• Title/Summary/Keyword: Shopping mall

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Effects of Internet Shopping Interest, Shopping Mall Attribute, and Emotions on Impulse Buying Behavior for Fashion Products in Internet Shopping Mall (인터넷 쇼핑 흥미도, 인터넷 쇼핑몰 특성, 감정적 요인이 인터넷 쇼핑몰에서 패션 제품 충동구매행동에 미치는 영향)

  • Park, Eun-Joo;Koh, Sat-Byeol
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.1-11
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    • 2008
  • The purpose of this study was to investigate the effects of Internet shopping interests on the casual relationships among Internet shopping mall attributes, emotions, and impulse buying behavior. Data were obtained from 414 internet shoppers who had bought fashion products in internet shopping mall. The result showed that the highly interested Internet shoppers, when perceived the product attributes of Internet shopping mall, were more likely to feel positive emotions, and then were more likely to buy fashion products impulsively in Internet shopping. The less perceived the convenience of checkout & trust in Internet, the more negative emotions they had. However, the less interested Internet shoppers were more likely to buy impulsively fashion products with positive emotions when they perceived various product assortments, and were negatively influenced by the high speed of loading and promotions of Internet shopping mall. The findings provide implications of impulse buying behavior in Internet shopping malls for fashion products.

Service Quality measures in Cyber Shopping Mall (가상 상점(Cyber Shopping Mall)의 서비스품질 측정)

  • 박정훈;강기두;주희엽
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.131-145
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    • 2000
  • With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

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A Study on the Effect of Shopping Value of On-Line Shopping-Mall on Shopping-Mall Satisfaction - Mediating Effect of Price Sensitivity (온라인 쇼핑몰의 쇼핑가치가 쇼핑몰 만족에 미치는 영향에 관한 연구 -가격민감도를 조절효과로-)

  • Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.49-55
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    • 2014
  • Many changes in growth in the lifestyle of consumers for online shopping mall has surfaced. consumers will appear brand product will tend to buy products at more affordable prices and a department store's brand product sale increase in online shopping mall. This study verified the effects of Utilitarian shopping value and Hedonic shopping value, the shopping value, on the shopping-mall satisfactions, and the moderating effects of Price sensitivity. The result states that the shopping value affect the shopping-mall satisfaction, In terms of Price sensitivity, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value affects on the shopping-mall satisfaction, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value and Hedonic shopping value.

The Preference Factor and Satisfaction of General Internet Shopping Mall and Feminine Internet Fashion Shopping Mall (인터넷 일반쇼핑몰과 여성의류쇼핑몰의 선호요인과 만족도)

  • Kang, Min-jeong;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.1-13
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    • 2010
  • The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

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A Study on Effects of Characteristics of Internet Shopping Mall on Customer Loyalty (인터넷쇼핑몰의 특성이 고객충성도에 미치는 영향에 관한 연구)

  • Choi Seung-Il
    • Proceedings of the Korea Contents Association Conference
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    • 2005.05a
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    • pp.295-299
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    • 2005
  • The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.

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An Empirical Study on Critical Success Factors in Internet Shopping Mall (인터넷쇼핑몰 성공요인에 관한 실증적 연구)

  • Kim, Chi-Ho;Eom, Kwang-Yeol
    • International Commerce and Information Review
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    • v.7 no.1
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    • pp.3-18
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    • 2005
  • The purpose of this study is to investigate the determinants of critical success and to analyze the main factors which are affecting the successful implementation of Internet shopping mall. The major findings of empirical analysis are as follows : 1) The degree of searching easuness in the internet shopping mall is statistical significance. 2) The degree of customer response is the important success factor. 3) The speed of connection exert a beneficial influence upon the performance of shopping mall. 4) The standard of security system is be in direct proportion to the performance of shopping mall The result of this study will be useful for the chief executive officers to make more rational decision making for e-Business strategies is related to the Internet shopping mall. The paper also strives to provoke debate in this area with to encouraging further research on the topic.

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Research towards the relationship between the user characteristics and the design factors of internet shopping mall (인터넷 쇼핑몰 디자인 요소와 사용자 특성과의 관계에 관한 연구)

  • Son, Dal-Ho;Lim, Seon-Yeong
    • IE interfaces
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    • v.14 no.1
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    • pp.84-94
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    • 2001
  • Through the use of internet, a new trend of business which is now known as electronic commerce has emerged. Although the importance of shopping mall design has been mentioned frequently, empirical study towards the design factors has been scarcely carried. The purpose of this study is to identify the relationship between the design factors of a shopping mall and the user characteristics. Result showed that there is a significant relationship between the some design factors of shopping mall and user characteristics. Especially the users of internet shopping mall those who have used the web frequently tend to dislike the diverse use of complex fonts, bold, or italics. The result of this paper can give some ideas to the people who are designing a shopping mall and company who tries to construct a shopping mall.

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A Countermeasures on the Hacking for the Internet Shopping Mall (인터넷 쇼핑몰의 해킹 사고에 대한 대응방법)

  • Lee, Young Gyo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.3
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    • pp.33-43
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    • 2008
  • As internet is spreaded widely, the number of cyber terror using hacking and virus is increased. Also the hacking to the internet shopping mall go on increasing. If the large shopping mall is attacked by the hacker, a number of user's information are exposed to the hacker. The private information as like a resident registration number, user's real name, the date of user's birth, the mobile phone number, the office phone number / address, the home phone number / address and so on include the information. These information are used in the phishing e-mails / call and spam. And them are selling and buying maliciously. The large internet shopping mall 'auction' was hacked in April, 2008. After the incident, this paper suggested a countermeasures on the hacking for the internet shopping mall. The technical item and political item are included among the countermeasures. The countermeasures can protect the hacking not only the internet shopping mall but also the web sites basically.

The Effects of General Country Attributes and General Service Product Attributes on Chinese Consumers' Pre-Assessment and Usage Intention for International Internet Shopping Mall Services According to Their Using Experiences (서비스이용경험에 따른 일반국가속성과 서비스상품속성이 중국소비자의 해외 인터넷쇼핑몰서비스 사전평가와 이용의도에 미치는 영향)

  • Chang, Young-Il;Kim, Kyoung-Hwan;Jung, You-Soo
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.49-68
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    • 2012
  • The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

The Mutual Effect of Expectancy-Disconfirmation and Customer Satisfaction of Shopping Mall and Tenant (쇼핑몰과 테넌트간 기대-불일치 및 고객만족의 상호 영향)

  • Park, Jin-Yong
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.79-95
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    • 2008
  • This study has focused on the relationship between the shopping mall and tenant store. Although the growth and development of shopping mall in Korea, there are few academic and professional interests. Therefore, adopting expectancy-disconfirmation paradigm, this study examined the constructs of expectation, performance, disconfirmation, satisfaction and re-visit intention of shopping mall and tenant store in each context. The research model also considered the mutual effect of these constructs between shopping mall and tenant store as positing the path between them. Hence, main hypotheses were divided into two different ways from the constructs of shopping mall to tenant store's and vice versa. Then, three hypotheses exploring the direction of customer's evaluation shopping mall and tenant were also included in the research model. From the result of 461 mall-intercept survey, almost hypotheses were supported as expected. In the explorative approach to find direction, the path from disconfirmation of and satisfaction with tenant to disconfirmation of and satisfaction with shopping mall were supported. In addition, the path from satisfaction with shopping mall to re-visit intention of tenant store was also accepted.

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