• 한국의류학회지
• /
• 제32권11호
• /
• pp.1802-1813
• /
• 2008

As a very first step for theorizing shopping, this study attempted to diagnose the current of shopping research. Using the keyword of shopping from major academic databases in Korea, the study collected 560 research articles and analyzed patterns of: 1) research by year, journal, and academic area; 2) researchers by academic area; 3) keywords; and 4) research contents. Analyses showed that two thirds of articles in shopping were published after 2000. While the number of journals was the highest in business and engineering, the numbers of articles and researchers were the highest in business and apparel. The most frequently used included internet shopping mall, internet shopping, and shopping orientation. About 66% of shopping research was internet shopping related, and 80% was empirical study using individual consumers. Though shopping was studied as an individual consumer behavior, there were noticeable patterns in research contents by academic field. The study discussed such patterns and provided implications for multidisciplinary approaches for shopping theory and research.

• 경영정보학연구
• /
• 제19권3호
• /
• pp.179-199
• /
• 2017

멀티채널 소비자들의 크로스오버 쇼핑행동이 두드러지는 시점에서 최근 사용자 행동 메커니즘에 대한 관심이 높아지고 있다. 단순한 멀티채널 사용자행동에 대한 이해 차원을 넘어 면밀한 관찰을 통해 기존 연구방식에서 발견할 수 없었던 크로스 오버 쇼핑행동에 대한 연구 축적이 필요한 시점이라 할 수 있다. 본 연구는 근거이론(grounded theory)를 활용하여 멀티채널 사용자들이 왜, 어떻게 크로스오버 쇼핑행동을 하는지를 살펴보는데 그 목적이 있다. 본 연구에서는 총 25명의 응답자를 대상으로 인터뷰를 진행하였으며, 근거자료의 분석을 통해 118개의 개념을 추출하였고, 유사 개념간의 통합과정을 통해 28개의 범주를 제시하였다. 본 연구는 근거이론을 적용하여 기존 설문연구에서는 파악하기 어려웠던 사용자들의 동적인 탐색과 구매행동의 메커니즘을 포착함으로써 멀티채널 환경에서 설명 가능한 행동연구 방안을 제안하고 있다는 점에서 의의가 있다.

• 유통과학연구
• /
• 제22권5호
• /
• pp.67-79
• /
• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

• 한국의류학회지
• /
• 제42권3호
• /
• pp.411-427
• /
• 2018

This study is to understand the inner psychological state of consumers who pursue a retail therapy effect through fashion product shopping. Qualitative research on the whole process from the point of time of occurrence of shopping motivation to the end of shopping motivation was performed. The researcher became a virtual shopping partner during shopping and conducted a natural conversation interview using a mobile instant messenger program (Kakao Talk). After shopping, participants were asked to write a diary on that day. Collected data were analyzed by applying the grounded theory approach suggested by Strauss and Corbin (1998). Casual Condition, represented everyday stress and Contextual Condition indicated the self-healing consumption trend. Main Phenomena showed a mood change during the fashion shopping process. The sense of emancipation from the place, the satisfaction from the maintenance of social relations, and the sense of accomplishment through purchases were revealed. Intervening Condition showed the consideration in the process of shopping for fashion products, such as providing a try-on experience, price promotion, and involvement of a companion. Action Interaction Strategy was the shopping behavior for the positive emotion increase and negative emotion decrease. Consequence represented a retail therapy in shopping for fashion products.

• 한국의류학회지
• /
• 제47권6호
• /
• pp.1096-1112
• /
• 2023

Many entrepreneurs who launched online fashion shopping malls faced failure compared to those who achieved success. Recognizing the importance of research that reflects reality, this study explores entrepreneurs' experiences during the failure process of online fashion shopping malls. Two studies utilized YouTube videos documenting such online fashion shopping malls' failure. Study 1 employed text mining techniques, including high-frequency analysis and topic modeling, while Study 2 used a qualitative research method, specifically grounded theory. Study 1 identified the prominent experiences of operating online fashion shopping malls, while Study 2 provided a holistic perspective on the failure processes. The integrated findings from both studies highlight that entrepreneurs' passion for fashion motivates them to establish online fashion shopping malls, yet they encounter numerous challenges during the operational process. Insufficient business preparation and operational capabilities contribute to their failure to achieve financial goals. Despite efforts to boost sales and profit, entrepreneurs often close their businesses due to inadequate funds and waning motivation. The outcomes of this study can inform us about the operational challenges faced by online fashion shopping malls and offer valuable insights for developing new strategies to sustain and improve them.

• 지식경영연구
• /
• 제12권5호
• /
• pp.41-57
• /
• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• Human Ecology Research
• /
• 제56권2호
• /
• pp.109-122
• /
• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• 유통과학연구
• /
• 제16권8호
• /
• pp.39-50
• /
• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

• 인터넷정보학회논문지
• /
• 제20권3호
• /
• pp.101-109
• /
• 2019

본 연구는 최근 들어 큰 인기를 끌고 있는 온라인 쇼핑 페스티벌을 중심으로, 소비자들의 온라인 쇼핑 페스티벌 재이용행위에 영향을 미치는 요소를 합리적 행동이론과 기술수용모델을 통해 알아보고, 이런 요소들이 지각된 위험인식에 따라 차이가 있는지 알아보고자 한다. 연구결과는 다음과 같다. 첫째, 온라인 쇼핑 페스티벌에 대한 혜택태도, 주관적 규범은 온라인 쇼핑 페스티벌의 재이용의도에 정적인 영향을 미친 것으로 나타났다. 둘째, 지각된 온라인 쇼핑페스티벌 유용성, 용이성, 유희성은 온라인 쇼핑페스티벌 재이용의도에 긍정적인 영향을 미친 것으로 나타났다. 셋째, 지각된 온라인 쇼핑페스티벌 위험인식에 따라 온라인 쇼핑페스티벌 재이용의도에 영향을 미치는 요인에는 차이가 나타났다. 특히, 지각된 위험인식이 높은 사람들은 온라인 쇼핑페스티벌 용이성이, 지각된 위험인식이 낮은 사람들은 온라인 쇼핑페스티벌의 유용성이 재이용의도에 가장 큰 영향을 미친 것으로 나타났다. 이러한 연구결과를 바탕으로 이 연구의 함의 및 한계점, 후속 연구에 대한 제언을 논의하였다.

• 한국산업정보학회논문지
• /
• 제25권3호
• /
• pp.61-82
• /
• 2020

본 연구는 멀티채널 환경 내에서 소비자의 쇼루밍에서 웹루밍으로의 쇼핑 행동 전환에 대한 연구로 밀고 당기기 이주 (Push-pull-mooring: PPM) 이론을 적용하였다. 웹루밍 의도에 영향을 미치는 변수로는 푸쉬 효과 (Push effect), 풀 효과 (Pull effect), 그리고 계류 효과 (Mooring effect)로 설정하고, 쇼루밍의 실용적 쇼핑가치의 결핍을 푸쉬 효과로, 웹루밍의 경험적 쇼핑가치를 풀 효과로, 그리고 쇼루밍 락인을 계류 효과로 개념화하였으며, 각각에 영향을 미치는 선행변수들을 문헌연구를 통해 도출하고 연구모형을 설계하였다. 276부의 설문을 대상으로 실증분석을 실시하였으며, 구조방정식 모형을 검증한 결과, 쇼루밍의 실용적 쇼핑가치 결핍과 웹루밍의 경험적 쇼핑가치는 웹루밍 의도에 긍정적인 영향을 미치며, 쇼루밍 계류는 웹루밍 의도에 부정적 영향을 미친다는 것이 확인되었다.