataset and measured the detection accuracy by injecting adversarial samples into the Autoencoder classification model and the CNN (Convolution neural network) classification model, which are created using the Tensorflow library and the Pytorch library. Adversarial samples were generated by transforming MNIST test dataset with JSMA(Jacobian-based Saliency Map Attack) and FGSM(Fast Gradient Sign Method). When injected into the classification model, detection accuracy decreased by at least 21.82% up to 39.08%.