• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.1-12
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• 2017

Item-based collaborative filtering (IBCF) is an important technology that is widely used in recommender system of online shopping malls. It uses historical information to compute item-item similarity and make predictions. However, in offline shopping each customer's purchasing pattern can be occurred continuously and repeatedly due to time and space constraints contrast to online shopping. Those facts can make IBCF to have limitations from being applied to offline shopping malls directly. In order to improve the quality of recommendations made by IBCF in offline shopping mall, we propose an ensemble approach that considers both item-item similarity of IBCF and each customer's purchasing patterns which are modeled by item networks. Our experimental results show that this approach produces recommendation results superior to those of existing works such as pure IBCF or bestseller approaches.

• 산경연구논집
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• 제13권6호
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• pp.39-49
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• 2022

Purpose: As part of these efforts, in-depth research is needed on efficient and practical utilization of underground spaces and underground shopping malls. In addition, efforts are being made to find effective alternatives to various problems currently occurring in underground shopping malls, but it is not easy. In addition, the development entity and the maintenance entity are different from each other, and the management is not unified, making it difficult to maintain underground shopping malls. From this point of view, it can be said that it is time to actively and specifically discuss ways to revitalize underground shopping malls. Data and methodology: In the domestic distribution environment, traditional markets and shops are stagnating due to rapid changes in consumption patterns, such as the spread of large companies with advanced distribution techniques such as hypermarkets, shopping malls, and SCM, the rapid increase in Internet and home shopping, and the importance of convenience for young consumers. In order to revitalize underground shopping malls, it is necessary to strengthen the organization and self-rescue efforts of merchants' associations, change consciousness through merchant education, change to specialized markets, find nuclear stores and representative restaurants, and support the hardware sector. Results: The connection of underground shopping malls in each region of the country, where commercial districts are separated from each other, will also play an important role in reviving the function of the city in the future. To do this, it is first necessary to connect underground shopping malls that have been cut off. In other words, connection between connectable underground shopping malls should be promoted. Of course, long-term projects should be promoted step by step, and many consultations should be made on how to connect with the ground for each local government. Conclusion: This is because in the future, the underground space cannot just be a walking place, but another space of the Korean Wave where you can experience satisfying the five senses. K-shopping Hallyu content can be created by creating a characteristic story for each underground shopping mall in the city, permanently this story-oriented event, and creating a safe and elegant environment. If there is a story, so-called "Senomi Shopping" will be possible. A new Korean Wave will be created that can satisfy "the fun of writing, the fun of seeing, and the fun of feeling" at the same time.

• 아태비즈니스연구
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• 제5권1호
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• pp.13-21
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• 2014

Shopping malls have become key players in the Indian retail space. Even in upcoming Indian towns, malls have been mushrooming. Raipur, the capital city of the Indian state of Chhattisgarh has witnessed the growth over the last few years. However, this unplanned growth of malls in cities is expected to lead to oversupply of mall space in the near future, making things difficult for mall developers. The study is an attempt to identify appropriate strategies for mall developers to iron out such kinks. This paper presents 'shopping experience' as a tool to compete, succeed and explore its composition in terms of its constituent factors. The paper uses Exploratory Factor Analysis (EFA) on a non-probability sample of 350 respondents. It condenses a set of twenty-two mall variables into five factors that directly influence the shopping experience. These factors included ambience, infrastructure, marketing focus, convenience and safety and security. In terms of significance, shoppers assigned different weightage to each of these factors. The study shed light on interesting insights regarding the expectations of mall shoppers in the city of Raipur. The results though interesting, may be extended to different social, economic and geographic contexts to check the universality. While strategizing, mall developers must assign proportionate effort on the factors based on the respective contribution to shopping experience. In light of intensifying competition in Raipur, the study is significant for future prospects of malls. In the absence of a scientific and objective basis, the developers run risk of making wrong investment and management decisions. This paper is a useful addition to the body of knowledge on management of shopping malls in India and is unique in terms of its focus on mall shoppers in the smaller Indian cities like Raipur.

• 한국실내디자인학회논문집
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• 제31호
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• pp.3-11
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• 2002

Shopping malls in Seoul become important urban public space where teens and youths as well as the elderly come easily and enjoy thorned environment. This study examines design motifs, structures and effects of theme design of three shopping malls-Lotte World, Coex Mall, and Central City-in Seoul, Korea. The study quotes Lynch`s five image elements-paths, nodes, landmarks, districts, and edges in the shopping malls in order to analyze internal structure of the shopping malls and theme design elements. The theme design of the shopping malls was often used the images of "city parks", "future city", "foreign tourist places", "carnival and festival", and "old towns" to evoke nostalgia of the past and fantasy of the future. The study finds that theme design was emphasized at the area of corridors-path, plazas-nodes and special districts such as movie theater and food courts. The study concludes that theme design in the three shopping malls should consider local(Korean) motifs in design properly and consider educative effects of the design on teens and youths. Thus, theme design of the shopping malls should meet multi-functional roles of the spaces aesthetically and socially, The data and analysis of this study can contribute to improve theme design of shopping malls in Seoul, Korea.ve theme design of shopping malls in Seoul, Korea.

• 품질경영학회지
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• 제29권1호
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• pp.160-172
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• 2001

The purpose of this study is to develop a successful strategy that can satisfy customer needs effectively based on the recognition of cognitive gaps toward the Internet shopping mall between managers and customers. Internet shopping mall becomes a main cyber space for future shopping, Despite some pessimistic view on the future of cyber shopping, the amount of purchase in Internet shopping has increased continuously and dramatically. In order to compare and analyze the cognitive difference between managers and customers, this study investigates the view of managers as Internet shopping mall operators as well as that of customers. Questionnaires and brief interviews were carried out to collect empirical data. Empirical results find the significant cognitive gap in the perception of importance of factors affecting shopping malls between managers and customers. After analysing the empirical data with statistical methods, this study finds that six of nine factors show significantly different views in perception of Internet shopping mall between managers and customers. The findings of this study can be employed to implement an Internet shopping mall strategy to better serve customer needs and requirements to gain competitive advantage in this emerging market with growing competition.

• 한국멀티미디어학회논문지
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• 제12권12호
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• 디자인학연구
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• 제14권1호
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• pp.63-70
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• 2001

인터넷 기술을 기반으로 전 세계에 걸친 정보서버들의 상호연결을 통해 실제 환경처럼 원하는 거래를 할 수 있는 가상의 공간으로서의 새로운 활동영역으로 대두되었다. 사이버스페이스를 통해 새로운 비즈니스를 실현 하고자 하는 움직임이 활발히 진행되고 있다. 국내에서도 가상공간에서의 쇼핑몰의 필요성을 인식하고 많은 기업들이 참여하였으나 사이버쇼핑몰은 인터넷이 가진 잠재력만큼 발전하지 못했다. 사이버쇼핑몰에서 제공하는 단순 평면, 정보의 한계성을 말할 수 있다. 소비자에게 좀더 나은 정보전달의 필요성이 나타나게 된 것이다. 이에 따라서 본 논문에서는 2차원쇼핑몰과 3차원 쇼핑몰의 상호보완적 구성을 통하여 3차원 제품과 쇼핑몰의 연구가 이루어졌다. 연구는 세부 분으로 구성되어 있다. 먼저 문헌 연구와 자료조사를 통해 인터넷 쇼핑몰 안에서의 소비자특성을 파악하고 인터넷 쇼핑몰 제품의 판매 한계성을 제시하였다. 그리고 두 번째로 쇼핑몰과 3차원 쇼핑몰의 특성 비교 및 가상현실기술 자료를 정리 소개하였다. 그리고 마지막으로 3D제품 모델링과 쇼핑몰을 개발하여 소비자의 구매를 증대시키고 앞으로 쇼핑몰의 방향성을 제시하고자 한다.

• 한국실내디자인학회논문집
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• 제28호
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• pp.140-148
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• 2001

The purpose of this thesis is to provide basic information of efficient flow line arrangement, which results from examining the factors of route choice with a focus on the store' space elements and pedestrian activity patterns in the outlets. The route tracking is applied to grasp pedestrian activity patterns, therefore, a concrete analysis into influential factors of the space structure arrangement and forms on route choice. The route tracking is a means to understand pedestrian activity patterns by establishing an unrecognizable space and examining every route in the investigating area for pedestrian activity pattern research. Three sample stores have different systems in the ground plan structures, the escalator location and the directions. The analysis focuses on the booth arrangement and shopping patterns. In conclusion, route choice of the customers and the structure of the space are quite closely related and affect the quality of shopping. This can suggest evidence for the need of the space structure to meet the pedestrian activity patterns.

• 한국정보통신학회논문지
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• 제11권2호
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• pp.229-238
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• 2007

인터넷의 기술을 기반으로 사이버 공간에서 상업적인 목적의 새로운 비즈니스 형태인 사이버 쇼핑몰이 생겨났다. 사이버 쇼핑몰의 경제 활동은 과거 실물경제에 비해 상승폭이 매우 크며 앞으로도 더욱 성장할 것이다. 따라서, 본 논문에서는 상호작용형 인터넷 쇼핑몰을 제안한다. 특히 본 논문에서 제안하는 쇼핑몰은 기존의 쇼핑몰과는 달리 리치미디어 기술 기반의 상호작용형 3D 가상 쇼핑몰에 기초를 하고 있다. 이러한 시스템은 가상의 공간을 투어 하면서 추매하고자 하는 오브젝트를 클릭 하였을 때 그 오브젝트에 Hyper view의 형식으로 표현되며, 이는 기존 방식과는 달리 오브젝트를 이동, 회전, 확대, 축소 그리고, 실행까지도 가능하게 한다. 쇼핑의 형태가 소비자들에게 흥미감과 몰입감을 증대시킬 수 있고, 기존에 쇼핑몰이 가지고 있는 2D의 이미지 중심에서 탈피하여 3D의 모델링 제품을 통한 현실적인 제품의 표현은 구매의도 향상에 크게 기여 할 것이다.

• 한국측량학회지
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• 제31권6_2호
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• pp.511-520
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• 2013

Recently, human activities have expanded from outdoor spaces to indoor spaces since a lot of complex buildings were constructed over the world. Especially, visitors in a shopping mall would like to receive specific information of interest regarding various shopping-related activities as well as shopping itself. However, when it comes to providing the information, existing guide services have some drawbacks. Firstly, the existing services cannot provide visitors with the information of other stores simply and promptly on the current location. Secondly, the services have difficulties in representation and share of the shopping-related knowledge, and in providing inferred information. Thus, the purpose of this study is to develop a method that allows topological analysis utilizing ontology technique around the current position in such shopping mall in order to provide shopping-related information. For this, the shopping activity ontology model is designed, and based on the ontology model, inferencing rules are defined in order to extract the information of interest efficiently through semantic queries. Also, a geocoding method in indoor spaces is used regarding the current location, and optimal routing analysis, which is one of topological analysis, is applied with the result from the semantic queries. As a result, an Android application is developed for 3D visualization and user interface.