• Management & Information Systems Review
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• v.9
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• pp.81-97
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• 2002

In the beginning of the Web history, the main function and importance of the Internet was focused on the content of the data. However, that focus has been switched to the search engines because of the abundant, humongous amount of data that are spread all over the globe. The Webmasters are now implying flasy, beautiful graphics and newly developed technologies to make their websites attract the Internet users. The significant change was mainly caused by the companies that thought cyber shopping malls were going to be very simple and profitable. They believed that the decreasing prices of hardware and easy-to-use software were going to attract the potential customers, resulting in a new, massive market. A website needs to be extremely captivating and attractive, in order to bring in new customers and induce them to return. The Webmaster has to devise methods to find out what kinds of contents would bring in a bigger audience, as well as checking the validity and correctness of the contents. In the thesis, the necessity and concept of a personalized Internet shopping mall will be discussed through the theoretical examination of the one-to-one marketing and the concept of the current shopping malls. The scheme of the personalized shopping mall will be presented, which will encourage the formation of loyal customers, in the ever-growing competitiveness of the marketing environment, by satisfying their wants faster and more precisely.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.941-951
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• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.63-71
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• 2018

The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.396-400
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• 2006

Because of rapid growth of economy and development of the communication technology of modem society, office space's shape and business contents are highly diversified. And these changes made a new working style, homeworkers who work in their house. For increasing homeworker's working efficiency, it needs a space plan which can coexist home's original functions and business functions. The purpose of this study was designed a multiplex house used a co-operative house's concept which based on the data which collected by man to man case research about operators of online shopping malls.

• Fire Science and Engineering
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• v.4 no.1
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• pp.13-19
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• 1990

Recently, the expansion of underground shopping street has a tendency to make a large maze in urban underground space. As the passers -by in underground streets have little information about these spaces, there can be a great danger at fire. From this point of view, this study aims at offering the basic data which needs to make a reasonable planning of escape facilities of underground shopping street. Therefore, safe performance evaluation program is developed for evaluating inhabitants' safety at each model. This program is composed of systematic equations which generalize each phenomenon at fire.

• The Journal of Society for e-Business Studies
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• v.3 no.2
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• pp.37-55
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• 1998

This study describes the works on development of a scenario-based WBT system of electronic commerce to introduce and activate electronic commerce in our society because it is mostly required to correctly understand electronic commerce and timely educate its users and technicians for entering into global electronic commerce that binds every commercial area regardless of the borders and nationalities. This system, WBT(Web - Based Training of Electronic commerce), consists of two parts. The one part provides a general concept of EC. This is developed to meet the needs of beginner for EC. The other is a simulator for cyber shopping mall. It is designed for teaching how to shop at cyber shopping mall based on various scenarios. In addition, we can simulate ourselves for EDI, which enables trading partners to conduct routine business transaction, such as purchase orders, invoices and shopping notices with it. Our commitment to the development of this application is consistent with the objectives of being easy to learn electronic commerce and its applications in real world.

• Asia pacific journal of information systems
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• v.11 no.2
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• pp.23-55
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• 2001

It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

• Journal of Fashion Business
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• v.12 no.6
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• pp.138-151
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• 2008

This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.