• 핵의학기술
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• 제14권1호
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• pp.67-72
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• 2010

본원에서는 비심장 수술환자의 수술 전후 심장사건의 위험도 평가를 위해 심근관류 SPECT를 시행하고 있다. 암환자의 경우 수술 전에 전신 뼈 검사 혹은 전신 PET 검사로 암 전이 여부 확인 후 심근관류 SPECT를 시행하여 불필요한 검사 처방을 막고 있다. 하지만 단기 병동 입원 환자의 경우 재원 일수를 줄이고자 전신 뼈 검사 후 최소 16시간의 간격을 두고 $^{201}Tl$ 심근관류 SPECT를 시행하는 경우가 있지만 아직까지 서로 다른 동위원소 투여로 인한 crosstalk contamination의 영향에 대한 평가가 제대로 이루어지지 않은 실정이다. 따라서 본 연구에서는 anthropomorphic torso phantom을 이용한 실험과 실제 환자 데이터를 이용하여 이에 대한 유효성 검정을 시행하고자 한다. 2009년 8월부터 9월까지 서울아산병원 핵의학과에서 $^{201}Tl$ 심근관류 SPECT를 시행한 87명의 환자를 대상으로 연구 분석하였다. $^{201}Tl$ 심근관류 SPECT 시행 전날 전신 뼈 스캔 시행 여부에 따라 환자를 분류하였고 $^{201}Tl$ 심근관류 SPECT 촬영 시 이중 에너지 창을 이용하여 영상을 획득하였다. 획득한 영상에서 $^{201}Tl$ 창과 $^{99m}Tc$ 창에서 계수된 카운트의 비율을 전날 전신 뼈 검사의 시행 유무에 따라 비교 분석하였다. 실험에는 anthropomorphic torso phantom을 사용하였으며 심근($^{201}Tl$)과 심근 이외의 부분($^{99m}Tc$)에 각각 14.8 MBq, 44.4 MBq를 투여 하였다. 영상획득은 시간 간격을 두고 게이트 법 적용 없이 $^{201}Tl$ 심근관류 SPECT를 시행하여 얻었고 Xeleris ver 2.0551를 이용하여 공간 분해능을 측정 분석하였다. 수집한 환자 데이터에서 $^{201}Tl$ 창과 $^{99m}Tc$ 창에서 계수된 카운트 비율 비교 결과 전날 전신 뼈 스캔을 시행한 경우 Bone tracer 주입 후 12시간에서 24시간까지의 비율이 Ventri에서는 1:0.411 에서 1:0.114, Infinia에서는 1:0.249에서 1:0.079로 지수함수적으로 감소하며 시간 경과에 따라 유의한 차이(Ventri p=0.0001, Infinia p=0.0001)를 나타내었다. 또한 전신 뼈 스캔을 시행하지 않은 경우의 비율은 Ventri에서 평균 1:$0.067{\pm}0.006$, Infinia에서 1:$0.063{\pm}0.007$로 나타났다. Phantom 실험 후 공간 분해능 측정 결과는 $^{99m}Tc$의 첨가 여부와 시간 경과에 따라서 FWHM의 유의한 변화는 나타나지 않았다 (p=0.134). Anthropomorphic torso phantom을 이용한 실험과 환자 데이터 분석을 통해 bone tracer 주입 16시간 이 후에 시행된$^{201}Tl$ 심근관류 SPECT 영상은 $^{99m}Tc$에 의해 공간 분해능에 유의한 영향을 받지 않는다는 것을 확인하였다. 하지만 이는 영상의 질적 평가만 이루어진 것으로 환자의 피폭과 검사의 정밀도 및 정확도에 관한 연구가 추가로 필요한 실정이다. 추후 서로 다른 동위원소 사용에 따른 crosstalk contamination의 영향에 대한 정확하고 표준화된 유효성 검정으로 검사 간격에 대한 정확한 가이드라인 제시가 이루어져야 할 것이다.

• Asia pacific journal of information systems
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• 제18권4호
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• pp.105-130
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• 2008

Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.

• Tuberculosis and Respiratory Diseases
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• 제43권6호
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• pp.871-881
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• 1996

목적: 국가결핵관리 중 초치료 단기 표준요법에서 PZA는 6EHRZ에 포함되어 치료초기에 2개월간만 사용되고 있지만, 약제에 감수성 재발로 재치료에 장기간 사용된 경우와 감수성검사 결과 내성이 획득된 경우는 PZA를 사용하지 않는 것이 바람직 하며 PZA를 추가하여 사용하지 못하는 경우 우리 나라와 같이 결핵의 유병률이 높은 나라의 경우는 재치료 처방에 대하여 100% 신뢰를 하기가 힘든 실정으로 PZA와 대치가 가능하거나 재치료 처방을 보완해 줄 수 있는 약제의 개발이 시급한 실정이다. 최근 4-Fluoroquinolone 제제가 개발되면서 약간 희망을 가질 수 있게 되었으나 현재까지 효과가 있는 것으로 알려진 제제는 Ofloxacin(이후 OFX)과 Ciprofloxacine(이후 CPFX)에 불과하고 일부에서 이러한 제제에 대한 약효가 입증되었다고는 하지만 대부분이 실험실적인 결과와 약제의 살균작용이 강한 약제와 같이 투여하여 얻어진 결과이기 때문에 항결핵제로는 일부에서만 사용되고 있으며, 결핵 치료 효과에 대한 충분한 자료가 없기 때문에 확실한 효과가 알려져 있는 다른 항결핵제 대신에 사용하거나 이 제제를 한가지만 사용해서는 안되고 단지 폐결핵 재치료의 최후에 사용하되 최소한 2-3개의 효과적인 다른 2차약제와 병용해야 한다고 알려져 있다. 또한 우리나라에서 OFX와 CPFX가 사용되고 있는 경우에도 일부에서는 정립된 지침이 없이 무분별하게 사용되고 있으며, 이에 대한 연구 또한 미흡한 실정으로 폐결핵 재치료에 대한 Regi-men의 정립과 이러한 제제의 효과를 검증하기 위하여 본 연구를 실시하였다. 방법: 1994년 1월부터 1995년 12월까지 2년동안 국립마산병원에 입원하였던 재치료 환자로서 2차약제를 처음 처방한 83 명을 OFX +PTA+CS+ PAS + 주사제를 사용하는 처방군(이후, Group I)과 PZA + PTA + CS+PAS+ 주사제를 사용하는 처방군(이후, Group II)으로 분류하여 Group 간에 일반적인 특성에 차이가 있는 가를 검증하고, 치료에 따른 결과를 $\chi$2-test와 T-test를 하여 신뢰성을 검증하였다. 결과: 1 연령분포는 Group I과 Group II 모두 30대가 각각 29.2%, 37.1%롤 많았고, 평균 연령은 Group I 이 43.9세 Group II가 39.0세로 Group 1 이 많았으나 유의한 차이는 아니었다. 성별로는 Group I과 Group II모두 남자가 각각 68.8%, 85.7%로 많았으나 유의한 차이는 아니었다. 2. 가족력이 있는 경우는 Group I이 29.2%로 Group II 28.6%보다 많았으나 유의한 차이는 아니었다. 3. 병변의 범위에 따른 구분은 Group I과 Group II 모두 중증이 각각 60.4%, 74.3%로 많았으나, Group 간에 차이는 없었다. 4. 약제에 대한 부작용을 호소한 경우는 Group II가 65.7%로 Group I 58.3%보다 많았으나 유의한 차이는 아니었고, Group II 에서는 위장장애를 호소한 정우가 25.0%, Group II 에서는 관절통은 호소한 경우가 34.3%로 많아 Group 간에 유의한 차이 (p<0.05)가 있었다. 5. 객담도말검사상 균음전화는 Group I이 87.5%로 Group II 80%보다 높았으나 유의한 차이는 아니었고, 객담배양검사상 균음전화는 Group I이 91.7 %로 Group II 82.9%보다 높았으나 유의한 차이는 아니었다. 6. 치료 성공률은 Group I이 87.5%로 Group II 80.0%보다 높았으나 유의한 차이는 아니었다. 결론: 재치료 병합치료에서 OFX는 PZA를 사용하지 못하는 환자에게 투여하여 PZA를 사용할 때와 유사한 결과를 얻을 수 있는 대체 약제로 사용이 가능할 것으로 생각된다.

• 대한물리치료과학회지
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• 제9권3호
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• pp.31-49
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• 2002

The purpose of this study was to investigate discomforts and sexual life and to identify the relation between the discomforts and sexual life with low back pain. The data were collected from March 2 through July 31, 2001. Four hundred forty-two questionnaires were returned (response rate=88.0%). Analysis of the data was done with SPSS PC+ and use descriptive statistics, $x^2$-test, t-test, ANOVA. regression. The statistics shows that over than 80% of the adults experienced lumbago at least one time in their life, and Back pain is known as one of the most common complaints made by the patients of all ages in the general hospital or local medical clinics throughout. However, in certain case it leads to a chronic condition which can cause a great deal of problems in management and in financial burden to individuals and society. The result of this study was summarized as follows: 1) It appeared that regarding the distribution of gender, male was the higher(63.6%) then that of female, the portion of forties was 28.5%. Sitting for long time was 23.1% in men and 21.7% in women. Unknown reason including sexual behaviour was 12.9% in men and 15.5% in women. Patients treated medicine and physical therapy were 36.4%. In level of educational background, the rate of high school was 31.0%, technical college was 28.5%. The highest proportion by occupation was 18.3% of office workers, occupation posture was 41.9% of sitting. 2) Men(26.0%) and most of women(34.8%) were not satisfied in the explanation satisfaction rate of sex life concerned disease. 23.8% in men and 23.6% in women considered flexibility of waist good. Man(33.3%) and most of woman(35.0%) considered that Health education is necessary. 32.7% in men and 27.3% in women did't mind educator is whoever. Preventing of lower back pain(LBP) and proper Health education of sex life are demanded in daily life. 3) 58.0% of man and 64.0% of woman mostly had a posture which is man over woman. 28.5% in men and 27.8% in women considered that proper information finding of LBP and sex life was very few and few. 37.7% in men and 42.7% in women have acquired information about sex life flung their friends. 4) The number of sex life was decreased from 2.96 0.98 to 2.61 1.63 and also the time of sex life was decreased from 3.65 1.89 to 226 1.64. The satisfaction rate of sex life changed from 3.60 0.86 to 2.77 1.10. In the number of sex life, The non correct group was 2.62 1.91 and the correct group was higher in 2.68 1.65. In the time of sex life, The non correct group was 2.02 1.47 and the correct group was higher in 229 1.65. The satisfaction rate of sex life was 2.76 0.86 in non correct group and 2.88 1.10 in correct group. So there was a difference. 5) In the satisfaction rate of sex life, Men who have a lower back pain were higher than women and no attack group was higher than attack group. As they had many sex life, the satisfaction rate was higher significantly in statistics. As the time of sex life was short, the satisfaction rate was lower significantly in statistics. As the age was low, the demand rate of Health education was high and as means of patient who had a lower back pain was high, the demand rate of Health education was high. As the patient who had a lower back pain had a long married life, the demand rate of Health education was high and as education level was high, the demand rate of Health education was high. It is necessary to provide patients with conservative treatment, educational teaching, and training to prevent further injuries in the future. In general, it is important to educate the public how to prevent back injuries and how to treat themselves in an onset period to prevent further injuries sliding into a chronic state. Sexuality is an integral part of normal and healthy relationships, but patients are unable to enjoy sex because they are riot able to get into a comfortable position due to back pain. Many conditions of the spine can make certain positions uncomfortable. Health educator should make the education program of the discomforts and the sexual pattern for low back pain in workplace and/or hospital. Further study Is needed on how to integrate the educational program on sexuality into the total rehabilitation program.

• 대한소아치과학회지
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• 제33권2호
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• pp.165-172
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• 2006

오랜 기간동안 다양한 약제를 통한 직접 치수복조술이 시도되어 왔다. 그 중 가장 보편적으로 사용된 약제는 수산화칼슘이다. 하지만 유치에서 수산화칼슘을 이용한 직접 치수복조술의 성공률은 생활치수절단술에 비해 낮다고 보고되어 왔다. 수산화칼슘의 단점으로 인해 다른 치수복조제를 찾기 위한 많은 연구가 있었으며 최근 여러 연구가들은 치수복조제로 접착용 레진의 이용을 제안하였다. 그들은 노출된 치수에 접착용 레진이 적용되었을 때 임상적 증상이 없이 염증이나 치수괴사가 없다고 주장하였다. 이 연구의 목적은 유치에서 기계적으로 노출된 생활치수에 치수복조제로써 수산화칼슘과 접착용 레진을 적용하여 단 기간동안의 예후를 비교해 보고, 또한 각각의 직접 치수복조술을 시행한 유치에 있어 생리적인 치근흡수 유무에 따른 예후의 차이를 비교해보기 위함이다. 와동형성 중 기계적으로 치수가 노출되어 생활 치수인 유치 41개를 대상으로 하였다. 그중 접착용 레진으로 치수복조제로 사용한 치아 21개를 1군으로 하였고, 수산화칼슘을 이용한 치아 20개를 2군으로 하였다. 그리고 제 1군과 2군의 치아들은 치근단방사선 소견을 통해 생리적인 치근흡수의 유무여부에 따라 다시 세분되었다. 모든 치아는 복합 레진으로 수복하였으며, 시술 3개월 후 타진반응, 냉 검사, 전기치수검사 등의 치수 생활력검사와 치근단방사선 소견으로 성공여부를 판단하였다. 결과는 다음과 같다. 1. 1군과 2군 사이의 성공률에는 유의한 차이가 없었다. 2. 각 군에서 생리적인 치근흡수가 없는 유치보다 있는 유치에서 성공률이 현저히 높았다. 3. 전치와 구치사이의 성공률에는 유의한 차이가 없었다.

• Journal of Genetic Medicine
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• 제4권1호
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• pp.53-63
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• 2007

탄뎀 매스를 이용한 신생아 대사 이상 검사는 여과지에 묻힌 소량의 혈액으로 기존의 스크리닝 검사로는 진단되지 않는 30여 종의 아미노산 대사 이상 질환, 유기산 대사 이상 질환, 그리고 여러 지방산 대사 이상 질환을 선별할 수 있는 효과적인 방법이다. 연구자들은 이러한 탄뎀 매스 검사를 집단 선별 검사로 사용하였을 경우 경제적 효용성에 대해 알아보았다. 2001년 4월부터 2004년 3월까지 3년간 총 79,179명의 정상 신생아를 대상으로 탄뎀 매스 검사를 시행하였다. 탄뎀매스 검사를 이용하여 선별 검사를 한 경우, 탄뎀 매스 검사 비용 및 질환이 진단되었을 때의 입원비, 각종 검사료, 특수 분유 비용, 각 질환에 따른 치료비를 합하여 계산하였고, 탄뎀 매스 검사를 시행하지 않은 경우에는 발생한 정신지체아의 보호 양육비 및 이들이 정상적인 생활을 하였을 경우 이들의 노동력을 합한 비용을 계산하여 비교분석하였다. 79,179명의 건강한 신생아 가운데 유전성 대사 이상 질환으로 진단받은 신생아는 총 28명으로 2,827명 당 1명이었다. 이 중 아미노산 대사 이상 질환은 총 13례로 각각 페닐케톤뇨증 4례, tetrahydrobiopterin (BH4) 결손증 2례, 시트룰린혈증 3례, 타이로신혈증 1례, 단풍당뇨증 2례, 고오르니틴혈증-고암모니아혈증-고호모시트룰린혈증증후군(hyperammonemia-hyperornithinemia-homocitrullinemia syndrome, HHH syndrome) 1례가 발견되었고, 유기산 대사 이상 질환은 총 10례로 프로피온산뇨증 4례, 이소발레릭산뇨증 3례, 3-methylcrotonylglycinemia 1례, 글루타릭산뇨증 1형 1례가 발견되었으며, 지방산 대사 이상 질환은 총 5례로 long-chain 3-hydroxyacyl-CoA dehydrogenase (LCHAD) 결손증 3례, very long chain acyl-CoA dehydrogenase (VLCAD) 결손증 1례, short-chain acyl-CoA dehydrogenase (SCAD) 결손증 1례가 발견되었다. 탄뎀 매스 검사를 시행하였을 때와 시행하지 않았을 때 들어가는 총 비용을 비교한 결과, 페닐케톤뇨증은 1:2.26, BH4 결손증은 1:1.68, 시트룰린혈증은 1:3.74, 단풍당뇨증은 1:4.54, 프로피온산뇨증은 1:2.24, 이소발레릭산뇨증은 1:2.66, 글루타린산뇨증 1형은 1:0.39, LCHAD 결손증은 1:5.03로 탄뎀 매스 검사를 시행하는 것이 시행하지 않는 것 보다 경제적 이득이 있는 것으로 나타났으며, 50만 명의 신생아 모두에게 탄뎀 매스 검사를 시행하더라도 전체적으로 1.40배의 경제적 이득이 발생함을 알 수 있었다. 또한 탄뎀 매스 검사는 97.67%의 민감도와 99.28%의 특이도를 나타내었고, 0.05%의 재검률(recall rate)과 6.38%의 양성 예측치를 나타내어 진단적인 가치가 우수함을 알 수 있었다. 유전성 대상 질환에 대한 집단 선별 검사로써의 탄뎀 매스 검사를 시행하는 것이 시행하지 않는 것 보다 경제적임을 알수 있다.

• 마케팅과학연구
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• 제19권3호
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• pp.17-27
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• 2009

典型的价格促销是指降低一定数量产品的价格或以相同的价 格获得更多数量的产品, 从而增加价值和创造经济的激励购买. 价格促销经常用来鼓励没有消费过产品或服务的用户试用产品或服务. 因此, 理解价格促销对那些从来没有使用过促销品牌的消费者的此品牌质量认知的影响是很重要的. 然而, 如果消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 具体来说, 通过价格促销消费者产生低的质量的认知会削弱经济的和心理上的激励, 减少购买的可能性. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 先前的有关价格促销对质量认知的影响的研究有不一致的解释. 一些是关注价格促销对消费者认知的不利影响. 但是其他的研究显示价格促销并没有提高消费者对品牌的不良认知. 之前的研究发现这些不一致的结果和价格促销曝光的时机以及相关的试验得出的质量评估有关. 而且, 消费者是否经历过产品促销都可能会调节这些影响. 一些研究把产品类别的不同作为基本的因素. 本研究的目的是探讨在不同的情况下, 价格促销信息对消费者的不良的质量认知产生的影响. 作者控制了促销曝光的时机, 过去的各种促销形式以及信息发布的方式. 与以往的研究不同, 作者通过控制以前个人使用此产品的经验的潜在调节作用来测试事先设定限制的价格促销的影响. 这样的操作可以解决相关的有可能产生的争议. 这种方法对实际工作方面也是有意义的. 价格促销不仅适用于已存在的目标消费者, 而且可以鼓励没有使用过产品和服务的消费者尝试此产品或服务. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 如果没有使用过这个品牌的消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 另外, 如果价格促销结束, 购买了这个产品的消费者可能会出现明显的减少再购买行为. 通过文献回顾, 假设1用来探讨消费者通过过去的价格促销获得的质量认知的调节作用. 消费者对没有使用过的品牌的价格促销而产生的质量认知的影响会被此品牌过去的价格促销活动所调节. 换句话说, 消费者会对没有进行过价格促销的没有使用过的品牌产生不良的质量认知. 假设2-1:未使用过的品牌进行首次价格促销的时候, 价格促销的信息发布的方式将影响价格促销的成败. 假设2-2:消费者越不在意价格促销的原因, 越容易对产品的质量产生不良的认知. 通过测试1, 简要地解释了产品和品牌在提供四种价格促销形式之前并解释说明了每种价格促销形式. WAVEX这个虚拟品牌的质量的认知被评估为7. 网球拍被选中的原因是由于选定的产品组必须过去几乎没有价格促销活动来消除促销的平均次数对价格促销信息的影响, 正如Raghubir和Corfman(1999)所提出的. 测试2也用网球拍作为产品组, 主持测试2的管理者与测试1相同. 随着测试1, 选择了对产品组熟悉而对产品不熟悉的受访者. 每个受访者被分配到代表WAVEX价格促销的两种不同信息发布方式的两组中的一组. 在评估WAVEX的质量认知为7以前, 受访者看了每个促销信息. 不熟悉的实验品牌的价格促销对消费者的质量认知的影响被证明为会被以前有过或没有价格促销活动所调节. 与过去的促销行为一致是使品牌评估变得更糟的不良影响的重要变量. 如果此品牌从未进行过价格促销, 价格促销活动会对消费者的质量认知产生不良的影响. 第二, 不熟悉的品牌进行首次价格促销时, 促销信息的发布方式会影响公司促销的成败. 当消费者进行性格归因和情境归因的比较时, 质量认知的不良影响会更大. 与先前主要关注具有或不具有情境/性格归因中良好或不良的动机的研究不同, 本研究的焦点是检验如果公司提出了具有说服性的理由, 即使消费者在价格促销行为中有性格归因, 情境归因也可以被推断出的事实. 这种方法, 在学术方面取得了很大的成果, 意义在于它运用非数学的问题来解释固定和调整过程而不像以前的研究大部分是把它用于数学问题来解释. 换句话说, 根据基本属性错误, 有很大的倾向去性格地归因其他的行为. 当这种情况出现在价格促销时, 我们可以推断出消费者很有可能性格地归因公司的价格促销行为. 反而, 即使在这种情况下, 公司可以调整消费者的锚定性来降低性格归因的可能性. 另外, 不像多数对价格促销的长/短期影响的以往的研究, 只考虑价格促销对消费者的购买行为影响, 本 研究测试对质量认知的影响, 一个影响消费者购买行为的因素. 这些结果在实际工作方面有重要启示. 本研究的结果可以作为新产品有效的提供促销信息的指南. 如果品牌要避免错误的暗示, 比如在施行价格促销战略时被认为是产品的质量不好, 一定要为促销提供清晰合理的理由. 尤其是对那些以前没有进行过价格促销活动的公司来说, 提供明确的理由尤其重要. 不一致的行为可以导致消费者的不信任和焦虑. 这也是无止境的价格战的风险的重要因素之一. 没有事先通知的价格促销会使消费者怀疑, 但不会影响市场份额.

• 지능정보연구
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• 제22권1호
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• pp.1-18
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• 2016

최근 가용한 텍스트 데이터 자원이 증가함에 따라 방대한 텍스트 분석을 통해 새로운 가치를 창출하고자 하는 수요가 증가하고 있다. 특히 뉴스, 민원, 블로그, SNS 등을 통해 유통되는 글로부터 다양한 이슈를 발굴해내고 이들 이슈의 추이를 분석하는 이슈 트래킹에 대한 연구가 활발하게 이루어지고 있다. 전통적인 이슈 트래킹은 토픽 모델링을 통해 오랜 기간에 걸쳐 지속된 주요 이슈를 발굴한 후, 각 이슈를 구성하는 문서 수의 세부 기간별 분포를 분석하는 방식으로 이루어진다. 하지만 전통적 이슈 트래킹은 각 이슈를 구성하는 내용이 전체 기간에 걸쳐 변화 없이 유지된다는 가정 하에 수행되기 때문에, 다양한 세부 이슈가 서로 영향을 주며 생성, 병합, 분화, 소멸하는 이슈의 동적 변이과정을 나타내지 못한다. 또한 전체 기간에 걸쳐 지속적으로 출현한 키워드만이 이슈 키워드로 도출되기 때문에, 핵실험, 이산가족 등 세부 기간의 분석에서는 매우 상이한 맥락으로 파악되는 구체적인 이슈가 오랜 기간의 분석에서는 북한이라는 큰 이슈에 함몰되어 가려지는 현상이 발생할 수 있다. 본 연구에서는 이러한 한계를 극복하기 위해 각 세부 기간의 문서에 대한 독립적인 분석을 통해 세부 기간별 주요 이슈를 도출한 후, 각 이슈의 유사도에 기반하여 이슈 흐름도를 도출하고자 한다. 또한 각 문서의 카테고리 정보를 활용하여 카테고리간의 이슈 전이 패턴을 분석하고자 한다. 본 논문에서는 총 53,739건의 신문 기사에 제안 방법론을 적용한 실험을 수행하였으며, 이를 통해 전통적인 이슈 트래킹을 통해 발굴한 주요 이슈의 세부 기간별 구성 내용을 살펴볼 수 있을 뿐 아니라, 특정 이슈의 선행 이슈와 후행 이슈를 파악할 수 있음을 확인하였다. 또한 카테고리간 분석을 통해 단방향 전이와 양방향 전이의 흥미로운 패턴을 발견하였다.

• 대한인간공학회지
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• 제35권4호
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• pp.293-305
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• 2016

Objective: This study aims to measure cognitive load levels by analyzing the EEG of Koreans and foreigners, when they read a Korean text with care selected by level from the grammar and vocabulary aspects, and compare the cognitive load levels through quantitative values. The study results can be utilized as basic data for more scientific approach, when Korean texts or books are developed, and an evaluation method is built, when the foreigners encounter them for learning or an assignment. Background: Based on 2014, the number of the foreign students studying in Korea was 84,801, and they increase annually. Most of them are from Asian region, and they come to Korea to enter a university or a graduate school in Korea. Because those foreign students aim to learn within Universities in Korea, they receive Korean education from their preparation for study in Korea. To enter a university in Korea, they must acquire grade 4 or higher level in the Test of Proficiency in Korean (TOPIK), or they need to complete a certain educational program at each university's affiliated language institution. In such a program, the learners of the Korean language receive Korean education based on texts, except speaking domain, and the comprehension of texts can determine their academic achievements in studying after they enter their desired schools (Jeon, 2004). However, many foreigners, who finish a language course for the short-term, and need to start university study, cannot properly catch up with university classes requiring expertise with the vocabulary and grammar levels learned during the language course. Therefore, reading education, centered on a strategy to understand university textbooks regarded as top level reading texts to the foreigners, is necessary (Kim and Shin, 2015). This study carried out an experiment from a perspective that quantitative data on the readers of the main player of reading education and teaching materials need to be secured to back up the need for reading education for university study learners, and scientifically approach educational design. Namely, this study grasped the difficulty level of reading through the measurement of cognitive loads indicated in the reading activity of each text by dividing the difficulty of a teaching material (book) into eight levels, and the main player of reading into Koreans and foreigners. Method: To identify cognitive loads indicated upon reading Korean texts with care by Koreans and foreigners, this study recruited 16 participants (eight Koreans and eight foreigners). The foreigners were limited to the language course students studying the intermediate level Korean course at university-affiliated language institutions within Seoul Metropolitan Area. To identify cognitive load, as they read a text by level selected from the Korean books (difficulty: eight levels) published by King Sejong Institute (Sejonghakdang.org), the EEG sensor was attached to the frontal love (Fz) and occipital lobe (Oz). After the experiment, this study carried out a questionnaire survey to measure subjective evaluation, and identified the comprehension and difficulty on grammar and words. To find out the effects on schema that may affect text comprehension, this study controlled the Korean texts, and measured EEG and subjective satisfaction. Results: To identify brain's cognitive load, beta band was extracted. As a result, interactions (Fz: p =0.48; Oz: p =0.00) were revealed according to Koreans and foreigners, and difficulty of the text. The cognitive loads of Koreans, the readers whose mother tongue is Korean, were lower in reading Korean texts than those of the foreigners, and the foreigners' cognitive loads became higher gradually according to the difficulty of the texts. From the text four, which is intermediate level in difficulty, remarkable differences started to appear in comparison of the Koreans and foreigners in the beginner's level text. In the subjective evaluation, interactions were revealed according to the Koreans and foreigners and text difficulty (p =0.00), and satisfaction was lower, as the difficulty of the text became higher. Conclusion: When there was background knowledge in reading, namely schema was formed, the comprehension and satisfaction of the texts were higher, although higher levels of vocabulary and grammar were included in the texts than those of the readers. In the case of a text in which the difficulty of grammar was felt high in the subjective evaluation, foreigners' cognitive loads were also high, which shows the result of the loads' going up higher in proportion to the increase of difficulty. This means that the grammar factor functions as a stress factor to the foreigners' reading comprehension. Application: This study quantitatively evaluated the cognitive loads of Koreans and foreigners through EEG, based on readers and the text difficulty, when they read Korean texts. The results of this study can be used for making Korean teaching materials or Korean education content and topic selection for foreigners. If research scope is expanded to reading process using an eye-tracker, the reading education program and evaluation method for foreigners can be developed on the basis of quantitative values.

• 한국농공학회지
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• 제21권3호
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• pp.104-120
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• 1979

I. Title of the Study Studies on the Development of Improved Subsurface Drainage Methods. -Drainage Performance of Various Subsurface Drain Materials- II. Object of the Study Studies were carried out to select the drain material having the highest performance of drainage; And to develop the water budget model which is necessary for the planning of the drainage project and the establishment of water management standards in the water-logged paddy field. III. Content and Scope of the Study 1. The experiment was carried out in the laboratory by using a sand tank model. The drainage performance of various drain materials was compared evaluated. 2. A water budget model was established. Various parameters necessary for the model were investigated by analyzing existing data and measured data from the experimental field. The adaptability of the model was evaluated by comparing the estimated values to the field data. IV. Results and Recommendations 1. A corrugated tube enveloped with gravel or mat showed the highest drainage performance among the eight materials submmitted for the experiment. 2. The drainage performance of the long cement tile(50 cm long) was higher than that of the short cement tile(25 cm long). 3. Rice bran was superior to gravel in its' drain performance. 4. No difference was shown between a grave envelope and a P.V.C. wool mat in their performance of drainage. Continues investigation is needed to clarify the envelope performance. 5. All the results described above were obtained from the laboratory tests. A field test is recommended to confirm the results obtained. 6. As a water balance model of a given soil profile, the soil moisture depletion D, could be represented as follows; $$D=\Sigma\limit_{t=1}^{n}(Et-R_{\ell}-I+W_d)..........(17)$$ 7. Among the various empirical formulae for potential evapotranspiration, Penman's formular was best fit to the data observed with the evaporation pans in Jinju area. High degree of positive correlation between Penman;s predicted data and observed data was confirmed. The regression equation was Y=1.4X-22.86, where Y represents evaporation rate from small pan, in mm/100 days, and X represents potential evapotranspiration rate estimated by Penman's formular. The coefficient of correlation was r=0.94.** 8. To estimate evapotranspiration in the field, the consumptive use coefficient, Kc, was introduced. Kc was defined by the function of the characteristics of the crop soil as follows; $Kc=Kco{\cdot}Ka+Ks..........(20)$ where, Kco, Ka ans Ks represents the crop coefficient, the soil moisture coefficient, and the correction coefficient, respectively. The value of Kco and Ka was obtained from the Fig.16 and the Fig.17, respectively. And, if $Kco{\cdot}Ka{\geq}1.0,$ then Ks=0, otherwise, Ks value was estimated by using the relation; $Ks=1-Kco{\cdot}Ka$. 9. Into type formular, $r_t=\frac{R_{24}}{24}(\frac{b}{\sqrt{t}+a})$, was the best fit one to estimate the probable rainfall intensity when daily rainfall and rainfall durations are given as input data, The coefficient a and b are shown on the Table 16. 10. Japanese type formular, $I_t=\frac{b}{\sqrt{t}+a}$, was the best fit one to estimate the probable rainfall intensity when the rainfall duration only was given. The coefficient a and b are shown on the Table 17. 11. Effective rainfall, Re, was estimated by using following relationships; Re=D, if $R-D\geq}0$, otherwise, Re=R. 12. The difference of rainfall amount from soil moisture depletion was considered as the amount of drainage required. In this case, when Wd=O, Equation 24 was used, otherwise two to three days of lag time was considered and correction was made by use of storage coefficient. 13. To evaluate the model, measured data and estimated data was compared, and relative error was computed. 5.5 percent The relative error was 5.5 percent. 14. By considering the water budget in Jinju area, it was shown that the evaporation amount was greater than the rainfall during period of October to March in next year. This was the behind reasonning that the improvement of surface drainage system is needed in Jinju area.