• 패션비즈니스
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• 제12권5호
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• pp.67-76
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• 2008

The study surveyed preference and Actual Condition of wedding fashion masterpiece brand by consumer's lifestyle group. First, it was found that the brand preference by wedding fashion masterpiece consumer was Bulgari in precious metal, Burberry in scarf, Louisvuitton in bag and Chanel in cosmetics. Second, as a study result of purchase status, wedding fashion masterpiece brand consumers, who enjoy shopping about 1 time a month, usually purchased the masterpiece in masterpiece hall of department store. Their total purchase amount for wedding was less than 5 million in most cases. Third, regarding purchase-experience brand by consumer's lifestyle group, in clothes, there was significant difference between 4 groups such as shopping unconcerned type, reasonable economic type, self-focused brand-oriented type and social achievement type. In bag, slight difference appeared in 4 groups. Fourth, as a study result of the brand preference by consumer's lifestyle group, there was somewhat significant difference between precious metal, clothes, scarf, bag and cosmetic variables. Fifth, as a study result of the difference of information source use by consumer's lifestyle group, it was found that social achievement type used most various sources such as commerce, store and personnel information. Sixth, as a study result of shopping trend by consumer's lifestyle group, social achievement group searched for pleasure, unique personality and ostentation. Shopping unconcerned type searched for necessary shopping with comfortable style without sparing time in shopping.

• 복식문화연구
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• 제6권1호
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• pp.71-83
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• 1998

The purpose of this study was to classify career women's apparel shopper type by analyzing clothing shopping orientations and to compare the classified shopper types on store evaluative criteria, information sources, and demographic characteristics. The questionnaire was administered to 328 career women aged 20∼59 years. The data were analyzed using factor analysis, cluster analysis, ANOVA, MONAVA, and x² test. The results of this study were as follows: Eight factors of clothing shopping orientation derived by factor analysis. Four shopper types were classified by cluster analysis: Apathetic shopper, High shopping involved shopper, Conformable shopper, Economic shopper type. Store evaluative criteria, information sources and demographic characteristics were significantly different among four shopper types.

• 지능정보연구
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• 제14권4호
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• pp.117-134
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• 2008

온라인 시장의 매출 성장률은 오프라인 시장을 크게 앞지르고 있으며 그 원인은 상점의 개인화를 통한 쇼핑 시간 절약, 상대적 편이성으로 알려져 있다. 온라인 상점의 개인화는 인터넷, 웹 테크놀로지가 제공하는 고객 쇼핑 행태에 관한 다양하고 상세한 고객의 쇼핑 데이터의 사용으로 가능하다. 과거에는 오프라인 상점에게 이와 같은 데이터가 제공될 수 없었으나, 최근 확산되고 있는 RFID 기술은 오프라인 상점에게 상점의 개인화라는 새로운 기회와 가능성을 제공한다. 본 논문에서는 오프라인 상점이 온라인 상점과의 상대적 경쟁력 향상을 위하여 그들 상점의 개인화에 사용할 수 있는 BRIMPS(BRIck-and-Mortar Personalization System) 시스템을 제안한다.

• 한국의류학회지
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• 제30권9_10호
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• pp.1400-1412
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• 2006

As PB market segments into premium market, PBs were drawing attentions in terms of creating profits as well as a means to differentiate building up store identity. The purpose of this study makes a comparative study on the difference of consumer attitude formation process in discount store and home-shopping distribution channel which are recently on the upswing. This paper investigated the consumer's attitude formation on the private apparel brand. Subjects of this study were consumers in their $20s{\sim}40s$ who are main customer groups of PBs. The data were analyzed by Structural Equation Modeling and Multi-Group Analysis of Amos 5.0 to verify the difference of the path between store PB and premium PB. Following are the results of the study. Consumer attitude formation path on PB grades showed statistically noticeable difference. In discount store PB, store evaluation didn't directly influence on consumer attitude formation but showed indirect effect. On the other hand, in home shopping premium PB case, product evaluation directly influenced on consumer attitudes with store evaluation. Hedonic attitude dimension connected with behavioral attitude(purchase intention) revealed difference in path. Also consumer's evaluation on variables in model turned out to be different according to brand grade.

• 한국의류학회지
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• 제36권1호
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• 지식경영연구
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• 제15권4호
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• pp.79-103
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• 2014

This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

• 디지털융복합연구
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• 제19권4호
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• pp.73-88
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• 2021

현대 산업의 발전과 COVID-19의 출현으로 소비자들의 소비패턴에 변화가 생기면서, 특히 온라인상의 소비가 활발해졌다. 전자상거래가 이루어지는 온라인 쇼핑몰에는 크게 독립형, 임대형, 오픈 마켓형 그리고 스토어팜으로 4가지 플랫폼 유형이 있다. 이 중에서 대표적인 독립형과 스토어팜 형을 비교하여 플랫폼 유형이 소비자의 온라인 쇼핑몰의 특성과 재방문 의도에 어떠한 영향을 미치는지에 대해 연구하였다. 본 연구는 최근 6개월 이내의 설문조사 202건을 분석하였다. 연구의 결과에 따르면 온라인 쇼핑몰의 특성인 신뢰성, 정보성, 편의성 그리고 프로모션 중에서 신뢰성과 정보성은 심리적 혜택에 유의한 영향을 미쳤으며, 프로모션과 편의성은 경제적 혜택에 유의한 영향을 미쳤다. 관계 혜택인 심리적, 경제적 혜택은 재방문 의도에는 유의한 영향이 있다는 것으로 나타났으나 조절 변수인 플랫폼의 형태에 따른 차이는 없는 것으로 나타났다.

• 대한가정학회지
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• 제37권4호
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• pp.41-58
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• 1999

The purposes of this study were 1) to segment the market based on purchase frequency of products such as apparel, food, home electronics, life commodity in department store and low-price retailing, 2) to identify differences among segments in belief and attitude toward each store, purchase frequency of apparel items in each store and demographic variables. The data were collected via a self-administered questionnaire from 274 married women living in Seoul, Korea and analyzed by factor analysis, cluster analysis, one-way ANOVA and x$^2$-test. The results of this study were as follows: First, using cluster analysis on purchase frequency of products in each store, four groups were identified and labeled as department store patronage/ non-purchasers of apparel in low-price retailing(25.2%), purchasers of apparel in department store and low-price retailing(16.8%), low-price retailing patronage(30.3%) and non-purchasers of products in department store and low-price retailing(27.0%). Second, a series of one-way ANOV As revealed significant differences among four segments on beliefs of low-price retailing(four store attributes: price and variety of apparel product, facilities for convenient shopping, promotion, brand-reputation and fashionability of apparel product) and department store(three store attributes: price and variety of apparel product, facilities for convenient shopping and promotion) and attitude toward low-price retailing and department store. Attitude toward each store was yielded using Fishbein's multiattributes model. There were also significant differences among groups in purchase frequency of seven apparel items in low-price retailing and six apparel items in department store, and six demographic and personal variables(age, educational status, type of husband's occupation, monthly income and housing). Finally, the papers discussed manageral implications for each segments as well as theoretical implications.

• 가족자원경영과 정책
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• 제6권2호
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• pp.15-29
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• 2002

The purpose of this study explores the meaning of shopping and shopping behavior of consumer under the perception of time pressure. In this study, qualitative methods such as participation observation, depth interview, focus group interview were used. The major findings are as follows : First, consumer under the perception of time pressure defined shopping is mainly' grocery purchasing'. Second, they go shopping on weekend, in familiar store and buy the same kind of goods. Like this, their shopping patterns appear fixed type. Third, this study ascertained proposed time management strategies applied to shopping. Finally, a place of residence, driving or not, house helper, children and standard of family influence on consumer's shopping behavior additionally.

• 한국의류학회지
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• 제36권2호
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• pp.138-151
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• 2012

This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.